Sprank events (onderdeel van Driessen Groep)

What Sprank events (onderdeel van Driessen Groep) does

Sprank events B.V. is a Netherlands-based, full-service event management company and a wholly-owned subsidiary of Driessen Groep, a diversified family of companies in the people-and-work domain. Operating from the Brainport Human Campus in Helmond, the company designs, organizes, and executes custom employee events, business events, and incentives for Dutch organizations — primarily in government, education, and healthcare, with additional enterprise clients in banking (Rabobank), accounting (BDO), installation (Kuijpers), and HR services (LEV Groep). Its core service offerings are eventmanagement (full-service coordination), concept and program development, venue-led events at Brainport Human Campus (capacity ~500), a curated network of keynote speakers across HR themes (work happiness, organizational culture, personal leadership, innovation, digital transformation), and a growing portfolio of modular experience products (AI-challenges, Brainspa mindfulness, Hackathons, First Dates zakelijke variant, Complimenten Caravan, Goed Bekend Experiences).

The business model is professional services delivered on a bespoke, quote-per-event basis — either in own production, on commission, or in collaboration with clients. Go-to-market is event-driven: the annual Jaarcongres HRM congress (~300 attendees in the 2026 "Humain" edition) functions as the flagship demand-generation vehicle, supported by a website event-planning form, a phone channel (0492 - 73 32 00), a speaker catalogue, a newsletter, and a LinkedIn presence. Sprank holds B Corp certification and ISO 9001/14001 certifications (2025-2028), and is embedded within Driessen Groep's ~700-employee organization, which provides cross-sell access to staffing and HR-services clients in the same government, education, and healthcare verticals. Distribution is anchored by an exclusive partnership with Brainport Human Campus and extended through a 14+ specialized partner network covering AV, catering, entertainment, photography, and venue overflow.

Name

Sprank events (onderdeel van Driessen Groep)

Legal name

Sprank B.V.

Website

https://sprankevents.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Sprank events B.V. is a Dutch full-service event management company and subsidiary of Driessen Groep that designs and executes employee events, business events, and incentives for organizations in government, education, healthcare, and corporate sectors, operating from the Brainport Human Campus in Helmond.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)

akta.pro secondary industries

Onsite Operations & Event Staffing Management (THAHACAL), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Corporate event management
• Business event production
• HR event design
• Employee engagement events
• Conference organization

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management & Organization Services: Sprank generates revenue through providing end-to-end event management services including concept and program development, full event production, speaker sourcing, venue access (Brainport Human Campus), and execution support. Services are delivered in own production, on commission, or in collaboration with clients. Pricing is bespoke and quote-based per event.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sprank events is a full-service event management company that designs, organizes, and produces employee events, business events, and incentive programs for Dutch organizations in government, education, healthcare, and corporate sectors. Services span concept and program development, full event production, and venue management at Brainport Human Campus in Helmond, supplemented by a curated network of keynote speakers and branded entertainment experiences such as AI-challenges, Brainspa, Complimenten Caravan, First Dates, Goed Bekend Experiences, and Hackathons. As part of Driessen Groep, the company positions events as strategic HR instruments centered on work happiness (werkgeluk), organizational culture, and innovation.

Product overview

Sprank events is a full-service event management company and part of Driessen Groep. The company offers a comprehensive suite of event services including Eventmanagement (full-service event coordination), Concept & Programma Ontwikkeling (concept and program development), and Events op Brainport Human Campus (venue-based events at their proprietary location). Their portfolio spans medewerker events (employee events), business events, and incentives. They provide access to a network of keynote speakers through Sprekers & Belevingen, covering HR themes like work happiness, wellbeing, organizational culture, and innovation. The company also offers specialized entertainment experiences including AI-challenges (AI experience tours), Brainspa (mindfulness and relaxation experiences), Complimenten Caravan (personalized musical compliments), First Dates zakelijke variant (speed networking), Goed Bekend Experiences (team building activities), and Hackathons (creative problem-solving events). Events are primarily hosted at the Brainport Human Campus in Helmond, a venue focused on human-centered work and employee happiness.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventmanagement End-to-end event management service covering design, planning, and execution of business events, employee events, and incentives for Dutch organizations in government, education, healthcare, and corporate sectors, anchored by the proprietary Sprank methode that co-creates event concepts from client HR strategy.
• Concept & Programma Ontwikkeling Strategic concept and program development service that translates client HR strategy into distinctive event programs, including theme design, agenda architecture, keynote speaker curation, and entertainment selection, delivered through the Sprank methode co-creation framework.
• Events op Brainport Human Campus

Quantifiable outcome

• Events for up to 500 attendees at Brainport Human Campus; larger events up to 2,500 participants organized across multiple days
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• AFAS TheaterminorStrategic or Co-development PartnerAFAS Theater is a centrally located theater in the Netherlands suitable for corporate events, seating up to 837 guests. It also has 5 auditoriums (38-158 guests), a versatile Atrium, meeting rooms, a restaurant, and modern theater and climate technologies. Used by Sprank for larger corporate events exceeding the capacity of Brainport Human Campus.
• HUPminorStrategic or Co-development PartnerHUP offers meeting and team outing venues with unconventional features such as ball pits and ping-pong tables in meeting rooms, creating a playful atmosphere for brainstorming and team building.
• Mansveld Audio Video ControlsminorStrategic or Co-development PartnerMansveld Audio Video Controls handles AV production for events — beeld (visual), licht (lighting), and geluid (audio) — allowing Sprank to deliver complete audiovisual experiences.
• SkillsTown ConnectminorStrategic or Co-development PartnerSkillsTown Connect is an expert in online learning and development, with didactics specialists and professional studios across the Netherlands for online learning solutions, webinars, and video learning.
• The PartycrashersminorStrategic or Co-development PartnerThe Partycrashers (DJ Thijs Geene and Daan Bruinsma) provide entertainment for events, parties, and receptions. They are regular entertainment providers at Sprank events.
• Werner van Hoof Fun & FoodminorStrategic or Co-development PartnerWerner van Hoof has been active in event catering and party catering for 25 years, offering distinctive catering from vintage cars, nostalgic carts, creative stalls, and quality food products with substantial capacity.
• Cialona ExpominorStrategic or Co-development PartnerCialona Expo is a full-service exhibition stand builder with more than 50 years of experience developing creative custom exhibition stands for trade shows in the Netherlands and abroad.
• Venue EventsminorStrategic or Co-development PartnerVenue Events brings years of experience in hospitality and corporate events, translating ideas into complete experiences that make an impression. The partnership is built on creativity, energy, and shared passion for experience.
• Brainport Human CampuscoreStrategic or Co-development PartnerBrainport Human Campus is Sprank's own event location in Helmond — the only event company with a collaboration at this venue. The campus hosts more than 750 people from 20 organizations in the domain of human resources and work. The venue is purpose-built for the themes of well-being at work, with sustainable architecture, multiple event spaces, and catering. Sprank is the exclusive event organizer operating at this venue.
• 24 uur in bedrijfminorStrategic or Co-development Partner24 uur in bedrijf is an entrepreneurs' platform stimulating business success for approximately 350 members in the Brainport region. They organize networking events and facilitate dialogue, acting as a bridge between Sprank and the regional business community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Live Company: Dutch creative event agency producing corporate events, brand activations, and internal gatherings for clients across sectors. Comparable to Sprank in its bespoke event-design approach and Dutch B2B focus.
• Cievents: European event management agency offering corporate events, conferences, and incentives for global clients. Comparable to Sprank in MICE services and bespoke event execution, though operating at significantly larger scale and broader geographic footprint.
• Holland Event Group: Dutch corporate event agency specializing in business events, conferences, and incentive programs for Dutch and international clients. Direct overlap with Sprank's corporate/internal event focus in the Dutch market.

Broad incumbents

• GL Events: Global event services group providing venue management, event production, and trade show services across Europe. Comparable as a full-service event operator, though at vastly greater scale and with a venue-ownership angle Sprank does not have.
• BCD Meetings & Events: Global MICE management company with a strong Netherlands presence, offering corporate events, incentives, conferences, and meeting services for enterprise clients. Broader and more international than Sprank, but overlapping in MICE execution for Dutch government and enterprise buyers.
• MCI Group: Global association and event management company with strong presence in corporate meetings, congresses, and incentives. Overlaps with Sprank in conference and corporate-event production, particularly for association and public-sector clients.
• Libema Groep: Largest Dutch leisure and event company operating amusement parks, events venues, and live entertainment. Comparable as a Dutch event ecosystem operator, but with a leisure/B2C orientation rather than corporate HR-event specialization.

Regional players

• Mojo Concerts: Leading Dutch live entertainment promoter producing concerts and large public events. Comparable as a Dutch event operator with strong production capabilities, though focused on consumer/B2C live entertainment rather than Sprank's corporate HR-event niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sprank-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprank events (onderdeel van Driessen Groep)