STAMINA

What STAMINA does

STAMINA is a privately held Costa Rican business research and intelligence agency founded in 2018, operating from Centro Corporativo Terra Campus in Tres Ríos, Cartago. The firm delivers customized research services across four core practice areas: Market Research (Investigación de Mercados), Business Intelligence (Inteligencia de Negocios), Human Talent Research (Investigación Talento Humano), and Social Media Analytics. Sub-services include NPS studies, satisfaction and loyalty research, reputation studies, mystery shopper evaluations, focus groups, in-depth interviews, ethnographies, customer journey mapping, market feasibility studies, consumption zone evaluations, benchmarking, pricing studies, product/concept testing, organizational climate studies, burnout assessments, leadership evaluations, and 360-degree competency assessments. The firm combines quantitative and qualitative methodologies tailored to each engagement, with stated emphasis on scientific rigor and quality control.

The company's underlying capability rests on a multidisciplinary team of 7 professionals covering administration, research, statistics, finance, and sociology, supported by directors who are members of ESOMAR (the international market research governance body). STAMINA maintains a proprietary NPS benchmarking dataset covering 14+ Costa Rican industries (telecommunications, e-commerce, banking, restaurants, supermarkets, streaming, fashion, malls, universities, technology, among others), which functions as a recurring intellectual asset for the firm. There are no software products, AI-enabled features, APIs, or patents disclosed; the offering is purely service-based.

STAMINA generates revenue exclusively through project-based professional services engagements priced via custom quotes, with no public pricing or self-service options. The go-to-market motion is sales-led and consultative, primarily reaching prospects through educational blog content (articles dated 2022–2026), a Facebook page (StaminaResearch), and direct contact via phone (+506 8338-0102) and a quote-request form. The firm targets enterprise clients across 10+ verticals in Costa Rica — banking, finance, retail, telecommunications, insurance, education, gastronomy, agriculture, and real estate — with both enterprise decision-makers and corporate HR departments as primary user constituencies. The company has no disclosed funding, no parent organization, no subsidiaries, and no recorded M&A activity.

Name

STAMINA

Legal name

Stamina

Website

https://staminacr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

STAMINA is a Costa Rican business research and intelligence agency founded in 2018, offering customized market research, business intelligence, human talent research, and social media analytics services to enterprise clients across 10+ industries in Costa Rica.

Ownership category

akta.pro rank

Headquarters

HQ city

Tres Ríos

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Research Services: Stamina generates revenue through customized business research and intelligence projects. Services include market research, business intelligence, human talent research, and social media analytics. Revenue is project-based, with clients requesting quotes for bespoke research engagements. The company serves multiple sectors and provides tailored research solutions with scientific rigor and quality control.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

STAMINA is a Costa Rican business research and intelligence agency that delivers customized market research, business intelligence, human talent research, and social media analytics services to enterprise clients across multiple sectors. The firm runs quantitative studies (satisfaction, loyalty/NPS, reputation, transactional surveys, habits and preferences, brand image) and qualitative studies (focus groups, in-depth interviews, customer journey mapping, ethnographies, product/concept/packaging/logo tests), together with competitive intelligence and HR-focused research. It is a seven-person professional services firm founded in 2018 in Tres Ríos, Costa Rica, and is a member of ESOMAR.

Product overview

STAMINA is a Costa Rican business research and intelligence agency founded in 2018, offering a unified suite of research services rather than a software product platform. The core offerings include four main service areas: Investigación de Mercados (Market Research) covering customer studies, opportunity detection, and competitiveness; Inteligencia de Negocios (Business Intelligence) for market analysis; Investigación Talento Humano (Human Talent Research) including organizational climate and leadership studies; and Social Media Analytics for social media monitoring. Sub-services include NPS studies, mystery shopping, focus groups, in-depth interviews, ethnographies, pricing studies, and 360-degree competency evaluations. The company operates as a service-based consultancy with no software products or AI-enabled features.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research (Investigación de Mercados) Quantitative and qualitative market research services for enterprise clients in Costa Rica. Includes satisfaction studies, loyalty/NPS studies, reputation studies, transactional surveys, habits/preferences studies, image and brand-building studies, product/concept/packaging/logo testing, focus groups, in-depth interviews, customer journey mapping, and ethnographies. Targets marketing, brand, and insight functions across banking, retail, telecom, and other sectors.
• Business Intelligence (Inteligencia de Negocios) Competitiveness and opportunity-focused business intelligence for enterprise clients. Includes Market Knowledge 360, benchmarking, pricing studies/evaluation, mystery shopper/cliente incógnito, high-consumption zone evaluation, and market feasibility studies. Designed to support strategic, competitive, and pricing decisions for organizations in Costa Rica.
• Human Talent Research (Investigación Talento Humano) HR-focused research services for organizational leaders and HR/talent functions. Includes organizational climate studies, burnout studies, leadership studies, and 360-degree competency evaluation. Designed to assess and develop the workforce inside client organizations across Costa Rica.
• Social Media Analytics (Analítica de Redes Sociales)

Quantifiable outcome

• NPS benchmarks available for 14+ industries in Costa Rica including telecommunications (+31), e-commerce (+39), banking (+41), restaurants casual (+49), and universities (+62)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ESOMARcoreStrategic or Co-development PartnerStamina's directors are members of ESOMAR, an international institution responsible for the management and oversight of market research activities. This membership provides credibility, adherence to global research standards, and access to international best practices in market research methodology.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GfK: Global market research firm with consumer and retail intelligence offerings. GfK's consumer panels, brand tracking, and market intelligence capabilities overlap directly with Stamina's market research and competitive benchmarking services for enterprise clients.
• Ipsos: Global market research and consulting firm with significant Latin American operations. Ipsos is a broad incumbent that competes for the same enterprise market research, customer experience (including NPS), and public opinion engagements that Stamina pursues, but at vastly greater scale and geographic reach.
• NielsenIQ: Global consumer intelligence firm covering retail measurement, consumer behavior, and market analytics. NielsenIQ is a broad incumbent serving many of the same enterprise retail, FMCG, and consumer-facing clients as Stamina, with overlapping capabilities in market intelligence and benchmarking.
• Kantar: World-leading market research, insights, and consulting firm with deep Latin American presence. Kantar overlaps directly with Stamina's brand tracking, market intelligence, and consumer research offerings, and represents a global alternative for multinational clients evaluating Costa Rican research vendors.

Direct peers

• CID Gallup: Central American public opinion and market research firm based in Guatemala with operations across the isthmus. CID Gallup offers market research, polling, and consumer insights in Central American markets that overlap directly with Stamina's service portfolio and regional customer base.
• Sigma Dos: Spanish-headquartered market research and opinion polling firm with significant Latin American operations. Sigma Dos offers custom market research, brand tracking, and consumer insights with a similarly mid-sized, multi-country operating model that resembles Stamina's professional services positioning.
• Dichter & Neira: Panama-based Latin American market research firm with regional presence across Central America. Dichter & Neira is a direct competitor offering customized quantitative and qualitative research, brand studies, and customer satisfaction measurement to enterprise clients in markets very similar to Stamina's Costa Rican footprint.

Others

• The Research World: Regional research industry publication and ESOMAR-affiliated community connecting market research firms across Latin America. While not a direct competitor, it represents the broader ecosystem of research vendors and buyers that Stamina engages with through its ESOMAR membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StaminaResearch
• LinkedInlinkedin.com/company/stamina-se

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAMINA