Square Feet

What Square Feet does

Square Feet is a privately held serviced office, coworking, meeting room and virtual office provider operating across Northamptonshire, UK, with eight locations centred on Northampton plus sites in Daventry and a branded partnership in Hereford. The company is incorporated as The Workhouse Group of Companies Ltd, was founded by Tom Green and operates with a small team of approximately six employees, including a dedicated Community Manager. Its portfolio is built around renovated heritage period buildings — most notably the Grade II listed Victorian Oxford House and the Grade II* listed Elizabethan Hazelrigg House (dating from circa 1620) — differentiating it from generic modern serviced-office stock.

The core technology underpinning the offering is straightforward: full-fibre Gigabit internet across all properties, an interactive online calendar for self-serve meeting room and coworking bookings, and standard AV/catering equipment in meeting rooms. The proprietary value sits in the real estate itself, the renovation quality, and a community-management layer rather than in software. Product lines comprise (1) fully furnished serviced offices with all-inclusive pricing covering utilities, internet, cleaning, tea/coffee and parking, (2) a four-tier coworking membership at Hazelrigg House priced £30–£250 per month, (3) bookable meeting rooms (Board Room, Briefing Room, Seminar Room) and (4) a £35/month virtual office registered-address service with mail forwarding.

Revenue is generated through recurring monthly subscriptions on serviced offices, coworking and virtual offices, supplemented by transactional meeting room hire. Customer acquisition is direct-to-consumer, primarily through website enquiries, phone inquiries, in-person site visits, online booking and word-of-mouth referrals, supported by a content-marketing presence across blog, social media and a monthly newsletter. The customer base is a long tail of micro-businesses, freelancers and small professional firms across highly fragmented verticals, with no disclosed anchor enterprise tenants beyond the NHS-lease of Windsor House.

Name

Square Feet

Legal name

The Workhouse Group of Companies Ltd

Website

https://squarefeetcowork.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Square Feet is a privately held serviced office, coworking, meeting room and virtual office provider operating across Northamptonshire, UK, serving micro-businesses, freelancers and small professional firms through a portfolio of renovated heritage buildings.

Ownership category

akta.pro rank

Product category

Flexible Workspace and Serviced Offices

NAICS

Facilities Support Services (561210), Administrative and Support Services (561)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Office Services & Supplies Management (Stationery, Inventory, Vendor Coordination) (IMAIALAH)

akta.pro secondary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Serviced office space
• Coworking memberships
• Meeting room hire
• Virtual office services
• Flexible workspace rental

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Serviced Office Rentals: Monthly rental of private office suites in period buildings. Pricing is all-inclusive covering utilities, internet, cleaning, kitchen supplies, and parking. Tenants receive dedicated desk spaces with flexible contract terms.
2. Coworking Memberships: Various membership tiers offering daily rates, monthly packages with allocated days, and permanent desk options. All include unlimited WiFi, beverages, and biscuits. Revenue is recurring monthly subscription-based.
3. Meeting Room Hire: Hourly or daily rental of professional meeting spaces including Board Room, Briefing Room, and Seminar Room. Includes equipment, refreshments, and catering options. One-time transaction-based bookings.
4. Virtual Office Services: Monthly subscription providing registered business address, mail handling, and forwarding services. Also includes discounted meeting room access. No long-term contracts required.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Square Feet provides flexible workspace solutions through four core service lines: Serviced Offices (furnished private offices in historic period buildings), Coworking (flexible hot-desk memberships at Hazelrigg House), Meeting Rooms (bookable professional meeting spaces with AV equipment), and Virtual Offices (registered business address with mail handling). All offerings include full fibre Gigabit internet, unlimited tea, coffee, and biscuits, and operate under all-inclusive pricing with no long-term contract commitments.

Product overview

Square Feet is a serviced office and coworking space provider operating across multiple period properties in Northamptonshire. The company offers four core service lines: Serviced Offices (fully furnished private workspaces in historic buildings), Meeting Rooms (bookable conference and interview spaces), Virtual Offices (registered business address service), and Coworking (flexible hot-desk memberships). The product portfolio is unified through shared amenities including super-fast Gigabit WiFi, unlimited tea/coffee/biscuits, dog-friendly policies, and community events. Locations include Oxford House, Billing Road, Hazelrigg House, St Edmund's Road, Fish Street, Windsor House (NHS), and Oak House Daventry. Pricing is all-inclusive with no VAT or additional charges on coworking memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Serviced Offices Fully furnished private office spaces in historic period buildings across Northampton and Daventry. Offices include high-speed Gigabit internet, utilities, unlimited tea, coffee, hot chocolate, and access to meeting rooms at discounted rates. Available in various sizes to accommodate teams of 1-20+ people, with all-inclusive pricing and flexible contract terms.
• Meeting Rooms Bookable meeting spaces available at Oxford House and Hazelrigg House locations. Includes The Seminar Room at Oxford House (seating ~15 people with classroom-style layout), The Board Room at Hazelrigg House (seats 10 with additional seating), and a Briefing Room. Rooms come equipped with AV equipment, whiteboards, and catering options.
• Virtual Offices Registered business address and directors service address at Oxford House or Hazelrigg House. Includes safe and secure mail handling with fortnightly forwarding. Customers receive 50% discount on meeting room hire. Priced at £35 plus VAT per month with no contract required.
• Coworking Flexible coworking space at Hazelrigg House with multiple membership tiers (Standard at £30/month for 2 days, Registered Office at £45/month, Flexi Month at £115/month for 8 days, and Permanent Desk at £250/month). All include super-fast Gigabit WiFi, tea, coffee, biscuits, and access to communal areas.

Quantifiable outcome

• All-inclusive pricing with no hidden charges or surprise price hikes
• +2 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• WorkHere (Hereford)minorChannel Partner/ Reseller/ DistributorPartnership arrangement where WorkHere in Hereford operates under Square Feet brand with similar service offerings. Extends Square Feet footprint to Hereford market while maintaining brand consistency and service standards.
• Milk&You ProjectminorOthersCharity partnership where Square Feet supports Milk&You as their 'Charity of the Year'. Provides meeting room facilities for events and raises funds through various initiatives including summer parties.
• JAM (Julia Harris, Ann Brebner, Mandy Lagden)minorOthersCommunity charity group that raises funds for local charities. Tom Green serves as a 'JAMmie Hero' supporting their fundraising efforts. JAM hosts networking events at Square Feet locations.
• WorkbridgeminorStrategic or Co-development PartnerLocal catering partner that provides refreshment services for meeting room bookings and events at Square Feet locations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• WeWork: Major global coworking and flexible office operator offering shared workspaces, private offices, and enterprise solutions. While primarily in major cities, WeWork sets pricing and brand benchmarks that regional operators like Square Feet must compete against.
• Workspace Group: UK flexible office provider operating design-led, mixed-use workspace buildings primarily in London. Overlaps with Square Feet in serviced office and meeting room offerings but at much larger scale and metropolitan focus.
• IWG (Regus): Global leader in flexible workspace with Regus, Spaces, HQ, and Signature brands. Operates thousands of serviced offices and coworking locations worldwide, including across UK regional markets, directly competing with Square Feet's serviced office and coworking offerings at greater scale.
• Office Genie / Instant Offices: Marketplace and operator in the flexible workspace sector with listings across UK regional markets. Comparable as a competing supply channel for SMBs seeking serviced offices and coworking.

Emerging players

• Huckletree: UK coworking and event space operator with a strong community-led brand identity. Comparable in community emphasis and SME/startup customer focus, though operating at a different geographic scale.

Direct peers

• Landmark Space: UK serviced office provider with a portfolio of character properties across southern England. Comparable heritage-building positioning and SME target market to Square Feet's period property approach.
• The Brew: UK-focused serviced office and coworking provider with a regional, character-led positioning across multiple UK cities. Closely comparable to Square Feet in offering serviced offices and coworking in distinctive buildings with community emphasis.
• BizSpace: UK operator of small and medium-sized serviced offices and workshops. Directly comparable to Square Feet in targeting SMBs and offering flexible contracts at regional UK locations.
• Avanta: UK serviced office and virtual office provider offering flexible terms, meeting rooms, and virtual office services. Comparable product mix and SMB target to Square Feet's four-service offering.
• Town & City Spaces: UK serviced office provider offering flexible workspaces in regional towns and cities. Directly comparable business model and target customer base to Square Feet's regional Northamptonshire focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/squarefeetco
• YouTubeyoutube.com/channel/UCrRffZGjCwxG5Kp8QITsQsg
• Facebookfacebook.com/SqFtCo
• LinkedInlinkedin.com/company/square-feet-co-work
• Instagraminstagram.com/squarefeetco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Feet