What STL Athletic Center does

STL Athletic Center LLC is a privately held indoor turf sports facility located at 2300 Hitzert Court in Fenton, Missouri, operating a 57,000-square-foot venue configured as either two full-size soccer fields (180 ft x 105 ft) or four smaller fields (90 ft x 105 ft). The facility is built on Shaw Sports Turf (a professional-grade surface used by professional sports teams) with professional-grade LED stadium lighting, providing all-season, all-weather play. STL Athletic Center runs year-round youth soccer programming including a Winter League (5v5 and 7v7 formats, sold out for six consecutive years), a Summer 4v4 League, an Early Kicks introductory program for ages 2-5 coached by St. Louis Scott Gallagher Soccer Club, and Practice-N-Play for ages 3-12. The venue also hosts third-party summer camps from external clubs, bubble-soccer events through KnockerBall St. Louis, and non-sporting event rentals (corporate team building, birthday parties, dance and martial arts competitions, bridal and home shows).

The business operates a direct-to-consumer model with multiple revenue streams: league and program registration fees (e.g., $1,295 per Winter 7v7 team, $375 per Summer 4v4 team, $135 per Early Kicks session), hourly and multi-week field rentals coordinated via email with the facility director, an on-site concession stand with adult beverages and draft beer (including mobile Sideline Servers delivery on weekends), event hosting packages (e.g., KnockerBall party at $599), and an Advertising Partner Program for local businesses starting at $100/year with placement across the 57,000-square-foot facility. Online registration and scheduling are handled through the third-party eSoftPlanner platform. The company is structured as a Missouri LLC with no disclosed institutional investors, parent entity, or external funding rounds.

Customer segments include families with children ages 2-18 interested in youth soccer development, recreational and club soccer organizations seeking year-round indoor practice and game space, event organizers booking corporate and private functions, and local SMBs purchasing advertising visibility. Strategic partnerships anchor the value proposition: St. Louis City SC (MLS) and 4 Hands Brewing co-sponsor the City Wide Cup tournament, Scott Gallagher Soccer Club delivers coaching across youth programs, and concession partnerships (TJ's Pizza, Philly Pretzel Factory) round out the on-site experience. The combined facility-plus-program-plus-events approach targets the St. Louis metro market with a claim of geographic exclusivity as the only dedicated turf sports venue in the region.

Name

STL Athletic Center

Legal name

STL Athletic Center LLC

Website

https://stlathleticcenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

STL Athletic Center is a privately held 57,000-square-foot indoor turf sports facility in Fenton, Missouri, running year-round youth soccer leagues, camps, field rentals, and events for families, clubs, and corporate clients in the St. Louis metro area.

Ownership category

akta.pro rank

Product category

Indoor Sports Facility

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Indoor sports facility
• Youth soccer leagues
• Turf field rentals
• Soccer training programs
• Indoor athletic venue

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Field Rentals: Hourly and session-based field time rental for teams, clubs, and organizations. Offers quarter-size, half-size, or full-size field rentals for one-time or multi-week bookings. Also includes large sports competitions and private events such as dance, cheer, martial arts competitions, home shows, and bridal shows.
2. League and Program Registration: Registration fees for youth soccer leagues (Winter, Summer 4v4), Early Kicks program for ages 2-5, and Practice-N-Play. Team and individual registration fees vary by program type and season.
3. Concession Stand and Food Service: On-site concession stand offering food, beverages including adult drinks and draft beer. Includes mobile Sideline Servers delivery service on weekends. Partnership with TJ's Pizza, Philly Pretzel Factory, and 4 Hands Brewing Company.
4. Advertising Partnerships: Advertising packages for local businesses to promote their brands within the 57,000-square-foot facility. Partners receive facility access, premium advertising placement, and year-round visibility to thousands of visitors. Starts at $100/year.
5. Event Hosting and Party Bookings: KnockerBall bubble soccer events, corporate team building, birthday parties, and community events. Includes package pricing for bubble soccer parties and custom event packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

STL Athletic Center operates a 57,000-square-foot indoor turf sports facility in Fenton, Missouri, hosting youth soccer leagues (winter and summer 4v4), training programs (Early Kicks, Practice-N-Play), summer soccer camps, hourly field rentals, special events such as KnockerBall and the Extreme Family Fun Festival, the City Wide Cup tournament, concession food and beverage service, and an advertising partner program for local sponsors.

Product overview

STL Athletic Center operates a single-site indoor sports facility focused on youth soccer and turf sports. The core offering is their 57,000-square-foot indoor turf venue with configurable fields, supplemented by organized youth soccer programs including Winter League, Summer 4v4 League, Early Kicks (ages 2-5), and Practice-N-Play. Additional offerings include summer soccer camps, field rentals, KnockerBall bubble soccer parties, event hosting for both sports and non-sports gatherings, an on-site concession stand with mobile Sideline Snacks service, and an Advertising Partner Program for local businesses. The portfolio functions as a unified venue experience rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter Youth Soccer League

Quantifiable outcome

• 5 consecutive years of sold-out Winter League seasons demonstrates strong community demand and loyalty
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• 4 Hands Brewing CompanycoreGTM or Marketing PartnerCo-sponsor of City Wide Cup youth soccer tournament featuring STL City SC players. Their Incarnation IPA and Octohaze beers are available on draft at the facility. They have their logo displayed in the facility as part of the partnership. Local brewery supporting local sports community.
• Scott Gallagher Soccer ClubcoreStrategic or Co-development PartnerProvides professional coaches for Early Kicks youth soccer program (ages 2-5) and Practice-N-Play programs. Coaches from the club lead all introductory youth soccer programming at the facility, ensuring quality instruction and curriculum.
• Beis PlumbingcoreGTM or Marketing PartnerAdvertising partner with prominent brand placement throughout the facility. Custom branded beer cups featuring Beis Plumbing are used at the concession stand, providing ongoing visibility for the plumbing company.
• KnockerBall St. LouiscoreChannel Partner/ Reseller/ DistributorBubble soccer operator that books and hosts events at STL Athletic Center. Provides inflatable bubble suits, staff-led games, and equipment for birthday parties, team events, and corporate team building.
• TJ's PizzaminorGTM or Marketing PartnerConcession stand partner providing personal pan pizzas cooked in a personal pan pizza oven at the facility. St. Louis family-owned since 1984, makers of famous St. Louis Style pizza. Available during games, practices, and events.
• Philly Pretzel Factory - BallwinminorGTM or Marketing PartnerConcession stand partner providing fresh baked cinnamon sugar pretzel bites at the facility concession stand. Local pretzel bakery serving the St. Louis area.
• St. Louis City SC (STL City SC)coreStrategic or Co-development PartnerProfessional soccer team partnership for City Wide Cup youth tournament. Team players (Timo Baumgartl, Ben Lundt, Célio Pompeu, Tomas Totland) serve as coaches for the youth event. Fan engagement with supporter section presence including Fleur De Noise.
• SSM Health Physical TherapyminorGTM or Marketing PartnerNaming sponsor for 4v4 youth summer league, providing branded association with the summer soccer program.
• Fenton Area Chamber of CommerceminorStrategic or Co-development PartnerCommunity partnership hosting Chamber luncheons and business expos at the facility, supporting local business community engagement.
• CarShield Futbol ClubminorStrategic or Co-development PartnerYouth soccer club hosting summer camps and skills programs at STL Athletic Center. Also partnered for ID sessions.
• St. Louis Stars Soccer ClubminorStrategic or Co-development PartnerYouth soccer club hosting camps, ID sessions, and participating in leagues at the facility.
• Guy Abend Soccer ClinicsminorStrategic or Co-development PartnerFormer professional soccer player (13 years experience, 7 in Europe, 6 in US) offering summer soccer camps and private/small-group lessons at STLAC.
• STL Development AcademyminorStrategic or Co-development PartnerYouth soccer development organization hosting summer camps at the facility.
• STL MomsminorStrategic or Co-development PartnerLocal parenting community organization. Hosted Hanging With Heroes back-to-school bash event at the facility, supporting family community engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• i9 Sports: National franchise offering youth sports leagues (soccer, flag football, basketball, etc.) with a similar target market of families with children ages 3-14. Competes with STLAC for the same local youth sports participation dollars and uses a similar league/season-based registration model.
• Socceroof: Indoor soccer facility operator with modular, climate-controlled field installations in multiple U.S. cities. Closely comparable business model: indoor turf fields, hourly/team rentals, youth league programming, and private event hosting.
• Soccer Park: A large multi-field outdoor soccer complex located in the St. Louis metro area, explicitly referenced in STLAC's own facility description ('not far from Soccer Park'). Operates as the most direct local competitor for youth soccer programming, team training, and tournaments in the same geography.
• Soccer Shots: National youth soccer instruction franchise focused on ages 2-8, with programs similar to STLAC's Early Kicks and Practice-N-Play offerings. Targets the same demographic of families with young children entering soccer, often delivered through partnerships at schools and community facilities.

Broad incumbents

• Sky Zone: National chain of indoor active entertainment parks (trampolines, dodgeball, parties) targeting families and youth. Broader than soccer-specific but competes for the same family entertainment dollars, birthday party bookings, and corporate event business in shared geographies.
• DICK'S Sporting Goods: Major U.S. sporting goods retailer that also runs House of Sport experiential stores with indoor turf fields, climbing walls, and batting cages. While primarily a retailer, the experiential locations represent an emerging broad-incumbent presence in the same indoor-turf family entertainment space STLAC occupies.
• Urban Air Adventure Parks: Large national franchise of indoor family adventure parks with trampolines, obstacle courses, birthday party hosting, and corporate events. Adjacent competitor for family entertainment spend and event hosting, even though it does not directly offer soccer programming.
• YMCA: National community recreation organization that operates indoor gyms, swimming pools, and youth sports leagues (including youth soccer). Competes with STLAC for the same family/youth recreation participation base in the St. Louis metro, particularly through low-cost programming and membership access.

Emerging players

• St. Louis Scott Gallagher Soccer Club: Premier youth soccer club in the St. Louis region that is currently both a coaching partner (Early Kicks, Practice-N-Play) and a competitor (operates its own camps, clinics, and ID sessions at STLAC). Strong overlap in target market and youth soccer curriculum.

Regional players

• The SPORTIME Club: Indoor sports and tennis facility operator primarily in the New York metro area offering youth sports programming, leagues, and memberships. Similar model of multi-sport indoor facility with strong youth programming focus, but serves a different U.S. geography from STLAC's St. Louis base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AthleticStl
• YouTubeyoutube.com/channel/UCoBMueOBa-zFODQHQvN_NLg
• Facebookfacebook.com/STL-Athletic-Center-100218265285833
• Instagraminstagram.com/stl_athletic_center
• LinkedInlinkedin.com/company/stl-athletic-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STL Athletic Center