St Ives Country Club

What St Ives Country Club does

St Ives Country Club is a private, member-owned country club established in 1989 in Johns Creek, Georgia (North Fulton County, metro Atlanta), with the underlying 18-hole golf course originally constructed in 1988. The club delivers a comprehensive portfolio of recreational and hospitality services organized around four core product lines: golf (a Tom Fazio-designed 18-hole championship course spanning 7,003 yards with 82 sand traps, a two-tiered driving range, and Mini Verde Bermuda greens installed in 2013); racquet sports (a 20-court facility comprising 10 hard courts, 6 clay courts, and 4 dedicated pickleball courts, hosting the second-largest ALTA and USTA league program in Atlanta); a resort-style pool complex with water park slide, zero-entry splash park, swim and dive teams, and poolside dining; and a multi-venue dining operation led by an executive chef. Ancillary revenue lines include a golf pro shop, racquet pro shop, professional instruction (PGA/LPGA-certified golf; USPTA-certified tennis and pickleball), junior tennis academies, and corporate/charity golf outings.

The business model is anchored on four graduated membership tiers — Full Privilege, Young Executive (under 40), Social, and Pool & Clubhouse — that monetize access to amenities via recurring annual and monthly dues, with pricing handled on a quote-based, non-public basis through the Marketing & Membership Director. Beyond membership dues, the club generates professional-services revenue through golf outings (corporate tournaments and charity events that have raised hundreds of thousands of dollars), wedding and event hosting (venue, catering, and event planning for 50 to 250 guests in the 45,000 square-foot English country manor-style clubhouse), and instructional programs for juniors, adults, and tournament-level players. Distribution is direct-to-consumer via the club website, personal tours, and member referrals; there are no public APIs, no technology platform beyond a third-party Northstar club management software, and no digital consumer app.

The club is operationally led by a Director of Racquet Sports (Stuart Marcus), Head Golf Professional (Mollie Boney), Executive Chef (Jorge Cotto), and Director of Tennis, with governance by a member-elected Board of Directors (Board President Dennis Cunningham). The organization has no parent company, no outside equity or venture capital sponsorship, and no disclosed revenue, funding rounds, or financial results. Its operating footprint is limited to a single Johns Creek location serving the Metro Atlanta / North Fulton County market and, for events, the broader Southeast U.S.

Name

St Ives Country Club

Legal name

St Ives Country Club

Website

https://stivescountryclub.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

St Ives Country Club is a private, member-owned country club in Johns Creek, Georgia, offering golf, tennis, pickleball, swimming, dining, and event hosting. It serves families and corporate clients through four membership tiers at a championship Tom Fazio course.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Private Memberships & Invitation-Only Experiences (HSACAMAL), Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private country club
• Membership club
• Golf and tennis
• Racquet sports facility
• Wedding and event venue

Headquarters

HQ city

Johns Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual and monthly membership dues from Full Privilege, Young Executive, Social, and Pool & Clubhouse membership categories providing access to golf, tennis, pool, dining, and event facilities
2. Golf Outings and Private Events: Corporate tournaments, charity golf events, and private celebrations hosted at the club with catering and event services
3. Wedding and Event Hosting: Wedding venues and event spaces accommodating 50 to 250 guests, including catering, bar packages, and event planning services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

St Ives Country Club is a private, member-owned country club in Johns Creek, Georgia that sells access to a 18-hole Tom Fazio-designed championship golf course, a 20-court racquet sports facility (tennis and pickleball), a resort-style pool, multiple dining venues, and full-service wedding and event hosting through four membership tiers (Full Privilege, Young Executive, Social, and Pool & Clubhouse) and ancillary private event bookings.

Product overview

St Ives Country Club is a private country club offering a comprehensive portfolio of recreational and hospitality services. The club operates as a unified membership-based resort featuring four core product lines: Golf (18-hole Tom Fazio-designed championship course with pro shop and instruction), Racquet Sports (Tennis & Pickleball center with 20 courts, instruction programs, and pro shop), Pool & Aquatics (resort-style pool with water amenities, swim team, and poolside dining), and Dining (multiple venues including Ascot & George's formal dining, Turnberry Pub & Patio, and executive chef-led catering). The club also offers Weddings & Events services including venue rental, event planning, and culinary catering for 50-250 guests, as well as Golf Outings and Meetings & Special Events coordination. Four membership tiers (Full Privilege, Young Executive, Social, and Pool & Clubhouse) provide graduated access to these amenities. The club was established in 1989 and serves the Johns Creek, Georgia metro Atlanta area.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course (18-Hole Championship) An 18-hole Tom Fazio-designed championship golf course featuring six tee boxes per hole, broad fairways, 82 sand traps, and a two-tiered driving range. Originally constructed in 1988 with major renovations in 2009 (state-of-the-art drainage and irrigation, redesigned and expanded tee boxes) and 2013 (transition from Bent greens to Mini Verde Bermuda greens).
• The Golf Pro Shop A club-owned pro shop offering premium golf apparel brands such as Peter Millar, Johnnie O, Travis, Matthew, and FootJoy, along with golf gear, equipment, and accessories. Offers fittings and demos from Titleist, TaylorMade, and PXG vendors.
• Golf Instruction Private and group golf lessons for juniors, men, and women, led by certified PGA and LPGA professionals including Mollie Boney (LPGA, PGA, Jim McLean Certified Instructor), Zach Zwitter, and Johnny Komara (PGA Associate). Programs include 3D Golf Analysis and individual game development.
• Racquet Sports Center (Tennis & Pickleball) A comprehensive tennis and pickleball facility featuring 10 hard courts, 6 clay courts, and 4 dedicated pickleball courts. The center offers state-of-the-art lighting, covered spectator pavilions, a social gathering area with firepit, and hosts the second-largest ALTA and USTA league program in Atlanta (164 representations at City and State Finals).
• Tennis & Pickleball Instruction Professional instruction including private lessons, group clinics, cardio tennis and pickleball workouts, and technique-focused court workouts for adults and juniors. Led by USPTA-certified professionals including Director of Racquet Sports Stuart Marcus and Adult Tennis Coordinator Davis Dawson.
• Junior Tennis & Academies Year-round junior tennis program with ALTA in spring/fall and USTA in summer/winter, club tournaments, summer camps, and academy programs for tournament-level players. Instruction begins at age four with emphasis on individual style development.
• Racquet Sports Pro Shop A fully stocked pro shop offering tennis equipment, apparel, accessories, and pickleball essentials with professional racquet stringing services and ball feeder rentals.
• Pool & Cabana Resort-style pool facility featuring a full-size water park slide, zero-entry splash park, diving board, adults-only lounge, children's playground, half-court basketball, and poolside F&B service. Pool season runs May through September with seasonal events and social gatherings.
• Swim & Dive Team (St Ives Stingrays) Competitive summer swim and dive program for children of various skill levels, offering structured training and participation in local meets, ASA Divisional Championship, and GADL Championship.
• Aqua Cafe & Bar Poolside dining venue offering fresh cuisine, desserts, handcrafted cocktails, and light snacks. Features a sophisticated yet casual atmosphere with plush lounge furniture and shaded seating areas.
• Dining (Club Dining Program) Culinary operation featuring multiple dining venues with a farm-to-table approach, seasonal menu updates, and catering for private events, weddings, and club gatherings. The dining program includes Ascot & George's (formal dining and member's bar) and Turnberry Pub & Patio (casual indoor/outdoor dining).
• Ascot & George's Elegant formal dining space featuring seasonal menu items including Rack of Lamb, Chicken Scallopini Pasta, and Filet Mignon. George's is the main member's bar offering premium spirits, fine wines, craft beers, and signature cocktails.
• Turnberry Pub & Patio Casual dining venue with a renovated wrap-around indoor/outdoor bar overlooking the driving range. Menu features artisanal starters, gourmet sandwiches, handcrafted burgers, and hearty entrée salads.
• Weddings & Events Venue Full-service wedding and event venue in a 45,000 square-foot English country manor-style clubhouse. Venue accommodates 50 to 250 guests for cocktail or seated style events. Includes bridal suite, groom's lounge, outdoor ceremony space, ballroom, and professional event planning team with over 35 years of experience serving Atlanta brides.
• Golf Outings Private golf outing coordination for corporate tournaments and charitable events, offering tournament announcements, professional scoring, driving range access, golf carts, cart signage, and award-winning culinary catering.
• Meetings & Special Events Event spaces including a boardroom, ballroom, and Mayfair Terrace Room for corporate meetings, holiday celebrations, showers, afternoon teas, milestone birthdays, anniversaries, graduations, bar/bat mitzvahs, and engagements.
• Full Privilege Membership Complete club access including unlimited golf, practice facilities, tennis club, pool & cabana, and all clubhouse and dining amenities for member and family (spouse and children up to age 23).
• Young Executive Membership (Under 40) Full club access for members under 40, entitling them and their family to unlimited golf, tennis, pool, and dining privileges.
• Social Membership Access to tennis club, pool & cabana, and all clubhouse and dining amenities with up to 12 rounds of golf per calendar year for member and family.
• Pool & Clubhouse Membership Access to pool, cabana, and all clubhouse and dining amenities with up to 6 rounds of golf per calendar year as a guest of a Full Privilege Member for member and family.

Quantifiable outcome

• Hundreds of thousands of dollars raised for charity organizations through golf outings
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Atlanta Athletic Club: Premier private athletic club located in Johns Creek, GA offering championship golf, racquet sports, swimming, dining, and event hosting — directly comparable geographic peer and most direct competitor to St Ives within the same affluent North Fulton market.
• The Standard Club: Private member-owned club in Johns Creek, GA featuring championship golf, racquet facilities, aquatics, dining, and event spaces — directly comparable Johns Creek-located peer competing for the same North Fulton membership pool.
• Capital City Club: Private member-owned city club with Atlanta locations featuring golf, dining, athletic, and social programming — directly comparable established private club within the same metro Atlanta market.
• Peachtree Golf Club: Highly regarded private golf club in Atlanta, GA — one of the most prestigious member-owned courses in the Southeast — directly comparable as an Atlanta private club competing for the same golf-passionate member demographic.
• The Manor Golf and Country Club: Private country club in Milton, GA offering 18-hole golf, tennis, swimming, dining, and social events — directly comparable North Fulton peer; additionally referenced in St Ives' own management-team bios as a former employer, confirming overlap in talent and operating model.
• Druid Hills Golf Club: Historic private golf club in Atlanta, GA with 18-hole course, dining, and member programming — directly comparable Atlanta private club competing for premium golf-oriented members in the metro area.
• The Lake Club: Private country club in the metro Atlanta area offering golf, dining, and member amenities — directly comparable peer referenced in St Ives' own management bios as a prior employer, indicating overlapping operating practices.
• Cherokee Town and Country Club: Historic private country club in Atlanta, GA operating two 18-hole courses, extensive racquet sports, dining, and family programming — directly comparable full-service private club competing for the same metro Atlanta membership base.
• White Columns Golf Club: Private golf and country club community in Milton/Alpharetta, GA with championship golf, tennis, pool, and clubhouse amenities — directly comparable North Fulton peer targeting similar affluent families.
• Country Club of the Roswell: Private country club in Roswell, GA providing 18-hole golf, tennis, pool, dining, and event hosting — directly comparable North Atlanta peer serving the same affluent family demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StIvesDive
• LinkedInlinkedin.com/company/st-ives-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Ives Country Club