SPORTSHUB

What SPORTSHUB does

SPORTSHUB is an Australian, Sydney-headquartered platform that enables discovery, booking, and hosting of social sports events, targeting a two-sided audience of grassroots sports organizers (club managers, coaches, community organizers) and players seeking casual sporting activity such as volleyball, basketball, tennis, and soccer. The product centers on an organizer-facing event builder that supports single and recurring events with custom pricing, capacity, location, and form fields, plus an Organiser Hub dashboard for attendee management, communications, and reporting. A player-facing web experience enables event discovery, search, and booking with QR-code ticketing and email reminders.

The platform is built on a modern, cloud-native stack: Next.js with server-side rendering on Vercel, Firebase for backend services and cloud functions, Stripe for payments and instant payouts, Google Maps for venue/location, and Loops for email. Differentiated features include Booking Approval (manual vetting before charging), Custom Event Links (branded permanent URLs for recurring series), SPORTSHUB Forms (drag-and-drop multi-step forms embedded in checkout), Event Collections (grouped shareable event pages), and Event Attendees Display (social-proof attendee visibility). The product is operated by a lean team of six co-founder engineers (Brian Wang, Daniel Zhang, Edwin Ni, Owen Yang, Aidan Chee, Richard Peng), with no disclosed external funding.

The business model is a pure transaction-fee marketplace: SPORTSHUB charges 2.7% + A$0.30 per ticket, with no annual subscription or paid organizer tiers. This pricing is positioned materially below Eventbrite, Revolutionise Sport, and Meetup on a like-for-like grassroots volume. Go-to-market is product-led and self-serve via sportshub.net.au, supplemented by a technical content/blog presence and organic social on Instagram, TikTok, and LinkedIn. The company is registered as an Australian partnership (A.Y Chee & E.Z Ni & R Peng & B Wang & O.A Yang & D Zhang Partnership), is bootstrapped, and operates exclusively within Australia with no disclosed revenue figures.

Name

SPORTSHUB

Legal name

SPORTSHUB (A.Y Chee & E.Z Ni & R Peng & B Wang & O.A Yang & D Zhang Partnership)

Website

https://sportshub.net.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SPORTSHUB is a Sydney-based, bootstrapped self-serve platform that lets Australian sports organizers create, manage, and take payments for social sports events, while enabling players to discover and book them, monetizing via a 2.7% + A$0.30 per-ticket transaction fee.

Ownership category

akta.pro rank

Product category

Sports Event Ticketing Platform

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Sports event platform
• Event ticketing software
• Sports community management
• Event booking platform
• Recreational sports platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Transaction Fees: SPORTSHUB charges a platform fee of 2.7% + 30 cents per ticket sold. This is the primary revenue stream, processing payments through Stripe. Free yearly subscription with no paid tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

SPORTSHUB operates a self-serve online marketplace platform that connects Australian sports event organizers with players. Organizers can create single or recurring events, accept secure payments via Stripe at a 2.7% + 30¢ per-ticket platform fee, build custom data-collection forms, set up booking approvals, and manage everything through the Organiser Hub dashboard. Players discover, search, filter, and book local sports events directly through the web platform with instant ticketing, QR code check-in, and automated email confirmations.

Product overview

SPORTSHUB is a unified social sports event platform serving players and organizers in Australia. The core offering consists of the SPORTSHUB Platform with the Organiser Hub dashboard as the central management interface. Event Creation & Management supports single and recurring events with full customization. Stripe Payment Processing provides integrated ticketing with 2.7% + 30¢ fees and automatic daily payouts. Key feature modules include SPORTSHUB Forms (multi-step custom data collection during checkout), Custom Event Links (branded permanent URLs for recurring series), Event Collections (grouped event pages), Booking Approval (manual approval with delayed charging), Event Attendees Display (social proof), SPORTSHUB Wrapped (annual organizer year-in-review), QR Code Tickets (scannable check-in), and Email Reminders (automated notifications). The platform is supported by SPORTSHUB Docs (comprehensive guides) and SPORTSHUB Blogs (engineering and feature content).

Differentiator

Problem solved

Functional benefit

Products and services

• SPORTSHUB Platform

Quantifiable outcome

• 72% cost savings compared to competitors for organizers running 2 events/week with 30 attendees
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationStripe is the primary payment processing partner for SPORTSHUB. All payment transactions are processed through Stripe, enabling secure checkout, instant payment confirmations, and daily payouts to organizer bank accounts. Stripe handles PCI DSS Level 1 compliance and fraud detection.
• VercelcoreTechnology or IntegrationVercel provides the hosting and deployment infrastructure for SPORTSHUB's Next.js web application, enabling fast global performance and reliability.
• Next.jscoreTechnology or IntegrationNext.js is the React framework used to build SPORTSHUB's web platform, providing server-side rendering and modern web capabilities.
• FirebasecoreTechnology or IntegrationFirebase provides backend services for SPORTSHUB including cloud functions (GlobalAppController) and other Firebase-powered functionality for the application.
• Google MapscoreTechnology or IntegrationGoogle Maps integration provides location services for events, enabling proximity search and map display for event venues.
• LoopssupportingTechnology or IntegrationLoops provides email infrastructure for transactional and marketing emails, including booking confirmations and platform communications.
• HUGOsupportingTechnology or IntegrationHUGO is the static site generator used to build SPORTSHUB's blog. Described as 'the industry standard and fastest static site generator' for generating blog content from Markdown files.
• HextrasupportingTechnology or IntegrationHextra is the Hugo theme used for SPORTSHUB's blog, providing the visual design and layout for blog posts.
• GitHubsupportingTechnology or IntegrationGitHub hosts SPORTSHUB's code repositories and provides webhook integration for internal developer productivity tools (GitHub Stat Tracker). CI/CD pipelines use GitHub for automated deployments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eventbrite: Publicly traded global event ticketing platform. SPORTSHUB positions itself as a cheaper alternative (5.35% + $1.19 vs 2.7% + 30¢) for organizers running grassroots sports events, making it the primary head-to-head competitor.
• ClassPass: Subscription-based fitness and class booking platform with global reach. While broader in category, it competes for the same player-side sports and fitness class discovery use case that SPORTSHUB addresses.
• Mindbody: Large SaaS platform for fitness studios, wellness centers, and sports clubs covering booking, payments, and member management. Represents a more enterprise-scale version of what SPORTSHUB's Organiser Hub aspires to become.

Direct peers

• Playtomic: Sports club and court booking platform popular across tennis, padel, and racket sports. Comparable to SPORTSHUB in enabling players to discover and book sports sessions, though typically centred on facility-based bookings rather than organizer-led events.
• Meetup: Community-driven event platform with strong adoption among social sports groups. SPORTSHUB directly competes on fee structure (3.7% + $1.25 + $660/year vs 2.7% + 30¢) and on community-led sports event discovery.
• Revolutionise Sport: Australian sports club management platform serving clubs, associations, and leagues with membership, event, and payment tools. SPORTSHUB benchmarks against its pricing (2% + $1.60 + $989/year) and targets the same organizer persona in Australia.
• Teamer: Sports team and match management platform enabling players to find games, manage teams, and organize fixtures. Closely aligned with SPORTSHUB's grassroots sports community focus.
• TryBooking: Australian event ticketing platform widely used by community groups, clubs, and schools for paid events. Competes directly for SPORTSHUB's organizer segment in Australia with similar self-serve event management features.
• Humanitix: Australian-founded event ticketing platform that donates profits to charity, competing on both price and social mission. Serves the same Australian grassroots event organizer market as SPORTSHUB.

Emerging players

• FixtureList: UK-based platform for organizing social sports leagues, fixtures, and team sign-ups. Comparable as a regional grassroots sports event organizer tool in a different geography than SPORTSHUB's Australian focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportshub-au
• Instagraminstagram.com/sportshub.net.au
• TikToktiktok.com/@sportshub.net.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTSHUB