STIR Charlotte

What STIR Charlotte does

STIR Charlotte is a craft cocktail bar and full-service restaurant located at 1422 S Tryon Street in the RailYard development in Charlotte, North Carolina's South End. The restaurant opened in July 2020 as one of three STIR locations (alongside Chattanooga and Raleigh) operated under SquareOne Holding Company, a privately held Southeast hospitality group founded by Allen Corey. STIR specializes in craft cocktails built around artisanal ice production, in-house bitters, syrups, and tonics, and a curated 350-bottle selection of premium and rare spirits including 23-year Pappy Van Winkle and 18-year Whistlepig Rye. A professional Ice Chef cuts 300-pound blocks of frozen ice into custom shapes for each cocktail. The food program centers on a raw oyster and seafood cold bar sourcing from North Carolina, the Eastern Seaboard, Pacific, and Canadian waters, plus scratch-made American cuisine for lunch, dinner, and weekend brunch.

The business model is a direct-to-consumer full-service restaurant with multiple revenue streams: dine-in service, takeout and delivery (via own website and DoorDash), The Cabooze Room private dining with AV capabilities, full-service off-site catering for corporate and social events, and digital gift cards sold in $25–$500 denominations. STIR serves three primary segments — local dining-out customers seeking elevated food and cocktails, corporate customers for business lunches and client entertainment, and event hosts for private dining and off-site catering. Marketing channels include Instagram, an email newsletter, the company website, and community partnerships via the SquareUp Foundation (notably a 2021 partnership with the Isabella Santos Foundation that raised over $6,300). The restaurant operates with 16 employees and is open Monday–Thursday 11am–midnight, Friday 11am–1am, and Saturday–Sunday 10am–1am with weekend brunch from 10am–2:30pm. STIR is a low-tech, craft-and-experience-driven concept with no public revenue, funding, or institutional investment disclosed.

Name

STIR Charlotte

Legal name

STIR Charlotte

Website

https://stircharlotte.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

STIR Charlotte is a craft cocktail bar and full-service restaurant in Charlotte's South End, serving elevated scratch-made American cuisine, fresh oysters, and house-made cocktails with artisanal ice and rare spirits to local diners, corporate clients, and private event hosts.

Ownership category

akta.pro rank

Product category

Upscale Casual Restaurant and Craft Cocktail Bar

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Speakeasies (THAFAEAE)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Craft cocktail bar
• Upscale casual dining
• Oyster and seafood
• Private event catering
• Scratch-made American cuisine

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Dine-in Food and Beverage Sales: Full-service restaurant offering craft cocktails, oysters, seafood, and scratch-made American cuisine for dine-in customers during lunch, dinner, and weekend brunch.
2. Takeout and Delivery: Online ordering available for takeout and delivery through their website and third-party delivery platforms.
3. Private Dining and Events: The Cabooze Room private dining space available for parties and meetings. Full-service off-site catering for corporate meetings, office lunches, and events.
4. Gift Cards: Gift cards sold in denominations from $25 to $500.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

STIR Charlotte is a full-service craft cocktail bar and restaurant that sells handcrafted cocktails made with artisanal ice and house-made mixers, fresh oysters and seafood, and scratch-made American cuisine for lunch, dinner, and weekend brunch. The restaurant also offers private dining in The Cabooze Room, off-site catering, and digital gift cards from $25 to $500.

Product overview

STIR Charlotte is a restaurant offering craft cocktails, premium oysters and seafood, and scratch-made American cuisine. The core offerings include artisanal cocktails made with house-carved ice and 350 premium spirits, a cold bar featuring fresh oysters from multiple coastlines, and classic dishes prepared from scratch. Additional services include private dining in The Cabooze Room, off-site catering for corporate and social events, and gift cards. The restaurant is part of the SquareOne Holding Company portfolio and is located in the RailYard in Charlotte's South End.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Cocktails & Bar Program Handcrafted cocktails made with artisanal ice carved from 300-pound blocks, house-made bitters and syrups, fresh-pressed juices, and a collection of 350 premium and rare spirits. Some cocktails are barrel-aged in oak while others are served on draft. Sold to dine-in customers at the bar and restaurant.
• Oysters & Seafood Cold Bar Premium oysters sourced from North Carolina, the Eastern Seaboard, Pacific, and Canadian waters, served raw on the half shell, steamed, or cooked. Also offers seasonal seafood including crab claws, shrimp, and ocean fish. Sold to dine-in customers.
• Scratch-Made Food Menu Classic American dishes prepared from scratch using the highest quality ingredients sourced locally whenever possible. Includes lunch, dinner, and weekend brunch service. Sold to dine-in customers.
• The Cabooze Room Private Dining Private dining room with full audio-visual capabilities and an industrial garage door that opens to the RailYard. Available for parties, meetings, and events with customizable catering menus.
• Off-Site Catering Full-service off-premises catering for corporate meetings, office lunches, weddings, and events. Includes custom menu planning, setup, breakdown, and cleanup services.
• Gift Cards Digital gift cards available in denominations of $25, $50, $75, $100, $150, $200, $250, and $500.

Quantifiable outcome

• STIR donated over $6,300 to Isabella Santos Foundation through charity partnership

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Isabella Santos FoundationminorStrategic or Co-development Partner · 1 December 2021STIR Charlotte partnered with Isabella Santos Foundation as a local charity partner through the SquareUp Foundation program. STIR donated over $6,300 from a portion of food sales and patron donations during November. The foundation supports pediatric cancer patients and their families.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Haberdish: Charlotte-based scratch-made Southern restaurant with strong cocktail and raw-bar focus. Operates in the same trade area (NoDa) and competes directly for the same upscale casual diners seeking craft drinks and elevated comfort food.
• The Asbury: Charlotte upscale restaurant with a Southern-influenced menu and notable cocktail program. Comparable positioning in the local market and overlapping customer base of diners seeking craft cocktails and chef-driven food.
• Barcelona Wine Bar: Multi-location upscale casual bar and restaurant with a strong beverage-led program (wine, cocktails, tapas). Comparable beverage-first positioning and similar check averages targeting experiential diners.
• STIR Raleigh: Third STIR location under SquareOne Holding Company, identical concept in another Southeast metro. Directly comparable on cocktail program, oyster bar, and private events, and competes for the same SquareOne-level operational best practices.
• STIR Chattanooga: Sister STIR location under SquareOne Holding Company operating the same craft cocktail, artisanal ice, and scratch-made food concept. Directly comparable brand, menu architecture, and operational model; allows like-for-like performance benchmarking across cities.

Broad incumbents

• The Capital Grille: National upscale steakhouse known for a deep wine list and rare spirits program. Comparable on rare-spirits/wine asset, upscale check average, and corporate-event private dining revenue streams, though far broader portfolio.
• Eddie V's Prime Seafood: National upscale seafood and steakhouse chain with a polished cocktail and lounge program. Comparable on check average, seafood-forward menu, and craft cocktail emphasis, but operates at much greater scale and broader geographic reach.

Emerging players

• Tupelo Honey: Regional scratch-made Southern restaurant chain with craft cocktails and brunch programs. Comparable scratch-made, locally sourced positioning and similar upscale-casual price point, though broader geographic reach and less cocktail-focused than STIR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stircharlotte
• LinkedInlinkedin.com/company/stir-charlotte

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STIR Charlotte