Bad Belzig Kur GmbH / SteinTherme

What Bad Belzig Kur GmbH / SteinTherme does

Bad Belzig Kur GmbH operates SteinTherme, a thermal brine health spa (Thermalsole-Heilbad) located at Am Kurpark 15, Bad Belzig, Brandenburg, Germany, approximately 80 km southwest of Berlin within the Hoher Fläming nature park. Established in 2006 as Germany's youngest officially recognized thermal brine health spa, the facility serves roughly 150,000 visitors annually through an integrated thermal bathing, sauna, wellness, medical cure, and gastronomy destination. The on-site footprint includes six thermal brine and warm-water pools with over 750 sqm of water surface, a multi-type sauna landscape, a sensory room called the LichtKlangRaum, physiotherapy and bath physician services, and three food-and-beverage outlets (KURPARK15 public restaurant, Bistro der BadeWelt, SaunaWelt restaurant).

The company's central technological asset is the Bad Belziger Thermalsole — iodine-rich natural brine pumped from 775 meters depth at approximately 20% salinity and 30°C, with a documented mineral composition (sodium 69,000 mg/l, chloride 108,000 mg/l, iodide 1.45 mg/l, plus lithium, bromide, and other minerals). The brine is used at full concentration or diluted (e.g., 4.5% in the LichtKlangRaum to enable apparent weightlessness) across all pools, therapy basins, wellness applications, and hamam rituals. Medical offerings include ambulatory prevention cures (Solekur, Gesundheitswoche, Schnupperkur) supervised by an on-site licensed bath physician, with partial reimbursement available under §23.2 SGB V of the German social code. The LichtKlangRaum combines a 34°C brine pool with synchronized light and sound effects as a signature multisensory experience.

Revenue is generated primarily through direct-to-consumer channels: time-based bathing and sauna tickets (€8–€38 per person), multi-visit cards (11er and 24er passes up to €760), pre-paid value cards with 5–10% bonus, wellness arrangements (€68.50–€416 per person), and multi-night cure packages (€769–€3,671 per person) bundling accommodation at four partner hotels. Additional streams include on-site gastronomy, gift voucher sales via a Baeder-Suite online shop and approximately 30 third-party physical outlets, courses (aquafitness, yoga, swimming lessons), and a 12-pitch year-round motorhome campsite. Distribution is regional, focused on Brandenburg, Berlin, and Saxony-Anhalt, with tourism pull from the Hoher Fläming nature park, marketed through the company website, Google Analytics, social media, regional tourism partnerships (Naturpark Hoher Fläming, Märkischer Wanderbund, ADAC), and themed events such as the monthly MondscheinSauna evenings.

Name

Bad Belzig Kur GmbH / SteinTherme

Legal name

Bad Belzig Kur GmbH

Website

https://steintherme.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Bad Belzig Kur GmbH operates SteinTherme, a thermal brine health spa in Bad Belzig, Brandenburg, Germany, serving regional wellness tourists and medical cure guests with bathing, sauna, physiotherapy, gastronomy, and overnight packages built around iodine-rich brine sourced from 775m depth.

Ownership category

akta.pro rank

Product category

Thermal Spa & Wellness Services

NAICS

Other Traveler Accommodation (72119), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE), Sauna & Steam Bath Facilities (HSADAKAC), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Thermal spa services
• Wellness treatments
• Thermal brine bathing
• Sauna facilities
• Medical cure programs

Headquarters

HQ city

Bad Belzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Thermal bathing and sauna entry fees: Day tickets and multi-hour entry tickets for BadeWelt (bathing world) and combined Bade- & SaunaWelt. Time-based pricing with 1-hour, 3-hour, and full-day tariffs. Weekend/holiday surcharges apply. Revenue is per-visit, one-time.
2. Cure and health packages (Kur- und Gesundheitsangebote): Multi-night packages (6, 14, 21 nights) combining accommodation, bath physician consultations, physiotherapy, thermal baths, and wellness treatments. Prices range from €769 to €3,671 per person. Sold as package tours under travel law.
3. Wellness and spa arrangements (Arrangements): Day and multi-night wellness packages combining spa access, massages, hamam rituals, stone therapies, and meals. Priced from €68.50 to €416 per person. Arrangements without overnight stay (€86–€141) and with 1–2 nights (€72–€304).
4. Multi-visit and value cards: 11er and 24er cards (multi-visit passes) offering 10–20 visits for the price of fewer. Solekarte (10×3-hour bathing card) at €180. Value/gift cards with 5–10% advantage on €100–€200 card values. These provide pre-paid revenue.
5. Gastronomy: On-site restaurants KURPARK15 (public and in-sauna), BikiniBar in bathing area, and catering for events. Open to both spa guests and external public. Generates F&B revenue with menu prices and event catering.
6. Giftscheine / Vouchers: Gift vouchers sold at the facility, by phone, and online via Baeder-Suite platform. Vouchers are redeemable for all services including restaurant KURPARK15. PayPal used for online payment processing.
7. Reisemobilstellplatz (motorhome pitches): 12 motorhome pitches (1,700 sqm) available year-round. Fees: €11/24 hours including visitor's tax and wastewater. Additional per-person charges and electricity at €1/kWh, water at €1/10 liters. Revenue from overnight camping fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

SteinTherme Bad Belzig operates a thermal brine health spa (Thermalsole-Heilbad) on the basis of natural iodine-rich brine sourced from 775m depth. It sells day tickets and multi-visit passes to the BadeWelt (six thermal brine and warm-water pools), SaunaWelt (sauna landscape), wellness/beauty treatments (massages, hamam, cosmetics), medically supervised cure programs (Solekur 6–21 nights), wellness arrangements with partner hotels, and on-site gastronomy (KURPARK15). An adjacent RV camping site (12 pitches) is also offered.

Product overview

SteinTherme Bad Belzig is a thermal spa complex offering an integrated, multi-venue wellness and health destination centered on its natural thermal brine resource. The core product is the BadeWelt (bathing world) with six thermal brine and warm-water pools, complemented by the SaunaWelt (sauna world) and the specialty LichtKlangRaum sensory experience. Add-on modules include Wellness & Beauty treatments (massages, peelings, hammam, cosmetics), Kur & Gesundheit (physiotherapy, medical cure programs, bath physicians), and on-site gastronomy via Restaurant KURPARK15. Supporting services include fitness and wellness courses (Kurse), gift vouchers (Gutscheine), pre-packaged arrangements (Arrangements), and an adjacent RV camping site (Reisemobilstellplatz). Seasonal special events include the Mondscheinsauna monthly evening program. The facility operates as Germany's youngest thermal brine health spa (Thermalsole-Heilbad) and partners with nearby hotels for multi-night cure packages.

Differentiator

Problem solved

Functional benefit

Brands

• BadeWelt: Thermal bath world with six thermal brine and warm water pools covering over 750 square meters of water surface.
• SaunaWelt
• KURPARK15
• Wellness & Beauty
• Bad Belziger Solekur

Products and services

• BadeWelt (Bathing World)

Quantifiable outcome

• Approximately 150,000 guests visit the SteinTherme annually
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Märkischer WanderbundminorGTM or Marketing PartnerRegional hiking/tourism association partnership for cross-promotion of Bad Belzig and the Hoher Fläming nature park region. Displayed as partner on the SteinTherme website footer alongside other regional organizations.
• Naturpark Hoher FlämingminorGTM or Marketing PartnerPartnership with the nature park organization for regional tourism promotion. Bad Belzig and SteinTherme are anchor attractions within the Hoher Fläming nature park, 80 km southwest of Berlin.
• Reiseregion FlämingminorGTM or Marketing PartnerRegional tourism marketing partnership promoting the Fläming destination, including Bad Belzig and the SteinTherme as key attractions.
• ADAC (Allgemeiner Deutscher Automobil-Club)minorGTM or Marketing PartnerADAC provides periodic free weighing service for motorhomes, caravans, and trailers on the SteinTherme parking lot. SteinTherme provides the venue for ADAC member service events. Scheduled dates are posted at the parking lot.
• Paulinen Hof SeminarhotelcoreChannel Partner/ Reseller/ DistributorPreferred partner hotel for cure and wellness packages. SteinTherme sells packages including accommodation at the Paulinen Hof (36 rooms, 500 sqm wellness area with 17m pool). Located 5 km from Bad Belzig in Kuhlowitz. Used for the highest-tier Hotel 1* accommodation category in cure packages.
• Hotel und Restaurant Springbach MühlecoreChannel Partner/ Reseller/ DistributorPreferred partner hotel for cure packages. 108 beds, 54 double rooms (12 twins), located on park-like grounds on B102 at edge of Bad Belzig. Regional cuisine with fish from Niemegk ponds and game from Treuenbrietzen forest. Used for Hotel 1 accommodation category.
• Landhaus Alte SchmiedecoreChannel Partner/ Reseller/ DistributorPreferred partner guesthouse for cure packages. 45 beds, romantic four-sided farm, wellness area with sauna and massage room, located near A9 exit Niemegk, 10 minutes from SteinTherme. Used for Hotel 1 accommodation category.
• Hotel Zum Landhaus SternbergcoreChannel Partner/ Reseller/ DistributorPreferred partner hotel for cure packages. 27 beds, 13 double rooms, 1 single, 2 apartments. Located 5 km from Bad Belzig center in Lüsse. Gasthaus for 140 persons. Used for Hotel 2 accommodation category.
• Reiter- & Erlebnisbauernhof Groß Briesen GmbHminorChannel Partner/ Reseller/ DistributorAlternative accommodation partner for Gesundheitswoche (health week) packages. 101 beds, group house with seminar rooms, riding, team building. Located in Groß Briesen, Bad Belzig municipality. Used as Pension-tier accommodation.
• Bäckerei GerickeminorStrategic or Co-development PartnerLocal bakery (est. 1873) that creates the Bad Belziger Solebrot (salt bread) using Bad Belzig thermal brine as an ingredient. Available in the bakery (Bahnhofstraße 3) and served in the SteinTherme restaurant. Collaborative local product using the spa's thermal brine.
• Seifenmanufaktur Gabi Sußdorf (Jeber Bergfrieden)minorStrategic or Co-development PartnerLocal soap manufacturer producing Bad Belziger SoleSeife (salt soap) using thermal brine from Bad Belzig. Products sold in the SteinTherme, Tourist-Information, and Fläming-Bahnhof.
• Ölmühle Rädigke (Hof Rabenstein)minorStrategic or Co-development PartnerRegional oil mill producing rapeseed oil from crops grown in the Fläming region. Their oils are sold in the SteinTherme and featured on the restaurant menu. Collaborative regional product partnership.
• PayPal (Europe) S.à r.l. & Cie, S.C.A.coreTechnology or IntegrationDesignated payment processor for the SteinTherme webshop. Handles online payment transactions for gift vouchers, course bookings, and arrangement reservations. Data shared only for payment processing and forwarded to banks for order fulfillment.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Therme Erding: The world's largest thermal spa complex located near Munich, combining thermal brine pools, massive sauna world, wellness, gastronomy and a wave pool. Sets the upper benchmark for German thermal spas and competes broadly for German wellness tourism demand.
• Caracalla Therme Baden-Baden: Established thermal bath and sauna complex in Baden-Baden with international tourism reach. Operates in the same thermal-bath-plus-sauna category as SteinTherme but at much larger scale and global brand recognition.

Direct peers

• Spreewald-Therme Burg: Thermal spa in the Spreewald region of Brandenburg offering indoor/outdoor brine pools, sauna landscape and wellness arrangements — directly comparable regional thermal-spa operator in eastern Germany.
• Moseltherme Traben-Trarbach: Thermal spa in the Mosel region with brine bathing, sauna and wellness offerings in a smaller regional-resort format. Comparable to SteinTherme in scale, regional-resort positioning and brine-based product mix.
• Chiemgau Therme Bad Endorf: Thermal brine spa in Bavaria offering bathing, sauna, wellness and a Simssee-adjacent setting. Comparable as a regional Thermalsole-Heilbad combining thermal baths, sauna landscape and wellness packages.
• Bad Pyrmont (Hessen Therme / Staatsbad): Historic German spa town offering thermal brine bathing, medical cure programs and wellness arrangements under the Staatsbad brand. Closely comparable as a cure-oriented thermal health resort with insurance-eligible programs.
• Kristall Therme Ludwigsfelde: Thermal spa south of Berlin offering brine bathing, saunas and wellness packages. Operates in the same Berlin-Brandenburg regional catchment as SteinTherme with a comparable thermal-bath-plus-wellness product mix.
• Bad Saarow Scharmützelsee (Therme): Regional thermal spa in Brandenburg (Bad Saarow) operating bathing, sauna and wellness facilities on a thermal brine resource in the Berlin catchment — directly comparable to SteinTherme in geography, product mix and target market.
• Therme Bad Wörishofen: Thermal brine health spa in Bavaria combining bathing, sauna, medical cure programs and wellness packages. Closely comparable as a Thermalsole-Heilbad with medically supervised cure stays and multi-night packages.

Others

• Bäckerei Gericke / Solebrot co-product partner: Local bakery producing the Bad Belziger Solebrot using SteinTherme thermal brine. Included as an adjacent/ecosystem peer illustrating how the brine resource is leveraged into local product partnerships rather than as a competitor.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kurpark15
• LinkedInlinkedin.com/company/bbk-steintherme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bad Belzig Kur GmbH / SteinTherme