SportsPay
SportsPay is an API-first payment facilitator purpose-built for amateur sports organizations, offering embedded checkout, multi-party splits, recurring billing, and terminal payments. It serves leagues, associations, and registration platforms across Canada and the United States.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SportsPay does
SportsPay is a payment facilitator purpose-built for the amateur sports industry, operated as a division of POSconnect Inc. in Canada and SportsPay U.S. Inc. in the United States, with a small team of approximately six employees headquartered in Toronto. The company serves amateur leagues, associations, and registration platforms across sports including hockey, curling, ringette, badminton, American football, swimming, tennis, and mountain biking. Named end-customers and partners include West Carleton Warriors MHA, Curling Ontario, Ringuette Canada, and organizations within the Hockey Canada ecosystem.
The platform is API-first, offering three integration paths — Customized Checkout, Embedded Components, and a Direct API with Embedded Tokenization — backed by a JavaScript SDK and a developer documentation portal. Product surface includes CustomerPay (cardholder-pays surcharging), Transfers & Splits (multi-party payouts), Platform Billing (partner monetization), Payment Schedules (recurring and installment billing), Terminal Payment API (card-present/in-person acceptance), and a Reporting module. The platform is PCI DSS compliant, is a signatory to Canada's Voluntary Code of Conduct for the Payments Industry, and operates as an MSP/ISO under Elavon/U.S. Bank for U.S. processing.
SportsPay makes money primarily through transaction-based pricing on payment processing, with three pricing constructs: Fixed Rate, Cost Plus (interchange plus), and Customer Pays (surcharge). Go-to-market is hybrid: embedded integrations with registration platform partners and a direct-to-consumer PaymentsHQ portal. The company has not disclosed any external funding rounds, and public evidence indicates it processes "hundreds of thousands of transactions" annually. Strategic activity in 2024–2025 — including U.S. entity formation, the Terminal Payment API launch, and the SportsPay Foundation — points to active expansion within and adjacent to the core amateur sports vertical.
SportsPay firmographics
Firmographics- Name
- SportsPay
- Legal name
- POSconnect Inc.
- Website
- https://sportspay.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SportsPay is an API-first payment facilitator purpose-built for amateur sports organizations, offering embedded checkout, multi-party splits, recurring billing, and terminal payments. It serves leagues, associations, and registration platforms across Canada and the United States.
- Ownership category
- akta.pro rank
SportsPay industry classification
Industry- Product category
- Payment Processing Services
- akta.pro primary industry
- Payment Processing & PSPs (Card, Wallets, Carrier Billing) (MPAFAJAA)
- akta.pro secondary industries
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)
Keywords
Where SportsPay is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
SportsPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Payment Processing Fees: SportsPay processes payments for amateur sports organizations and charges transaction fees. The company manages transactions, settlements, and funding directly as a registered payment facilitator.
- Platform Billing: Platform Fees (PLATFEE) and Platform Charges (PLATCHRG) allow platforms to collect their own fees as part of transactions. SportsPay does not take a share of these fees.
- Interchange Plus Pricing: SportsPay supports interchange plus pricing model where merchants pay interchange rates plus a markup, providing transparency for premium card types.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Fixed Rate - single rate for all domestic card types |
| Transaction based/ take rate | Monthly | Cost Plus - interchange plus markup with full transparency |
| Transaction based/ take rate | Monthly | Customer Pays - cardholder absorbs transaction fees |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SportsPay product offering
Product offeringCore offering
SportsPay is a registered payment facilitator that processes payments for amateur sports organizations, leagues, clubs, and governing bodies across Canada and the U.S. The platform handles registrations, uniforms, clinics, donations, and other sports expenses through a proprietary gateway with three integration methods (Customized Checkout, Embedded Components, Direct with Embedded Tokenization) and a self-serve PaymentsHQ portal for direct onboarding.
Product overview
SportsPay is a unified payment platform built exclusively for amateur sports organizations. The core SportsPay product provides payment processing with three integration methods: Customized Checkout (hosted redirect), Embedded Components (in-page iframe), and Direct with Embedded Tokenization (API-based). Additional products include PaymentsHQ (reporting portal), Terminal Payment API (in-person payments), Onboarding API and Merchant Provisioning API (partner tools), plus feature modules: CustomerPay (fee shifting), Transfers & Splits (multi-merchant distributions), Platform Billing, Payment Schedules, and Reporting & Querying. SportsPay Foundation is a separate CSR initiative focused on sports accessibility.
Differentiator
Problem solved
Functional benefit
Products and services
- SportsPay Payment Platform Payment facilitation platform that processes payments for amateur sports organizations, handling transactions, settlements, and funding directly without third-party involvement. Supports registrations, uniforms, clinics, donations, and other sports organization expenses through APIs and a self-serve portal.
- PaymentsHQ Web portal for sports organizations and partners to access reporting, search transactions, issue refunds, query deposits, generate mirror reports, and manage merchant accounts without API integration.
- Terminal Payment API Asynchronous API enabling in-person card payments on physical terminals, supporting sale and refund transactions with merchant and customer receipts for sports organizations and venues.
- Onboarding API API for platform partners to onboard merchants, handling application submission, status tracking, and webhook notifications for automated merchant approvals.
- Merchant Provisioning API API for creating and managing gateway credentials and terminals after merchant onboarding approval, generating termID and password for merchants to process transactions.
Quantifiable outcome
- Approval in 72 hours or less for quick start
- +3 more outcomes
Companies that use SportsPay
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
SportsPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature9 records
SportsPay partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- POSconnect Inc.corePOSconnect Inc. is the parent company operating as SportsPay. SportsPay is described as a division of POSconnect Inc. with headquarters in Toronto.
- Elavon PaymentscoreSportsPay operates as an Elavon Payments MSP and Registered MSP/ISO of U.S. Bank National Association (Canadian branch) and Elavon for payment processing services.
- Registration PlatformscoreSportsPay integrates with various registration platforms through API, offering three integration methods: Customized Checkout, Embedded Components, and Direct with Tokenization. The company works with partners to customize colors, gradients, and logo for seamless brand experience.
- Ringuette CanadaminorSportsPay Foundation supports Ringuette Canada athletes, particularly for international competition travel to 2025 World Ringette Championships in Lahti, Finland. The partnership helps reduce financial barriers for athletes.
- West Carleton Warriors Minor Hockey AssociationminorSportsPay Foundation provided funding for goalie equipment for the U9 division, helping make hockey more accessible in rural and suburban communities west of Ottawa.
- Curling OntariominorCurling Ontario announced partnership with SportsPay for the Sticks and Stones anti-bullying program, with SportsPay Foundation supporting the initiative.
- All Women's Sports Network (AWSN)minorAWSN partnered with Ringuette Canada to broadcast the National Ringette League on Pluto TV's 24/7 global streaming channel, providing visibility for the sport.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SportsPay competitors and assessment
Company assessmentDirect peers
- Mindbody: Mindbody is a fitness and wellness business management platform with payment processing for memberships, classes, and packages, addressing adjacent amateur-sports-adjacent verticals (yoga, martial arts, recreation centers) that SportsPay could serve.
- TeamSnap: TeamSnap is a youth sports team management platform that collects registration fees, team dues, and payments from families — directly comparable to SportsPay's payment use cases for amateur sports organizations.
- SportsEngine (NBC Sports Next): SportsEngine is a youth and amateur sports management platform with built-in registration and integrated payment processing for leagues and clubs, competing for the same registration-platform partners SportsPay integrates with.
- Daxko: Daxko provides operations and payment processing for YMCAs, JCCs, and community centers, addressing the same non-profit recreational membership segment that SportsPay serves with registration, dues, and program payments.
- ClubReady: ClubReady is a club management platform with integrated billing and payment processing for fitness studios and member-based clubs — comparable to SportsPay's club/league fee collection and recurring-payment workflows.
- Jonas Club Software: Jonas Club Software provides management and payment processing for private clubs — directly comparable in handling dues, event fees, and multi-party distributions for member-based amateur sports organizations.
- Active Network: Active Network (now part of Community Brands) is a direct peer — it provides online registration and payment processing for youth sports leagues, camps, and community events, overlapping SportsPay's core offering to amateur sports organizations.
Broad incumbents
- Block (Square): Block / Square is a broad-incumbent PSP serving SMBs including sports organizations with in-person and online payments, and competes with SportsPay for amateur-league merchants that want a single provider for registration and on-site card acceptance.
- Stripe: Stripe is a broad-incumbent PSP that already powers many sports and registration platforms; its scale, pricing, and developer experience make it the most likely competitor SportsPay would face if a platform partner switched providers.
Emerging players
- SquadLocker: SquadLocker is an emerging sports-team merchandise and gear platform with integrated payment processing for team stores and fundraising, partially overlapping SportsPay's payment use cases for amateur teams and leagues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SportsPay social profiles
Digital presenceSportsPay compliance and trust
Trust signalCompliance1 record
SportsPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportsPay leadership team
Management profileNumber of profiles
SportsPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportsPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportsPay
What does SportsPay do?
SportsPay is a registered payment facilitator that processes payments for amateur sports organizations, leagues, clubs, and governing bodies across Canada and the U.S. The platform handles registrations, uniforms, clinics, donations, and other sports expenses through a proprietary gateway with three integration methods (Customized Checkout, Embedded Components, Direct with Embedded Tokenization) and a self-serve PaymentsHQ portal for direct onboarding.
Is SportsPay a public or private company?
SportsPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportsPay founded?
SportsPay was founded in -1. It employs 1 to 10 people.
Where is SportsPay based?
SportsPay is headquartered in Toronto, Canada, in the North America region.
How does SportsPay make money?
Three revenue lines are on record. Payment Processing Fees are the primary driver. The others are platform Billing and interchange Plus Pricing.
Who are SportsPay's main competitors?
Direct peers on record are Mindbody, TeamSnap, SportsEngine (NBC Sports Next), Daxko, ClubReady, Jonas Club Software and Active Network. Broad incumbents are Block (Square) and Stripe. SquadLocker is listed as an emerging player.
Does SportsPay have an API?
Yes. SportsPay provides REST APIs for payment processing, merchant provisioning, and reporting. APIs include: Customized Checkout, Embedded Components, Direct with Embedded Tokenization, CustomerPay, Transfers & Splits, Platform Billing, Payment Schedules, Terminal Payment API, Onboarding API, Merchant Provisioning API, and Reporting & Querying. Card data is kept off partner servers using InterPay JavaScript for tokenization. The API supports webhooks for transaction status and merchant credential callbacks. Developer documentation is at docs.sportspay.com/docs/welcome.
What industry is SportsPay in?
SportsPay's product category is Payment Processing Services. Its primary akta.pro industry code is MPAFAJAA, Payment Processing & PSPs (Card, Wallets, Carrier Billing), with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support).