Racing Breaks

What Racing Breaks does

HeyLink.me operates a link-in-bio platform that enables users to consolidate multiple URLs, social profiles, storefronts, contact details, and digital assets into a single shareable landing page that is embedded in social media bios on Instagram, TikTok, YouTube, Facebook, and X. The core platform is built around a no-code link management architecture with integrated social analytics, customizable templates (60+ across 15+ categories), e-commerce capabilities (unlimited products, price lists, menus, payment processing), lead generation forms, digital business cards, and QR code generation via the KODE.link sub-brand. The platform also includes an Enterprise API and an apps marketplace with 200+ third-party integrations spanning social, music, NFT, payment, and business tools.

Name

Racing Breaks

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

HeyLink.me is a link-in-bio platform that lets creators, SMBs, agencies, and enterprises consolidate links, storefronts, and digital assets into one shareable page across social bios.

Ownership category

akta.pro rank

Product category

Link Management Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)

akta.pro secondary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

Keywords

• Link-in-bio platform
• Bio link management
• Social commerce tools
• Digital business cards
• URL shortener service

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue (Pro Plans): Monthly and annual subscription plans providing premium features including additional links (100 vs 50), advanced analytics, custom branding, custom domains, and lower transaction fees. Pro plan at $9.00/month or $7.00/month annually (23% savings).
2. Transaction Fees: Platform takes transaction fees on sales processed through the built-in e-commerce features: 9.9% + 30 cents for Starter tier, 3.9% + 30 cents for Pro tier.
3. Advertising Revenue Share: Users can monetize their pages through AdSense integration. The platform facilitates advertising placement and shares revenue with content creators based on region and content category.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HeyLink.me operates as a link-in-bio platform that consolidates a user's social media profiles, content, e-commerce storefronts, contact information, and digital assets into a single shareable URL. The platform also offers built-in monetization through Google AdSense integration, transaction-based e-commerce tools, QR code generation, and digital business card creation for content creators, influencers, and small businesses.

Product overview

HeyLink.me is a unified link-in-bio/link management platform that allows users to create a single centralized link containing all their content, social media profiles, stores, contact information, and digital assets. The core HeyLink.me platform is complemented by specialized sub-products including KODE.link for QR code generation, HeyLink.au (Australia-specific), NonProfit-Link.org (nonprofit-focused), Baby Passport & Visa Photo Maker, and RapidWombat (SEO traffic tool). The ecosystem also includes template packs and tiered solutions: Business (for individual entrepreneurs), Agency (for managing multiple accounts), Custom Domain (for branding), Enterprise (with white-label and API access), Earn Money (AdSense monetization), and a Marketplace with 100+ integrations.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: Advanced QR Code solutions platform providing QR code builder, digital business card generation, and Apple Wallet/Google Wallet digital card creation tools.
• RapidWombat
• Baby Passport & Visa Photo Maker
• NonProfit-Link.org
• HeyLink.au

Products and services

• HeyLink.me Platform

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature7 records

Partnerships

One partnership is on record.

• Google AdSensecoreTechnology or IntegrationIntegration with Google AdSense enables users to monetize their link-in-bio pages through targeted advertising. Users can activate ads with a few clicks and earn revenue based on clicks from their audience. The partnership provides access to Google's advertising network with pre-screened, quality-relevant ads.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Shorby: Link-in-bio tool popular with Instagram and messaging-based creators. Comparable feature surface with a narrower focus on messenger-driven traffic, representing partial overlap with HeyLink.me.

Direct peers

• Linktree: The category-defining link-in-bio platform with 40M+ users. Closest direct competitor; both serve creators and SMBs with centralized bio-link pages, analytics, and commerce integrations.
• Link.bio: Link-in-bio service focused on social media bio optimization. Competes directly for the same top-of-funnel creator and influencer use case with simplified link management.
• Beacons: AI-powered creator platform offering link-in-bio, store, email, and media kit tools. Directly comparable to HeyLink.me in both target user (creators) and feature surface (links, commerce, monetization).
• Stan Store: Creator-focused link-in-bio and storefront platform combining digital product sales, bookings, and links. Comparable because it directly competes for the same creator and SMB commerce segment, with built-in checkout.
• Taplink: Link-in-bio and mini-storefront platform popular in EMEA and LATAM. Comparable in targeting SMBs and creators with built-in payments and product catalogs, often localized similarly to HeyLink.me.
• Bio.link: Direct link-in-bio competitor offering a single-page hub with commerce, music embeds, and analytics. Targets the same creator and influencer audience with overlapping feature sets.

Broad incumbents

• Squarespace: Website builder and commerce platform for SMBs and creators. Comparable as a broader incumbent HeyLink.me positions against for users who otherwise would build a standalone site/storefront.
• Shopify: Dominant SMB e-commerce platform. Comparable as the incumbent destination for sellers HeyLink.me targets with its built-in commerce and transaction fees; competes for the same merchant wallet share.
• Later (Link in Bio tool): Larger social-media marketing platform that ships a link-in-bio feature as part of a broader scheduler/analytics suite. Competes for the same creator use case but bundles links into a wider tool stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/racingbreaks
• LinkedInlinkedin.com/company/racingbreaks-com-limited
• Facebookfacebook.com/timeline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racing Breaks