Sportyfied
Sportyfied ApS is a Danish online sports retailer offering 3,877+ products across 60+ brands, serving private consumers, businesses and Danish sports clubs via a free Club Shop B2B platform with 10% sales commission, across 12 European markets and the US.
- Company typePrivate
- Founded-
- HeadquartersVallensbæk, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Sportyfied does
Sportyfied ApS is a privately held Danish online sports retailer headquartered in Vallensbæk, Denmark. The company operates a multi-language e-commerce storefront selling sporting goods, sportswear, team kits and accessories across more than 20 sport disciplines to private consumers, sports clubs and corporate buyers. Its catalog spans 3,877 products distributed through partnerships with over 60 sports brands, including Adidas, Hummel, Puma, Select, Craft, Joma and Macron, with localized sites serving 12 European markets plus the United States. The platform's distinguishing features are an online Team Kit Builder that lets customers customize jerseys (names, numbers, logos, sponsors) in roughly 5–10 minutes, in-house printing and decoration for fast customization turnaround, and a B2B Club Shop program that provides sports clubs with free dedicated webshops and pays them a 10% bonus on sales generated through the shop. Founded in 2012, Sportyfied serves 296+ active sports clubs (predominantly Danish handball and football) plus an additional 281 club shops on its platform, and ships consumer orders across Europe and the US with free delivery above 499 kr. The company is bootstrapped, with no disclosed funding rounds, parent company or external investors, and operates with approximately 18 employees.
Sportyfied firmographics
Firmographics- Name
- Sportyfied
- Legal name
- Sportyfied ApS
- Website
- https://sportyfied.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sportyfied ApS is a Danish online sports retailer offering 3,877+ products across 60+ brands, serving private consumers, businesses and Danish sports clubs via a free Club Shop B2B platform with 10% sales commission, across 12 European markets and the US.
- Ownership category
- akta.pro rank
Sportyfied industry classification
Industry- Product category
- Sports Apparel and Equipment Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)
Keywords
Where Sportyfied is headquartered
LocationHeadquarters
- HQ city
- Vallensbæk
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Sportyfied business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales (B2C): Direct product sales to private consumers through the e-commerce website. One-time transactions for sporting goods, clothing, accessories and equipment. Multiple price points from budget to premium products.
- Club Shop Sales (B2B): Club shops generate sales where club members purchase through the club's dedicated webshop. Clubs receive 10% bonus on webshop revenue at no cost to the club.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sportyfied product offering
Product offeringCore offering
Sportyfied is a Danish online sporting goods retailer operating its own e-commerce storefront with multi-language and multi-currency support across European and US markets. The platform aggregates 3,877 products from 60+ sportswear and equipment brands (Adidas, Hummel, Puma, Craft, Select, Joma, etc.) across 20+ sport disciplines. The core differentiator is an online team kit design module that lets clubs customize jerseys with names, numbers, logos and sponsor designs in approximately 5 minutes, supported by in-house printing/decoration for fulfillment.
Product overview
Sportyfied is a Danish online sporting goods supplier operating as a B2B/B2C e-commerce platform. The company offers a comprehensive portfolio of sportswear and equipment across 20+ sports disciplines. The core offering consists of customizable Team Kits with an online design module (Team Kit Builder), a full Clothing range, and Accessories. The platform distinguishes itself through a Club Shops feature offering free dedicated webshops to sports clubs with 10% revenue bonus. The business model serves both individual consumers and sports clubs/businesses, with partnerships across major sporting goods brands including Adidas, Hummel, Puma, Joma, Select, and Craft. With 3,877 products and 296+ club partnerships, the platform enables custom team apparel design, printing services with an internal printing facility, and club-specific merchandise webshops.
Differentiator
Problem solved
Functional benefit
Products and services
- Team Kits
Quantifiable outcome
- 296+ clubs currently using club shop services
- +1 more outcomes
Companies that use Sportyfied
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sportyfied technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sportyfied partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- AdidascoreMajor sports brand partnership. Adidas team kits and apparel available through Sportyfied platform for club shops and individual purchases.
- HummelcoreDanish sportswear brand partnership. Hummel team kits and sportswear available through Sportyfied for clubs and consumers.
- PumacoreSports brand partnership offering Puma team kits and athletic apparel through the Sportyfied platform.
- CraftcoreSwedish sportswear brand specializing in functional base layers and training apparel. Available through club shops.
- SelectcoreDanish sports equipment brand known for handballs and team kits. Key partner for ball sports clubs.
- JomamajorSpanish sportswear brand offering team kits and athletic apparel through Sportyfied.
- ErimamajorGerman sportswear brand specializing in team sports apparel and handball equipment.
- McDavidmajorSports protection and support equipment brand. Available through Sportyfied for sports injury prevention products.
- MacronmajorItalian sportswear and team kit brand. Available through Sportyfied platform.
- MoltenmajorJapanese ball manufacturer known for basketballs and handballs. Available through Sportyfied.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sportyfied competitors and assessment
Company assessmentBroad incumbents
- Zalando: Major European fashion and sportswear marketplace with broad athletic brand assortment. Competes with Sportyfied's consumer side for casual and performance sportswear purchases.
- Decathlon: World's largest sporting goods retailer with extensive team-sports and own-brand assortment. A major competitive force to Sportyfied across Europe on price and selection.
- Intersport: Global sporting goods retail group with strong European footprint and team sports assortment. Competes broadly with Sportyfied, particularly in team kits and equipment, but at much larger scale.
- Sports Direct (Frasers Group): Discount sporting goods retailer with broad team-sports and apparel assortment across Europe. Competes with Sportyfied primarily on price in commodity teamwear.
Direct peers
- Wooter Apparel: US-based custom team apparel and uniform manufacturer with online design tools. Highly comparable to Sportyfied's Team Kit Builder workflow for amateur clubs and leagues.
- Kitbag: UK-based online retailer specializing in customizable team kits and replica sportswear from major brands. Closely mirrors Sportyfied's team-kit customization and multi-brand club apparel model.
- SquadLocker: US team apparel and equipment platform offering dedicated team stores with custom gear and bulk ordering. Direct analogue to Sportyfied's club-shop model for amateur sports organizations.
- Pro Direct Sport: Multi-sport online retailer with strong football, running and team-sports assortments across premium brands. Competes with Sportyfied in team apparel and equipment categories.
- Custom Sportswear Direct: UK-based custom teamwear specialist offering bespoke kits, club shops and bulk team orders. Directly comparable in target customer (clubs/leagues) and product offering.
Emerging players
- Hummel (direct brand store): Danish heritage sportswear brand with growing direct-to-club team-sales channels. A key partner for Sportyfied but also a potential competitive channel as it expands DTC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sportyfied social profiles
Digital presenceSportyfied financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportyfied leadership team
Management profileNumber of profiles
Profiles1 record
Sportyfied funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportyfied M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportyfied
What does Sportyfied do?
Sportyfied is a Danish online sporting goods retailer operating its own e-commerce storefront with multi-language and multi-currency support across European and US markets. The platform aggregates 3,877 products from 60+ sportswear and equipment brands (Adidas, Hummel, Puma, Craft, Select, Joma, etc.) across 20+ sport disciplines. The core differentiator is an online team kit design module that lets clubs customize jerseys with names, numbers, logos and sponsor designs in approximately 5 minutes, supported by in-house printing/decoration for fulfillment.
Is Sportyfied a public or private company?
Sportyfied is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sportyfied founded?
Sportyfied was founded in -1. It employs 11 to 50 people.
Where is Sportyfied based?
Sportyfied is headquartered in Vallensbæk, Denmark, in the Europe region.
How does Sportyfied make money?
Two revenue lines are on record. Product Sales (B2C) is the primary driver. The others are club Shop Sales (B2B).
Who are Sportyfied's main competitors?
Broad incumbents on record are Zalando, Decathlon, Intersport and Sports Direct (Frasers Group). Direct peers are Wooter Apparel, Kitbag, SquadLocker, Pro Direct Sport and Custom Sportswear Direct. Hummel (direct brand store) is listed as an emerging player.
Does Sportyfied have an API?
No public API is recorded for Sportyfied.
What industry is Sportyfied in?
Sportyfied's product category is Sports Apparel and Equipment Retail. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMACAJ, Team & School Athletic Uniforms Retail. Its NAICS code is 45911.