SportTravel

What SportTravel does

SportTravel BV is a Dutch specialty travel agency founded in 2000 and headquartered in Hoorn, Noord-Holland, operating with 8 employees as a direct-to-consumer tour operator focused exclusively on motorsport and speed skating events. Its core business is the assembly and resale of complete travel packages (return flights, hotel accommodation, circuit transfers, and event tickets) to MotoGP, Formula 1, and World Superbike Grand Prix events, alongside escorted speed skating trips to World Championships and Winter Olympics. The 2026 MotoGP calendar exposes the company to 22 Grand Prix across 20+ countries, supplemented by Formula 1 distribution via the grandprixtravel.nl satellite site and TT Circuit Assen inventory via the wholly owned TT Circuit Tickets sub-brand.

The company's product portfolio is layered from standalone race tickets (from €85 per person for Valencia grandstand access) through hotel-and-ticket and flight-inclusive packages (€659–€1,789) into premium tiers, including MotoGP VIP Village hospitality (€749–€2,879), Premier/Apex upgrades (up to €3,895), and Team Experiences with paddock access via partnerships with Pertamina Enduro VR46 Racing, RW Racing GP, and MLav Racing (€1,095–€2,450). The revenue model blends package tour-operator principal revenue, ticket brokering fees, and premium experience upsell, with the company acting as a financially bonded package travel operator under the Dutch GGTO Garantiefonds and VvKR association memberships.

The technology stack is conventional e-commerce rather than differentiated: a Magento-based storefront at sporttravel.nl with Dutch and English language support and EUR/GBP/USD pricing, Multisafepay payment processing, and Google Analytics for traffic reporting. There is no disclosed AI, machine learning, proprietary booking engine, or mobile application. Distribution is exclusively D2C via owned web properties and phone/email customer service, with official reseller relationships with MotoGP VIP Village, MotoGP Premier, TT Circuit Assen, and Circuit de Barcelona-Catalunya providing preferential access to scarce ticket and hospitality inventory that underpins the company's value proposition.

Name

SportTravel

Legal name

SportTravel BV

Website

https://sporttravel.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

SportTravel BV is a Dutch D2C travel agency (founded 2000, 8 employees) that sells complete packages — flights, hotels, transfers, and tickets — to MotoGP, Formula 1, World Superbike, and speed skating events, including VIP hospitality and Team Experiences, for motorsport and speed skating enthusiasts across 20+ countries.

Ownership category

akta.pro rank

Product category

Sports Travel Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

Keywords

• Motorsport travel packages
• MotoGP travel packages
• Formula 1 travel packages
• Speed skating travel
• VIP hospitality packages

Headquarters

HQ city

Hoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Package Travel Sales: SportTravel acts as a tour operator selling complete travel packages to sporting events. Packages include return flights, hotel accommodation, circuit transfers, and event tickets. The company operates as principal on package travel agreements and is responsible for the delivery of all travel services.
2. Ticket Brokering / Resale: SportTravel acts as an intermediary (bemiddelaar) for tickets not sold as part of a package, booking tickets on behalf of customers through officially recognized ticket providers. They charge brokerage fees for this intermediary service.
3. VIP Hospitality & Team Experiences: Premium add-on experiences including MotoGP VIP Village hospitality packages, Team Experiences (paddock access, pitbox visits, meet & greet with riders), and Premier/Apex upgrades. These premium experiences command significantly higher price points (€849–€3,895+).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SportTravel BV is a Dutch travel organization founded in 2000 that specializes in organizing travel packages to top sports events, with MotoGP and World Superbike as its core business. It sells complete travel packages (return flights, hotel, transfers, event tickets), standalone race tickets, premium VIP Village hospitality, and exclusive Team Experiences with paddock access, as well as speed skating trips to World Championships and Winter Olympics. Customers book directly through the sporttravel.nl e-commerce website or via phone/email customer service.

Product overview

SportTravel BV is a travel organization founded in 2000 that specializes in organizing travel to top sports events, with MotoGP and World Superbike as core business. The portfolio includes: MotoGP Reizen (group and independent MotoGP travel packages), World Superbike Reizen, Formule 1 Arrangementen (including self-driving F1 experiences), and Schaatsreizen (speed skating travel to World Cup events and Olympics). Add-on modules include MotoGP VIP Village™ premium hospitality at 19 circuits, Team Experiences with exclusive paddock access via RW Racing, MLav Racing, and VR46 Racing Team partnerships, standalone MotoGP Losse Tickets, Vliegreis Pakketten (flight-inclusive packages with hotel and tickets), Hotel en Ticket Arrangementen, TT Circuit Assen Arrangementen, WK Afstanden China 2027 Reispakket, and pre-announced Winter Olympics 2030 Reizen. The company operates an e-commerce platform (sporttravel.nl) for direct booking.

Differentiator

Problem solved

Functional benefit

Brands

• TT Circuit Tickets: Specialized website for tickets, hotel & VIP visits to TT Circuit Assen
• MotoGP VIP Village
• Team Experiences
• Schaatsreizen

Products and services

• MotoGP Travel Packages Travel packages to MotoGP Grand Prix events worldwide, covering 22 races in the 2026 calendar across Asia, Europe, Americas, Middle East and Australia. Offerings range from ticket-only to fully escorted group trips including flights, hotels, transfers, and circuit tickets.
• World Superbike Travel Packages Travel arrangements to World Superbike championship events, with particular focus on TT Circuit Assen in the Netherlands.
• Formula 1 Travel Packages Formula 1 travel packages and VIP arrangements, including opportunities to drive an F1 car and fully escorted Grand Prix travel, offered via the GrandPrixTravel.nl sister site.
• Schaatsreizen (Speed Skating Travel) Speed skating travel to Allround and World Cup tournaments, including WK Afstanden and Winter Olympics trips, serving Dutch speed skating enthusiasts.
• MotoGP VIP Village Premium hospitality packages at MotoGP circuits providing VIP seating, gourmet dining, open bars, paddock access, pitlane walks, and rider meet-and-greets across 19 circuits in 2026. Prices range from €749 to €3,895 per person.
• Team Experiences Exclusive paddock access and team hospitality packages during MotoGP events in partnership with RW Racing (Moto2), MLav Racing (Moto3), and Pertamina Enduro VR46 Racing Team (MotoGP), including pitbox visits and rider meet-and-greets. Prices range from €1,095 to €2,450 per person.
• TT Circuit Assen Packages Dedicated packages for TT Circuit Assen events including tickets, hotel stays, and VIP arrangements, offered through the separate TT Circuit Tickets platform (ttcircuit-tickets.nl).
• WK Afstanden China 2027 Travel Package

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• MotoGP VIP VillagecoreGTM or Marketing PartnerOfficial partnership for MotoGP VIP Village hospitality packages. SportTravel is an authorized seller of VIP Village access across all 19+ MotoGP Grand Prix venues, offering premium hospitality including pitlane walks, paddock access, gourmet dining, open bar, and rider meet & greets.
• MotoGP Premier / ApexcoreChannel Partner/ Reseller/ DistributorOfficial reseller of MotoGP Premier and Apex VIP hospitality arrangements across all Grand Prix venues. These are the highest tier hospitality packages offered by MotoGP, including exclusive paddock passes, garage tours, and service road access.
• TT Circuit AssencoreStrategic or Co-development PartnerIntensive cooperation with TT Circuit Assen. SportTravel operates the dedicated ttcircuit-tickets.nl website for all major events at the Dutch TT circuit, offering standalone tickets, hotel stays, and VIP arrangements.
• RW Racing GP (Moto2)majorStrategic or Co-development PartnerPartnership with Dutch Moto2 team RW Racing GP for Team Experiences. Customers can book paddock access, pitbox visits, team hospitality, and meet & greet with riders during selected Grand Prix events.
• MLav Racing (Moto3)majorStrategic or Co-development PartnerPartnership with UK-based Moto3 team MLav Racing under Michael Laverty's leadership. Offers exclusive Team Experiences including paddock access, pitbox tours, and rider interactions during Grand Prix events.
• Pertamina Enduro VR46 Racing Team (MotoGP)majorStrategic or Co-development PartnerPartnership with the MotoGP VR46 Racing Team for Team Experiences. Customers receive exclusive paddock access, team hospitality, pitbox visits, and meet & greet opportunities during selected Grand Prix.
• Official Reseller BarcelonaminorChannel Partner/ Reseller/ DistributorOfficial reseller status for Barcelona (Circuit de Barcelona-Catalunya) MotoGP events, offering tickets and hospitality packages for the Catalan Grand Prix.
• GGTO GarantiefondscoreOthersMandatory membership. The Stichting GGTO guarantees consumer refunds if SportTravel becomes insolvent, covering both pre-departure and during-travel scenarios. Consumer contribution: €9 per person (or €7.50 as noted in terms).
• VvKR – Vereniging van Kleinschalige ReisorganisatiesminorOthersMembership number 21011. The association ensures members meet legal requirements for travel operators and verifies adequate business liability insurance. Provides consumer confidence comparable to ANVR for small-scale specialist operators.
• IndyCarminorStrategic or Co-development PartnerPartnership referenced via logo on website footer, indicating collaboration or ticket/resale arrangement for IndyCar events.
• DTM (Deutsche Tourenwagen Masters)minorStrategic or Co-development PartnerPartnership referenced via logo on website footer, indicating collaboration or ticket/resale arrangement for DTM racing events.
• EazzyParkminorGTM or Marketing PartnerAirport parking partner. SportTravel offers airport parking through EazzyPark as an add-on service for travelers flying from Dutch airports, with referral arrangement in place.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Racing Breaks: UK motorsport tour operator specializing in Formula 1 Grand Prix packages with official ticket allocations and VIP upgrades. Direct comparable in motorsport travel with overlapping F1 and MotoGP inventory offerings.
• Gullivers Sports Travel: Established UK motorsport and sports travel specialist offering Formula 1, MotoGP, World Superbike, and other event packages. Closely comparable in product mix, target customer (motorsport enthusiasts), and tour operator business model.
• Destination Sports Group: Sports tour operator offering packages to MotoGP, Formula 1, Wimbledon, Ryder Cup and other major events. Comparable niche-sports travel model with focus on European motorsport and tennis events.
• P1 Travel: Dutch sports travel agency specializing in Formula 1, MotoGP, and other major sports event packages across Europe. Closely comparable business model combining ticket brokering, hotel packages, and VIP experiences for motorsport fans.
• Sportsbreaks.com: UK-based specialist sports tour operator offering packages to motorsport, football, rugby, tennis, and other sporting events. Comparable niche-sports travel model with similar package structure (ticket + hotel + travel) and target audience of European sports fans.
• GrandPrixTravel: Formula 1 specialist travel brand operated alongside SportTravel via the shared GrandPrixTravel.nl website. Directly comparable niche motorsport tour operator serving Dutch and European F1 fans with package, ticket, and VIP hospitality offerings.

Broad incumbents

• TUI Sport / TUI Musement: Major European tour operator's sports division offering motorsport, football and other event packages at much larger scale. Broader incumbent serving mass market with motorsport as one vertical among many travel offerings.
• On Location Experiences: Premium sports hospitality provider (Endeavor-owned) offering official experiences for NFL, F1, Ryder Cup, Kentucky Derby and other major US/EU events. Comparable premium hospitality position with broader portfolio and significantly larger scale.
• F1 Experiences: Official Formula 1 hospitality and travel experience provider offering premium Grand Prix packages globally. Larger scale incumbent in motorsport travel with official F1 partnership; comparable in VIP hospitality model though F1-only.
• QuintEvents: US-based premium sports hospitality and travel company offering official hospitality packages for Formula 1, NFL, Super Bowl, Kentucky Derby, and other major events. Comparable premium hospitality model though operating at much larger scale and broader sport portfolio.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sporttravel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportTravel