Stone Estate Agents

What Stone Estate Agents does

Stone Estate Agents is a privately held, boutique UK estate agency founded circa 2023-2024 and headquartered at 14 West Street, Reigate, England. It operates across three regional offices — Reigate (HQ), Brighton & Hove, and Dorking & Surrey Hills — serving prime and core residential property markets in Surrey, Sussex, parts of London, and the South Coast. The company provides sales, lettings, buyer representation, and appraisal services, with an explicit focus on 'unique, beautiful properties' rather than commodity homes. Its primary revenue stream is transaction-based commission on residential property sales, supplemented by lettings fees and a developer services line marketed under the Stone Studios sub-brand.

The firm's core proposition is a design-led, bespoke service model positioned against high-volume, lower-touch competitors. This is operationalised through Stone Studios, an in-house creative team producing photography, videography, social media content, and collateral for both Stone's own listings and external property developers. Stone also integrates home staging (Laura Bird) and architectural advisory (Sophie Griffiths) into its offering, treating the property transaction as a curated experience rather than a transactional process. The business model is sales-led with field agents across each regional office, supported by inside-sales phone/email channels and a self-serve website with booking functionality.

The company has six disclosed employees and no external funding, parent company, or institutional backers. Co-founders Ashley Bone and Chris Stamp anchor the business with personal sales track records exceeding £650M and £1B respectively; Anthony Salter leads Brighton with £500M+ in personal sales. The firm is a member of The Property Ombudsman (TPO) and the Client Money Protection (CMP) scheme, satisfying standard UK residential estate agency compliance requirements. There is no disclosed proprietary technology platform or AI/ML capability; the competitive moat rests on founder credibility, brand positioning, in-house creative production, and regional relationships.

Name

Stone Estate Agents

Legal name

Stone Estate Agents

Website

https://stoneestateagents.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stone Estate Agents is a privately held boutique UK estate agency with three offices (Reigate, Brighton & Hove, Dorking) serving prime and core residential property markets across Surrey, Sussex, and the South Coast through commission-based sales, lettings, and buyer representation, differentiated by an in-house creative sub-brand, Stone Studios.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential property sales
• Estate agency services
• Property lettings
• Property marketing
• Luxury home sales

Headquarters

HQ city

Reigate

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Traditional estate agency commission on residential property sales. The company facilitates property transactions for buyers and sellers, earning a percentage-based fee on completed sales. The company has facilitated over £1.5 billion in property transactions across Surrey, London and Sussex.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Stone Estate Agents provides full-service residential estate agency, including property sales representation, buyer representation with off-market access, lettings, and landlord/tenant sourcing across Surrey, Sussex, Brighton & Hove, London, and Kent. The firm is complemented by Stone Studios, an in-house creative team producing professional photography, award-winning launch videos, social media strategy, and bespoke marketing collateral for property listings and developer projects. Services are delivered by named field agents and partners operating from regional offices.

Product overview

Stone Estate Agents operates as a unified estate agency platform offering residential property sales and lettings services, complemented by its in-house creative sub-brand Stone Studios. The core estate agency service handles property transactions across Surrey, Sussex, and the South Coast with a bespoke, design-led approach, while Stone Studios provides specialized property marketing content including photography, video, and social media services to support property sales and developer projects.

Differentiator

Problem solved

Functional benefit

Brands

• Stone Studios: In-house creative team providing property marketing services including photography, videography, and digital content creation for property listings.

Products and services

• Estate Agency Services (Sales, Buying, Lettings)
• Stone Studios (Creative Property Marketing)
• Developer Sales & Marketing Representation

Quantifiable outcome

• Over £1.5 billion in property transactions facilitated across Surrey, London and Sussex

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• The Property Ombudsman (TPO)minorOthersStone Estate Agents is a member of The Property Ombudsman scheme, adhering to Section 14 of the TPO Code of Practice for Residential Estate Agents and Section 19 for Residential Letting Agents. The company commits to their complaints handling procedures with referral pathway to TPO for independent review if needed.
• Client Money Protection (CMP)minorOthersStone Estate Agents is registered with the Client Money Protection scheme as referenced in their Privacy Policy. This provides protection for client money held by the company in relation to property transactions and lettings.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Savills: Savills is a global real estate services firm with substantial UK residential agency operations across prime London, country houses, and regional markets including Surrey and Sussex. It offers overlapping capabilities as part of a much wider advisory and commercial real estate portfolio.
• Foxtons: Foxtons is a large London-centric estate agency with reach into surrounding Surrey commuter belt markets. While its mass-market positioning differs from Stone's prime focus, it is a major competing brand for sellers in Stone's geographic footprint.
• Knight Frank: Knight Frank is a major global real estate consultancy with a strong UK prime residential agency practice, particularly active in Surrey, Sussex, and London. It competes for the same high-ticket mandates but operates as a broad incumbent with deep institutional, commercial, and international capabilities.

Direct peers

• Fine & Country: Fine & Country is a UK and international luxury estate agency franchised network, specializing in premium and prime residential property. It directly competes with Stone for high-end listings in Surrey, Sussex, and the South Coast.
• Strutt & Parker: Strutt & Parker is a leading UK prime and country property specialist with deep presence in the South East, including Surrey and Sussex. It competes for the same high-net-worth sellers and rural/period properties that Stone targets, and is now part of BNP Paribas Real Estate.
• Chestertons: Chestertons is a long-established London and South East estate agency covering prime and mid-market residential property, with a network of regional offices. Its geographic and segment overlap with Stone makes it a direct, if larger, peer.
• Jackson-Stops: Jackson-Stops is a long-established UK network focused on country houses, prime town properties, and rural estates across the South East and beyond. Its boutique regional office model and prime-segment orientation closely mirror Stone's Reigate, Dorking, and Brighton & Hove footprint.
• Hamptons International: Hamptons is one of the UK's most established premium residential estate agency brands, with a strong South East presence covering Surrey, Sussex, and London — directly overlapping Stone's core prime and core markets. It represents the closest large-scale analogue to Stone's design-led, relationship-driven prime-segment positioning.

Emerging players

• Period & Country House: Period & Country House is a niche UK estate agency specializing in period, character, and country properties in the Home Counties including Surrey and Sussex. It competes for a similar mandate profile of unique, higher-value homes that Stone explicitly curates.
• Purplebricks: Purplebricks is a UK online/hybrid estate agency offering fixed-fee residential sales. It targets a different fee model and customer segment than Stone, but competes indirectly for sellers across the same South East geography and is a structural threat to traditional commission-based models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stoneestateagents
• LinkedInlinkedin.com/company/stone-estate-agents
• Instagraminstagram.com/stoneestateagents

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Estate Agents