Spring Agency
Spring Agency is a Norwegian B2B growth consultancy that sells subscription-based Growth as a Service—combining strategy, marketing, sales, and CRM—primarily to mid-market and enterprise B2B companies in Norway, anchored by Diamond-tier HubSpot partner expertise.
- Company typePrivate
- Founded2014
- HeadquartersSarpsborg, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Spring Agency does
Spring Agency AS is a Norwegian B2B growth consultancy that delivers a subscription-based service called Growth as a Service (GaaS), bundling strategy, marketing, sales, and CRM functions into a single cross-functional team for a fixed monthly price with no contract binding. Founded in 2014 as Techweb and rebranded to Spring Agency in April 2022, the firm is headquartered in Sarpsborg with offices in Oslo and Greåker, and employs approximately 21 people. The company was majority acquired by Amesto TechHouse in January 2023.
The firm's core technology platform is HubSpot, where it holds Diamond Partner status (top 2.2% of partners globally), enabling deep CRM implementation, marketing automation, and HubSpot CMS-based website development. Its proprietary methodology is the Growth Engine Framework, which connects strategy, demand generation, conversion optimization, sales flow, and continuous improvement in a unified weekly cadence. Adjacent service lines include LinkedIn training courses for enterprise teams, SuperOffice CRM consulting, and a library of e-books, webinars, and a 200+ article blog. Customer-facing integrations include HubSpot, SuperOffice, Google Analytics, CookieYes, and Narify (for LinkedIn employee advocacy).
Spring Agency targets Norwegian B2B companies—particularly mid-market and enterprise accounts in SaaS/technology, energy, and consulting/knowledge-intensive verticals—that lack internal commercial capacity or execution speed. The sales-led go-to-market motion uses a free Growth Plan consultation as a lead magnet that converts prospects into GaaS subscribers. Named customers include BIM Group, Norxe AS, Seen, Safedrive, Control Buddy, and eco stor. Reported scale signals include 200+ B2B companies served, 500+ web projects completed, 2,750+ newsletter subscribers, and 1,500+ LinkedIn leads generated in 2023.
Spring Agency firmographics
Firmographics- Name
- Spring Agency
- Legal name
- Spring Agency AS
- Website
- https://springagency.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spring Agency is a Norwegian B2B growth consultancy that sells subscription-based Growth as a Service—combining strategy, marketing, sales, and CRM—primarily to mid-market and enterprise B2B companies in Norway, anchored by Diamond-tier HubSpot partner expertise.
- Ownership category
- akta.pro rank
Spring Agency industry classification
Industry- Product category
- B2B Marketing and Growth Consulting Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Spring Agency is headquartered
LocationHeadquarters
- HQ city
- Sarpsborg
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Spring Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Growth as a Service (GaaS) Subscription: Monthly subscription providing a complete cross-functional growth team covering strategy, marketing, sales, and CRM. Features include one fixed monthly price, no hourly billing, no contract binding, and continuous improvement. This is the primary revenue driver.
- LinkedIn Training Courses: Customized training programs for enterprise teams covering LinkedIn strategy, content creation, and employee advocacy. Sold at tiered per-participant pricing with optional ongoing coaching add-on.
- Website Development Services: Professional website design and development services on HubSpot CMS, including strategy, execution, and ongoing optimization. Mentioned as part of service offerings with over 500 web projects completed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth as a Service (GaaS) - Full growth team subscription |
| Unit Pricing | One time | LinkedIn Course - Small cohort (2-3 participants) |
| Unit Pricing | One time | LinkedIn Course - Standard cohort (4-6 participants) |
| Unit Pricing | One time | LinkedIn Course - Single participant |
| Subscription | Monthly | Ongoing coaching add-on |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Spring Agency product offering
Product offeringCore offering
Spring Agency delivers a subscription-based Growth as a Service (GaaS) offering that provides B2B companies with a complete cross-functional growth team covering strategy, marketing, sales, CRM, and customer success. The service is sold at a fixed monthly price with no hourly billing and no contract binding. Complementary offerings include HubSpot and SuperOffice CRM consulting, website development on HubSpot CMS, inbound marketing services, and customized LinkedIn training courses for enterprise teams.
Product overview
Spring Agency operates as a Growth as a Service (GaaS) consultancy for B2B companies. Their core offering is a subscription-based cross-functional growth team that addresses strategy, marketing, sales, CRM, and customer success as an integrated system. The portfolio includes: Growth as a Service (the primary subscription offering), Website Services (built on HubSpot CMS), Inbound Marketing services, HubSpot consulting (as a Diamond partner), SuperOffice CRM services, LinkedIn training courses, and a free Growth Plan consultation tool. They complement their service offerings with free educational resources including e-books and webinars.
Differentiator
Problem solved
Functional benefit
Products and services
- Growth as a Service (GaaS) A subscription-based commercial growth team that builds and operates the customer's growth engine across marketing, sales, CRM, and customer success throughout the entire customer lifecycle. Sold at one fixed monthly price with no hourly billing and no contract binding.
- Website Services (Nettsider) Professional website design and development services built on HubSpot CMS, including web strategy, execution, and ongoing improvements using Growth Driven Design methodology. Targets B2B companies that need to professionalize their digital presence.
- Inbound Marketing Inbound marketing methodology and implementation services including content marketing, SEO, lead generation, and marketing automation using HubSpot. Targets B2B companies seeking predictable demand generation.
- HubSpot Services HubSpot CRM implementation, consulting, and optimization services delivered as a Diamond HubSpot Partner (top 2.2% globally). Includes setup, configuration, pipeline design, training, and ongoing support for B2B clients.
- SuperOffice CRM Consulting CRM consulting services for the SuperOffice platform, offered for clients who prefer SuperOffice over HubSpot. Covers setup, configuration, and process optimization.
- LinkedIn Course for Businesses Corporate LinkedIn training and workshops that help B2B teams build brand, create employee ambassadors, and leverage LinkedIn for growth. Includes digital course content, physical workshops, content production training, and an optional ongoing coaching add-on priced at 2,250 NOK per person per month.
Quantifiable outcome
- 200+ B2B companies served with growth plans
- +3 more outcomes
Companies that use Spring Agency
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Spring Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Spring Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreDiamond-certified HubSpot partner since 2021, placing Spring among the top 2.2% of HubSpot partners worldwide. They specialize in HubSpot CMS implementation, CRM setup, marketing automation, and sales hub optimization. All client data is stored in HubSpot with EU data residency.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Spring Agency competitors and assessment
Company assessmentDirect peers
- Aptitude 8: Global HubSpot Elite solutions partner offering CRM implementation, marketing automation, and growth services. Directly comparable as a HubSpot Diamond/Elite partner serving B2B clients with similar GaaS-like integrated delivery.
- Inbound Norway: Norwegian inbound marketing and HubSpot partner agency. Directly competes with Spring for Norwegian B2B clients seeking HubSpot implementation and inbound marketing services.
- Netlife: Norwegian digital agency offering strategy, design, technology, and growth services to B2B clients. Highly comparable to Spring in geography, customer base, and integrated growth-team positioning.
- MarkedsPartner: Norwegian marketing consultancy serving B2B companies with sales, marketing, and growth services. CRO David Aleksandersen previously worked here, underscoring direct overlap in offerings and customer profile.
- Pointer: Norwegian digital agency focused on strategy, design, and development for ambitious brands. Comparable in geography and B2B mid-market positioning with Spring.
- Huble Digital: EMEA-based HubSpot Diamond Elite partner providing strategy, CRM, and marketing services. Comparable as a senior HubSpot partner offering integrated growth services to mid-market and enterprise clients.
Regional players
- Itera: Nordic IT and digital consultancy with presence across Norway, Sweden, Denmark, and beyond. Comparable as a regional consultancy offering overlapping digital transformation and growth services.
Broad incumbents
- Salesforce Consulting Partners (Nordic): Salesforce and its regional consulting partners compete for the same CRM-implementation mandates Spring targets. Relevant as the alternative platform incumbent whose market share trajectory directly affects Spring's HubSpot-centric positioning.
- Knowit: Nordic digital consultancy with broad service portfolio across strategy, technology, marketing, and e-commerce. Comparable as a larger regional incumbent competing for the same Norwegian/Nordic B2B growth mandates.
- Making Waves: Nordic digital agency providing strategy, design, and technology services across the Nordics. Comparable as a larger, broader Nordic agency competing for enterprise B2B digital mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Spring Agency social profiles
Digital presenceSpring Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spring Agency leadership team
Management profileNumber of profiles
Profiles4 records
Spring Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spring Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spring Agency
What does Spring Agency do?
Spring Agency delivers a subscription-based Growth as a Service (GaaS) offering that provides B2B companies with a complete cross-functional growth team covering strategy, marketing, sales, CRM, and customer success. The service is sold at a fixed monthly price with no hourly billing and no contract binding. Complementary offerings include HubSpot and SuperOffice CRM consulting, website development on HubSpot CMS, inbound marketing services, and customized LinkedIn training courses for enterprise teams.
Is Spring Agency a public or private company?
Spring Agency is a private company. It is classified as corporate owned and is currently operating.
When was Spring Agency founded?
Spring Agency was founded in 2014. It employs 11 to 50 people.
Where is Spring Agency based?
Spring Agency is headquartered in Sarpsborg, Norway, in the Europe region.
How does Spring Agency make money?
Three revenue lines are on record. Growth as a Service (GaaS) Subscription is the primary driver. The others are linkedIn Training Courses and website Development Services.
Who are Spring Agency's main competitors?
Direct peers on record are Aptitude 8, Inbound Norway, Netlife, MarkedsPartner, Pointer and Huble Digital. Itera is listed as a regional player. Broad incumbents are Salesforce Consulting Partners (Nordic), Knowit and Making Waves.
Does Spring Agency have an API?
No public API is recorded for Spring Agency.
What industry is Spring Agency in?
Spring Agency's product category is B2B Marketing and Growth Consulting Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.