Star Struck Dance Studio

What Star Struck Dance Studio does

Star Struck Dance Studio is a privately held, single-location dance instruction business operating at 4858 Arthur Kill Road, Staten Island, NY, founded in 1990 by Gail Willadsen-Criscione, a former Miss Staten Island 1989. The studio delivers weekly dance classes across eight disciplines (Ballet, Jazz, Tap, Lyrical, Contemporary, Hip Hop, Break Dancing, and Acrobatics) to students ranging from age 2 through adult, organized into a recreational track, a Mommy & Me toddler program, an adult Jazz/Hip Hop class, and the SSDS Dance Company, a competitive team of 100+ students ages 4-19 structured into color-coded squads that train at conventions and compete nationally.

The studio runs a per-class monthly subscription tuition model priced from $60/month for one class to $270/month for eight classes, with a 50% sibling discount on the second child, and supplements this with one-time fees for summer camps ($100-$125), private lessons, costumes, recital tickets, and Master Classes taught by guest instructors from across the country. Annual programming culminates in an end-of-year recital held at the JoAnn Magistro theatre in East Brunswick, NJ, and the SSDS Dance Company has accumulated national titles including Starpower National Champions (multiple years 2007-2024), Believe National Champions (2023, 2025), World Champions (2022), and 2026 World Series Champions with 2X Hall of Fame recognition.

Marketing relies on organic social channels (Instagram, YouTube), a Squarespace-hosted website, monthly email newsletters, and earned media from celebrity endorsements (Heidi Klum, Mel B, Howard Stern). The business employs approximately 13 staff members, has no proprietary technology platform, app, or API, and generates revenue exclusively from direct consumer enrollment at the physical studio with no third-party distribution, online courses, or enterprise contracts.

Name

Star Struck Dance Studio

Legal name

Star Struck Dance Studio

Website

https://starstruckdanceny.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Struck Dance Studio is a privately held, single-location dance studio in Staten Island, NY, founded in 1990, offering weekly classes in eight dance disciplines to children through adults, plus a 100+-student competitive dance company that has won multiple national championships.

Ownership category

akta.pro rank

NAICS

Fine Arts Schools (611610), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYEDAAAGAD

Dance & Movement (Ballroom, Contemporary, Social Dance)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

SECONDARYMPAGADAI

Youth/Student & Community Dance Recitals

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYHSADABAD

Dance Fitness Classes (e.g., Zumba)

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Dance instruction services
• Competitive dance training
• Dance education programs
• Children's dance classes
• Summer dance camps

Headquarters

HQ city

Staten Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Dance Classes Tuition: Per-class tuition model with volume discounts. Students pay per class per month, with decreasing per-class cost as enrollment increases (1 class = $60, 2 = $90, 3 = $120, etc.). Sibling discount of 50% for second child.
2. Summer Dance Camp: One-time registration fee for summer camp programs including Acro/Hip Hop combo classes and Toddler Time sessions.
3. Recital and Costume Fees: Additional fees for costume purchases and recital tickets separate from tuition.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Star Struck Dance Studio provides in-person dance education and competition training at a single physical studio in Staten Island, NY. Its core offerings are weekly multi-discipline classes (Ballet, Jazz, Tap, Lyrical, Contemporary, Hip Hop, Break Dancing, Acrobatics) for ages 2 through adult, plus a competitive dance company, summer camps, master classes, private lessons, and an annual recital.

Product overview

Star Struck Dance Studio offers a comprehensive dance education program featuring weekly classes in Ballet, Jazz, Tap, Lyrical, Contemporary, Hip Hop, Break Dancing, and Acrobatics for ages 2 through adult. The studio provides specialized programs including a Mommy & Me toddler program, Master Classes with guest instructors, Summer Dance Camp, private lessons, and adult dance classes. The centerpieces are the SSDS Dance Company—a competitive team structure with multiple color-coded squads—and the annual year-end recital at the JoAnn Magistro theatre.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2026 World Series Champions, Virginia Beach, VA
• +4 more outcomes

Named customers2 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Steps on Broadway: Long-running NYC dance studio with a wide class schedule across ballet, jazz, contemporary, and hip hop for children through adults. Comparable to Star Struck as a multi-style, multi-age NYC dance school with a strong brand and recreational-to-competitive gradient.
• Broadway Dance Center: Established NYC dance studio offering open weekly classes across multiple styles and levels, attracting both recreational and pre-professional dancers. Comparable as a high-reputation NYC dance school serving drop-in and enrolled students, though broader in scope and more pre-professional in orientation.
• Peridance Capezio Center: NYC dance school with a structured curriculum, competition-track programs, and an international student body. Comparable to Star Struck in providing a tiered progression from recreational to advanced/competitive training for children and teens.
• The Ailey School (Alvin Ailey American Dance Theater): Renowned NYC dance school attached to a major dance company, offering scholarship-based training for children and pre-professional programs. Comparable as a high-reputation NYC dance education institution, though more pre-professional and less community-recital oriented than Star Struck.

Regional players

• Center Stage Dance Studio: Competitively active, multi-location U.S. dance studio with a strong competition team and recreational base. Comparable to Star Struck in program structure (recreational classes feeding a competitive company), though operating in a different regional market.

Direct peers

• Just For Kix: Multi-location U.S. dance studio franchise built around competitive dance teams for youth, with a parallel recreational class structure. Highly comparable to Star Struck's model of weekly classes feeding an award-winning competition company.
• Millennium Dance Complex: Large, brand-driven dance studio with a strong competition/convention culture and a wide range of styles for youth through adults. Comparable to Star Struck in building a brand around competition success and style-breadth, though geographically anchored in Los Angeles rather than the Northeast.

Others

• Believe Dance Competition: National dance competition where Star Struck has been a multi-year National Champion. Ecosystem participant — comparable as the platform on which Star Struck's competitive reputation is reinforced.
• Starpower Dance Competition: National dance competition circuit in which Star Struck has been a recurring National Champion. Listed as an ecosystem participant — the competition circuit is the venue for Star Struck's championship-driven brand.
• Capezio: Heritage dancewear and footwear brand that also operates the Peridance Capezio Center. Relevant ecosystem participant — comparable to Star Struck in serving the dance education/performance community, but as an equipment and apparel supplier rather than a studio operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsJUJWT6mkcQzbaHoKuPtkw
• Instagraminstagram.com/starstruckdanceny
• LinkedInlinkedin.com/company/star-struck-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Struck Dance Studio