Stone Axe Pastoral Company
Stone Axe Pastoral Company is a privately held Australian producer of 100% Full Blood Japanese Black Wagyu beef, breeding on high-altitude NSW and Victoria farms and selling premium cuts globally to fine-dining restaurants, specialty retailers and consumers via e-commerce and regional distributors.
- Company typePrivate
- Founded1990
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stone Axe Pastoral Company does
Stone Axe Pastoral Company Pty Ltd is an Australian private Wagyu producer founded in the early 1990s and commercially launched under the Stone Axe Wagyu brand in 2019, operating under holding company Stone Axe Holdco Pty Ltd alongside subsidiary Margaret River Premium Meat Exports Pty Ltd. The business breeds, raises and sells 100% Full Blood Japanese Black Wagyu beef, drawing on a closed genetic herd originally imported via the USA by founder Chris Walker before Japan formalised an export ban; the herd, now in the thousands, is run on Stone Axe-managed breeding farms at over 1,000 metres elevation in New South Wales and Victoria using low-stress stock handling and EUCAS-compliant traceability. The product range covers the full Marble Score spectrum and five primary cuts (Short Ribs, Flat Iron Steak, Oyster Blade, Cube Roll, Striploin), supplied in formats suited to Western fine dining and Asian BBQ/Shabu Shabu applications.
The company operates a hybrid go-to-market model: direct-to-consumer e-commerce via stoneaxewagyu.com, enterprise field sales to fine-dining and Michelin-starred accounts (including CUT by Wolfgang Puck in New York and Beverly Hills, L'Atelier de Joel Robuchon in Hong Kong, and Prime68 in Dubai), and a global network of roughly 14 regional distributors covering the Americas, Europe, the Middle East and Asia. Sub-brands Cobungra Wagyu and Margaret River Wagyu extend the portfolio. Stone Axe is Australia's first back-to-back Grand Champion winner of the Wagyu Branded Beef Awards, and the business is founder/family-controlled with no disclosed external funding, integration partners or AI/ML capability.
Stone Axe Pastoral Company firmographics
Firmographics- Name
- Stone Axe Pastoral Company
- Legal name
- Stone Axe Pastoral Company Pty Ltd
- Website
- https://stoneaxewagyu.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stone Axe Pastoral Company is a privately held Australian producer of 100% Full Blood Japanese Black Wagyu beef, breeding on high-altitude NSW and Victoria farms and selling premium cuts globally to fine-dining restaurants, specialty retailers and consumers via e-commerce and regional distributors.
- Ownership category
- akta.pro rank
Where Stone Axe Pastoral Company is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Stone Axe Pastoral Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wagyu Beef Product Sales: Direct sales of premium Full Blood Wagyu beef products across various cuts including Short Ribs, Flat Iron Steak, Oyster Blade, Cube Roll, and Striploin. Products available in thin slicing cuts for Asian BBQ/Shabu Shabu as well as whole serve primals. Full range of Marble Scores offered.
Go-to-market motion4 records
Distribution channels8 records
Marketing channels6 records
Stone Axe Pastoral Company product offering
Product offeringCore offering
Stone Axe Pastoral Company breeds, raises, and sells premium 100% Full Blood Japanese Black Wagyu beef. The company operates its own breeding herds across high-altitude farms (over 1000m above sea level) in New South Wales and Victoria, Australia, and supplies Wagyu cuts across the full range of Marble Scores to fine dining restaurants, distributors, premium butchers, and consumers worldwide.
Product overview
Stone Axe Pastoral Company is an Australian premium Wagyu beef producer offering Stone Axe Full Blood Wagyu beef products. The company operates breeding herds across several high-altitude farms (over 1000m above sea level) in New South Wales and Victoria. Their core product line, Stone Axe Full Blood Wagyu, is available across the full range of Marble Scores and includes five primary cuts: Short Ribs, Flat Iron Steak, Oyster Blade, Cube Roll, and Striploin. These cuts are supplied in varieties suitable for thin slicing (for Asian BBQ or Shabu Shabu) as well as whole serve primals. The company also includes sub-brands Cobungra Wagyu and Margaret River Wagyu in their portfolio. Stone Axe has achieved back-to-back Grand Champion wins at the Wagyu Branded Beef Awards, making them Australia's first ever back-to-back champions in this competition.
Differentiator
Problem solved
Functional benefit
Brands
- Cobungra Wagyu: Brand partner; Wagyu product brand featured alongside Stone Axe products
- Margaret River Wagyu
Products and services
- Stone Axe Full Blood Wagyu Premium Full Blood Japanese Black Wagyu beef from breeding herds in New South Wales and Victoria, Australia. Available across the full range of Marble Scores, supplied in cuts ideal for thin slicing (Asian BBQ, Shabu Shabu) as well as whole serve primals.
- Short Ribs Premium Wagyu short ribs stretching from the chuck primal through to the brisket, rib and plate. Known for high levels of intramuscular fat and a larger degree of connective collagen.
- Flat Iron Steak Butchered from the Oyster Blade on the shoulder blade of the animal. Features an incredibly delicate texture with rich flavour and a thick crescent of marbling. Ideal for slow cooking or grilling when sliced thin.
- Oyster Blade Found directly under the shoulder blade (part of the blade primal). Hailed as a 'butcher's secret' with a high degree of marbling typically found in this cut.
- Cube Roll Found in the rib primal, highly regarded for its tenderness and richness of flavour. Sees very little activity throughout the life of the animal, resulting in an incredibly delicate mouthfeel.
- Striploin The quintessential cut of beef, delicately laced with marbling throughout. Affords chefs an ideal piece for thin cuts or whole serves.
- Cobungra Wagyu Related Wagyu brand under the Stone Axe Pastoral Company portfolio, featured as a partnered brand on the company website.
Quantifiable outcome
- Back-to-back Grand Champion winner of the Wagyu Branded Beef Awards
Companies that use Stone Axe Pastoral Company
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Stone Axe Pastoral Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stone Axe Pastoral Company partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- Cobungra WagyuminorRelated brand operated by Stone Axe, part of the company portfolio of Wagyu brands. Listed as one of Stone Axe's brands alongside Stone Axe Wagyu and Margaret River Wagyu.
- Margaret River WagyuminorRelated brand operated by Stone Axe, part of the company portfolio of Wagyu brands. Listed as one of Stone Axe's brands alongside Stone Axe Wagyu and Cobungra Wagyu.
- Capital Meat ImportscorePrimary distributor for USA and Mexico markets. Based in California, they handle distribution of Stone Axe Full Blood Wagyu across the United States and into Mexico and Ecuador.
- Nice to Meat InternationalcorePrimary distributor for EU market. Based in Netherlands, they distribute Stone Axe Wagyu across European Union countries including Netherlands, Germany, France, Italy, Sweden, Malta, Denmark, Spain, Portugal, and Poland.
- Tom HixsoncoreUK-based distributor for Stone Axe Wagyu products serving the United Kingdom market.
- Butcher Box SingaporecoreSingapore-based distributor and retailer opened in 2021. Co-owned by Shaun Francis who creates butchery tutorials for Stone Axe products. Offers selection of sustainably sourced proteins including Stone Axe Full Blood Wagyu.
- Crowd CowminorOnline marketplace for premium meats serving US consumers. Offers Stone Axe Wagyu products through their ranch/partner platform.
- JOC AustraliaminorRegional distributor based at Level 2, 1013 Whitehorse Rd, Box Hill VIC 3128, serving China market with Stone Axe products.
- Hyupjin CorporationminorKorean distributor serving Korea market with Stone Axe Wagyu products.
- Orca MarketingminorSingapore-based distributor at 1G Senoko Crescent, Senoko Food Connection, Singapore 758289. Serves Singapore market.
- Tanaka GrahaminorIndonesian distributor serving Indonesia market. Located at Jl Meruya Ilir Raya No 3, Kembangan, Jakarta Barat, 11630.
- Repertoire CulinaireminorHong Kong-based distributor serving the Hong Kong market with Stone Axe Wagyu products.
- AramtecminorUAE distributor based at Aramtec LLC, Al Quoz, Industrial Area 1 Dubai, UAE. Serves UAE market.
- MZ SuppliesminorLebanon distributor serving the Lebanon market with Stone Axe Wagyu products.
- Sea Breeze Food TradingminorBahrain distributor at Building No. 727A, Road 821, Block 608, Wadiyan-Sitra, Bahrain. Serves Bahrain market.
- United Meat CominorAustralian distributor serving both Korea and domestic Australian markets with Stone Axe Wagyu products.
- NIPAminorPortuguese distributor serving Portugal market with Stone Axe Wagyu products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Stone Axe Pastoral Company competitors and assessment
Company assessmentEmerging players
- First Light Farms: New Zealand-based Wagyu and grass-fed beef producer with a direct-to-consumer and food-service model; an emerging premium Wagyu competitor targeting similar chef and consumer segments.
- Tajima USA: US-based Full Blood Tajima Wagyu producer marketing directly to chefs and consumers; a niche emerging competitor overlapping with Stone Axe on Full Blood Japanese genetics.
Direct peers
- Snake River Farms: US-based premium Wagyu and American Wagyu producer with a direct-to-consumer model and restaurant distribution that closely mirrors Stone Axe's premium-channel strategy.
- Jack's Creek: Australian producer of premium Wagyu beef competing directly with Stone Axe in global fine-dining and retail channels, with overlapping customer bases of Michelin-starred restaurants and premium retailers across Asia, Europe, and the US.
- Mayura Station: South Australian Full Blood Wagyu producer operating its own herd-to-plate brand, comparable in genetics pedigree, premium positioning, and export focus to Stone Axe.
Broad incumbents
- JBS Australia: Subsidiary of global meat giant JBS, producing and exporting premium beef including Wagyu programs; operates at much larger scale and competes for the same export customers.
- Rangers Valley: Australian long-fed premium beef producer supplying global fine-dining customers with grain-fed and Wagyu-influenced programs; competes in the same chef-driven, premium-end market as Stone Axe.
- Australian Agricultural Company (AACo): Australia's largest integrated cattle and beef producer with a portfolio of premium and mainstream Wagyu and grass-fed brands, offering overlapping capability at much greater scale.
- Cargill Premium Beef: Global agribusiness with branded premium and Wagyu-influenced beef programs serving the same fine-dining and retail customers Stone Axe targets, though not specializing in Full Blood Wagyu.
Others
- Omaha Steaks: Long-established US premium direct-to-consumer meat brand that overlaps with Stone Axe's premium retail and DTC channel strategy, though without the Full Blood Wagyu pedigree.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stone Axe Pastoral Company social profiles
Digital presenceStone Axe Pastoral Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone Axe Pastoral Company leadership team
Management profileNumber of profiles
Profiles1 record
Stone Axe Pastoral Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Stone Axe Pastoral Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone Axe Pastoral Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone Axe Pastoral Company
What does Stone Axe Pastoral Company do?
Stone Axe Pastoral Company breeds, raises, and sells premium 100% Full Blood Japanese Black Wagyu beef. The company operates its own breeding herds across high-altitude farms (over 1000m above sea level) in New South Wales and Victoria, Australia, and supplies Wagyu cuts across the full range of Marble Scores to fine dining restaurants, distributors, premium butchers, and consumers worldwide.
Is Stone Axe Pastoral Company a public or private company?
Stone Axe Pastoral Company is a private company. It is classified as family owned and is currently operating.
When was Stone Axe Pastoral Company founded?
Stone Axe Pastoral Company was founded in 1990. It employs 11 to 50 people.
Where is Stone Axe Pastoral Company based?
Stone Axe Pastoral Company is headquartered in Perth, Australia, in the Oceania region.
How does Stone Axe Pastoral Company make money?
One revenue line is on record: wagyu Beef Product Sales.
Who are Stone Axe Pastoral Company's main competitors?
Emerging players on record are First Light Farms and Tajima USA. Direct peers are Snake River Farms, Jack's Creek and Mayura Station. Broad incumbents are JBS Australia, Rangers Valley, Australian Agricultural Company (AACo) and Cargill Premium Beef. Omaha Steaks is listed as an others.
Does Stone Axe Pastoral Company have an API?
No public API is recorded for Stone Axe Pastoral Company.