Stonewaters Home Elements

What Stonewaters Home Elements does

Stonewaters Home Elements is a privately held, locally owned retail and home-furnishing business founded in 1999 in Canmore, Alberta, Canada. The company operates two distinct physical retail locations under a dual-brand model: Stonewaters Lifestyle at 638 Main Street, which carries curated lifestyle products, home decor, candles, apparel, books, and wellness items; and Stonewaters Spaces at 306 Bow Valley Trail, a furniture showroom and furnishing/styling studio. Both locations are supported by a Shopify-based e-commerce storefront at stonewaters.com that ships lifestyle goods internationally to 24 countries while excluding the United States, and offers Canada-wide furniture delivery with tiered pricing and assembly.

Name

Stonewaters Home Elements

Website

https://stonewaters.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Furnishings and Lifestyle Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Home decor retail
• Lifestyle furnishings
• Interior design services
• Curated home goods
• Mountain lifestyle products

Headquarters

HQ city

Canmore

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Retail product sales: One-time product sales across lifestyle categories including apparel, home decor, candles, books, wellness products, and accessories through their e-commerce platform and physical stores.
2. Furniture sales with delivery and assembly: Furniture sales with tiered delivery fees based on location (Bow Valley, Calgary, other Canadian regions) and order volume, plus optional assembly services. Custom sofa and sectional orders with longer lead times (8-10 weeks).
3. Design consultation services: Home Interior Assessment at $250/hour with fee credited toward furniture orders. Free 30-minute intro sessions to generate furniture sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Stonewaters Home Elements operates a dual-brand retail and furnishing business in Canmore, Alberta, selling curated lifestyle products, home decor, candles, apparel, and indoor/outdoor furniture through two physical showrooms (Stonewaters Lifestyle and Stonewaters Spaces) and a Shopify-based e-commerce store. The company also offers paid interior design services, custom sofa orders, and tiered furniture delivery with assembly across Canada.

Product overview

Stonewaters Home Elements operates as a dual-brand retail and furnishing studio with two physical locations in Canmore, Alberta: Stonewaters Lifestyles (lifestyle retail) and Stonewaters Spaces (furniture showroom and design studio). The company offers a curated portfolio of lifestyle products across multiple collections including the exclusive in-house Travellers Collection (designed with Quebec artist Jeraume), Summer Daze seasonal collection, and Matcha Collection, alongside the Mountain Candle Collection featuring locally-inspired scents (Canmore, Banff, Rockies, Après Ski). Product categories span apparel and accessories, home fragrances (candles and diffusers), furniture (indoor and outdoor), area rugs, and specialty items. Stonewaters Spaces provides professional furnishing services including free consultations, paid home assessments, custom sofa ordering, and full residential/commercial styling for mountain homes and short-term rentals.

Differentiator

Problem solved

Functional benefit

Brands

• The Travellers Collection: An in-house collection designed in collaboration with Quebec artist Jeraume, featuring original artwork inspired by Canadian Rockies landscapes and outdoor adventure moments. Includes reusable bags, enamel mugs, candles, water bottles, puzzles, notebooks, and coin pouches.

Products and services

• Stonewaters Lifestyle Retail Store Physical lifestyle retail store at 638 Main Street, Canmore, offering curated lifestyle products, home decor, candles, books, accessories, and select furniture pieces to individual consumers.
• Stonewaters Spaces Furniture Showroom
• Furniture Collection Indoor and outdoor furniture including sofas, sectionals, chairs, dining tables, sideboards, bedroom furniture, outdoor lounge sets, bistro sets, and bar stools, including contract-grade options for short-term rentals and commercial projects.
• The Mountain Candle Collection Exclusive in-house candle line featuring four mountain-inspired scents (Canmore, Banff, Rockies, Après Ski) designed in Canmore and poured in Canada.
• The Travellers Collection In-house collection co-designed with Quebec artist Jeraume, including keepsakes, bags, enamel mugs, candles, puzzles, and notebooks featuring original Canadian Rockies-inspired artwork.
• Custom Sofas and Sectionals Custom sofa and sectional service where customers select fabrics and finishes with guidance from the design team, with 8-10 week lead times.
• Furnishing and Styling Studio Services Professional interior design services including free 30-minute intro sessions, paid home interior assessments at $250/hour (credited toward furniture orders), furniture selection, styling, and full project coordination for residential and commercial spaces.
• Tiered Furniture Delivery and Assembly Canada-wide tiered furniture delivery service with full assembly and packaging removal, priced by region (Bow Valley, Calgary, other Canadian regions) and order volume.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered minor.

• Spring Creek VacationsminorStrategic or Co-development PartnerVacation rental property partner featured on Stonewaters Spaces website. Spring Creek Vacations offers vacation rental management services in the Canmore/Banff area.
• MaxWell RealtyminorStrategic or Co-development PartnerReal estate partner in Canmore area featured on Stonewaters Spaces website for potential referrals and collaboration on mountain property furnish projects.
• S.T. PropertiesminorStrategic or Co-development PartnerLocal property management company in Canmore, Alberta partnering with Stonewaters Spaces for rental property furnishing services.
• Hydeaway StayminorStrategic or Co-development PartnerVacation rental property management partner in the Canadian Rockies area, collaborating on short-term rental furnishing projects.
• Canadian Rockies Vacation RentalsminorStrategic or Co-development PartnerVacation rental management company in the Canadian Rockies region, partnering with Stonewaters for furnishing vacation properties.
• Fairshare Property ManagementminorStrategic or Co-development PartnerProperty management company offering vacation rental services in the Canadian Rockies, working with Stonewaters on rental furnishing solutions.
• Edelweiss VillageminorStrategic or Co-development PartnerVacation rental/hospitality property in the Canmore/Banff area featured as a partner for rental and commercial furnishing projects.
• WeekawayminorStrategic or Co-development PartnerVacation rental platform and property management service in the Canadian Rockies region, partnering on short-term rental furnishing solutions.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Structube: Canadian modern furniture and home accessories retailer with showrooms across Canada, specializing in contemporary sofas, dining, bedroom, and décor at accessible price points. Closely aligned with Stonewaters on product category, modern aesthetic, and Canadian retail focus.
• EQ3: Canadian modern furniture retailer with showrooms across Canada and the US, offering contemporary sofas, dining, bedroom, and outdoor furniture with similar design-forward sensibility. Comparable on product category, Canadian roots, and modern aesthetic; broader geographic footprint.
• Parachute Home: DTC modern home brand offering bedding, bath, rugs, and furniture with a curated lifestyle aesthetic and strong e-commerce focus. Comparable on lifestyle-brand positioning, modern aesthetic, and DTC-driven growth model; broader category focus on textiles and bath.
• Article: Canadian-founded direct-to-consumer modern furniture retailer offering sofas, sectionals, dining tables, and bedroom furniture with similar mid-market modern aesthetic. Closely comparable on business model, target customer, and product mix, but with significantly larger scale and capital.
• Urban Barn: Canadian home furnishings and décor retailer with multiple stores, offering furniture, rugs, lighting, and decorative accessories targeting style-conscious homeowners. Comparable target market, product mix, and Canadian retail focus; significantly larger store count.

Broad incumbents

• West Elm: Williams-Sonoma-owned modern home furnishings retailer offering furniture, décor, rugs, and lighting with contemporary aesthetic. Comparable on modern design sensibility and target demographic, but significantly broader assortment, US footprint, and marketing scale.
• Anthropologie: URBN-owned lifestyle retailer offering curated apparel, home décor, furniture, candles, and gifts with a similarly curated, lifestyle-led brand identity. Comparable on lifestyle-brand positioning, candle/gift categories, and target demographic, but operates at far greater scale across apparel and home.
• Crate & Barrel: Established North American home furnishings retailer offering furniture, kitchenware, décor, and gifts with modern and contemporary aesthetics. Comparable product categories and target customer, but operates with significantly broader assortment and global store footprint.
• CB2: Crate & Barrel's modern home furnishings brand offering contemporary furniture, décor, lighting, and accessories. Comparable modern aesthetic and curated assortment, but operates at broader scale with US/EU retail presence.
• Restoration Hardware (RH): Luxury home furnishings retailer offering furniture, lighting, textiles, and décor with aspirational lifestyle branding and gallery showrooms. Comparable on lifestyle-led brand positioning and curated home furnishings; operates at significantly higher price point and broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stonewaters.shop
• LinkedInlinkedin.com/company/stonewaters-home-elements

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonewaters Home Elements