Still

What Still does

Still is a small, self-funded mobile application company founded in 2021 and based in India. It produces "The Still Path," a breath work and meditation app structured as six progressive chapters containing 100 guided sessions (sits), with durations ranging from 10 minutes for beginners to 45–60 minutes for advanced independent practice. The content is rooted in classical Indian pranayama traditions, drawing on the Yoga Sutras and Hatha Yoga Pradipika, and was developed by founder Aastha Gupta, who has nearly a decade of practice and traditional training in a yoga school in India. The app is distributed globally via the Apple App Store and Google Play Store.

The app is intentionally minimalist, with no notifications, streaks, gamification, or engagement hooks, and is built around three yogic principles (Mauna, Abhyasa, Vairagya). The explicit design philosophy is for users to eventually outgrow the app once the practice becomes self-sustaining. Still operates on a freemium model, offering five free 10-minute sessions before requiring a subscription for the full program; specific pricing tiers are not publicly disclosed. Growth is entirely organic through word-of-mouth referrals, with no paid advertising, social media campaigns, or email marketing.

The company employs 14 people and has explicitly chosen to remain bootstrapped, rejecting external investment in order to prioritize depth of practice over scale. Its target customer is busy professionals with limited daily time who seek authentic, traditional meditation practices without gamification. The named practitioner roster is concentrated in the Indian startup ecosystem, including founders and co-founders of IndiaMART, 1 Finance, Teleport, GrowthX, Get My Parking, Hoop Flo, and Vinyasa Health.

Name

Still

Legal name

Still

Website

https://still.ag

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Still is an India-based, bootstrapped mobile app company offering "The Still Path," a 100-session breath work and meditation program rooted in classical Indian pranayama traditions, serving busy professionals seeking traditional, non-gamified mindfulness practices via a freemium subscription.

Ownership category

akta.pro rank

Product category

Meditation and Mindfulness Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC)

akta.pro secondary industry

Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Guided meditation app
• Pranayama practice
• Breath work sessions
• Mindfulness subscription
• Wellness mobile app

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription-based meditation sessions: The app offers free first five sessions (10 minutes each). Paid subscription required to access full 100-session program across six chapters. Session durations range from 10-60 minutes depending on chapter level.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Still operates a mobile meditation and breath work application called "The Still Path," delivering a structured six-chapter program of 100 guided sits (sessions) rooted in traditional Indian pranayama techniques. The first five sessions are offered free (10 minutes each), with full access to the complete 100-session progression available via paid subscription across iOS and Android platforms.

Product overview

Still offers a single unified product called The Still Path—a breath work and meditation app designed around traditional yogic practices from India. The app guides users through six progressive chapters comprising one hundred guided sessions (sits), ranging from 10 minutes to 45-60 minutes each. Built on principles of Mauna (silence), Abhyasa (consistent practice), and Vairagya (non-attachment), the app emphasizes minimalism without notifications, streaks, or engagement metrics. Five free sessions allow users to experience the practice before subscribing. Available on iOS and Android platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• The Still Path The Still Path is a breath work and meditation app structured as six chapters containing one hundred guided sits, rooted in traditional Indian pranayama techniques. It is designed for individual practitioners (sādhakas) seeking structured, depth-oriented meditation rather than gamified wellness. Available on iOS and Android.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Calm: Calm is the largest consumer meditation and sleep app globally, offering guided meditations, sleep stories, and music. It is a direct peer in mobile-guided meditation distribution, freemium model, and target audience (busy professionals seeking stress relief), though it is significantly larger and more gamified than Still.
• The Mindfulness App: The Mindfulness App offers guided meditations, sleep tracks, and structured mindfulness programs for individuals and businesses. It is a direct peer in subscription-based meditation delivery and beginner-to-advanced structured content, though its positioning is more generic than Still's tradition-specific niche.
• Insight Timer: Insight Timer is a free meditation app with a large library of teachers and live sessions, focused on community and authentic teacher-student relationships. It is a direct peer in mobile meditation delivery and authentic tradition-anchored content, though its model is community/marketplace rather than a single curated curriculum.
• Waking Up: Waking Up by Sam Harris is a meditation app focused on philosophical and contemplative depth rather than stress relief. It is a direct peer targeting serious practitioners seeking depth over variety, mirroring Still's anti-gamification stance, though it is US-based and priced higher.
• Simple Habit: Simple Habit is an Indian-origin meditation and mindfulness app offering short guided sessions for busy professionals. It is a direct peer in mobile meditation for time-constrained users and in Indian market origins, though its content is broader and more Westernized than Still's traditional pranayama focus.
• Headspace: Headspace is a leading meditation and mindfulness app with structured content programs for beginners and advanced practitioners. It is a direct peer in guided meditation, structured curriculum, and freemium subscription model, though it leans more corporate/B2B and gamified compared to Still's anti-engagement approach.

Broad incumbents

• BetterMe: BetterMe is a broader wellness platform spanning fitness, nutrition, sleep, and mental health via mobile apps. It is a broad incumbent in the consumer wellness app space, with overlap on meditation-adjacent mental wellness content though its core is fitness/nutrition rather than contemplative practice.

Emerging players

• Balance: Balance is a personalized meditation app offering a structured progression and free annual subscriptions. It is an emerging player in structured curriculum meditation and freemium tiering, overlapping with Still's progressive session-length approach, though it relies more on personalization algorithms.
• Let's Meditate: Let's Meditate offers free guided meditations rooted in Vipassana and traditional Buddhist practice. It is an emerging player in tradition-anchored mobile meditation, directly comparable to Still's authenticity-focused positioning, though smaller and Western-led rather than Indian-pranayama-led.

Regional players

• Meditopia: Meditopia is a meditation and sleep app with localized content in multiple languages and a strong EMEA presence. It is a regional player in mobile meditation distribution and subscription, comparable in business model to Still though broader in content scope and Western/non-Indian origin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stilllco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Still