Spruce Salon

What Spruce Salon does

Spruce Salon is a single-location, independently owned hair and beauty salon operating in Austin, Texas since 2010. The company offers a comprehensive service menu including gender-neutral haircuts priced by hair length ($20-$85+), Aveda Full Spectrum color services ($85-$340+), Keratin Complex smoothing treatments ($150-$300+), Aveda plant-derived makeup application and lessons ($105+), and dedicated bridal packages. All services use Aveda's plant-derived, cruelty-free, paraben-free product line, and the salon retails Aveda-branded haircare and styling products through an integration with Aveda's e-commerce site. The salon operates under a team-based, departmentalized model with stylists specializing in domains such as color, cutting, and styling education.

The business runs on a direct-to-consumer model with appointment-based service delivery. Clients book through the Phorest online platform, by phone or text, or as walk-ins. Revenue is generated primarily from one-time service fees, supplemented by retail product sales and bridal service premiums. A $7 health and sustainability fee is applied to every appointment under the salon's Green Circle Salon membership, which diverts 95% of salon waste from landfills. Pricing is gender-neutral and based on hair length, with no subscription or recurring contract structure in place.

Spruce Salon is independently owned by Allie, who also serves as a colorist. The company operates without external investment, parent company, or subsidiary structure. Marketing is concentrated on Google Reviews (4.6/5.0 across 124 reviews), Instagram, and the embedded Aveda brand ecosystem, including the Aveda Plus Rewards loyalty program. The customer base consists of individual retail consumers across all genders in the Austin metropolitan area, with bridal clients as a secondary segment.

Name

Spruce Salon

Legal name

Spruce Salon

Website

https://sprucesalonaustin.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Spruce Salon is an independently owned, Aveda-affiliated hair and beauty salon in Austin, TX offering haircuts, color, keratin treatments, makeup, and bridal services using plant-derived Aveda products. It serves individual retail consumers across all genders through a single storefront with Phorest online booking.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)

Keywords

• Hair salon services
• Professional hair color
• Keratin treatments
• Bridal hair styling
• Makeup services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Hair Services: One-time service fees for haircuts, styling, and blowouts. Pricing varies by hair length and stylist experience.
2. Color Services: One-time service fees for color treatments including grey retouch, color retouch, all-over color, and various blonding services using Aveda Full Spectrum products.
3. Makeup Services: Professional makeup application and lessons using Aveda plant-derived products.
4. Bridal Services: Wedding day hair and makeup services with consultation, trial run, and wedding day appointments.
5. Aveda Product Sales: Retail sales of Aveda hair care and styling products to clients, facilitated through Aveda website integration.
6. Keratin Treatments: Professional keratin smoothing treatments and express blowouts using Keratin Complex products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Spruce Salon is a team-based, Aveda-affiliated hair salon in Austin, TX offering haircuts, color services, keratin treatments, makeup, and bridal services. All services use Aveda plant-derived, cruelty-free products and are priced using gender-neutral pricing based on hair length. The salon also retails Aveda professional hair care products and participates in the Aveda Plus Rewards loyalty program.

Product overview

Spruce Salon is an Aveda-affiliated hair and beauty salon in Austin, TX offering a comprehensive suite of services including Hair Services (gender-neutral cuts priced by length), Color Services (Aveda Full Spectrum color with blonding and retouch options), Keratin Treatments (Keratin Complex formaldehyde-free), Makeup Services (Aveda plant-derived), and Bridal Services. The salon is team-based with stylists specializing in areas like dry cutting, balayage, and men's styling. They retail Aveda products including the One For All Leave-In Elixir and Tousle Texture line, and participate in the Aveda Plus Rewards loyalty program. All services utilize Aveda products, a cruelty-free, 100% vegan, plant-derived beauty brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services Gender-neutral haircut services priced by hair length, including consultations, shampoo, and styling using Aveda products. Services include cropped cuts ($65+), mid-length cuts ($75+), long cuts ($85+), neck trims ($20+), bang trims ($20+), and blowouts ($45+).
• Color Services Aveda Full Spectrum color services including grey retouch ($85+), color retouch ($85+), all-over color ($150+), mini blonding ($150+), partial blonding ($225+), full blonding ($275+), and various blonding combinations with retouch. Includes botanical repair treatment and toner for blondes.
• Keratin Treatments Professional Keratin Complex treatments using formaldehyde-free, cruelty-free products. Includes Natural Keratin Smoothing Treatment ($300+) and Keratin Express Blowout ($150+). Results last 4 weeks to 5 months.
• Makeup Services Professional makeup application and lessons using Aveda's plant-derived, paraben-free makeup line. Services include makeup application ($105+) and makeup lessons ($105+).
• Bridal Services Full bridal hair and makeup services including a 15-minute consultation, a trial run with documentation, and wedding day services with complimentary mimosas.
• Aveda Retail Products Aveda plant-powered, cruelty-free, and 100% vegan professional hair care and makeup products available for purchase through the salon. Includes products like One For All Leave-In Elixir, Tousle Texture Dry Texture Spray, and botanical color care products.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Green Circle SaloncoreStrategic or Co-development PartnerEnvironmental sustainability partnership diverting 95% of salon waste from landfills. Covers leftover hair color, used foils, swept-up hair, and disposable items. Membership enables responsible recycling and alignment with Aveda's environmental mission.
• AvedacoreTechnology or IntegrationExclusive product partnership using Aveda's plant-derived, cruelty-free, paraben-free professional hair care and makeup products. Provides access to Aveda Full Spectrum color services, Aveda Plus Rewards program, and Aveda styling video content library.
• Aveda Plus Rewards ProgramcoreGTM or Marketing PartnerMulti-tiered customer loyalty program with 7 reward tiers, 15+ new Aveda products, lifestyle partner brands (ettitude, Sakara Life, obé fitness), and US destination rewards. Earn 10 points per $1 spent on Aveda purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Glamsquad: On-demand mobile beauty services company offering hair, makeup, and bridal services delivered to clients' locations. Comparable business model targeting convenience-oriented consumers in the premium beauty services segment.
• Drybar: Premium hair services brand specializing in blowouts and styling. Comparable to Spruce as a high-end, appointment-based hair services concept targeting style-conscious consumers willing to pay premium prices for professional results.

Broad incumbents

• Sport Clips: Men's and boys' hair care franchise with hundreds of U.S. locations. Comparable as a salon concept emphasizing gender-specific styling experience and operational scalability, though positioned at a more accessible price point than Spruce.
• Ulta Beauty: Largest U.S. beauty retailer offering salon services alongside retail product sales. Comparable as an operator in the hair services + Aveda/beauty product retail space, but at vastly greater scale and breadth than Spruce.
• Sephora: Global multi-brand beauty retailer including services and product lines. Comparable for its premium beauty positioning and partnerships with brands like Aveda, though Sephora operates as a retailer rather than a service-first salon.
• Hair Club: Long-standing U.S. provider of hair restoration and hair care services. Comparable as a multi-location hair services business with a recurring-service model and brand-driven customer relationships, though focused on hair restoration rather than styling.
• Great Clips: Largest hair salon chain in North America with thousands of franchise locations. Comparable as a hair salon operator serving walk-in and appointment-based customers, though operating at a different price point and without Aveda's premium positioning.
• Fantastic Sams: National full-service hair salon franchise offering cuts, color, and styling for men, women, and children. Comparable as a multi-location salon operator competing for share of consumer hair-care spend in the same service categories as Spruce.

Regional players

• Burke Williams Spa: Premium day spa chain in the western U.S. offering hair, skin, and body services. Comparable for its premium positioning, appointment-based service model, and multi-treatment offerings targeting affluent clientele seeking elevated beauty experiences.

Emerging players

• Madison Reed: Direct-to-consumer hair color brand with an expanding omnichannel and salon-adjacent model. Competes with Spruce for the same color-services customer wallet share, particularly via at-home alternatives and online booking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spruce-salon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spruce Salon