Supreme Roastworks
Supreme Roastworks is an Oslo-based specialty coffee roastery and café operator founded in 2008, serving individual coffee enthusiasts and B2B wholesale customers in Norway and internationally with single-origin beans, brewing equipment, subscriptions, and merchandise under a World Champion barista-led brand.
- Company typePrivate
- Founded2008
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Supreme Roastworks does
Supreme Roastworks AS is a privately held Norwegian specialty coffee roastery and café operator founded in 2008 and headquartered in Oslo. The company operates two physical café locations (Grünerløkka at Thorvald Meyers gate 18, which combines a working roastery with retail, and Aker Brygge at Stranden 67) and a Shopify-powered e-commerce storefront serving both Norwegian and international customers. Its product portfolio centers on single-origin coffee beans sourced from Brasil, Colombia, Ethiopia, Kenya, Indonesia, and Peru, sold as 250g filter or espresso roast bags priced between 210 and 295 kr. The company complements its coffee offering with a curated catalog of high-end third-party brewing equipment (Hario V60, Chemex, Aeropress, Fellow Ode grinder), precision accessories (Stagg EKG kettle, Acaia scales), branded merchandise, and an organic ceremonial matcha sub-brand called Got Matcha. The core technical asset is a proprietary V60 pour-over brewing technique developed by co-owner Odd-Steinar Tøllefsen, the 2015 World Brewers Cup champion and four-time consecutive Norwegian National Brewers Cup champion (2014-2017).
The business generates revenue through four primary streams: one-time retail coffee and equipment sales via DTC e-commerce and physical cafés; recurring coffee subscriptions (3, 6, and 12-month plans priced 630-2,520 kr, with free shipping); B2B wholesale supply to offices, restaurants, and cafés (minimum 6 kg for Norway, 10 kg international); and branded merchandise. The go-to-market is direct-to-consumer-first, supported by organic social media presence on Facebook and Instagram and content marketing through brewing guides ('Pro Tips from the Supreme Team'). The company is privately held with no disclosed external funding, no institutional investors, and no parent company; the legal entity is Supreme Roastworks AS (Norwegian organization number 925986836), and the founder/co-owner remains a key driver of brand identity through competition-driven credibility rather than marketing spend.
Supreme Roastworks firmographics
Firmographics- Name
- Supreme Roastworks
- Legal name
- Supreme Roastworks AS
- Website
- https://srw.no
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Supreme Roastworks is an Oslo-based specialty coffee roastery and café operator founded in 2008, serving individual coffee enthusiasts and B2B wholesale customers in Norway and internationally with single-origin beans, brewing equipment, subscriptions, and merchandise under a World Champion barista-led brand.
- Ownership category
- akta.pro rank
Supreme Roastworks industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Beverage Manufacturing (3121), Other Specialty Food Retailers (44529)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasting & Grinding (AFAFADAB), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where Supreme Roastworks is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Supreme Roastworks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Coffee Sales: Direct sales of specialty roasted coffee beans to consumers through e-commerce and physical stores. Offers single bags of beans from various origins (Brazil, Colombia, Ethiopia, Kenya, Indonesia, Peru) priced at 210-295 kr per 250g.
- Coffee Subscriptions: Recurring subscription model delivering 250g bags of filter or espresso roasted coffee monthly. Options include 3-month (630-650 kr), 6-month (1,260-1,300 kr), and 12-month (2,520 kr) plans. Includes free shipping.
- Brewing Equipment & Accessories: Sales of brewing equipment including Hario V60 drippers, Chemex, Aeropress, Fellow Ode Grinder, scales (Acaia, Hario), kettles (Stagg EKG, Buono), filters, and coffee servers. Prices range from 85 kr (filters) to 4,850 kr (grinders).
- Wholesale B2B: B2B wholesale supply of coffee beans to offices, restaurants, and cafés. Minimum order of 6 kg within Norway and 10 kg outside Norway. Contact through [email protected].
- Merchandise: Branded merchandise including hoodies, t-shirts, tote bags, cups, and cupping sets. Sold through e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single coffee bags (250g) |
| Subscription | Monthly | 3-month coffee subscription (filter) |
| Subscription | Monthly | 3-month espresso subscription |
| Subscription | Monthly | 6-month coffee subscription (filter) |
| Subscription | Monthly | 6-month espresso subscription |
| Subscription | Monthly | 12-month coffee subscription |
| Unit Pricing | Pay-as-you-go | Brewing equipment |
| Unit Pricing | Pay-as-you-go | Wholesale B2B |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Supreme Roastworks product offering
Product offeringCore offering
Supreme Roastworks roasts and sells single-origin specialty coffee beans (Brasil, Colombia, Ethiopia, Kenya, Indonesia, Peru) in 250g filter and espresso roast variants directly through its Shopify storefront, two Oslo cafés (Grünerløkka and Aker Brygge), and B2B wholesale channels. The company also runs 3-, 6-, and 12-month monthly coffee subscriptions, retails manual brewing equipment (Hario V60, Chemex, Aeropress, Fellow Ode Grinder), precision accessories (Stagg EKG, Acaia scales), branded merchandise, and organic ceremonial matcha under its "Got Matcha" sub-line.
Product overview
Supreme Roastworks is an Oslo-based specialty coffee roastery and café operating since 2008. The company offers a comprehensive portfolio centered on specialty coffee products including single-origin coffee beans sourced from Brasil, Colombia, Ethiopia, Kenya, Indonesia, and Peru (available in 250g bags as filter roast or espresso roast variants), complemented by a full range of brewing equipment (Hario V60 drippers, Chemex, Aeropress, Fellow Ode grinder), precision accessories (Stagg EKG kettles, Acaia scales, Hario drip scales), and branded merchandise. The business also provides recurring coffee subscription services (3, 6, and 12-month plans) and organic ceremonial matcha. All hand brews at Supreme Roastworks are made on the Hario V60, which co-owner and World Champion barista Odd-Steinar Tøllefsen uses in competition. The company operates physical café locations at Grünerløkka and Aker Brygge in Oslo, with its roastery based at the Grünerløkka location.
Differentiator
Problem solved
Functional benefit
Brands
- Got Matcha: Organic ceremonial matcha product line sold as a separate collection on the website.
Products and services
- Single-Origin Specialty Coffee Beans
Companies that use Supreme Roastworks
Customer profileSegments2 records
Ideal customer profiles2 records
Supreme Roastworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Supreme Roastworks partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Supreme Roastworks competitors and assessment
Company assessmentDirect peers
- Tim Wendelboe: Oslo-based specialty coffee roaster and café founded by 2004 World Barista Champion Tim Wendelboe. Same single-origin specialty retail model, café + roastery hybrid, and DTC store — by far the closest Nordic direct peer to Supreme Roastworks.
- Coffee Collective: Copenhagen-based specialty coffee roaster with cafés and B2B wholesale. A Nordic peer of similar size, focusing on single-origin transparency, direct trade, and cafés-with-roastery storytelling.
- Drop Coffee Roasters: Stockholm-based specialty coffee roaster with cafés and DTC. Comparable Nordic micro-roastery, single-origin line-up, and competition-driven brand credentials.
- Kaffebrenneriet: Norwegian specialty coffee micro-roastery with multiple cafés and DTC e-commerce. Directly competes in Oslo specialty coffee retail and café, with similar single-origin and subscription offerings.
- Square Mile Coffee Roasters: London specialty coffee roaster with cafés, B2B wholesale, and a strong competition pedigree. Comparable craft roaster + café + DTC + equipment structure.
- April Coffee Roasters: Copenhagen-based specialty coffee roaster with global DTC and competition-winning baristas. Closely comparable on size, founder-driven brand, and single-origin specialty positioning.
- Fuglen Coffee Roasters: Oslo-originated specialty coffee roaster with cafés in Oslo and Tokyo. Comparable single-origin specialty product, micro-roastery, and café-anchored DTC model serving the same Norwegian coffee enthusiast customer.
- Solberg & Hansen: Norwegian specialty coffee roaster with a long heritage, online store, and B2B wholesale to offices and cafés. Operates in the same Norwegian DTC + wholesale specialty category as Supreme Roastworks.
Broad incumbents
- Counter Culture Coffee: Larger US specialty coffee roaster with broad B2B wholesale, training programs, and DTC. Operates in the same specialty single-origin category but at materially greater scale.
- Blue Bottle Coffee: Large US specialty coffee roaster and café chain (now part of Nestlé). Overlaps on specialty single-origin DTC and café experience, but with vastly greater scale and retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Supreme Roastworks social profiles
Digital presenceSupreme Roastworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supreme Roastworks leadership team
Management profileNumber of profiles
Profiles1 record
Supreme Roastworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supreme Roastworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supreme Roastworks
What does Supreme Roastworks do?
Supreme Roastworks roasts and sells single-origin specialty coffee beans (Brasil, Colombia, Ethiopia, Kenya, Indonesia, Peru) in 250g filter and espresso roast variants directly through its Shopify storefront, two Oslo cafés (Grünerløkka and Aker Brygge), and B2B wholesale channels. The company also runs 3-, 6-, and 12-month monthly coffee subscriptions, retails manual brewing equipment (Hario V60, Chemex, Aeropress, Fellow Ode Grinder), precision accessories (Stagg EKG, Acaia scales), branded merchandise, and organic ceremonial matcha under its "Got Matcha" sub-line.
Is Supreme Roastworks a public or private company?
Supreme Roastworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supreme Roastworks founded?
Supreme Roastworks was founded in 2008. It employs 1 to 10 people.
Where is Supreme Roastworks based?
Supreme Roastworks is headquartered in Oslo, Norway, in the Europe region.
How does Supreme Roastworks make money?
Five revenue lines are on record. Retail Coffee Sales are the primary driver. The others are coffee Subscriptions, brewing Equipment & Accessories, wholesale B2B and merchandise.
Who are Supreme Roastworks's main competitors?
Direct peers on record are Tim Wendelboe, Coffee Collective, Drop Coffee Roasters, Kaffebrenneriet, Square Mile Coffee Roasters, April Coffee Roasters, Fuglen Coffee Roasters and Solberg & Hansen. Broad incumbents are Counter Culture Coffee and Blue Bottle Coffee.
Does Supreme Roastworks have an API?
No public API is recorded for Supreme Roastworks.
What industry is Supreme Roastworks in?
Supreme Roastworks's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing. Its NAICS code is 3121 and its SIC code is 2080.