Conselva

What Conselva does

CONSELVA (Comercial Selva Nor Peruana S.A.) is a Peruvian regional hardware and construction materials retailer founded in 1992 and headquartered in Tarapoto, San Martín region. The company operates four physical retail stores — three in Tarapoto and one in Moyobamba — alongside an e-commerce storefront at conselva.com, distributing over 2,000 SKUs across 11 categories including finishes, bathroom and kitchen fixtures, plumbing, electrical, lighting, tools, paints, and construction materials. Its product portfolio spans both major international brands (Bosch, Stanley, Rotoplas, Sika, Caterpillar, Skil, BTICINO, Pavco, Indeco, Imacasa) and Conselva-owned private-label lines including Pegamentos Conselva adhesives and Calzado Conselva safety footwear.

The business runs on a WooCommerce-based e-commerce platform with product comparison, wishlist, and online quotation features, supported by live online advisors and WhatsApp Business customer service. Pricing is unit-based, publicly listed in Peruvian Sol across an item range of S/0.62 to S/16,663.50, with a S/50 minimum online order threshold for delivery. Revenue derives almost entirely from retail hardware sales across physical and online channels; the company has no disclosed subscription, SaaS, marketplace-commission, or recurring service revenue streams. Its go-to-market is a hybrid direct-to-consumer motion: physical retail anchored on regional density, supplemented by digital channels including the website, Facebook, Instagram, TikTok, Twitter/X, and WhatsApp.

CONSELVA serves two primary customer segments — individual DIY consumers and professional contractors, builders, plumbers, and electricians — across the San Martín region and extending into Loreto (Yurimaguas). It is a privately held Peruvian Sociedad Anónima with no disclosed external investors, funding rounds, acquisitions, or management-team data in the source material, suggesting founder or family ownership. The company is operationally active, with no disclosed restructuring, regulatory actions, or structural corporate moves during its 33-year history.

Name

Conselva

Legal name

Comercial Selva Nor Peruana S.A.

Website

https://conselva.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

CONSELVA (Comercial Selva Nor Peruana S.A.) is a Peruvian regional hardware and construction materials retailer operating 4 stores and an e-commerce platform, serving DIY consumers and professional contractors in San Martín and Loreto regions with over 2,000 SKUs.

Ownership category

akta.pro rank

Product category

Construction Materials Retail

NAICS

Hardware Retailers (44414), Other Building Material Dealers (44418)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industries

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI), Soldering, Rework & Electronics Hand Tools Retail (CRACAKAG)

Keywords

• Construction materials retail
• Hardware store
• Building supplies
• Power tools distribution
• Home improvement products

Headquarters

HQ city

Tarapoto

HQ country

Peru

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Construction Materials: Revenue generated from selling construction materials, finishes, tools, and hardware through physical retail stores and e-commerce platform. Products span multiple categories including finishes, bathroom, kitchen, construction supplies, electrical, plumbing, tools, lighting, and imported goods. Mix includes both national brands and private-label Conselva products (adhesives).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

CONSELVA sells construction materials, finishes, tools, hardware, plumbing, electrical supplies, lighting, bathroom and kitchen fixtures, and safety equipment through four physical retail stores in Tarapoto and Moyobamba plus an e-commerce platform. The product range spans over 2,000 SKUs across 11 major categories, combining international brands (Bosch, Stanley, Caterpillar, Rotoplas, Sika, Skil, Bticino, Pavco, Indeco, Imacasa) with private-label Conselva products such as adhesives and safety footwear.

Product overview

Conselva (Comercial Selva Nor Peruana S.A.) is a Peruvian hardware and construction materials retailer operating in the San Martín region. The company operates as an e-commerce platform offering a comprehensive range of products across multiple categories including power tools (Bosch, Skil, Dremel, Caterpillar), hand tools (Stanley, Truper, Imacasa), plumbing supplies (Rotoplas water tanks, Pavco pipes), electrical supplies (Bticino switches, Indeco cables), construction materials (cement, steel rebar, tiles), paints and finishes (CPP, Tekno, Sika), lighting, bathroom fixtures, kitchen fixtures, and safety equipment. The product portfolio includes both Conselva-branded products (such as Conselva adhesives) and major international brands. The business operates as a multi-category hardware retailer with both physical store locations and online purchasing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Pegamentos Conselva: Own-brand adhesives formulated for tiling multiple environments
• Calzado Conselva

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and major.

• BoschcoreChannel Partner/ Reseller/ DistributorCONSELVA is an authorized reseller and distributor of Bosch power tools, including professional-grade drills, saws, grinders, and accessories. Bosch products represent a significant portion of their tools category with over 40 Bosch products listed.
• RotoplascoreChannel Partner/ Reseller/ DistributorCONSELVA distributes Rotoplas water tanks, cisterns, water filters, and accessories. Featured brand prominently on homepage and dedicated sections for water storage solutions including 700L to 10,000L tanks.
• SikacoreChannel Partner/ Reseller/ DistributorCONSELVA stocks and sells Sika adhesives, sealants, waterproofing products, and construction chemicals. Featured in special sections for construction adhesives and additives.
• Stanley (Black+Decker)majorChannel Partner/ Reseller/ DistributorAuthorized reseller of Stanley hand tools, measuring tools, and accessories. Multiple Stanley products across categories including wrenches, screwdrivers, levels, and tool sets.
• CaterpillarmajorChannel Partner/ Reseller/ DistributorCONSELVA distributes Caterpillar power tools and equipment including grinders, saws, drillers, and accessories under the CAT brand.
• ImacasamajorChannel Partner/ Reseller/ DistributorImacasa is a key partner for hand tools, agricultural tools, and gardening equipment. Conselva distributes machetes, shovels, hoes, and other Imacasa products with dedicated catalog section.
• PavcomajorChannel Partner/ Reseller/ DistributorCONSELVA stocks Pavco PVC pipes, fittings, and plumbing materials for water and electrical installations. Products include conduit tubes, valves, and plumbing accessories.
• IndecomajorChannel Partner/ Reseller/ DistributorIndeco is an electrical products brand distributed by CONSELVA, including cables, cords, and wiring materials. Featured in electrical category with multiple product lines.
• SkilmajorChannel Partner/ Reseller/ DistributorCONSELVA distributes Skil power tools including drills, saws, sanders, and heat guns. Multiple Skil products available in tools category.
• BTICINOmajorChannel Partner/ Reseller/ DistributorBTICINO is an electrical products brand distributed by CONSELVA, specializing in switches, outlets, and electrical infrastructure products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sodimac Perú: Peru's largest home improvement and construction materials big-box chain (part of Falabella/Sodimac group). Competes with Conselva in construction materials, tools, finishes, bathroom, kitchen, and lighting — but operates at national scale and in larger stores, making it the most direct threat for Conselva's DIY and professional contractor customers.
• Maestro Perú: Peruvian home improvement chain also owned by the Falabella/Sodimac group, historically focused on construction materials and pro contractor segments. Targets the same DIY homeowner and professional contractor segments that Conselva serves, with overlapping brand partnerships (Bosch, Stanley, Sika, etc.).
• Promart Perú: Home improvement chain owned by Intercorp, with a national footprint in Peru offering tools, construction materials, finishes, plumbing, and electrical — overlapping with virtually every category Conselva carries, including private-label and value-tier positioning.
• Casas Lima / Casinelli (Peru): Long-standing Peruvian hardware and construction materials retailer selling tiles, plumbing, electrical, finishes, and tools to both DIY and professional customers. Comparable business model to Conselva in terms of being a multi-category construction retailer, with overlapping supplier brands and target segments.

Broad incumbents

• Easy Chile (Cencosud): Chilean home improvement chain operated by Cencosud with a similar multi-category format (construction, tools, finishes, plumbing, electrical, lighting). Useful regional benchmark for omnichannel hardware retail in Latin America with overlapping brand portfolios.
• Construrama (Mexico): Largest Latin American network of independent construction materials and hardware retailers, operating a franchise/corner-store model across Mexico and parts of Central America. Provides a useful structural peer for how a regional chain can scale via independent dealer partnerships rather than corporate-owned stores.
• Homecenter (Sodimac Colombia): Colombian arm of the Sodimac group offering construction materials, tools, finishes, and home improvement products. Provides a structural and operational benchmark for large-format home improvement retail in Latin America with overlapping categories and supplier relationships.

Others

• Ferreycorp (Peru): Peru's largest distributor of heavy machinery, Caterpillar equipment, and industrial supplies. Comparable in selling Caterpillar-branded tools and equipment to the same professional and contractor customer base that Conselva targets in the San Martín region, and an indirect competitor for higher-end tool sales.
• Rotoplas (Mexico/Peru): Manufacturer of water storage tanks, cisterns, and water solutions that is one of Conselva's core supplier partners (featured brand prominently on Conselva's home page). Relevant as a strategic supplier whose distribution decisions materially shape Conselva's plumbing/water category assortment.

Emerging players

• Truper (Mexico): Latin American manufacturer and distributor of hand tools, power tool accessories, and hardware. Conselva already lists Truper among its hand tool brands. Comparable as a tool/hardware-focused player increasingly distributing across Andean markets and competing for the same contractor end-customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/conselvaperu
• Facebookfacebook.com/ConselvaPeru
• Instagraminstagram.com/conselva.peru
• TikToktiktok.com/@conselva.peru
• LinkedInlinkedin.com/company/comercial-selva-nor-peruana-s-a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conselva