Solrød Strand Badmintonklub

Name

Solrød Strand Badmintonklub

Legal name

Solrød Strand Badmintonklub

Website

https://ssb.dk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports & Recreation / Badminton Club

NAICS

Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Badminton club
• Youth sports training
• Recreational sports league
• Amateur athletics association
• Badminton coaching

Headquarters

HQ city

Solrød Strand

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership/Subscription Fees: The club generates revenue primarily through seasonal membership fees across multiple categories: youth players (ranging from 750 kr for miniton to 1,650 kr for technique training), senior players (base membership 1,000 kr plus optional add-ons like Friday sessions, Sunday academy, and strength training), veteran players (1,000 kr base plus 750 kr per training session), and recreational/motionist players (court time fees ranging from 400–1,180 kr depending on time and day). Revenue is collected via Holdsport's integrated payment system.
2. Club Merchandise Sales: The club operates an online webshop selling club clothing and merchandise (hoodies, umbrellas, training gear) at favorable prices to members and supporters. The shop is managed through sports-tryk.dk and generates ancillary revenue.
3. Event Revenue: The club organizes and hosts paid events such as the annual Christmas party (julefrokost) priced at 699 kr per person, generating revenue while also promoting the club. Additional revenue comes from hosting tournaments and stævner (competitions) with participant fees.
4. Sponsorship and Business Network: The club generates revenue through a structured sponsorship program targeting local businesses. The SSB Erhvervsnetværk (business network) organizes networking events tied to league matches, providing businesses with sponsorship exposure and networking opportunities in exchange for financial support. The club also has a partnership with OK fuel station where supporters can designate the club to receive 5 øre/liter of fuel purchased.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SSB is a member-owned badminton association that delivers organized badminton training, league competition, and social events to children, youth, adults, and veterans in the Solrød Strand area of Denmark. Its offer spans introductory miniton sessions for ages 3–7, structured youth development pathways (U7–U19), a competitive senior team in Badmintonligaen (Denmark's top league), veteran squads, and recreational play for the broader adult membership of more than 800 members across roughly 60 teams.

Product overview

Solrød Strand Badmintonklub (SSB) is a sports club offering a comprehensive badminton program across multiple segments. The club operates as a unified platform with age-specific products including Miniton for young children (3-7 years with parental participation), Youth Training Programs (U7-U19 with beginner to talent levels), Senior and League Teams (from Badmintonligaen to lower divisions), Veteran Competition Teams (+40 and +50), and Motionist Recreational Badminton. The club enhances its core offerings with add-on services including an SSB Webshop for branded merchandise, a Business Network with networking meetings during league matches, and a Sponsor Partnership Program providing visibility opportunities for supporting companies. The club utilizes Holdsport software for member administration, payment processing, and member communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Miniton Badminton Program Introductory badminton training sessions for children aged 3–7, focused on basic motor skills, racket familiarity, and fun, delivered through the club's regular training schedule.
• Youth Badminton Training Structured age-banded training groups for players from U7 through U19, supporting progressive skill development and competitive participation in youth leagues.
• Senior Badminton League Team (Badmintonligaen) Competitive senior men's team fielded in Badmintonligaen, the top tier of Danish club badminton, providing elite-level match play for senior players.
• Veteran Badminton Teams Veteran squads providing continued competitive badminton opportunities for older adult members.
• Recreational Badminton Membership Open recreational badminton sessions for adult members who want to play and train without committing to competitive league play.
• Club Tournaments and Social Events Internal club tournaments and member social events organized throughout the season to build community and offer competitive play outside league fixtures.
• Club Merchandise Sale of SSB-branded merchandise (apparel and accessories) to members and supporters as a supplementary revenue stream.
• Sponsorship Packages Annual sponsorship arrangements with local and regional businesses that fund the club in exchange for brand visibility, signage at matches, and community association.

Quantifiable outcome

• 800+ members across 60 teams, with youth team participating in top national youth championships and senior team in Badmintonligaen

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core, supporting and minor.

• YonexcoreGTM or Marketing PartnerYonex is a proud sponsor of Solrød Strand Badminton and serves as a fixed sponsor of shuttlecocks for all home matches of the league team. The partnership includes logo placement and branding visibility, with an associated Yonex webshop linked through the club's website. Yonex provides shuttlecocks for league home games and brand sponsorship support.
• OK (fuel station)supportingGTM or Marketing PartnerOK fuel station enables supporters to designate Solrød Strand Badminton as their charity beneficiary, earning 5 øre/liter for the club on every fuel purchase. New OK Card customers who tank 500 liters within a year also generate an additional 200 kr bonus for the club. Supporters with OK Cards can double their support by choosing OK Mobil or OK El packages. Contact: Berit Schau Nielsen, [email protected].
• SuperbrugerminorOthersListed sponsor displayed on the club's sponsor page with a logo link to facebook.com/profile.php?id=100085014150683.
• Simple SolutionminorOthersListed sponsor with logo linking to simplesolution.dk.
• Sorø KonsulentminorOthersListed sponsor with logo linking to soro-consult.dk.
• JernhandelminorOthersListed sponsor with logo linking to jernhandel.dk.
• BDOminorOthersListed sponsor with logo linking to bdo.dk, an accounting and auditing firm.
• Bruhns AutominorOthersListed sponsor with logo linking to bruhnsauto.dk.
• LK & AnlægminorOthersListed sponsor with logo linking to lkanlaeg.com.
• LundgaardminorOthersListed sponsor with logo linking to lundgaard-ts.dk.
• Nemo GaardenminorOthersListed sponsor with logo linking to nemogaarden.dk.
• SportstryksupportingOthersListed sponsor providing the club's webshop infrastructure at sports-tryk.dk. Handles all merchandise orders and inquiries (contact: [email protected]).
• Yonex DanmarkminorOthersListed sponsor with logo linking to yonex.dk/Cms/.
• FriBikeShopminorOthersListed sponsor with logo linking to fribikeshop.dk.
• Meny SolrødminorOthersListed sponsor with logo linking to meny.dk/butik/meny-solroed.
• NettominorOthersListed sponsor with logo linking to netto.dk.
• PKFminorOthersListed sponsor with logo linking to pkf.dk.
• Admin By Request (ABRS)minorOthersListed sponsor with logo linking to adminbyrequest.com.
• JM GroupminorOthersListed sponsor with logo linking to JM Group.
• Træ og BuskminorOthersListed sponsor with logo linking to traeogbusk.dk.
• DavidsenminorOthersListed sponsor with logo linking to davidsen.dk.
• Perkfo2minorOthersListed sponsor with logo linking to perkfo2.dk.
• Spar NordminorOthersListed sponsor with logo linking to sparnord.dk.
• OJDsupportingStrategic or Co-development PartnerOJD is a trading company (established 1974) based on Lerbækvej in Solrød, with exports to over 40 countries. SSB and OJD have developed a partnership based on shared values including diligence, loyalty, and long-term goal-oriented work. The collaboration spans many years, aiming to create long-term opportunities. OJD supports the development of younger people who have the will and interest to be part of the team, mirroring SSB's youth development philosophy.
• HoldsportcoreTechnology or IntegrationHoldsport provides the club's administration platform including member management, payment collection, attendance tracking, team communication, and website hosting. Holdsport is a critical operational partner handling all member administration, scheduling, and financial transactions. The data processing agreement specifies that Holdsport uses Hetzner and Amazon for data hosting, with sub-processors including Google (email), Facebook (targeting/login), Intercom (communication), Google Analytics, and Elastic Email.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Badmintonligaen (Denmark): Badmintonligaen is Denmark's top-tier national badminton league in which SSB's senior team competes. It is the competitive marketplace that defines the club's elite positioning, with comparable broadcast and league commercial dynamics.
• Badminton Danmark: Badminton Danmark is Denmark's national governing body for badminton, affiliated with DIF and DGI. It is the federation SSB competes under, and is an essential ecosystem counterpart — comparable not as a peer but as the umbrella organization that sets competitive structure and representation pathways.
• Holdsport: Holdsport is the SaaS platform powering SSB's member administration, payments, and communications. It is a critical technology/operations partner (not a competing club), but is the platform through which comparable Danish sports clubs manage similar membership, payment, and scheduling workflows.

Direct peers

• Gentofte Badmintonklub: Gentofte Badmintonklub is a large Danish amateur badminton club near Copenhagen with strong youth development and competitive league teams. It competes with SSB in the same national league structures and for talent in the broader Zealand talent pool.
• Skovshoved Badminton: Skovshoved IF is one of Denmark's other elite multi-section badminton clubs with top-division (Badmintonligaen) presence and broad youth-to-veteran programming. It is directly comparable to SSB as a large Danish amateur badminton club with a similar product mix and league ambitions.
• Kolding IF Badminton: Kolding IF Badminton is a major Jutland-based badminton club with Badmintonligaen presence and an established youth academy. Comparable to SSB as another large, multi-tier Danish badminton club competing for league standing and national recognition.

Regional players

• Højbjerg Badminton (Aarhus): A Jutland-based badminton club offering similar tiered youth, senior, and veteran programming. Comparable to SSB in business model and breadth, though operating in a different geographic market (Aarhus vs. Solrød).
• Værløse Badminton: Værløse Badminton is a competitive Zealand-based badminton club with structured youth and senior programs. While operating in a different local catchment from SSB, it competes in overlapping Sjælland league structures and shares a similar community-club model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/solr%C3%B8d-strand-badminton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solrød Strand Badmintonklub