Southpac Trucks Ltd
Southpac Trucks Ltd is the official New Zealand dealer for Kenworth, DAF, JAC, and TRP, operating 10 branches and 25 dealer locations nationwide to sell new trucks, distribute parts, and provide factory-trained service for commercial transport operators.
- Company typePrivate
- Founded1994
- HeadquartersAuckland (Wiri/Manukau), New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Southpac Trucks Ltd does
Southpac monetizes through four streams: one-time truck sales with custom 'Build It Your Way' specifications, one-time parts and component sales across the largest NZ truck parts inventory, professional workshop services (COF, diagnostics, rebuilds), and direct-to-consumer merchandise via a Shopify e-commerce storefront selling Kenworth/DAF/TRP-branded apparel, scale models, homewares, and workshop consumables. Pricing is quote-based for vehicles and workshop work, and unit-priced for parts and merchandise with volume discounts, free shipping over $99 NZD, and a launch LAUNCH10 promo. The company operates a hybrid go-to-market combining a regional direct sales force for B2B fleet and owner-driver deals with self-serve online purchasing for parts and lifestyle merchandise. It is a privately held New Zealand limited company within the PACCAR Inc. global dealer family, with 77 employees and no institutional investors disclosed in the source material.
Southpac Trucks Ltd firmographics
Firmographics- Name
- Southpac Trucks Ltd
- Legal name
- Southpac Trucks Ltd
- Website
- https://spt.co.nz
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Southpac Trucks Ltd is the official New Zealand dealer for Kenworth, DAF, JAC, and TRP, operating 10 branches and 25 dealer locations nationwide to sell new trucks, distribute parts, and provide factory-trained service for commercial transport operators.
- Ownership category
- akta.pro rank
Southpac Trucks Ltd industry classification
Industry- Product category
- Commercial Truck Dealership
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)
- akta.pro secondary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Southpac Trucks Ltd is headquartered
LocationHeadquarters
- HQ city
- Auckland (Wiri/Manukau)
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Southpac Trucks Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Truck Sales: Southpac Trucks generates revenue primarily through the sale of new Kenworth, DAF, and JAC trucks as the official New Zealand dealer for these brands. They offer custom specifications and 'Build It Your Way' options for new truck purchases.
- Truck Parts & Components: Sale of genuine truck parts including Paccar Parts, TRP Parts, and brand-specific parts for Kenworth, DAF, and JAC vehicles. They claim New Zealand's largest truck parts inventory.
- Workshop & Service: Factory-trained technicians provide service, COF testing, diagnostics, and full rebuild support for trucks across their nationwide network.
- Merchandise & Apparel: Online retail of branded merchandise including Kenworth, DAF, and TRP apparel, accessories, collectibles, and lifestyle products sold through their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard merchandise pricing with volume discounts and clearance items |
| Other | Multi-year contract | Truck sales and service - quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Southpac Trucks Ltd product offering
Product offeringCore offering
Southpac Trucks Ltd is the official New Zealand dealer for Kenworth, DAF, TRP and JAC truck brands, supplying new heavy-duty and light commercial trucks, genuine truck parts, and factory-backed workshop service (including COF testing, diagnostics and full rebuilds) to transport operators nationwide through 10 Southpac branches and 25 dealer locations. The company also operates a Shopify-based e-commerce store selling branded Kenworth, DAF, TRP and JAC apparel, accessories, collectibles, and workshop consumables.
Product overview
Southpac Trucks Ltd is New Zealand's official dealer for Kenworth, DAF, JAC, and TRP (Truck & Trailer Parts) trucks, operating as a multi-brand truck dealership with integrated service and parts operations. The company's core offerings include new truck sales (Kenworth T659, T909, T610, K100, K220; DAF XF New Generation; JAC Light Trucks including EV), genuine parts (TRP Parts, Paccar Parts), and factory-backed service with 10 branches and 25 dealer locations nationwide. The company also operates an e-commerce platform selling branded merchandise including Kenworth, DAF, and TRP apparel, drinkware, home & bar items, collectibles, workshop supplies, and accessories. The product portfolio spans truck sales, aftersales service, parts supply, and consumer merchandise across four major truck brands.
Differentiator
Problem solved
Functional benefit
Brands
- TRP (Truck & Trailer Parts): Own brand of truck and trailer parts offered by Southpac Trucks for the aftermarket.
Products and services
- Kenworth Trucks
Quantifiable outcome
- New Zealand's first New Generation DAF XF delivered to Waitoa Haulage, showcasing trust in the brand
- +1 more outcomes
Companies that use Southpac Trucks Ltd
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Southpac Trucks Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southpac Trucks Ltd partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- PACCAR IncflagshipPACCAR is the parent company and Fortune 500 parent of Kenworth truck brand. Southpac Trucks operates as the official New Zealand dealer for PACCAR's Kenworth brand and is part of the PACCAR global family with nearly a century of truck manufacturing heritage. This partnership provides access to factory-trained support, genuine parts, and the full weight of PACCAR's global engineering and warranty support.
- Kenworth (PACCAR Brand)flagshipOfficial New Zealand dealer for Kenworth trucks, distributing the full range including T909, T610, T659, K220, K100, and C509 models. Supports Kenworth 100 celebrations and centenary events.
- DAF TrucksflagshipOfficial New Zealand dealer for DAF trucks including the New Generation DAF XF. First NZ delivery of New Generation DAF XF made to Waitoa Haulage through Southpac.
- TRP (Truck & Trailer Parts)coreOfficial distributor of TRP (Truck & Trailer Parts) brand covering the full range of TRP parts and consumables. TRP ASSIST emergency support line (0508 22 55 77) provided for breakdown assistance.
- JAC MotorscoreOfficial New Zealand dealer for JAC light trucks including the 6T Class 1 licence Cummins 4.0L diesel, 9T Class 2 Cummins 4.0L diesel, and fully electric JAC EV truck. Actively promoting JAC at events like Fieldays and supporting community initiatives including Auckland City Mission EV trial.
- ShopifycoreE-commerce platform powered by Shopify for their online store. Shopify enables the online shopping experience, payment processing, and store management for merchandise and parts sales.
- Bombay Lions ClubminorSouthpac Trucks supports the Bombay Truck Show, an annual community event run by the Bombay Lions Club. The event raises funds for local charities, community organisations, and families in need. Southpac participates by supporting customers and connecting with the trucking community.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Southpac Trucks Ltd competitors and assessment
Company assessmentDirect peers
- IVECO New Zealand: IVECO truck distributor in NZ supplying light, medium, and heavy commercial vehicles with parts and service support. Competes with Southpac across the JAC light-truck and DAF/DAF-adjacent medium/heavy-duty segments.
- Volvo Trucks New Zealand: Volvo Trucks distributor in New Zealand offering premium heavy-duty trucks, parts, and service to commercial operators. Directly competes with Southpac in linehaul, heavy haulage, and premium fleet segments.
- Scania New Zealand: Scania distributor in NZ providing heavy-duty trucks, parts, and servicing to commercial transport operators. Comparable in business model (full-service OEM dealership with parts and aftersales) and customer base.
- Keith Fingleton Trucks: Long-established New Zealand commercial truck dealership and service operation. Direct competitor in NZ heavy-duty truck sales, parts, and aftersales servicing fleet operators across multiple regions.
- TransDiesel: Major New Zealand distributor of heavy trucks and construction equipment (including MAN and other brands) with nationwide branch and dealer coverage. Directly comparable as a multi-brand NZ commercial vehicle distributor serving transport operators with sales, parts, and service.
- Daimler Truck New Zealand (Mercedes-Benz): Mercedes-Benz commercial vehicle distributor in NZ selling heavy-duty trucks, parts, and service to transport operators. Directly competes with Southpac for fleet sales across the NZ heavy-duty segment.
Others
- Truck Stops (NZ): NZ-based retailer focused on truck parts, accessories, and operator supplies. Comparable on the aftermarket parts and merchandise side, serving a similar customer base though via retail rather than OEM dealership channels.
Broad incumbents
- Rush Enterprises: Largest network of commercial truck dealerships in North America operating as a multi-brand, multi-service dealer group with strong parts and service franchises. Comparable in multi-brand OEM dealership model and aftermarket emphasis, though at much larger US scale.
- Caterpillar (NZ dealer network): Caterpillar's authorized NZ dealer network distributing heavy equipment and related parts/service. Comparable in operating model (multi-branch OEM distribution with parts and service emphasis) although focused on construction/mining equipment rather than on-highway trucks.
Emerging players
- Power Equipment NZ: NZ distributor of construction and commercial equipment with related service operations. Adjacent peer in the heavy-equipment distribution and parts/services space, with overlapping customer base in transport and infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Southpac Trucks Ltd social profiles
Digital presenceSouthpac Trucks Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southpac Trucks Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Southpac Trucks Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southpac Trucks Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southpac Trucks Ltd
What does Southpac Trucks Ltd do?
Southpac Trucks Ltd is the official New Zealand dealer for Kenworth, DAF, TRP and JAC truck brands, supplying new heavy-duty and light commercial trucks, genuine truck parts, and factory-backed workshop service (including COF testing, diagnostics and full rebuilds) to transport operators nationwide through 10 Southpac branches and 25 dealer locations. The company also operates a Shopify-based e-commerce store selling branded Kenworth, DAF, TRP and JAC apparel, accessories, collectibles, and workshop consumables.
Is Southpac Trucks Ltd a public or private company?
Southpac Trucks Ltd is a private company. It is classified as corporate owned and is currently operating.
When was Southpac Trucks Ltd founded?
Southpac Trucks Ltd was founded in 1994. It employs 51 to 100 people.
Where is Southpac Trucks Ltd based?
Southpac Trucks Ltd is headquartered in Auckland (Wiri/Manukau), New Zealand, in the Oceania region.
How does Southpac Trucks Ltd make money?
Four revenue lines are on record. New Truck Sales are the primary driver. The others are truck Parts & Components, workshop & Service and merchandise & Apparel.
Who are Southpac Trucks Ltd's main competitors?
Direct peers on record are IVECO New Zealand, Volvo Trucks New Zealand, Scania New Zealand, Keith Fingleton Trucks, TransDiesel and Daimler Truck New Zealand (Mercedes-Benz). Truck Stops (NZ) is listed as an others. Broad incumbents are Rush Enterprises and Caterpillar (NZ dealer network). Power Equipment NZ is listed as an emerging player.
Does Southpac Trucks Ltd have an API?
No public API is recorded for Southpac Trucks Ltd.
What industry is Southpac Trucks Ltd in?
Southpac Trucks Ltd's product category is Commercial Truck Dealership. Its primary akta.pro industry code is TLAKABAA, General Heavy-Duty Truck & Bus Repair (Full-Service Shops), with a secondary code of CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 42312 and its SIC code is 5013.