April Coffee Roasters
April Coffee Roasters is a privately held, bootstrapped specialty coffee roastery founded in 2016 in Copenhagen by World Brewers Cup silver medalist Patrik Rolf, sourcing directly from named farmers and selling roasted coffee, subscriptions, equipment, and apparel through global e-commerce, wholesale, and two Copenhagen retail locations.
- Company typePrivate
- Founded2016
- HeadquartersSolrød Strand, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What April Coffee Roasters does
April Coffee Roasters ApS is a privately held specialty coffee roastery headquartered in Solrød Strand, Denmark, founded in 2016 by Patrik Rolf—a World Brewers Cup silver medalist. The company operates a dedicated roasting facility using Loring smart-roast technology (upgraded from an S15 Falcon to an S35 in 2024) paired with an in-house Quality Control & Research Lab that monitors green coffee lots pre-arrival and throughout the season, with the resulting data shared back to partner farmers. Core product is specialty-grade roasted coffee (filter, espresso, limited releases, organic, and the Sustainable Profile house line) sourced through direct partnerships with named farms including Volcan Azul in Costa Rica, Testi West Arsi in Ethiopia, and Pillcocaja in Ecuador under a farmer-set pricing model.
The business spans a multi-channel go-to-market: a global Shopify-powered direct-to-consumer storefront with worldwide shipping and a weekly roast-and-ship cadence (orders roast Tuesday/Wednesday for same-week dispatch); a monthly coffee subscription program priced at DKK 125–200 per shipment with founder-authored communications; two Copenhagen retail sites (April Store at Pilestræde 39 offering a 1,099 DKK tasting menu, and SP Coffee Shop at Pilestræde 37); and a dedicated B2B wholesale platform serving coffee shops, restaurants, offices, and hotels globally. Beyond coffee, April extends into proprietary equipment (April Brewers in glass, plastic, ceramic, and Hybrid variants, plus April Paper Filters), Utility 3.0 apparel produced in Japan/Seoul/Peru, limited-edition craft collaborations (Iznik Mavi Cini ceramics, Buaibou indigo textiles), posters, and the founder's book 'From Nerd to Pro.'
The company's brand ecosystem is anchored by the April Brewers Cup, an international brewing competition complementary to the World Brewers Cup, hosted across at least nine global cities (Manila, Singapore, Bangkok, Los Angeles, South Africa, Colombia, Hong Kong, Brussels, Kiev) with sponsorship from Fellow, Oatly, Option O, and Triup. The company remains bootstrapped with no external institutional funding rounds disclosed, is wholly owned and operationally controlled by founder Patrik Rolf, and operates a small named team across green coffee, roasting, wholesale, media, and retail functions.
April Coffee Roasters firmographics
Firmographics- Name
- April Coffee Roasters
- Legal name
- April Coffee Roasters ApS
- Website
- https://aprilcoffeeroasters.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- April Coffee Roasters is a privately held, bootstrapped specialty coffee roastery founded in 2016 in Copenhagen by World Brewers Cup silver medalist Patrik Rolf, sourcing directly from named farmers and selling roasted coffee, subscriptions, equipment, and apparel through global e-commerce, wholesale, and two Copenhagen retail locations.
- Ownership category
- akta.pro rank
April Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where April Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- Solrød Strand
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
April Coffee Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Roasted Coffee Beans: Core business: specialty roasted coffee beans sold in various sizes (250g, 1kg) through e-commerce and retail. Includes filter beans, espresso beans, limited releases, and organic options.
- Coffee Subscriptions: Monthly subscription program delivering roasted coffee with personalized communications from founder about green coffee, roasting, and brewing. Customers receive different coffees each month.
- Nespresso Compatible Capsules & Drip Packs: Convenience products: Nespresso compatible coffee capsules and filter drip packs for home brewing ease.
- Wholesale B2B: Supplying roasted coffee to coffee shops, restaurants, offices, and hotels worldwide. Offers local solutions in Copenhagen with reusable 2kg tins and custom branded labels.
- Apparel & Merchandise: April Utility clothing line including trousers, jackets, t-shirts, and accessories. Designed in Copenhagen, produced in Japan, Seoul, and Peru. Also posters and branded merchandise.
- Equipment & Accessories: April branded brewing equipment including brewers, mugs, cups, bundles, and accessories. Also collaborative pieces like the Iznik Mavi Cini ceramic brewer.
- Tasting Experience: In-store tasting menu experience at April Store offering filter coffee, espresso, and limited selection coffees served table-side with reservation.
- Book Sales: Patrik Rolf authored book 'From Nerd to Pro, a coffee journey' documenting his first decade in the coffee industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sustainable Profile Coffee - Costa Rica |
| Unit Pricing | Pay-as-you-go | Sustainable Profile Coffee - Decaf |
| Subscription | Monthly | House Coffee Subscription |
| Unit Pricing | Pay-as-you-go | Tasting Menu Experience |
| Unit Pricing | Pay-as-you-go | Utility 3.0 Clothing Line |
| Unit Pricing | Pay-as-you-go | Mavi Cini Collaboration |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Unit Pricing | Pay-as-you-go | Buaisou Collaboration |
| Unit Pricing | Pay-as-you-go | Book |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
April Coffee Roasters product offering
Product offeringCore offering
April Coffee Roasters is a Copenhagen-based specialty coffee roastery that roasts and sells single-origin and blended coffee through direct-to-consumer e-commerce, a monthly subscription program, two retail stores in Copenhagen, and a global wholesale B2B platform. In addition to coffee (whole beans, Nespresso-compatible capsules, drip packs), the company designs and sells its own April Brewer pour-over equipment and paper filters, runs an apparel line (April Utility), and offers curated brand experiences including a tasting menu, private events, and the international April Brewers Cup competition.
Product overview
April Coffee Roasters operates as a specialty coffee roastery based in Copenhagen, Denmark, founded in 2016 by Patrik Rolf. The company offers a diverse portfolio centered on specialty grade roasted coffee through multiple channels: direct-to-consumer coffee beans (filter, espresso, limited seasonal varieties), subscription services, and wholesale B2B supply. Equipment offerings include proprietary April Brewers (pour-over devices in glass, plastic, ceramic, and hybrid variants) alongside paper filters. The company has expanded into lifestyle products through its Utility clothing line (workwear and apparel), limited-edition collaborations (Iznik Mavi Cini ceramics, Buaisou bandanas), merchandise (posters, books), and experiential services (tasting menus, private events). The April Brewers Cup international competition program and wholesale platform for coffee shops and hospitality businesses round out the ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- April Utility: A clothing project by April creating clothing for creators, craftsmen, and rebels. Designed in Copenhagen with production in various locations including Seoul, Japan, and Peru.
- April Posters
- April Experience
- April Brewers Cup
Products and services
- Roasted Coffee Beans (Filter, Espresso, Limited, Organic) Specialty-grade roasted coffee beans available in filter, espresso, limited seasonal, and organic variants, sourced through direct partnerships with farmers.
- Coffee Capsules & Filter Drip Packs Nespresso-compatible coffee capsules and pre-portioned filter drip packs offering specialty coffee in convenient single-serve formats.
- Coffee Subscription Program Monthly subscription service delivering freshly roasted specialty coffee with personalized communications from the founder about green coffee, roasting, and brewing.
- Sustainable Profile (House Coffee) House coffee line of sustainably sourced beans from partner farmers (Volcan Azul, Testi West Arsi, Pillcocaja) using identical recipes across origins for consistent quality.
- April Brewer Equipment Family (Brewers, Hybrid Brewer, Paper Filters) Proprietary pour-over brewing equipment including the April Brewer (glass, plastic, and ceramic variants), the April Hybrid Brewer with valve-controlled pouring, and dedicated April Paper Filters.
- April Utility Clothing Collection Workwear apparel collection for creators, craftsmen, and rebels, including trousers, jackets, long sleeve t-shirts, sweaters, shoes, and bags, designed in Copenhagen and produced across Seoul, Japan, and Peru.
- April x Iznik Mavi Cini Ceramic Brewer & Mug (Limited Edition) Limited edition ceramic pour-over brewer and handcrafted mug, produced in collaboration with Iznik Mavi Cini in Turkey using traditional techniques; brewer limited to 20 numbered pieces.
- April x Buaisou Bandana (Limited Edition) Handwoven bandana produced in Tokushima, Japan, using traditional looms and natural indigo dyeing techniques, featuring double selvedge fabric.
- April Poster Collection Art prints designed in Copenhagen and printed by Narayana Press in Europe, available in A2 size across Stripes, Grid, and Columns designs.
- From Nerd to Pro, a Coffee Journey (Book) Book authored by founder Patrik Rolf documenting lessons and experiences from his first decade in the coffee industry, including his World Brewers Cup silver medal.
- April Tasting Menu Experience Guided coffee tasting experience at the April Store featuring filter coffee, espresso, espresso with milk, Freddo Cappuccino, Espresso Tonic, and limited selections served table-side by reservation.
- Private Tasting Event Private one-hour tasting sessions for companies or groups of friends at the April Experience venue, requiring a minimum of six participants.
- Wholesale Coffee Supply (B2B) Specialty roasted coffee wholesale supply for coffee shops, restaurants, offices, and hotels worldwide via the dedicated wholesale platform, with reusable 2kg tins and custom branded labels available for Copenhagen partners.
- Equipment Wholesale (B2B) B2B wholesale program for April Equipment products (brewers, filters, accessories), managed by dedicated sales staff.
- April Brewers Cup (International Brewing Competition) International coffee brewing competition designed around the April Coffee Brewers and complementary to the World Brewers Cup, hosted in multiple cities globally to provide competitors with feedback and competition experience.
Quantifiable outcome
- Coffee roasted, packed and shipped within days of order placement to ensure maximum freshness
- +1 more outcomes
Companies that use April Coffee Roasters
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
April Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
April Coffee Roasters partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Triup CoffeecoreInternational partner for April Brewers Cup competitions. Sponsors equipment and prizes for multiple competition editions including Manila, Singapore, Bangkok, Los Angeles, South Africa, and Colombia events.
- Option O CoffeecoreInternational partner for April Brewers Cup competitions. Provides sponsorship support for competition events across multiple cities.
- Fellow ProductscoreEquipment sponsor for April Brewers Cup competitions. Provides brewing equipment for competitors during events.
- OatlycoreInternational partner for April Brewers Cup events, providing support for competitions in Los Angeles and South Africa editions.
- Asylum Coffee (Singapore)coreHost partner for the 2nd April Brewers Cup Edition held in Singapore on August 29, 2023. 18 competitors competed head-to-head.
- Pridi BKK (Thailand)coreHost partner for the 3rd April Brewers Cup Edition in Bangkok, December 2023. Local organizer for competition.
- Kumquat Coffee (Los Angeles)coreLocal host for the 4th April Brewers Cup Edition in Los Angeles, January 2024. Competition held at Jonathan Club.
- The Coffee Mag (South Africa)corePartnership with Creative Coffee Week event for the 5th April Brewers Cup Edition in South Africa, July 2024.
- Slow Pour SupplyminorPartner sponsor for April Brewers Cup Los Angeles event, providing support for competition logistics.
- Iznik Mavi Cini (Turkey)minorCollaboration on limited edition ceramic brewer and mug collection. Products handcrafted in Iznik, Turkey using traditional techniques with 85% quartz composition. First-time limited release of 20 numbered ceramic brewers.
- Buaisou (Japan)minorCollaboration on indigo-dyed bandana and coaster products. Produced in Tokushima, Japan using traditional looms and natural dyeing techniques. Bandana features double selvedge fabric technique not seen in over a century.
- Volcan Azul (Costa Rica)coreDirect partnership coffee farm in Alajuela, Costa Rica. Produces SL28 and other varietals. Part of Sustainable Profile project with transparent pricing where farmers set their own prices.
- Testi West Arsi (Ethiopia)corePartner farm for Sustainable Profile project. Direct trade relationship enabling quality-focused sourcing and farmer-determined pricing.
- Pillcocaja (Ecuador)corePartner farm for Sustainable Profile project. Direct partnership enabling sustainable sourcing and quality-focused collaboration.
- Narayana PressminorEuropean printer used for April poster products. One of the best printers in Europe according to company description.
- Bendito del PeruminorT-shirt manufacturer collaborating on April Long Sleeve Project '04'. Works with organic certified cotton from Peru. Production in Peru.
- The Coffee Mag (International)minorMedia partner for April Brewers Cup South Africa, integrated with Creative Coffee Week event.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
April Coffee Roasters competitors and assessment
Company assessmentBroad incumbents
- Verve Coffee Roasters: Larger California-based specialty roaster with multiple cafes and a national wholesale footprint. Comparable product and cafe-retail model at a meaningfully larger scale.
- Blue Bottle Coffee: Large, well-capitalized specialty roaster and cafe operator with global DTC, wholesale, and retail. Useful comparable for the upper-bound scale and category trajectory April could pursue.
- La Colombe Coffee Roasters: Multi-channel specialty coffee company operating cafes, wholesale, and DTC at scale. Adjacent category leader illustrating the scale ceiling April could either chase or stay differentiated from.
Direct peers
- Koppi Coffee Roasters: Swedish specialty roastery and cafe operator with a similar Nordic third-wave positioning, competitions pedigree, and DTC plus wholesale mix. Direct regional peer to April.
- Heart Coffee Roasters: Portland-origin specialty roastery with cafes and wholesale supply, focused on light-roast single origins and transparent sourcing. Similar ethos and channel mix to April.
- Gardelli Specialty Coffees: Italy-based specialty roastery led by an award-winning competitor, with strong competition credentials and DTC plus wholesale. Comparable founder-led, competition-driven specialty model.
- Square Mile Coffee Roasters: London-based specialty roastery serving both DTC subscribers and B2B wholesale accounts with a focus on transparency and quality. Comparable business model across B2B/B2C channels.
- Onyx Coffee Lab: US specialty roastery recognized globally for competition success and premium positioning, with both retail and wholesale operations. Comparable in competition-driven brand-building.
- Sey Coffee: Brooklyn-based specialty roastery known for ultra-premium single-origin offerings, transparent sourcing, and a tightly curated brand aesthetic. Closely aligned with April's positioning.
- Tim Wendelboe: Founder-led Nordic specialty coffee roastery in Oslo with a flagship cafe, roastery tours, and competition-driven brand identity. Closest comparable to April in scale, philosophy, and competition pedigree.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
April Coffee Roasters social profiles
Digital presenceApril Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
April Coffee Roasters leadership team
Management profileNumber of profiles
Profiles5 records
April Coffee Roasters subsidiaries and ownership
Company hierarchySubsidiaries4 records
April Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
April Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about April Coffee Roasters
What does April Coffee Roasters do?
April Coffee Roasters is a Copenhagen-based specialty coffee roastery that roasts and sells single-origin and blended coffee through direct-to-consumer e-commerce, a monthly subscription program, two retail stores in Copenhagen, and a global wholesale B2B platform. In addition to coffee (whole beans, Nespresso-compatible capsules, drip packs), the company designs and sells its own April Brewer pour-over equipment and paper filters, runs an apparel line (April Utility), and offers curated brand experiences including a tasting menu, private events, and the international April Brewers Cup competition.
Is April Coffee Roasters a public or private company?
April Coffee Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was April Coffee Roasters founded?
April Coffee Roasters was founded in 2016. It employs 1 to 10 people.
Where is April Coffee Roasters based?
April Coffee Roasters is headquartered in Solrød Strand, Denmark, in the Europe region.
How does April Coffee Roasters make money?
Eight revenue lines are on record. Roasted Coffee Beans are the primary driver. The others are coffee Subscriptions, nespresso Compatible Capsules & Drip Packs, wholesale B2B, apparel & Merchandise, equipment & Accessories, tasting Experience and book Sales.
Who are April Coffee Roasters's main competitors?
Broad incumbents on record are Verve Coffee Roasters, Blue Bottle Coffee and La Colombe Coffee Roasters. Direct peers are Koppi Coffee Roasters, Heart Coffee Roasters, Gardelli Specialty Coffees, Square Mile Coffee Roasters, Onyx Coffee Lab, Sey Coffee and Tim Wendelboe.
Does April Coffee Roasters have an API?
No public API is recorded for April Coffee Roasters.
What industry is April Coffee Roasters in?
April Coffee Roasters's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.