What Stella Global Vietnam does

Stella Global Vietnam (Công Ty TNHH Stella Global Việt Nam) is a B2B distributor and installer of premium interior and exterior finishing materials, established in January 2011 as a Vietnamese subsidiary of a Singapore-based parent company. The company operates from Ho Chi Minh City (headquarters), Hanoi, and Singapore, and serves clients across Vietnam, Cambodia, and the broader Indochina region. Its commercial position rests on exclusive or authorized representation agreements with nine internationally recognized brands spanning carpets (Brintons, Voxflor), wallcoverings (Vescom, Phillip Jeffries, Zambaiti Parati), flooring (Bolon), exterior composites (Serge Ferrari), opening solutions (dormakaba), and smart shading/automation (Nice).

The company's product surface is organized into seven categories: Carpet Solutions (broadloom, Axminster, rugs, modular carpet tiles), Wallcoverings, Flooring Solutions (engineered wood, laminate, vinyl/rubber), Opening Solutions (door hardware and electronic locks), Interior and Exterior Fabrics, Decorative Glass, and Complementary Products. Notable technical components include CV02-certified Axminster carpets meeting Vietnam's QCVN 06:2022/BXD fire safety standards, PUREWEAVE nylon carpet tile technology with EcoAce-Bac backing, and NICE tubular motors with BMS integration capability. Services extend beyond supply to in-house design consultation, installation, and post-installation maintenance.

The revenue model is project-based B2B specification sales: Stella Global engages architects, interior designers, contractors, developers, and project owners, supplies materials through specification into active projects, and captures installation and maintenance revenue through in-house technical teams. Customer segments are concentrated in hospitality (Marriott, IHG, JW Marriott Hanoi, Sheraton Saigon, Lotte Hotel Hanoi, Sun Group), commercial office (Google, Citibank, HD Bank, UOB), residential development (Vingroup, Capitaland Development, Masterise Homes, Bitexco), and specialized facilities (Hanh Phuc International Hospital, British University Vietnam, Heritage Line Anawrahta). Pricing is quote-based and varies by project scope, materials, quantity, and installation requirements; no public pricing is disclosed.

Name

Stella Global Vietnam

Legal name

Công Ty TNHH Stella Global Việt Nam

Website

https://stellaglobal.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Stella Global Vietnam is a B2B distributor and installer of premium international interior finishing materials — carpets, wallcoverings, flooring, door systems, and fabrics — serving hospitality, commercial, and residential developers across Vietnam and Indochina.

Ownership category

akta.pro rank

Product category

Premium Interior & Exterior Finishing Materials Distribution

NAICS

Building Finishing Contractors (2383), Flooring Contractors (23833), Glass and Glazing Contractors (23815)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

akta.pro secondary industries

Painting, Decorating & Wallcoverings (IMAFANAI), Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)

Keywords

• Premium interior materials
• Commercial flooring solutions
• Hospitality wallcoverings
• Architectural finishing products
• Project material distribution

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Materials Supply: Direct supply of premium interior and exterior materials sourced from international brand partners including carpets, wallcoverings, flooring, fabrics, and decorative glass. Revenue generated through product sales with full international certifications and quality control.
2. Installation and Maintenance Services: In-house technical teams provide installation and maintenance services for all supplied products, ensuring quality execution and long-term customer relationships.
3. Design Consultation: Advisory services for material selection, technical specifications, and design solutions tailored to project requirements including aesthetics, technical standards, green product requirements, safety standards, and budget considerations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stella Global Vietnam distributes premium international interior and exterior finishing materials — including carpets, wallcoverings, flooring, opening solutions (doors and hardware), interior/exterior fabrics, and decorative glass — to commercial, hospitality, and luxury residential projects in Vietnam. The company bundles design consultation, supply, installation, and maintenance services around these branded materials, representing international marques such as Brintons, Vescom, Bolon, Phillip Jeffries, Voxflor, Serge Ferrari, dormakaba, Nice, and Zambaiti Parati. It serves architects, interior designers, contractors, and developers, with a track record of 1,500+ projects delivered to 350+ clients since 2011.

Product overview

Stella Global Vietnam is a premium interior and exterior material solutions company offering a diverse portfolio of seven product categories: Carpet Solutions (broadloom, Axminster, rugs, and Voxflor carpet tiles), Wallcoverings (Vescom, Phillip Jeffries, Zambaiti Parati), Flooring Solutions (engineered wood, laminate, vinyl/rubber), Opening Solutions (dormakaba door hardware, electronic locks), Interior & Exterior Fabrics (upholstery, curtains, window blinds), Decorative Glass, and Complementary Products. The company acts as the exclusive/authorized distributor for internationally recognized brands including Voxflor (China/Thailand), Brintons (UK), Phillip Jeffries (USA), Vescom (Netherlands), Bolon (Sweden), Serge Ferrari (France), Zambaiti Parati (Italy), dormakaba (Switzerland/Germany), and NICE (Italy). The product range spans hospitality, commercial office, and residential segments, supported by in-house installation and maintenance services across offices in Ho Chi Minh City, Hanoi, and Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Solutions

Quantifiable outcome

• 350+ active clients served across Vietnam and Indochina
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and major.

• VoxflorcoreStrategic or Co-development PartnerInternationally recognized carpet tile manufacturer established in 1997, with production facilities in China and Thailand. Specializes in modular carpet solutions balancing contemporary aesthetics, functionality, and environmental responsibility. Products valued for installation flexibility, acoustic performance, and durability in high-traffic commercial environments. Voxflor provides comprehensive carpet tile collections including Hussar, Hidden Treasure, Glitched Gravity, Interweave, Life Resilience, Wetland, and Country Road collections through Stella Global in Vietnam.
• BrintonscoreStrategic or Co-development PartnerWorld-renowned British wool carpet manufacturer with 240+ years heritage, celebrated for iconic Axminster carpets with intricate craftsmanship and timeless elegance. Provides bespoke carpet solutions crafted from 80% wool and 20% nylon blend, tailored for luxury hospitality spaces, grand ballrooms, and prestigious residences worldwide. Combines traditional artistry with advanced manufacturing techniques.
• Phillip JeffriescoreStrategic or Co-development PartnerGlobally recognized American wallcovering brand founded in 1976, renowned for luxurious handcrafted wallcoverings made from refined natural materials including silk, linen, and artisanal fibers. Merges traditional craftsmanship with contemporary innovation to create richly textured surfaces. Distinguished by extensive customization capabilities and expansive in-stock collections serving designers and luxury projects worldwide.
• VescomcoreStrategic or Co-development PartnerLeading Dutch brand established in 1971, specializing in premium surface materials including wallcoverings, upholstery fabrics, and functional curtain textiles for the contract interior market. Distinguishes through balance between refined aesthetics and high-performance functionality, meeting rigorous durability, fire resistance, and maintenance standards. Committed to sustainability with environmentally conscious solutions for hospitality, healthcare, and contemporary workplace environments.
• BoloncoreStrategic or Co-development PartnerSwedish woven vinyl flooring manufacturer founded over 60 years ago, transforming traditional flooring into expressive architectural surfaces under creative vision of the Eklund family. Celebrated globally for contemporary aesthetics, sustainable manufacturing philosophy, and Scandinavian design sensibility. Brings refined and artistic dimension to modern interior spaces through distinctive texture, movement, and character.
• Serge FerraricoreStrategic or Co-development PartnerFrench manufacturer founded in 1973, globally recognized for advanced composite materials and pioneering Précontraint technology delivering exceptional durability, flexibility, and design performance. Innovative solutions specified across tensile architecture, solar protection systems, and sophisticated outdoor environments worldwide. Combines technical innovation with sustainable thinking for high-performance architectural materials.
• Zambaiti ParatimajorStrategic or Co-development PartnerIconic Italian wallcovering brand with 50+ years heritage, celebrated for artistic expression, timeless European elegance, and refined decorative craftsmanship. Known for sophisticated embossed vinyl wallcoverings with remarkable depth, durability, and moisture resistance. Collaborations with prestigious fashion houses including Elie Saab and Trussardi create distinctive luxury collections.
• NicecoreTechnology or IntegrationPremier Italian smart home and building automation brand founded in 1993, renowned for cutting-edge tubular motors and integrated control systems for shading solutions, lighting, and security. Blends Italian design with advanced technology for comfort, safety, and efficiency. Engineered for seamless compatibility with Building Management Systems (BMS) ensuring optimal energy saving and centralized control for residences and commercial developments.
• dormakabacoreTechnology or IntegrationGlobal access and security solutions provider formed through Dorma and Kaba merger in 2015, with presence spanning 130+ countries and 150+ years legacy. Combines Swiss precision engineering with German industrial excellence for intelligent, seamless, and secure access experiences. Delivers sophisticated solutions for hospitality, commercial developments, and public infrastructure integrating technology, reliability, and contemporary architectural design.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toto Vietnam: Japanese premium sanitary ware and bathroom fittings brand operating in Vietnam via local distribution and showroom infrastructure. Comparable as a Japan-headquartered premium interior finishing brand distributed in Vietnam via local specification sales, project supply, and installation services to hospitality and luxury residential.
• Vietceramics: Vietnamese distributor of premium imported ceramic tiles, sanitary ware, and interior finishes for residential, hospitality, and commercial projects. Directly comparable to Stella Global as a Vietnamese multi-category interior finishes distributor targeting architects, designers, and developers.
• American Standard Vietnam: Global sanitary ware and bathroom solutions brand with established Vietnam distribution serving hospitality, residential, and commercial projects. Comparable as a multi-category international interior brand distributed in Vietnam via local project specification, supply, and installation support.
• Vinh Tuong: Vietnam's leading distributor of gypsum boards, ceiling systems, and building finishing materials with national coverage. Comparable to Stella Global as a B2B Vietnamese distributor supplying finishing materials and value-added services to architects, developers, and contractors.
• An Cuong Wood: Vietnam-based distributor and manufacturer of engineered wood, laminates, and interior surface materials serving residential, commercial, and hospitality projects across Southeast Asia. Closely comparable to Stella Global as a multi-category Vietnamese interior finishing supplier with showroom, distribution, and installation capabilities.
• Hafele Vietnam: German-engineered architectural hardware, furniture fittings, and electronic access solutions distributor with a strong Vietnam presence serving hospitality, commercial, and residential fit-out markets. Comparable to Stella Global's opening-solutions and B2B specification-driven distribution model.
• Kohler Vietnam: U.S. premium kitchen and bathroom brand with established Vietnam operations and showroom network serving hospitality, residential, and commercial projects. Comparable as an international premium interior finishing brand distributed in Vietnam via local specification, supply, and project installation to overlapping hospitality and luxury residential customers.

Broad incumbents

• Interface Asia: Global manufacturer of modular carpet tiles and carbon-negative flooring with Asia-Pacific distribution and project specification teams serving commercial interiors. Comparable to Stella Global's carpet tile business (which competes with Interface products carried by Voxflor) within the same modular commercial flooring category.
• Tarkett: Global manufacturer of vinyl, laminate, wood, and rubber flooring with Asia-Pacific commercial project sales and distribution. Comparable to Stella Global as a global flooring supplier whose products overlap with Bolon, vinyl/rubber, and laminate flooring distributed in Vietnam and Indochina.
• Saint-Gobain Vietnam: Global building materials manufacturer with significant Vietnam operations across gypsum, insulation, glass, and interior finishing solutions. Comparable as a broader incumbent in the same interior finishing and construction materials space, with overlapping customer base of developers, contractors, and hospitality projects in Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stellaglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stella Global Vietnam