Stage ONE Productions (Vic) Pty Ltd

What Stage ONE Productions (Vic) Pty Ltd does

Stage ONE Productions (Vic) Pty Ltd is a privately held bespoke propmaking studio headquartered in Kensington, Victoria, Australia, operating a fully outfitted onsite workshop that combines traditional artisan crafts (hand sculpting, casting, fibreglassing, scenic painting, costume making, woodcraft, metalwork, mechanical engineering) with modern digital fabrication technologies (3D modelling, 3D printing, CNC routing, laser cutting, milling, vacuum forming). The studio delivers one-off custom productions for what the company terms 'visual identity industries' — primarily enterprise clients across retail, entertainment, advertising, performing arts, and visitor attractions. Recurring highlights include the Myer Melbourne Animated Christmas Windows (delivered continuously since 1994), David Jones and Ralph Lauren retail installations, Warner Brothers' Masked Singer Australia costumes, Amazon Prime and Ooh! Media out-of-home campaigns, and a growing slate of heritage and streaming promotional work.

The business runs on a project-based professional services model. Engagements are acquired through direct client contact via a quote request system and consultation with the studio's creative director; pricing is bespoke and not publicly disclosed, reflecting the custom nature of each commission. Revenue is generated from two intertwined streams: bespoke custom prop production (design consultation, fabrication, and installation of one-off concepts and limited production runs) and full project management including planning, logistics, on-site installation, in-event maintenance, post-event bump-out, storage, refurbishment, and repairs. The customer base skews enterprise — major department stores, global brands, film studios, agencies, museums, and event operators — with no evidence of SMB or consumer-facing offerings. Geographic operations are concentrated in Victoria, Australia, with limited disclosed international work in New Zealand (Smith and Caughey's, 2024).

Name

Stage ONE Productions (Vic) Pty Ltd

Legal name

Stage ONE Productions (Vic) Pty Ltd

Website

https://stage1.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Bespoke propmaking studio in Melbourne combining traditional artisan crafts with digital fabrication to deliver custom one-off props, sets, costumes, and installations for enterprise clients across retail, entertainment, advertising, performing arts, and visitor attractions.

Ownership category

akta.pro rank

Product category

Custom Propmaking Services

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (71119)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

akta.pro secondary industries

Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Custom propmaking services
• Bespoke set construction
• Visual merchandising displays
• Theatrical props production
• Exhibition installation services

Headquarters

HQ city

Kensington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Bespoke Custom Prop Production: Project-based custom manufacturing of props, sets, costumes, and installations for visual identity industries. Revenue is generated through design consultation, fabrication, and installation services for one-off concepts and limited production runs.
2. Project Management and Installation Services: Full-service project delivery including planning, logistics, on-site installation, maintenance during events, and post-event bump-out, storage, refurbishing, and repairs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stage ONE Productions is a bespoke propmaking studio that designs, fabricates, and installs custom props, sets, costumes, window displays, brand activations, and themed installations. The studio combines traditional artisan crafts with modern digital fabrication technologies (3D modelling, 3D printing, CNC routing, laser cutting, milling, vacuum forming) to serve retail brands, advertising agencies, film/TV/theatre productions, performing arts companies, and visitor attractions. Projects are delivered end-to-end from concept and design through production and on-site installation.

Product overview

Stage ONE Productions operates as a specialist custom propmaking studio offering a comprehensive 'one-stop-shop' service for visual identity industries including retail, marketing, media, advertising, and performing arts. The company combines traditional handcrafts with modern digital fabrication technologies to deliver bespoke productions. Their service portfolio encompasses seven interconnected offerings: Retail Windows & In-Store Props (visual merchandising for retailers), Retail Brand Activations (pop-up and experiential retail installations), Brand Experience Activations (broader experiential marketing and event props), Advertising & Out-of-Home Bespoke Builds (transit and outdoor advertising props), Film/TV/Theatre Production (sets, props, costumes), Christmas Bespoke Props & Installations (seasonal decorations), and the flagship Myer Melbourne Animated Christmas Windows (annual animated window display since 1994). The company also produces Visitor Attractions (sculptural props for museums and attractions). Production capabilities include 3D digital modelling, 3D printing, routing, milling, laser cutting, vacuum forming, woodcraft, metalwork, mechanical engineering, scenic painting, and costume making.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Windows & In-Store Props Custom design, fabrication, and installation of retail window displays and in-store props for retail brands and department stores. Aimed at retail visual merchandising teams seeking distinctive seasonal and flagship in-store installations.
• Retail Brand Activations Bespoke prop builds and installations supporting retail brand activations, in-store experiences, and promotional campaigns. Designed for retail brand marketing teams and agencies.
• Brand Experience Activations Custom fabricated props, installations, and experience assets for brand experience activations, pop-ups, and events. Aimed at brand marketers and creative agencies.
• Advertising & Out-of-Home Bespoke Builds Bespoke physical builds for advertising campaigns and out-of-home media, including props, scenic elements, and large-format installations. Serves advertising agencies and brand marketers.
• Film, TV & Theatre Production Props and Sets Custom design and fabrication of props, sets, and costumes for film, television, and theatrical productions. Aimed at production designers, art directors, and producers.
• Christmas Bespoke Props & Installations Custom-designed Christmas-themed props, window displays, and installations for retail and venue clients during the festive season. Includes the long-running Myer Melbourne Animated Christmas Windows programme.
• Visitor Attractions & Themed Installations Bespoke themed installations, environments, and feature builds for visitor attractions, themed venues, and experience destinations. Aimed at attraction operators and venue managers.

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dot Dot DashcoreStrategic or Co-development PartnerCreative agency partner collaborating on multiple retail and experiential installations including The Stables Victorian Racing Carnival 2023, Star Christmas Tree at 80 Collins St Melbourne, Snake Structures for QV Melbourne CNY 2025, QV 20th Birthday 2023, and various retail brand activations.
• Gloss CreativecoreStrategic or Co-development PartnerCreative agency partner delivering luxury brand experiences including The Serpentine Garden Chadstone CNY 2025, Penfolds Marquee at Flemington Racecourse 2023, and Kiehl's x Mecca Apothecary pop-up at Westfield Doncaster and Australian Open.
• Ooh! MediacoreStrategic or Co-development PartnerOut-of-home media company partner for multiple advertising campaigns including Coles Truck Flinders Street Station, Joker: Folie A Deux perspective-aligned set, Bridgerton Billboard Perth, Amazon Prime Citadel Series Melbourne Central, and Seaworld Neptune & Wave sculptures.
• XO MediaminorGTM or Marketing PartnerCreative media agency partner for A Minecraft Movie 'Steve vs Enderman' sculptured character launch activations 2025.
• The Valentina GroupminorGTM or Marketing PartnerHospitality marketing partner for Marriott Bonvoy Australian Open 2025 activation featuring flocked tennis ball installations.
• e-CollectiveminorGTM or Marketing PartnerEntertainment marketing agency partner for Channel 9 Australian Open 2025 activation featuring flocked tennis ball installations.
• Seeker AgencyminorGTM or Marketing PartnerMarketing agency partner for Red Bull Energy Station Australian Grand Prix 2023 and 2024 featuring blank styrene bull installations.
• Bastion ExperienceminorGTM or Marketing PartnerExperience marketing agency partner for Kia Broncos bobblehead figure production.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kennon & Company: Australian bespoke propmaking and visual merchandising studio serving retail, theatre, and events with custom props, scenic elements, and display builds — directly comparable in bespoke propmaking for retail and entertainment clients.
• Show Works Australia: Australian theatrical production services and scenic construction company producing custom sets, props, and staging for live events, theatre, and corporate productions — directly comparable in custom propmaking and scenic build services.
• Studio Giggle: Australian creative production company producing custom props, sets, and installations for retail, theatre, and brand activations — comparable in bespoke propmaking for retail and entertainment verticals.
• Chameleon Touring Systems: Australian touring and live event production company providing custom staging, scenic elements, and rigging for concerts and theatrical productions — overlapping in custom scenic fabrication for live entertainment.
• Procon International: Australia-based event production and technical services provider serving theatrical, corporate, and entertainment clients with staging, scenic, and AV infrastructure — overlapping custom build and installation work with Stage ONE.
• ShowTex Australia: Australia-based theatrical and event scenic production company providing drapery, staging, and custom scenic fabrication for live events and productions — adjacent in live event scenic work.
• Props International: UK-based custom propmaking and scenic fabrication studio serving film, television, theatre, and brand activation clients — comparable in bespoke propmaking across film, TV, and experiential marketing.
• Hot Sauce Productions: Australian experiential marketing and event production company creating custom brand activations, props, and installations for corporate and client events — directly comparable in bespoke branded installations.
• Big Sets Australia: Australian set construction and scenic fabrication company serving film, television, and event productions — comparable in set construction, scenic build, and propmaking for entertainment clients.

Broad incumbents

• Production Resource Group (PRG): Global large-scale event production and scenic services provider offering scenic fabrication, staging, and AV for concerts, theatre, and corporate events — broader incumbent with overlapping custom scenic services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stage_one_australia
• LinkedInlinkedin.com/company/stage-one-productions-vic-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stage ONE Productions (Vic) Pty Ltd