Riksinsamlingen för Världens Barn

What Riksinsamlingen för Världens Barn does

Riksinsamlingen för Världens Barn is a Swedish national charitable fundraising campaign for children's rights, organized by Radiohjälpen (Sweden's public service fundraising organization) in collaboration with 13 Swedish aid organizations. Founded in 1997 and headquartered in Stockholm, the campaign operates annually as a coordinated broadcast event on SVT and Sveriges Radio P4, combining television galas, radio programming, and Melodifestivalen voting integration to drive donations. The campaign mobilizes five primary donor segments — individuals, schools, municipalities, corporations, and broadcast audiences — across all 290 Swedish municipalities, with over 1,000 schools participating annually in the Skoljoggen running event.

Funds are deployed internationally through 13 partner organizations (Barnfonden, Diakonia, Rädda Barnen, WaterAid, Svenska Röda Korset, and others) across 16 countries in 2025, targeting three focus areas: health, school, and safety. The operational backbone is a digital collection platform (bossan.varldensbarn.se) supporting personal fundraising pages and real-time tracking, supplemented by free campaign materials, school toolkits (Verktygslådan), and cause-marketing partnerships with entities including Saturnus 1893, Returpack/Pantamera, and Akelius Foundation.

The organization employs 19 people and raised 68M SEK in 2025, 65.9M SEK in 2024, and 104.6M SEK in 2023 (the second-highest total since campaign inception). The business model is purely donation-driven — voluntary contributions from individuals, corporate cause-marketing revenue shares, and matching gift programs — with no commercial product sales or service fees. Strategic priorities in 2026 include full digital migration of the Kommunkampen municipal competition and expanded Melodifestivalen giving integrations.

Name

Riksinsamlingen för Världens Barn

Legal name

Riksinsamlingen för Världens Barn

Website

https://start.varldensbarn.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Världens Barn is Sweden's national children's rights fundraising campaign, organized by Radiohjälpen since 1997. It mobilizes individuals, 1,000+ schools, 290 municipalities, and corporate partners via SVT/Sveriges Radio P4 broadcasts and a digital collection platform, funding projects in 16 countries through 13 Swedish aid organizations.

Ownership category

akta.pro rank

Product category

Charitable Fundraising / Nonprofit Campaign

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Charitable fundraising campaigns
• Children's rights programs
• Nonprofit donation drives
• Community fundraising events
• International development aid

Headquarters

HQ city

Sweden (headquarters implied)

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Individual donations and gifts: Individual donors contribute through one-time gifts, recurring donations, and personal digital fundraising pages (digital collection boxes / digitala bössor). The campaign encourages private individuals to start their own fundraising collections.
2. School fundraising (Skoljoggen and Springslanten): Over a thousand schools participate annually in organized physical activity events where students raise money for the campaign. Schools that participated in both Skoljoggen and Springslanten collectively raised 374,000 kronor in one year.
3. Corporate partnerships and cause marketing: Companies such as Saturnus 1893 (alcohol-free glögg), Öckerö-öarnas Företag, and Returpack/Pantamera run cause-marketing campaigns where a portion of sales or collected deposits are donated. Akelius Foundation matched donations 1:1 during a six-week campaign period.
4. Municipal competition (Kommunkampen): Sweden's 290 municipalities compete to raise the most funds per capita. Winning municipalities (e.g., Öckerö, Sorsele, Arjeplog) demonstrate high per-capita engagement. The campaign in 2025 saw Öckerö break the all-time record for most money raised by a single municipality.
5. Broadcast media integration: Melodifestivalen voting revenue and SVT/Sveriges Radio P4 broadcast audience donations. The Melodifestivalen app allows voters to direct Radiohjälpens designated phone number when voting, channeling viewer contributions directly to Världens Barn.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Riksinsamlingen för Världens Barn is an annual national fundraising campaign for children's rights, organized by Radiohjälpen under Swedish Public Service (Sveriges Radio and SVT). It collects voluntary donations from individuals, schools, municipalities, and corporate partners in Sweden through digital collection boxes, broadcast-integrated giving, school and municipal programs, and cause-marketing partnerships. Funds are distributed to 13 Swedish aid organizations implementing projects in 16 countries focused on three areas: health, school (education), and safety for children.

Product overview

Riksinsamlingen för Världens Barn is Radiohjälpens national fundraising campaign for children's rights in Sweden, operating as a unified campaign platform rather than a traditional product company. The organization facilitates donations through digital collection boxes (digitala bössa), organizes national competitions like Kommunkampen for municipalities and Skoljoggen for schools, and provides free campaign materials. The campaign focuses on three core areas: health, education (skola), and safety (trygghet), distributing funds to 13 Swedish aid organizations working in 16 countries. The platform enables real-time tracking of fundraising activities and provides tools for schools, companies, and individuals to participate in the annual campaign which is broadcast on SVT and Sveriges Radio P4.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Insamling (Digitala bössor / Digital Collection Boxes)

Quantifiable outcome

• 68 million SEK collected in 2025, funding 15 projects in 16 countries
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major and minor.

• RadiohjälpencoreStrategic or Co-development Partner · 1 January 2025Radiohjälpen (Radio Aid) is the Swedish public service fundraising organization that organizes and backs the Världens Barn campaign. It coordinates with Public Service (SVT and Sveriges Radio) and decides which projects to fund based on collected donations. Kristina Henschen serves as Secretary General of Radiohjälpen.
• SVT (Sveriges Television)coreStrategic or Co-development PartnerSweden's public service television broadcaster co-produces and broadcasts the campaign's annual TV programs including the Tillsammans för Världens Barn gala, the Startskottet launch show, and campaign summary broadcasts. Världens Barn is aired on SVT1 and SVTPlay.
• Sveriges Radio P4coreStrategic or Co-development PartnerSweden's primary regional radio network broadcasts daily P4 för Världens Barn programming during the campaign week, with program hosts traveling to different locations to cover local fundraising activities.
• Nolia ABmajorGTM or Marketing PartnerNolia AB and Riksinsamlingen Världens Barn entered a unique and comprehensive partnership covering all of Nolia's trade shows and conferences. Special focus is placed on the Noliafair in Umeå, which serves as a fundraising portal for all of Västerbotten. Malin Duintjer, Secretary General of Riksinsamlingen Världens Barn, expressed pride in the collaboration.
• Returpack/PantameramajorGTM or Marketing PartnerReturpack's Pantamera Express machines allowed donors to direct their deposit refunds to Världens Barn during October (and for five weeks in the autumn 2025 campaign). Returpack doubled all donations made through this channel during the campaign period. In October, all deposits via Pantamera Express were doubled for Världens Barn.
• BarnfondencoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• DiakoniacoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• AfrikagruppernacoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• We EffectcoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• PMU (Pingstmissionens Utvecklingsenhet)coreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• Act Svenska kyrkancoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• WaterAidcoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• Svenska Röda KorsetcoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• Svenska AfghanistankommitténcoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• Rädda BarnencoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• IOGT-NTO RörelsenscoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• LäkarmissionencoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• ErikshjälpencoreStrategic or Co-development PartnerOne of 13 Swedish development organizations collaborating with Radiohjälpen in the Världens Barn campaign. Listed as a participating organization for 2026, implementing international development projects funded by the campaign.
• Saturnus 1893minorGTM or Marketing PartnerFor every bottle of alcohol-free glögg sold, Saturnus 1893 donates 1 kr to Världens Barn through a fundraising collection page on the campaign's digital platform.
• Melodifestivalen / SVTmajorGTM or Marketing PartnerMelodifestivalen integrates a Radiohjälpen donation option into its voting system, allowing viewers to direct funds to Världens Barn when voting for their favorite acts. The 2026 final will feature new ways to support the campaign through the Melodifestivalen app.
• Nykterhetsrörelsens ScoutförbundminorGTM or Marketing PartnerThe scout organization created a special badge called 'världsförbättrare 2023' (world improver) to inspire scout patrols and groups to organize activities and raise funds for Världens Barn.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/varldens-barn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riksinsamlingen för Världens Barn