Best Western Plus Sthlm Bromma

What Best Western Plus Sthlm Bromma does

Best Western Plus Sthlm Bromma is a four-star, 202-room hotel located in the Bromma district of Stockholm, Sweden, adjacent to Bromma Stockholm Airport and Bromma Blocks shopping center. Operated by Sleepingfox Hotel Group AB, a Swedish family-owned company, the property functions as a franchise member of BWH Hotels (the Best Western network) and benefits from the Best Western Rewards loyalty program and centralized global booking platform. The hotel's core offerings span three revenue streams: overnight accommodation (standard, superior, family rooms with connecting doors, and dog-friendly rooms), 16 conference rooms accommodating groups of 4 to 180 persons, and the on-site Restaurant Bistro 46 serving breakfast, lunch, and dinner. Ancillary amenities include gym and sauna, a children's playroom, bicycle lending, coworking space, and free parking.

The hotel pursues a hybrid go-to-market strategy: direct-to-consumer bookings through its website and Best Western's central platform, complemented by local partnerships (Solvalla race track, Brommapojkarna football club, Hunt Stockholm) and specialized packages targeting weekend leisure, family, sports tourism, and corporate conference segments. Pricing is in Swedish krona on a pay-as-you-go basis, with quoted rates ranging from 750-1,095 SEK per night for standard rooms up to 3,326 SEK per person for escape room team-building packages. Conference packages start at 550 SEK per person. The property holds Green Key sustainability certification and is a member of Visita, the Swedish hospitality trade body.

Underlying technology is standard hotel property management and booking systems integrated with Best Western's global platform; no proprietary technology, AI/ML capabilities, APIs, or mobile applications are documented. Distribution is primarily domestic and Nordic via the Best Western platform, with the restaurant also serving walk-in external visitors. The hotel is open 24/7 with night staff and operates as a single-asset property within the broader Sleepingfox Hotel Group portfolio, which includes other Best Western-branded properties in Sweden.

Name

Best Western Plus Sthlm Bromma

Legal name

Sleepingfox Hotel Group AB

Website

https://stockholmbrommahotel.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Western Plus Sthlm Bromma is a 202-room four-star hotel in Stockholm-Bromma, Sweden, operated by Sleepingfox Hotel Group AB as a BWH Hotels franchise, serving business travelers, families, and conference groups with rooms, 16 meeting rooms, and Bistro 46 restaurant.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Large-Scale Headquarters Convention Hotels (THAGALAH)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation services
• Conference and meeting facilities
• Restaurant and bar services
• Hospitality and lodging
• Event hosting services

Headquarters

HQ city

Stockholm-Bromma

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Room rentals across 202 hotel rooms including standard rooms, superior rooms, and family rooms with connecting doors. Revenue generated through nightly rates with varying prices based on room type, season, and booking channel.
2. Restaurant Services: On-site restaurant Bistro 46 serving breakfast, lunch, and dinner. Also includes bar services and Sparkling Friday afterwork events. Revenue from food and beverage sales to both hotel guests and external visitors.
3. Conference and Event Services: 16 conference rooms and meeting facilities accommodating groups from 4 to 180 persons. Packages include day conferences, conferences with overnight stays, and team-building activities (escape rooms, murder mystery, wine tastings).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Best Western Plus Sthlm Bromma operates a four-star hotel with 202 modern rooms (standard, superior, and family configurations) in Bromma, Stockholm. The property offers 16 conference and meeting rooms accommodating 4 to 180 persons, an on-site restaurant called Bistro 46 serving breakfast, lunch, and dinner, and supplementary amenities including gym, sauna, children's playroom, coworking space, and bicycle lending. The hotel also runs themed packages including weekend, family, Solvalla racing, and afterwork events.

Product overview

Best Western Plus Sthlm Bromma is a four-star hotel with 202 rooms offering a comprehensive portfolio of accommodation and hospitality services. The core offerings include hotel rooms (standard, superior, and family rooms with connecting doors), 16 conference/meeting rooms for 4-180 persons, and restaurant Bistro 46 serving breakfast, lunch, and dinner. Supporting amenities include gym and sauna, children's playroom, bicycle lending, and coworking spaces. The hotel also offers themed packages including weekend packages, Solvalla trotting packages, family packages, and Sparkling Friday afterwork events. Conference activities such as Escape Room, Murder Mystery, and Wine Tasting are available as add-ons. The hotel is part of Sleepingfox Hotel Group AB and the BWH Hotels Nordic network.

Differentiator

Problem solved

Functional benefit

Brands

• Bistro 46: On-site restaurant serving breakfast, lunch, and dinner with seasonal menus and local ingredients.

Products and services

• Hotel Rooms (Standard, Superior, Family)

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• BWH HotelscoreChannel Partner/ Reseller/ DistributorPart of BWH Hotels - Scandinavia's largest group of family-owned hotels. The hotel operates under the Best Western Plus brand franchise, benefiting from global brand recognition, centralized booking systems, and the Best Western Rewards loyalty program while maintaining independent ownership and operations.
• Sleepingfox Hotel Group ABcoreStrategic or Co-development PartnerParent company that owns and operates the hotel along with other Best Western properties including Best Western Hotel Baltic, Best Western Gustaf Wasa, and Dalecarlia Hotel & Spa. Sleep ingfox Hotel Group AB (org. nr. 5556816-6689) is headquartered at Ulvsundavägen 193, Bromma.
• SolvallaminorStrategic or Co-development PartnerPartnership with Solvalla harness racing track offering hotel guests 15% discount on accommodation plus entry to Solvalla races and racing programs. Solvalla is Nordic's largest harness racing venue located 900 meters from the hotel.
• BrommapojkarnaminorGTM or Marketing PartnerSports team partnership offering discounted hotel rates (code BPVÄN) for team members and supporters. Includes complimentary bicycle loans for guests.
• Hunt StockholmminorGTM or Marketing PartnerHunt Stockholm conducts jägarexamen (hunting license) theory courses at the hotel's conference facilities. Hotel offers 15% discount on accommodation for course participants.
• Escape StoriesminorImplementation/ SI/ Consulting PartnerEscape room activity provider that conducts team-building escape room challenges in the hotel's conference facilities for groups of 8+ persons.
• Rapid BevakningminorOthersSecurity company that patrols the area around the hotel. Hotel has the ability to contact them as needed for security support.
• SL (Storstockholms Lokaltrafik)minorOthersPublic transportation provider whose Tvärbana light rail service stops at Bromma Flygplats station, located 150 meters from the hotel, providing guests easy access to Stockholm city center.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scandic Hotels: Largest hotel operator in the Nordic region with multiple properties across Stockholm. Comparable as a four-star urban hotel operator with strong MICE and corporate-travel focus, but at much larger scale and with broader geographic and brand footprint.
• Radisson Hotel Group: Global hotel group with Stockholm properties including Radisson Blu and Park Inn. Comparable as four-star urban hotel with conference and F&B offerings, but operates at global scale.
• Nordic Choice Hotels: Major Nordic hotel group operating multiple brands (Clarion, Quality, Comfort) across Stockholm. Overlaps in upscale-midscale positioning and conference offering, though much larger and multi-brand.

Direct peers

• Hotel Diplomat Stockholm: Independent four-star-plus Stockholm hotel with restaurant and event space. Comparable as a four-star urban hotel serving business and leisure travelers, with strong F&B and conference positioning.
• Best Western Gustaf Wasa: Another sibling property under Sleepingfox Hotel Group AB operating under the Best Western brand in Stockholm. Directly comparable in operations, brand, and family of services.
• Quality Hotel Friends (Nordic Choice): Four-star hotel in the Solna/Stockholm area with conference facilities. Comparable as a Stockholm-area full-service hotel with strong conference and event business, especially for corporate clients.
• Elite Hotels of Sweden: Swedish four-star hotel chain with strong Stockholm presence and full-service properties including conference facilities and restaurants. Directly comparable in positioning (four-star, conference-capable, family- and business-friendly) and Swedish geographic focus.
• Clarion Hotel Stockholm (Nordic Choice): Four-star Stockholm hotel with full conference facilities, restaurant, and bar. Comparable in target customer (business and conference travelers) and service offering.
• Best Western Hotel Baltic: Sister property under Sleepingfox Hotel Group AB and BWH Hotels. Same brand franchise, owner-operator, and operating model in Stockholm; directly comparable in pricing and amenity positioning.

Others

• BWH Hotels (Scandinavia parent network): Scandinavia's largest group of family-owned hotels and the franchisor of Best Western Plus. Comparable as a benchmark for franchise economics, brand standards, and network distribution across the Nordic region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BestWesternPlusSthlmBromma
• Instagraminstagram.com/sthlmbromma
• LinkedInlinkedin.com/company/best-western-plus-sthlm-bromma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Sthlm Bromma