Simply Sewing

What Simply Sewing does

Simply Sewing is a sole-proprietor bespoke soft furnishings business based near Wokingham in Berkshire, United Kingdom, operating from a small workroom and serving residential homeowners primarily in Southeast England. The proprietor holds an NOCN Level 3 Diploma in Professional Curtain Making and Soft Furnishing and has over fifteen years of trade experience, personally manufacturing made-to-order curtains (lined, unlined, or interlined, in styles including triple pinch pleat, goblet pleat, tab top, and channel/slot headed), blinds (Roman, London, festoon, reefed, and tie-up), and coordinating soft furnishings (cushions, bedcovers, headboards, lampshades, pelmets, valances, and tiebacks). The business also supplies fabrics sourced from named suppliers — Villa Nova, Chatham Glyn, Ada & Ina, and Ian Mankin — and hand-finished wooden and wrought iron poles and tracks from Cameron Fuller, Opus Studio, Jones Interiors, and Alison Davies.

The commercial model is direct-to-consumer and sales-led. Customers contact the business by phone or email; the proprietor then visits the home free of charge to take window measurements and advise on curtain/blind styles, linings (thermal, blackout, interlining), and hardware. Pricing is quote-based, varying by fabric selection, size, and specification, and there are no publicly disclosed price points or tiered packages. The go-to-market lever is the free in-home consultation, which converts enquiries into one-off custom orders. Marketing relies on word-of-mouth referrals, a portfolio website, social media (Facebook, X, Pinterest), and a cross-promoted educational platform called The Virtual Workroom, which provides guides on curtain headings, pleat calculations, cushion/pelmet construction, and roman blind planning worksheets with costings.

There is no technology platform, e-commerce channel, or software underpinning the business — operations are craft-based and manual. The firm is a private sole proprietorship with no external funding, no employees beyond the proprietor, and no subsidiaries. The geographic footprint is confined to a single country (UK) and effectively to the Southeast England region, with in-home visits physically limiting the serviceable radius around the Wokingham/Berkshire base.

Name

Simply Sewing

Legal name

Simply Sewing

Website

https://s-sewing.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Sewing is a sole-proprietor bespoke soft furnishings business near Wokingham, Berkshire, UK, making custom curtains, blinds, and coordinating furnishings for residential homeowners in Southeast England via free in-home consultations and quote-based pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Custom handmade soft furnishings: Bespoke curtain making, blinds, cushions, and other soft furnishings made to order. Revenue generated through one-time custom orders based on individual customer measurements and fabric selections.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Simply Sewing is a sole-proprietor, craft-based business that makes bespoke handmade soft furnishings to order for residential customers. The core products are custom-made curtains, blinds, and coordinating soft furnishings such as cushions, bedcovers, headboards, and lampshades, all measured and quoted through free in-home consultations near Wokingham, Berkshire. The business also supplies fabric sample books and hand-finished curtain poles from named suppliers.

Product overview

Simply Sewing is a small handmade soft furnishings business offering a unified portfolio of custom-made products and education services. The core offerings include made-to-order curtains (available lined, unlined, or interlined with various heading styles), window blinds (Roman, London, festoon, reefed, and tie-up styles), and coordinating soft furnishings (cushions, bedcovers, headboards, lampshades). The business also supplies fabrics from named suppliers (Villa Nova, Chatham Glyn, Ada & Ina, Ian Mankin) and poles from suppliers including Cameron Fuller, Opus, and Alison Davies. An associated education platform called The Virtual Workroom provides online guides and worksheets for developing soft furnishing skills.

Differentiator

Problem solved

Functional benefit

Products and services

• Curtains Handmade curtains made to order for residential customers, available in lined, unlined, or interlined options. Multiple heading styles are offered including tab top, triple or pinch pleat, goblet pleat, and channel or slot headed. Coordinating tiebacks, pelmets, and valances are also created, along with supply of necessary lining, tape, and other sundries.
• Blinds Handmade window blinds in Roman, London, festoon, reefed, or tie-up styles. Can include borders, hems, trims, pelmets, or valances and are mounted on appropriate tracks such as rotary tracks for large windows. All necessary materials are supplied; customers choose the fabric.
• Soft Furnishings Coordinating handmade soft furnishings for residential interiors, including cushions (cushion designs and box cushions for benches and window seats), bed valances, fabric-covered headboards, lampshades, and bedcovers.
• Fabrics and Poles Supply of fabric sample books from suppliers including Villa Nova, Chatham Glyn, Ada & Ina, and Ian Mankin for customers to browse at home, plus hand-finished wooden and wrought iron poles from suppliers including Cameron Fuller, Opus, and Alison Davies. Trimmings and tiebacks are also offered.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Villa NovaminorOthersFabric supplier whose sample books are available for customers to browse. Provides fabric options for custom curtain and soft furnishing projects.
• Chatham GlynminorOthersFabric supplier offering fabric ranges for curtains and soft furnishings. Sample books available for customer selection.
• Ian MankinminorOthersFabric supplier providing fabric options for custom projects. Their fabric collections are available through sample books.
• Ada & InaminorOthersLinen fabric supplier whose products are available for customer selection through sample books.
• Cameron FullerminorOthersPole supplier providing hand-finished wooden and wrought iron poles for curtains and blinds.
• Opus StudiominorOthersPole and track supplier offering a variety of styles for window treatments.
• Jones InteriorsminorOthersSupplier of poles and tracks for curtains and blinds.
• Alison DaviesminorOthersPole supplier offering hand-finished wooden and wrought iron options.
• The Virtual WorkroomminorStrategic or Co-development PartnerEducational platform created by the same proprietor offering guides on curtain making techniques, pleat calculations, and soft furnishing topics. Cross-promoted on the Simply Sewing website as an additional resource.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Ian Mankin: UK heritage fabric brand supplying cotton and linen furnishing fabrics. Listed as a fabric supplier for Simply Sewing and reflective of the same British-made, craft-oriented home furnishings positioning; serves as an upstream supplier rather than direct competitor.
• Villa Nova (yarn & fabric): UK-based fabric design house supplying decorative curtain and upholstery fabrics to trade and retail. A listed supplier for Simply Sewing, illustrating the shared supply ecosystem of British soft furnishings rather than acting as a direct competitor.
• Chatham Glyn: UK fabric wholesaler supplying curtain, upholstery, and craft fabrics. A current supplier of Simply Sewing (whose sample books are available to customers), operating in the same British soft furnishings supply chain rather than competing directly.

Broad incumbents

• Dunelm: UK's largest home furnishings retailer selling readymade and made-to-measure curtains, blinds, cushions, and bedding across hundreds of stores. Competes with Simply Sewing in soft furnishings more broadly, but at the mass-market level rather than bespoke handmade.
• John Lewis Home (curtains & blinds): UK department store offering readymade and made-to-measure curtains, blinds, and soft furnishings with a national store network and home installation services. Overlaps with Simply Sewing's premium-end residential offering but at vastly larger scale and with broader product portfolio.
• Hillarys: One of the UK's largest made-to-measure blinds, curtains, and shutters retailers, offering in-home consultation and professional installation nationwide. Far larger than Simply Sewing but addresses the same core customer need for custom window treatments with a home-visit sales model.
• Blinds2Go: Major UK online retailer of made-to-measure blinds and curtains with a broad product catalogue and direct-to-consumer fulfilment. Overlaps with Simply Sewing in custom blinds and curtains but competes primarily on price, speed, and online convenience rather than bespoke craftsmanship.

Direct peers

• 247 Curtains: UK online made-to-measure curtain specialist offering custom-sized curtains in a wide range of fabrics and headers. Directly comparable to Simply Sewing's core curtains offering but operates at greater scale via e-commerce rather than in-home consultation.
• Curtains Direct: UK online retailer of made-to-measure curtains, blinds, and soft furnishings with fabric-by-the-yard and custom options. Comparable to Simply Sewing in product mix (curtains, blinds, accessories) but reaches customers digitally rather than through home visits.

Regional players

• Indigo Design: Small soft furnishings specialist in Newbury (just west of Simply Sewing's Wokingham base), explicitly linked from the Simply Sewing website. Comparable business model — bespoke curtain making, blinds, and home consultations — operating in an adjacent Berkshire/West Berkshire catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/s_sewing
• Facebookfacebook.com/SimplySewingUK
• Pinterestuk.pinterest.com/ssewingberks
• LinkedInlinkedin.com/company/simply-sewing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Sewing