steiRerBLiCke

What steiRerBLiCke does

steiRerBLiCke is a privately held luxury vacation rental management company founded in 2019 and headquartered in St. Georgen, Styria, Austria, operating as a subsidiary of Siener Holding. The company curates and manages a portfolio of more than 20 exclusive-use properties — including luxury chalets, premium holiday homes, and apartments — distributed across multiple Styrian micro-regions: the Südsteiermark and Schilcherland wine regions, the Schladming-Dachstein Alpine ski area, the Thermen- & Vulkanland wellness region, and the Graz urban area. Properties range from two-person romantic retreats (e.g., Kellerstöckl Steinreib, from EUR 411 per person per night) to large 16-person estates (Domaine Sernau), with amenities such as private pools, saunas, whirlpools, wine cellars, home cinemas, and ski-in/ski-out access.

The business operates a direct-to-consumer go-to-market model. Bookings are taken through a proprietary booking engine (hosted on hotellogin.cloud), email and phone inquiries, and the company's website; no third-party OTA distribution (Airbnb, Booking.com) or travel agency channel is referenced. Revenue is generated primarily through nightly vacation rental bookings supplemented by themed seasonal packages (Valentine's, Christmas, golf, family, midweek specials), optional concierge services under the 'Rundum versorgt' umbrella (breakfast delivery via partner Handlhof, shuttle, E-bike rental, floating breakfast, grill delivery), and a gift voucher program. Marketing relies on organic social channels (Instagram, Facebook, Pinterest), content marketing on the company website, SEO, and a newsletter. The customer base spans couples, families, friend groups, wine and culinary travelers, outdoor enthusiasts, and pet owners seeking private, premium accommodations. The company employs approximately 5 people and is privately held with no public listing or external institutional funding disclosed.

Name

steiRerBLiCke

Legal name

steiRerBLiCke

Website

https://steirerblicke.at

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

steiRerBLiCke is a privately held Austrian luxury vacation rental company, founded in 2019 and backed by Siener Holding, that manages 20+ exclusive chalets, homes, and apartments across multiple Styrian regions for couples, families, and leisure travelers.

Ownership category

akta.pro rank

Product category

Luxury Vacation Rentals

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury & Estate Rentals (THAGANAF)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury vacation rentals
• Holiday home rentals
• Chalet accommodations
• Short-term rentals
• Vacation packages

Headquarters

HQ city

Styria

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Short-term vacation rental income: Revenue generated through nightly rental of luxury chalets, holiday homes, and apartments across Styria, Austria. Guests pay per night with pricing varying by property, season, and package selected. Additional services such as breakfast delivery, shuttle service, and equipment rental provide supplementary revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

steiRerBLiCke manages and rents out a portfolio of over 20 exclusive-use luxury chalets, holiday homes, and apartments across Styria, Austria, spanning South Styrian vineyards, the Schladming-Dachstein Alpine region, Thermen- & Vulkanland, the Graz area, and Schilcherland. Each property features private wellness amenities such as heated pools, saunas, whirlpools, and wine cellars, and accommodates between 2 and 16 guests. The company complements accommodations with curated themed packages (Valentine's, golf, family, Christmas, summer vineyards), concierge add-ons (breakfast delivery from partner Handlhof, shuttle, E-bike rental, private dining), and gift vouchers, all sold direct-to-consumer via the company's own website booking system.

Product overview

steiRerBLiCke operates as a vacation rental platform offering a portfolio of luxury chalets, vacation homes, and apartments across Austria's Styria region. The core portfolio consists of individual chalets and houses (Chalets & Ferienhäuser) as distinct named products located in different regions (South Styrian vineyards, Alpine areas, Graz area), supplemented by apartments (Apartments) in mountain and urban settings. The company also offers themed packages (romantic getaways, golf, family, Christmas) and a comprehensive concierge service (Rundum Versorgt) for additional fees. Additional products include gift vouchers. Properties range from intimate 2-person romantic retreats (Kellerstöckl Steinreib) to large estates accommodating up to 16 persons (Domaine Sernau), with amenities including private pools, saunas, whirlpools, wine cellars, and home cinemas. The company is part of the Siener Holding group.

Differentiator

Problem solved

Functional benefit

Products and services

• Schilcherhaus Luxury chalet in Schilcherland with panoramic views, heated pool (from May 2026), whirlpool, sauna, and fireplace. Accommodates up to 4(+2) persons.
• Chalet Hochgrailblick

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered parent, core, supporting and minor.

• Siener HoldingparentOthersSteirerblicke is listed as 'Ein Unternehmen der Siener Holding' (A company of Siener Holding), indicating it is a subsidiary under the Siener Holding corporate umbrella. No additional details about Siener Holding's operations or the relationship are provided.
• Golfclub Schloss FrauenthalcoreGTM or Marketing PartnerCo-marketing partnership for golf vacation packages. The Golfclub Schloss Frauenthal is a premier 18-hole golf course located near the South Styrian wine region. Steirerblicke offers golf packages including 2 greenfees, positioning the partnership as a curated experience offering for golfing guests. The course is described as offering an unforgettable experience for golfers of all skill levels.
• Handlhof from AllerheiligensupportingStrategic or Co-development PartnerLocal biological farm supplying regional breakfast and snack boxes for Steirerblicke's 'Rundum versorgt' (fully taken care of) service. Products are described as purely biological, highest quality, prepared with love, and delivered fresh daily. The partnership enables premium culinary experiences without the company operating its own food service.
• Kogel3 RestaurantminorGTM or Marketing PartnerRecommended culinary destination for guests staying at Am Winzerkogel property. Located nearby, Kogel3 is described as offering regional products in a charming atmosphere, worth visiting for culinary indulgence. Partnership appears as a guest recommendation rather than formal collaboration.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mr & Mrs Smith: Global curated luxury hotel and villa booking platform. Operates at much larger scale across multiple countries, but addresses the same affluent traveler segment seeking distinctive private accommodation and curated experiences.
• OneFineStay: Premium private vacation rental brand (Accor subsidiary) offering luxury homes, villas, and chalets in sought-after destinations. Direct overlap in product category and customer segment, though at significantly greater scale and geographic reach.

Emerging players

• The Thinking Traveller: Boutique luxury villa rental company specializing in Mediterranean (Italy, Greece) private villas with curated local experiences. Comparable business model (curation, premium positioning, experiential add-ons) though in a different geography.
• Le Collectionist: Curated luxury vacation rental platform offering private homes, chalets, and villas with concierge services across Europe. Comparable in curated luxury positioning, private property focus, and concierge add-on services.

Direct peers

• Huus Gstaad: Swiss luxury alpine chalet and apartment operator offering premium private-stay experiences in the Gstaad region. Highly comparable in product (curated luxury chalets with private wellness), target customer (HNW couples and families), and direct-booking distribution model.
• Alpin Chalets: Austrian luxury chalet rental operator offering premium Alpine chalets across Tyrol and Salzburg. Direct competitor in the same Austrian luxury short-term rental category with similar private wellness amenities and HNW customer base.
• Lech Zuers Tourism: Destination marketing and accommodation curation body for the Lech-Zürs am Arlberg ski region in Austria, including premium chalet and apartment rentals. Comparable as a curated luxury Alpine accommodation provider in the same country and target segment.

Others

• Schladming-Dachstein Tourismus: Regional tourism board for the Schladming-Dachstein ski area, where Steirerblicke has ski-in/ski-out properties. Functions as a destination marketing and accommodation aggregation partner, comparable as an ecosystem participant in the same geographic segment.

Regional players

• Chalets du Bois: French Alpine luxury chalet rental operator (primarily Méribel/Courchevel). Comparable in private luxury chalet rental with concierge services, but operating in the French Alps rather than the Austrian/Eastern Alpine market.
• Sölden Chalets & Apartments: Tourism board-led platform promoting chalet and apartment rentals in Sölden, Tyrol. Comparable in offering premium Austrian Alpine short-term rentals, though serving a different Styria-adjacent region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/steiRerBLiCke
• Instagraminstagram.com/steirerblicke
• Pinterestpinterest.at/steirerblicke/_created
• LinkedInlinkedin.com/company/steirerblicke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about steiRerBLiCke