Sport Spirit

What Sport Spirit does

Sport Spirit Sàrl is a Montreux, Switzerland-based sports event management and training company founded in 2011 and privately held by co-founders Yannick Fattebert and Benjamin Dracos. The company operates professional tennis tournaments — most prominently the WTA 125 Montreux Nestlé Open and the Bonmont Tennis Masters ATP Exhibition — alongside sports training camps covering tennis, padel, and movement ("Move") for adult and junior athletes. Beyond tournament and camp operations, Sport Spirit delivers corporate services (athlete advisory and bespoke sports marketing) and produces special events, including TEK Montreux, a tech festival staged alongside the Montreux Jazz Festival, and the upcoming "One Last Backhand" Stan Wawrinka retirement exhibition scheduled for December 19, 2026.

The business runs a four-pillar revenue model: (1) tournament organization monetized through entry fees, spectator and media attendance, and sponsorships; (2) training camps monetized via one-time license/registration fees; (3) corporate services billed as professional services fees; and (4) special events monetized through transaction fees. Customer segments include corporate sponsors and hospitality partners (Nestlé as title sponsor of the flagship WTA event, plus Trafigura, GlobeAir, Roche Bobois and others), individual amateur and junior athletes, youth academies, and enterprise clients seeking bespoke sports marketing. The company is operationally lean at approximately seven full-time employees supplemented by a large seasonal volunteer workforce.

Name

Sport Spirit

Legal name

Sport Spirit Sàrl

Website

https://sport-spirit.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Spirit Sàrl is a Montreux-based Swiss sports event management firm that organizes professional tennis tournaments (WTA 125, ATP exhibitions), runs tennis/padel/movement training camps for adults and juniors, and delivers corporate athlete advisory and branded special events including TEK Montreux.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

Keywords

• Tennis tournament organization
• Sports event management
• Corporate sports marketing
• Athlete advisory services
• Sports training camps

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tournament Organization: Organizing professional tennis tournaments including WTA 125 events, ATP exhibition events, and junior competitions. Revenue generated through entry fees, spectator attendance, media rights, and corporate sponsorships tied to events.
2. Training Camps: Tennis, Padel, and Movement camps for adults and juniors held in premium European locations. Also includes ongoing tennis and judo schools for children. Revenue from camp registration fees and ongoing academy tuition.
3. Corporate Services: Sports advisory services connecting enterprises with 20+ professional athletes for corporate events, and annual marketing strategy consulting for brand positioning around sporting events. B2B revenue stream targeting corporate marketing and hospitality budgets.
4. Special Events: Curating unique sporting and cultural experiences such as the TEK Montreux activation during the Montreux Jazz Festival. Revenue from event activations and partnerships with festival organizers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Sport Spirit is a Swiss sports event management company that organizes professional tennis tournaments (WTA 125, ATP exhibition, junior events), runs tennis/padel/movement training camps and youth tennis and judo schools, delivers corporate sports marketing services providing access to 20+ professional athletes, and curates special cultural/tech activations such as TEK Montreux. The portfolio is delivered through direct event execution at premium venues in Switzerland and Europe.

Product overview

Sport Spirit is a Swiss sports event management company offering a unified portfolio of sports event services. The core offering spans four main areas: professional tennis tournaments (Montreux Nestlé Open WTA 125, Bonmont Tennis Masters ATP Exhibition, Junior Spirit Open, and special events like One Last Backhand), sports training camps (Tennis, Padel, Move, and schools for Tennis and Judo for children), corporate VIP services (athlete consultation and custom sports marketing strategies), and cultural events (TEK Montreux tech festival). The company has organized over 50 events across 14 years with a 7-person team and coordinates 250 annual volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• Tennis Camps: Tennis training camps for adults and juniors held in various locations across Europe.
• Padel Camps
• Move Camps
• Ecole de Tennis
• Ecole de Judo

Products and services

• Montreux Nestlé Open WTA 125 An annual women's WTA 125 tennis tournament held in Montreux, Switzerland, serving as a major platform for emerging tennis talents and has hosted champions including Iga Świątek, Beatriz Haddad Maia, Emma Navarro, and Olga Danilovic.
• Bonmont Tennis Masters ATP Exhibition An exclusive ATP exhibition tournament on natural grass held at Bonmont Golf Club in Switzerland, marking the start of the grass season and attracting top world circuit players and international media coverage.
• Junior Spirit Open A Tennis Europe Grade 2 junior tennis tournament for players under 14 years old held in Montreux, attracting over 100 participants from around the world competing for Tennis Europe ranking points.
• Camps Tennis, Padel, Move Sports training camps for adults and juniors held since 2011 across premium European venues, offering tennis, padel, and movement training with professional coaching.
• Ecole de Tennis (Tennis School) Tennis schools for children offered by Sport Spirit to develop young players' skills as part of its youth sports development offerings.
• Ecole de Judo (Judo School) Judo school for children operated by Sport Spirit as part of its youth sports development offerings.
• Conseils Sportifs (Sports Advice) Corporate service providing companies with access to more than twenty professional athletes for unique corporate days, helping companies choose athletes representing their values and organizing the event.
• Sur Mesure (Custom Sports Marketing) Annual custom sports marketing strategy service for companies looking to optimize their brand image through sports events and exceptional athlete encounters.
• TEK Montreux A 16-day technology-focused event hub at the Montreux Jazz Festival, featuring activations, immersive experiences, and workshops to connect technology with music and Swiss youth.

Quantifiable outcome

• 16 ITF/ETA tournaments organized by co-founder Benjamin Dracos
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• NestlécoreGTM or Marketing PartnerTitle sponsor of the Montreux Nestlé Open WTA 125 tournament. Nestlé branding prominently associated with one of Switzerland's premier women's tennis events.
• Bonmont Golf ClubcoreStrategic or Co-development PartnerExclusive venue partner for the Bonmont Tennis Masters ATP Exhibition tournament. Golf club provides premium grass court setting unique in Switzerland.
• TrafiguraminorGTM or Marketing PartnerCorporate sponsor displayed among partner logos on Sport Spirit website.
• VA (Voluntary Associates)minorGTM or Marketing PartnerCorporate sponsor visible in partner section of website.
• BFJminorGTM or Marketing PartnerCorporate sponsor visible in partner section of website.
• GlobeAirminorGTM or Marketing PartnerCorporate sponsor and aviation partner for Sport Spirit events.
• Zenith AutomobilesminorGTM or Marketing PartnerAutomotive sponsor providing vehicle support or sponsorship for events.
• Roche BoboisminorGTM or Marketing PartnerLuxury furniture brand sponsor for events and hospitality areas.
• Montreux Jazz FestivalcoreStrategic or Co-development PartnerSport Spirit operates TEK Montreux activation as centerpiece during the Montreux Jazz Festival, creating tech-sports-music convergence experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Genius Sports: Sports data and technology company with deep tennis partnerships including official data and content for ATP/WTA. Comparable as an indirect ecosystem participant serving the professional tennis events Sport Spirit operates.
• Infront Sports & Media: International sports marketing company specializing in event distribution, media rights and sponsorship sales across multiple sports. Comparable in handling sponsorship and rights for tennis and other events, with much broader geographic and sport coverage.
• IMG (Endeavor): Global sports and entertainment agency operating events, athlete management, and licensing. Highly comparable to Sport Spirit's corporate athlete advisory and event management business, but operates at vastly greater scale and across many sports and geographies.
• Lagardère Sports (Sportfive): Global sports marketing agency active in tennis and racquet sports sponsorship and event operations. Comparable in delivering corporate sponsorship and event marketing solutions to Sport Spirit's enterprise clients.
• Octagon: Global sports marketing agency running athlete management, events and experiential marketing for brands. Directly comparable to Sport Spirit's corporate athlete advisory and 'Sur Mesure' brand strategy offering, with broader portfolio and deeper corporate relationships.

Direct peers

• Mouratoglou Academy: Premium tennis academy and camp operator founded by coach Patrick Mouratoglou, offering training programs, events and a tournament platform (UTS). Most directly comparable peer in combining high-end tennis camps with elite event organization.
• Rafa Nadal Academy: Tennis academy and camp operator combining high-performance training, junior development and tournaments. Comparable to Sport Spirit's tennis/padel camps and Junior Spirit Open junior tournament offering.

Emerging players

• TEK (Montreux event ecosystem): The TEK Montreux activation itself, which Sport Spirit operates; comparable as an emerging tech-culture activation during the Montreux Jazz Festival. Listed here as the closest thematic peer for Sport Spirit's non-tennis special events line.
• Universal Tennis (UTR): Tennis rating and tournament platform that organizes competitive events at scale and partners with federations. Comparable in organizing ranked tennis events for emerging players, similar in target to the Montreux Nestlé Open and Junior Spirit Open.

Others

• Federation of Swiss Tennis: National governing body for tennis in Switzerland, organizer of national competitions and federation-graded junior events. Comparable as a counterpart for tournament sanctioning and as a possible partner/competitor for junior and amateur tennis events in Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sport-spirit

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Spirit