Keith Andrews Trucks
Keith Andrews Trucks is New Zealand's largest commercial vehicle dealer and exclusive Daimler Truck distributor, selling and servicing Mercedes-Benz, Freightliner, and FUSO trucks, vans, and buses — including EV models — through a nationwide parts, service, and finance network serving enterprise fleets, government, and SMB operators.
- Company typePrivate
- Founded1991
- HeadquartersWhangarei, New Zealand
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Keith Andrews Trucks does
Keith Andrews Trucks is New Zealand's largest commercial vehicle dealer and the exclusive home of Daimler Truck in the country, representing the Mercedes-Benz, Freightliner, and FUSO brands across trucks, vans, and buses. Founded in 1991 in Whangarei and now operating a nationwide dealership network, the company serves enterprise fleet operators, government agencies, and small-to-medium businesses across heavy-duty long-haul transport, medium and light-duty commercial applications, bus and passenger transport, and the rapidly growing zero-emission vehicle segment. Its portfolio spans the FUSO Canter (NZ's favourite light-duty truck), FUSO Fighter and Shogun medium/heavy-duty trucks, FUSO Rosa buses, the Freightliner Cascadia, and the flagship Mercedes-Benz Actros L with ProCabin, alongside an emerging EV range that includes the FUSO eCanter, Mercedes-Benz eActros, eVito, and eEconic.
The company monetises through four integrated streams: new vehicle sales across all three OEM brands; authorised OEM parts and accessories (the largest such operation in NZ); Daimler-trained aftersales service delivered through dealerships nationwide; and finance/insurance origination via Daimler Truck Financial Services, Fuso Financial, and AON New Zealand. Its technology layer centres on Daimler-sourced EV powertrain expertise (eAxle technology, LFP battery systems, DUONIC 2.0 automated manual transmissions) and advanced driver assistance systems (Active Brake Assist, Lane Keeping Assist, MirrorCam), with a distinct in-house capability in high-voltage EV technician support concentrated in Auckland and Wellington to service commercial fleet electrification.
Go-to-market is field-led and enterprise-oriented: dealership-based sales teams engage fleet customers directly, supplemented by phone/website inside-sales (0800 487 825) and an online vehicle search tool for SMB buyers. The customer book is diversified across logistics (Mainfreight, Team Global Express), government/postal (NZ Post), construction (Fulton Hogan, PlaceMakers), food distribution (Bidfood), energy (Genesis), and a long tail of trade and service operators, with public co-funding through EECA's Low Emissions Vehicles Contestable Fund accelerating EV adoption among anchor customers.
Keith Andrews Trucks firmographics
Firmographics- Name
- Keith Andrews Trucks
- Legal name
- Keith Andrews Trucks Ltd.
- Website
- https://keithandrews.co.nz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Keith Andrews Trucks is New Zealand's largest commercial vehicle dealer and exclusive Daimler Truck distributor, selling and servicing Mercedes-Benz, Freightliner, and FUSO trucks, vans, and buses — including EV models — through a nationwide parts, service, and finance network serving enterprise fleets, government, and SMB operators.
- Ownership category
- akta.pro rank
Keith Andrews Trucks industry classification
Industry- Product category
- Commercial Vehicle Dealership
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Heavy Duty Truck Manufacturing (336120)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)
Keywords
Where Keith Andrews Trucks is headquartered
LocationHeadquarters
- HQ city
- Whangarei
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Keith Andrews Trucks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new trucks, vans, and buses across Mercedes-Benz, Freightliner, and FUSO brands, including heavy-duty, medium-duty, light-duty, zero-emission, and clearance vehicles.
- Parts & Accessories Sales: Sale of genuine OEM parts and accessories for all represented brands. Keith Andrews is the largest authorised FUSO, Freightliner, and Mercedes-Benz parts dealer across New Zealand.
- Aftersales Service: Daimler-trained technicians provide service and maintenance for vehicles across the fleet, with dealerships and service facilities nationwide.
- Finance & Insurance Products: Finance products offered through Daimler Truck Financial Services and Fuso Financial (Mercedes-Benz Financial Services New Zealand). Insurance arranged through AON New Zealand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | FUSO Canter Tipper ready-to-go range starting price |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Keith Andrews Trucks product offering
Product offeringCore offering
Keith Andrews Trucks is the largest commercial vehicle dealer in New Zealand and the home of Daimler Truck in NZ. The company sells new and used Mercedes-Benz, Freightliner, and FUSO trucks, vans, and buses, and provides parts, servicing, finance, and insurance across a nationwide branch network.
Product overview
Keith Andrews Trucks operates as New Zealand's largest commercial vehicle dealer, representing three major brands: Mercedes-Benz (trucks, vans, buses), Freightliner (trucks), and FUSO (trucks and buses). The product portfolio spans light-duty trucks (FUSO Canter), medium-duty trucks (FUSO Fighter, Mercedes-Benz vans), and heavy-duty trucks (Mercedes-Benz Actros, Freightliner Cascadia, FUSO Shogun). The company also offers a dedicated zero-emission vehicle range including the FUSO eCanter (world's first series-produced electric light truck), Mercedes-Benz eActros electric trucks, and eVito electric vans. FUSO Rosa buses complete the passenger vehicle offering. Beyond vehicle sales, Keith Andrews provides parts, accessories, service, and finance through authorized Daimler-trained technicians nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercedes-Benz Trucks
- Freightliner Trucks New Freightliner heavy-duty trucks, part of the Daimler Truck portfolio, sold to commercial transport operators in New Zealand.
- FUSO Trucks New FUSO light, medium, and heavy-duty trucks (a Daimler brand) sold to commercial operators requiring smaller payload vehicles.
- Mercedes-Benz Vans Mercedes-Benz commercial vans sold to trades, delivery, and service businesses requiring premium light commercial vehicles.
- Mercedes-Benz Buses Mercedes-Benz chassis and bus builds sold to passenger transport operators, public transport providers, and charter companies.
- Pre-Owned Vehicles Used Mercedes-Benz, Freightliner, and FUSO commercial vehicles offered for resale, aimed at budget-conscious fleet and owner-operator buyers.
- Parts and Aftersales Service Factory-authorised parts supply, scheduled servicing, repairs, and diagnostics performed by Daimler-trained technicians across all branches.
- Vehicle Finance and Insurance Finance, leasing, and insurance products arranged at the point of vehicle sale, providing customers with integrated acquisition solutions.
- Electric Commercial Vehicles (eActros, eVito, eCanter) Battery-electric versions of Mercedes-Benz (eActros, eVito) and FUSO (eCanter) commercial vehicles, sold and supported to fleet operators transitioning to zero-emission transport.
Quantifiable outcome
- FUSO Canter Tipper range starts from $44,900 +GST +ORC
- +5 more outcomes
Companies that use Keith Andrews Trucks
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Keith Andrews Trucks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Keith Andrews Trucks partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NZ PostcoreKeith Andrews prepared 60 Mercedes-Benz eVito electric panel vans for NZ Post and provides ongoing parts, service, and battery charging support across the North Island. This partnership supports NZ Post's goal to have all its own fleet electric by 2025 and a quarter of its last mile contractor fleet electric by 2030.
- AON New ZealandminorAON New Zealand arranges insurance products for Keith Andrews customers. The insurer reserves the right not to accept certain vehicles and the right to issue insurance policies subject to certain exclusions, conditions and limitations.
- Energy Efficiency and Conservation Authority (EECA)coreEECA's Low Emissions Vehicles Contestable Fund supports companies transitioning to low-emission transport. NZ Post's eVito trial received EECA funding support, and Carr & Haslam's eCanter adoption was supported by EECA funding.
- EECAcoreEECA funding supported NZ Post's evaluation of Mercedes-Benz eSprinter and eVito vans ahead of market launch in 2022, accelerating uptake of low-emission commercial vehicles through the Low Emissions Vehicles Contestable Fund.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Keith Andrews Trucks competitors and assessment
Company assessmentBroad incumbents
- Rush Enterprises: Largest network of commercial vehicle dealerships in North America, representing Peterbilt, International, and other OEMs with full sales, parts, service, and finance operations — directly comparable to Keith Andrews' integrated dealership model for Daimler brands in NZ.
- AutoCanada: Canadian multi-franchise automotive and commercial vehicle dealer group with a network of new and used vehicle dealerships and finance offerings — comparable as a multi-OEM dealership platform with similar unit economics to Keith Andrews.
- Daimler Truck New Zealand / Fuso New Zealand Ltd: The national distributor entity for FUSO in New Zealand, of which Keith Andrews is the North Island dealer — directly relevant as the upstream OEM/distributor partner and a structural counterparty to Keith Andrews' franchise.
Direct peers
- Velocity Vehicle Group: US Daimler Truck dealer group (formerly Velocity Vehicle Resources / Daimler Trucks Remarketing), running a multi-brand commercial vehicle dealership platform — closely comparable as another Daimler-aligned commercial vehicle retailer with service and parts operations.
- Premier Truck Group: Large multi-brand commercial truck dealer group in the US selling Freightliner and other heavy-duty brands with full-service dealerships — directly comparable as a Freightliner-aligned commercial vehicle dealer network.
- Wallwork Truck Centers: Full-service commercial truck dealer group in the US upper Midwest selling Freightliner, Western Star, and other brands with parts and service — comparable in scale and operating model to Keith Andrews' Daimler franchise.
- TEC Equipment: Heavy- and medium-duty truck dealer group representing Volvo, Mack, and Hino across the US Pacific Northwest — comparable as a multi-brand commercial vehicle dealer with parts, service, and finance offerings.
- Isuzu New Zealand / Calibre Equipment: One of the competing commercial vehicle brands/distributors in New Zealand, providing a like-for-like comparison in the NZ truck dealer market that Keith Andrews competes against with FUSO.
Regional players
- Bell Equipment: South Africa-based manufacturer and distributor of heavy equipment and articulated dump trucks with its own dealer network — comparable as a vertically integrated commercial vehicle OEM-dealer operator outside of Europe/North America.
- Southpac Trucks: New Zealand-based commercial vehicle and heavy equipment dealer representing multiple brands — a regional peer competing in the same NZ market with an overlapping product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Keith Andrews Trucks social profiles
Digital presenceKeith Andrews Trucks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keith Andrews Trucks leadership team
Management profileNumber of profiles
Profiles4 records
Keith Andrews Trucks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keith Andrews Trucks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keith Andrews Trucks
What does Keith Andrews Trucks do?
Keith Andrews Trucks is the largest commercial vehicle dealer in New Zealand and the home of Daimler Truck in NZ. The company sells new and used Mercedes-Benz, Freightliner, and FUSO trucks, vans, and buses, and provides parts, servicing, finance, and insurance across a nationwide branch network.
Is Keith Andrews Trucks a public or private company?
Keith Andrews Trucks is a private company. It is classified as family owned and is currently operating.
When was Keith Andrews Trucks founded?
Keith Andrews Trucks was founded in 1991. It employs 251 to 500 people.
Where is Keith Andrews Trucks based?
Keith Andrews Trucks is headquartered in Whangarei, New Zealand, in the Oceania region.
How does Keith Andrews Trucks make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are parts & Accessories Sales, aftersales Service and finance & Insurance Products.
Who are Keith Andrews Trucks's main competitors?
Broad incumbents on record are Rush Enterprises, AutoCanada and Daimler Truck New Zealand / Fuso New Zealand Ltd. Direct peers are Velocity Vehicle Group, Premier Truck Group, Wallwork Truck Centers, TEC Equipment and Isuzu New Zealand / Calibre Equipment. Regional players are Bell Equipment and Southpac Trucks.
Does Keith Andrews Trucks have an API?
No public API is recorded for Keith Andrews Trucks.
What industry is Keith Andrews Trucks in?
Keith Andrews Trucks's product category is Commercial Vehicle Dealership. Its primary akta.pro industry code is IMACABAC, Class 7–8 Heavy-Duty Truck & Tractor Manufacturing. Its NAICS code is 42312 and its SIC code is 5013.