What Star Companies does

Star Companies is the parent holding entity for Starpower Home Entertainment Systems, Inc., a privately held luxury home technology integrator founded in 1995 in Dallas, Texas, and controlled by the Pidgeon family. The company designs, sells, and installs custom home theaters, smart home automation systems, premium audio/video equipment, lighting and shade controls, outdoor entertainment systems, and luxury appliances for affluent residential customers alongside a diversified commercial book of business. Starpower operates four company-owned retail showrooms (Mockingbird Station and North Dallas in Dallas, Southlake, Texas, and Scottsdale, Arizona, with the Arizona location expanded in December 2024), supported by an enterprise field sales team that delivers on-site consultations and direct field installations.

Starpower's technical capabilities rest on deep integration across multiple proprietary smart home and AV platforms, including Control4 (Certified Showroom), Crestron, Savant, Lutron (Platinum Dealer with Ketra tunable lighting), URC, and Josh.ai voice control, combined with premium hardware partnerships across 200+ brands including Sony, Samsung, LG, Bowers & Wilkins, JBL Synthesis, Sub-Zero, Wolf, Thermador, and Miele. Differentiated service capabilities include ISF-certified video calibration, Dolby Atmos immersive audio configurations up to 9.4.6 reference layouts, custom made-to-order leather theater seating manufactured in Dallas, AI-powered room visualization through the Dream Visualizer tool, and full-service design consultation including 3D modeling and acoustic engineering. The company holds 35+ industry certifications including CEDIA membership, ProSource buying group access, and a Texas Security License (#B15029).

Revenue is generated primarily through project-based custom installations priced on a one-time basis, ranging from $15,000 for media room upgrades to $500,000+ for reference-grade cinema installations, complemented by hardware resale of premium audio/video equipment, lighting and shade systems, and luxury appliances. The customer base is anchored by affluent homeowners in the Dallas-Fort Worth and Scottsdale luxury submarkets, with secondary exposure across commercial verticals including hospitality (hotels, resorts, golf courses, country clubs), food and beverage, education, multi-dwelling units, and houses of worship, plus a dedicated channel serving custom home builders formalized through the Luxury Home Builders Association partnership established in August 2024.

Name

Star Companies

Legal name

Starpower Home Entertainment Systems, Inc.

Website

https://starcompaniescareers.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Companies is the parent of Starpower Home Entertainment Systems, a luxury home technology integrator founded in 1995 serving affluent residential and commercial clients in Dallas-Fort Worth and Scottsdale with custom home theater, smart home automation, and premium appliance solutions.

Ownership category

akta.pro rank

Product category

Luxury Home Technology Integration

NAICS

Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Projectors & Projection Screens Retail (CRACAEAB)

akta.pro secondary industries

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI), Chandelier & High-Ceiling Fixture Installation (HSAOAFAD)

Keywords

• Custom home theater
• Smart home automation
• Luxury appliance sales
• Home audio video
• Lighting control systems

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Home Theater Installation: Full-service custom home theater design and installation including acoustic treatment, equipment selection, mounting, wiring, calibration, and programming. Revenue is generated through project-based fees for design and labor services combined with equipment sales.
2. Premium Audio/Video Equipment Sales: Sale of premium consumer electronics including televisions, speakers, receivers, and smart home devices from partnered brands like Sony, Samsung, LG, Bowers & Wilkins, and JBL. Equipment is sold as part of installation projects or standalone purchases.
3. Lighting and Shade Control Systems: Motorized shade and lighting control systems using Lutron, Hunter Douglas, and Ketra products, including installation and programming services.
4. Luxury Appliance Sales and Integration: Premium home appliances from Sub-Zero, Wolf, Thermador, Miele, Gaggenau, and Cove brands, integrated with smart home systems for seamless control.
5. Smart Home Programming Services: Custom programming services for home automation systems, creating personalized scenes and schedules for lighting, climate, security, and entertainment control.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Star Companies, through its Starpower subsidiary, designs, sells, and professionally installs luxury home theater systems, whole-home smart automation, premium audio/video equipment, motorized lighting and shade control, outdoor entertainment, networking infrastructure, security systems, and high-end appliances for affluent residential and select commercial clients across Texas and Arizona. Revenue is generated from project-based design and installation labor combined with resale of premium partner-brand hardware, supported by four retail showrooms offering working demonstrations and complimentary design consultations.

Product overview

Starpower is a luxury home technology integrator offering a comprehensive portfolio of integrated solutions centered on home theater, smart home automation, and premium audio/video systems. The core offering combines Home Theater (custom cinema design with 4K/8K displays and Dolby Atmos), Smart Home Automation (Control4, Crestron, Lutron, URC platforms), Surround Sound Systems (Bowers & Wilkins, JBL Synthesis, Sonos), Lighting & Shades (Lutron, Ketra, Hunter Douglas), Outdoor Living (weatherproof AV), Home Security (Ring, IC Realtime), Networking Infrastructure (Access Networks, Ruckus, Pakedge), Theater Seating (custom made-in-Dallas leather), Appliances (Sub-Zero, Wolf, Thermador, Miele), and Commercial Technology Solutions. These products integrate through platforms like Control4, Crestron, Lutron, and Savant to deliver unified whole-home control via voice, app, and keypad interfaces. The company also offers AI-powered room visualization through Dream Visualizer and professional design consultation services. Starpower operates showrooms in Dallas, Southlake, and Scottsdale and serves both residential and commercial clients.

Differentiator

Problem solved

Functional benefit

Brands

• StarGuard: Electronics protection program mentioned on footer links
• Room Planner

Products and services

• Home Theater Custom-designed immersive cinema experiences featuring 4K and 8K displays, professional-grade audio, acoustic treatments, and intelligent automation. Includes consultation, room evaluation, equipment selection, installation, ISF-certified calibration, and programming. Targeted at affluent residential homeowners seeking cinema-quality entertainment in dedicated or upgraded media rooms.
• Smart Home Automation Whole-home intelligent automation integrating lighting, climate, security, entertainment, and networking into unified control via smartphone, voice, or wall-mounted keypads. Supports Control4, Crestron, Lutron, URC, and Josh.ai platforms with Alexa, Google Assistant, and Siri integration. Serves affluent homeowners and select commercial properties.
• Surround Sound Systems Premium speaker systems and acoustic engineering including Dolby Atmos immersive audio configurations from 5.1.2 to 9.4.6, in-wall and in-ceiling speakers, subwoofers, and multi-room audio distribution. Brands include Bowers & Wilkins, JBL Synthesis, Paradigm, Klipsch, Sonos, MartinLogan, SVS, Anthem, Arcam, and Bluesound.
• Lighting & Shades Intelligent lighting and motorized shade systems including automated shades, pre-programmed scene lighting, circadian rhythm tunable white lighting via Ketra, Smart Film privacy glass, and energy-efficiency occupancy sensors. Brands include Lutron, Ketra, Hunter Douglas, and Crestron.
• Outdoor Living Weather-resistant outdoor entertainment solutions including weatherproof audio systems, sunlight-readable outdoor TVs, landscape lighting, and patio automation with motorized pergolas and climate control. Brands include Coastal Source and SunBrite.
• Home Security Comprehensive security and surveillance systems including 24/7 professional monitoring, smart locks with keyless entry, 4K surveillance cameras with night vision and motion detection, and access control with video intercoms and gate controls. Brands include Ring and IC Realtime. Operates under Texas Security License #B15029.
• Networking Infrastructure Enterprise-grade network solutions for reliable high-speed connectivity including whole-home commercial WiFi, structured cabling with Cat6A and fiber optic, network security with enterprise firewalls, and remote management. Brands include Access Networks, Ruckus, and Pakedge.
• Theater Seating Custom made-to-order luxury leather theater seating crafted in Dallas, Texas. Features include power recliners with memory positions, custom curved row configurations, built-in LED cup holder lighting, and premium top-grain leather sourced from Italy and Argentina.
• Appliances Premium home appliances combining professional-grade performance with elegant design including smart refrigeration with inventory tracking, commercial-quality ranges, temperature-controlled wine storage, and built-in coffee systems. Brands include Sub-Zero, Wolf, Thermador, Miele, Gaggenau, and Cove.
• Commercial Technology Solutions End-to-end commercial technology solutions for golf courses, country clubs, hotels, resorts, bars, restaurants, conference rooms, multi-dwelling units, education facilities, and houses of worship, including AV, lighting, networking, and security integration.
• Dream Visualizer AI-powered room transformation tool allowing homeowners to upload photos and see instant AI-generated redesign visualizations before committing to purchases. Available on the company website for prospective residential customers.
• Design Services Professional design consultation for system planning, 3D modeling, acoustic engineering, and coordination with builders, architects, and interior designers on residential and commercial technology projects.

Quantifiable outcome

• 98% customer satisfaction rate
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability2 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• Luxury Home Builders AssociationcoreStrategic or Co-development Partner · 1 August 2024Starpower became the preferred technology partner for custom home builders in Texas, providing technology integration expertise, design consultation, and installation services for luxury residential projects.
• CEDIAcoreStrategic or Co-development PartnerCustom Electronic Design & Installation Association membership providing access to industry standards, training, certification programs, and professional development for Starpower's technical team.
• Control4coreTechnology or IntegrationControl4 Certified Showroom and authorized integrator for Control4 smart home automation platforms, providing customers with integrated control of lighting, climate, security, and entertainment.
• LutroncoreTechnology or IntegrationPlatinum-level dealer and certified integrator for Lutron lighting control, motorized shades, and smart home solutions including Serena, Triathlon, Sivoia, and Ketra product lines.
• SonycoreTechnology or IntegrationAuthorized dealer for Sony professional displays and home theater projectors.
• SamsungcoreTechnology or IntegrationAuthorized dealer for Samsung premium televisions and display technology.
• LG ElectronicscoreTechnology or IntegrationAuthorized dealer for LG OLED, QNED, and premium display technology.
• Bowers & WilkinscoreTechnology or IntegrationPremium speaker brand partnership for high-end home theater and audio installations.
• JBL SynthesiscoreTechnology or IntegrationPremium audio brand partnership for reference-grade home theater audio systems.
• Sub-ZerocoreTechnology or IntegrationAuthorized dealer for Sub-Zero luxury refrigeration and wine storage products.
• WolfcoreTechnology or IntegrationAuthorized dealer for Wolf professional cooking appliances.
• Hunter DouglassupportingTechnology or IntegrationAuthorized dealer for Hunter Douglas PowerView Automation motorized window treatments.
• CrestroncoreTechnology or IntegrationAuthorized integrator for Crestron whole-home automation and control platforms for expansive estates.
• URC (Universal Remote Control)supportingTechnology or IntegrationAuthorized dealer and integrator for URC home automation and control systems.
• Josh.aisupportingTechnology or IntegrationAuthorized integrator for Josh.ai artificial intelligence-powered voice control for luxury homes.
• Coastal SourcesupportingTechnology or IntegrationPremium outdoor audio and lighting products designed for landscape and outdoor installations.
• SunbritesupportingTechnology or IntegrationWeatherproof outdoor television displays designed for permanent outdoor installation.
• ProSourcecoreChannel Partner/ Reseller/ DistributorMember of ProSource buying group providing access to competitive pricing and exclusive products from consumer electronics manufacturers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Best Buy: Largest U.S. consumer electronics retailer and parent of Magnolia, with adjacent Geek Squad installation services. Broader incumbent that competes for both retail purchases and installation/integration services.
• Sonos: Premium consumer audio brand whose products are integrated by Starpower. Represents the broader incumbent audio category increasingly accessible direct-to-consumer, with overlapping multi-room audio use cases.
• SnapAV / Control4 (Snap One): Manufacturer and platform owner of Control4 (a primary smart home platform Starpower integrates). Broader incumbent in the same ecosystem; comparable technology stack but competes at the platform/brand level rather than at the integrator/services level.

Direct peers

• World Wide Stereo: Pennsylvania-based luxury AV and custom integration retailer with multiple showrooms offering home theater, smart home, and high-end audio. Comparable to Starpower in product breadth, showroom-led GTM, and premium residential positioning.
• Definitive Audio: Multi-location U.S. custom AV integrator specializing in home theater, whole-home audio, and smart home. Comparable boutique-to-mid-market integrator peer focused on premium residential projects.
• Audio Advice: North Carolina-based luxury home technology integrator with showrooms, custom installation services, and a content-led digital presence. Direct peer in custom home theater, smart home, and premium audio/video integration.
• AHT Global: Texas-based luxury residential technology integrator offering custom home theater, smart home automation, and lighting. Comparable regional peer with similar luxury builder/architect channel orientation.
• Crutchfield: Long-established U.S. consumer electronics retailer specializing in home audio, home theater, and smart home categories with strong content and advisor support. Comparable on retail + advisory GTM in home AV.
• Magnolia (Best Buy): Best Buy's dedicated custom integration division offering home theater, smart home, and premium AV design and installation through showroom locations across the U.S. Closest scaled U.S. peer to Starpower in service model, premium positioning, and brand partnerships.
• AVDG (Audio Visual Design Group): California-based luxury residential and commercial AV integrator offering home theater, smart home, and automation. Comparable custom integration peer with similar premium residential and commercial mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/starcompanies

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Companies