Squatch
Squatch is a family-owned direct-to-consumer brand that designs and sells premium, lifetime-warranty disc golf backpacks and accessories to disc golf players ranging from casual enthusiasts to touring professionals.
- Company typePrivate
- Founded2020
- HeadquartersLouisville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Squatch does
Squatch is a family-owned disc golf bag manufacturer founded in 2020 by the Gutermuth family and launched commercially at the 2021 MVP Open. The company designs and sells premium disc golf backpacks through a direct-to-consumer e-commerce channel at squatchdiscgolf.com, targeting players from casual weekend enthusiasts to touring professionals. Its product portfolio centers on two flagship bag lines: the Legend 3.0 (40+ disc capacity, priced $259.99-$269.99) and the Lore 2.0 (21+ disc capacity, priced $204.99), both constructed from 1000d/500d Kodra nylon with water-resistant coating, Duraflex buckles, waterproof zippers, and backed by a lifetime warranty. Proprietary features include a slide-in cooler system, an EVA tray insert for disc stability, and hydrophobic rain fly accessories with magnetic closures.
The company monetizes exclusively through one-time direct sales of bags, accessories (rain flies, coolers, replacement straps), and a growing apparel line (hoodies, hats, jerseys, beanies), with prices ranging from $17.59 for beanies to $269.99 for signature edition bags. Distribution is entirely through its own e-commerce storefront with self-managed fulfillment, supported by organic social media marketing on Facebook, Instagram, and YouTube. Brand credibility is built through the Squatch Squad sponsorship program, which represents 13+ professional disc golfers including World Champions Gannon Buhr and Ohn Scoggins. The company employs approximately 8 people, is bootstrapped with no external investors, and reports no revenue figures.
Squatch firmographics
Firmographics- Name
- Squatch
- Legal name
- Squatch
- Website
- https://squatchdiscgolf.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Squatch is a family-owned direct-to-consumer brand that designs and sells premium, lifetime-warranty disc golf backpacks and accessories to disc golf players ranging from casual enthusiasts to touring professionals.
- Ownership category
- akta.pro rank
Squatch industry classification
Industry- Product category
- Disc Golf Equipment
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
- akta.pro secondary industry
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where Squatch is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Squatch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Disc Golf Bag Sales: Primary revenue from selling premium disc golf bags (The Legend, The Lore) directly to consumers through e-commerce. One-time purchase model with lifetime warranty.
- Accessories Sales: Revenue from accessory products including rain flies, coolers, hoodies, hats, jerseys, beanies, shoulder straps, and gift cards.
- Signature/Collaborative Bags: Special edition signature bags with professional players (Calvin Heimburg, Gannon Buhr, Ezra Aderhold) featuring unique colorways and player velcro patches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Legend Bags (Signature editions) |
| Unit Pricing | Pay-as-you-go | Lore Bags (Mini Legend) |
| Unit Pricing | Pay-as-you-go | Rain Fly Accessories |
| Unit Pricing | Pay-as-you-go | Slide-in Cooler |
| Unit Pricing | Pay-as-you-go | Apparel - Mando Beanie |
| Unit Pricing | Pay-as-you-go | Apparel - Varsity Hoodie |
| Unit Pricing | Pay-as-you-go | Apparel - Mythic Jersey |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Replacement Parts |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Squatch product offering
Product offeringCore offering
Squatch designs, manufactures, and sells premium disc golf bags (Legend 3.0 and Lore 2.0 models) and related accessories directly to consumers. The bags are constructed with durable Kodra nylon and feature proprietary organization systems including an EVA tray and integrated cooler, marketed with a lifetime warranty to recreational and professional disc golfers.
Product overview
Squatch is a family-owned disc golf bag company offering a focused product portfolio centered on two main bag lines: the premium large-capacity Legend 3.0 (40+ disc capacity) and the compact Lore 2.0 (21+ disc capacity). Both bag lines are constructed from durable 1000d/500d Kodra nylon with water-resistant coatings and backed by a lifetime warranty. The product ecosystem includes branded accessories like slide-in coolers, rain flies for both bag models, and replacement shoulder straps. The company also offers apparel including hoodies, trucker hats, jerseys, and beanies. All Legend and Lore bags include a slide-in cooler as a standard feature, with the Legend additionally including an EVA tray insert. Squatch positions itself as the premium choice in disc golf bags with over 30 years of custom bag manufacturing experience combined with passionate disc golf community involvement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 50 disc capacity in Legend bags for practice sessions
- +2 more outcomes
Companies that use Squatch
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
Squatch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Squatch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Another RoundminorPartnership with Another Round to create the North Cove Fundraiser Lore 2.0 bag. 100% of proceeds from this sale go directly to the North Cove rebuild project following Hurricane Helene damage in September 2024. A special Friends of North Cove patch is included with each bag.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Squatch competitors and assessment
Company assessmentEmerging players
- Clash Disc Golf: Newer disc and bag brand targeting premium enthusiasts with sleek design and signature-player bags, competing with Squatch for the same premium, design-conscious buyer.
Broad incumbents
- Dynamic Discs: Disc golf brand with a full bag lineup, broad retail distribution, and pro tour presence — a multi-category competitor for Squatch in both bags and branded apparel.
- Innova: Largest disc golf brand globally, manufacturing discs and a full bag lineup (including backpacks and tour bags). Innova's scale, retail distribution, and disc-to-bag cross-sell make it Squatch's most formidable broad competitor.
- Discraft: Major disc golf manufacturer offering discs plus a range of bags and accessories, leveraging broad retail distribution and athlete sponsorships that compete for the same end-customer attention as Squatch.
- Prodigy Disc: Disc golf brand producing discs, premium bags, and accessories, with sponsored pro players — directly comparable to Squatch's player-sponsorship-driven marketing strategy.
- MVP Disc Sports: Disc golf brand (MVP/Axiom) producing discs, bags, and accessories; Squatch launched at the MVP Open in 2021 and competes in the same product categories.
- Latitude 64: Swedish disc golf manufacturer with bag lines sold globally, competing for the same enthusiast consumer through disc-plus-bag bundles and tournament sponsorships.
Direct peers
- Upper Park Disc Golf: Premium disc golf bag brand operating in the same high-end backpack segment as Squatch's Legend and Lore lines, with similar direct-to-consumer positioning, signature player colorways, and feature-driven product design.
- Grip Equipment: Disc golf bag manufacturer competing head-to-head with Squatch in premium backpacks and tournament-style bags, with overlapping disc storage capacity tiers and accessory ecosystems.
- Pound Disc Golf: Disc golf bag specialist offering premium backpacks and accessories to enthusiast players, directly competing with Squatch for the same high-spec, premium-priced customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Squatch social profiles
Digital presenceSquatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squatch leadership team
Management profileNumber of profiles
Profiles3 records
Squatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squatch
What does Squatch do?
Squatch designs, manufactures, and sells premium disc golf bags (Legend 3.0 and Lore 2.0 models) and related accessories directly to consumers. The bags are constructed with durable Kodra nylon and feature proprietary organization systems including an EVA tray and integrated cooler, marketed with a lifetime warranty to recreational and professional disc golfers.
Is Squatch a public or private company?
Squatch is a private company. It is classified as family owned and is currently operating.
When was Squatch founded?
Squatch was founded in 2020. It employs 1 to 10 people.
Where is Squatch based?
Squatch is headquartered in Louisville, United States, in the North America region.
How does Squatch make money?
Three revenue lines are on record. Disc Golf Bag Sales are the primary driver. The others are accessories Sales and signature/Collaborative Bags.
Who are Squatch's main competitors?
Clash Disc Golf is listed as an emerging player. Broad incumbents are Dynamic Discs, Innova, Discraft, Prodigy Disc, MVP Disc Sports and Latitude 64. Direct peers are Upper Park Disc Golf, Grip Equipment and Pound Disc Golf.
Does Squatch have an API?
No public API is recorded for Squatch.
What industry is Squatch in?
Squatch's product category is Disc Golf Equipment. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail, with a secondary code of IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels). Its NAICS code is 45911.