Stord Hotell

What Stord Hotell does

Stord Hotell is a privately held, full-service business and conference hotel established in 1971 in Leirvik, Stord, within Norway's Sunnhordland region. Following a major expansion completed in 2010, the property operates 172 rooms across six tiers (Standard through Suite), eight conference rooms with combined capacity for up to 325 attendees, six private event venues (Gjøa, M/S Evanger, Vinstova, M/S Brimanger, Oseberg, Valhall), the Vikjo Bad wellness facility, and a portfolio of dining concepts under the 59° family including Brasserie 59° (French brasserie), Winebar 59°, Bar 59°, and Sushi 59°.

The underlying technology stack is standard hospitality SaaS: Mews for property management and online booking, GastroPlanner for restaurant reservations, Simp for newsletter management, Google Analytics for traffic insight, and Google Ads and Facebook Pixel for acquisition and retargeting. The hotel relies on its website (stord-hotell.no) as the primary direct booking channel, supplemented by phone, email, and third-party Mews distributor endpoints.

Revenue is generated transactionally through room nights, conference day and multi-day packages, à la carte and banquet dining, wellness and day-spa packages (Refill & Bath, Breakfast & Bath), celebration catering menus, gift cards, and bundled activity packages (wine, cider and beer tastings, clay pigeon shooting, RIB boat tours, gold mine tours, teambuilding). Pricing ranges from NOK 1,495 per night for Standard rooms up to NOK 2,495 for Suites, with packages from NOK 175 (quiz night) to NOK 2,995 (premium wedding suite). Customer segments include corporate and business travelers, leisure tourists, families, and celebration/event hosts, supported by corporate hotel agreements and a regular-guest loyalty program for travelers staying 10+ nights annually.

Name

Stord Hotell

Legal name

Stord Hotell

Website

https://stord-hotell.no

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Stord Hotell is a privately held Norwegian conference and leisure hotel in Stord, operating 172 rooms, 8 conference rooms, 6 event venues, the Vikjo Bad wellness facility, and multiple dining concepts under the 59° brand, serving business travelers, leisure tourists, and celebration hosts in the Sunnhordland region between Bergen and Stavanger.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodations
• Conference services
• Event venues
• Wellness spa
• Restaurant dining

Headquarters

HQ city

Stord (Leirvik)

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodations: Room rentals across 172 hotel rooms of varying standards (Standard, Standard Plus, Superior, Deluxe, Junior Suite, Suite) with free parking, WiFi, pool access, and breakfast included. Revenue generated from nightly stays with seasonal pricing.
2. Conference & Meeting Services: Day packages and multi-day conference packages including meeting room rental, AV equipment, catering (lunch, dinner), and accommodation. Eight conference rooms with capacity from 10 to 325 people.
3. Food & Beverage: Brasserie 59° à la carte dining, Bar 59°, Winebar 59°, Sushi 59° (temporarily closed), breakfast buffet, afternoon fruit/snacks service. Includes private dining events and celebrations.
4. Wellness & Spa Services: Vikjo Bad pool and spa access, bath packages (Refill & Bath, Breakfast & Bath), spa treatments. Sold as add-on packages to hotel guests and day visitors.
5. Event Hosting: Private event venues for weddings, confirmations, christenings, memorials, jubilees, and corporate events. Includes venue rental, catering, beverages, and accommodation packages.
6. Gift Cards: Gift vouchers for Brasserie- and Bar 59° experiences and full hotel experiences including accommodation and spa access.
7. Activity Packages: Hotel packages combining accommodation with activities such as wine tasting, clay pigeon shooting, art classes, gold mine tours, RIB tours, escape rooms, and team building.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Stord Hotell is a 172-room business and conference hotel located in Leirvik, Stord, Norway, offering accommodation across six tiers (Standard, Standard Plus, Superior, Deluxe, Junior Suite, Suite), conference facilities for up to 325 attendees, multiple dining venues (Brasserie 59°, Sushi 59°, Winebar 59°, Bar 59°), wellness services at Vikjo Bad, and six event venues for weddings, celebrations, and corporate functions. The property operates as a full-service hospitality venue combining lodging, food and beverage, conference services, and leisure amenities under one roof.

Product overview

Stord Hotell is a modern business and conference hotel offering 172 rooms across six accommodation tiers, conference facilities for up to 325 attendees, and diverse dining experiences. The property operates multiple dining concepts including Brasserie 59° (French brasserie), Sushi 59°, Winebar 59°, and Bar 59°, with the restaurant brand inspired by Leiv Martin and Aud's maritime travels. The hotel's Vikjo Bad wellness facility features pool, sauna, and spa treatments. Event venues include Gjøa (9th floor with terrace), M/S Evanger, Vinstova, M/S Brimanger, Oseberg, and Valhall, serving weddings, confirmations, memorials, and corporate events. The hotel offers various package add-ons including romantic staycations, family holidays, Afternoon Tea, conference packages, and customizable catering menus for special occasions.

Differentiator

Problem solved

Functional benefit

Brands

• Brasserie 59°: French brasserie-style restaurant serving locally sourced and high-quality Norwegian ingredients, combining culinary experiences with a relaxed, warm, and pleasant atmosphere.
• Vinbar 59°
• Vikjo Bad

Products and services

• Hotel Rooms 172 hotel rooms across six accommodation tiers (Standard, Standard Plus, Superior, Deluxe, Junior Suite, Suite) with amenities including free WiFi, parking, mini-fridges, and pool access, accommodating 2-4 guests per room.
• Conference & Meeting Facilities Eight conference rooms with capacities ranging from 10 to 325 attendees, equipped with AV equipment, WiFi, and flexible layouts suitable for corporate meetings, seminars, and large conferences.
• Vikjo Bad Wellness Facility

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Geopark SunnhordlandcoreStrategic or Co-development Partner · 1 January 2023UNESCO Global Geopark partnership since 2023. Hotel is a proud partner promoting the region's geological heritage, cultural history, and landscape. Promotes sustainable tourism experiences for guests exploring Sunnhordland's dramatic mountains, mirror-still fjords, and island gems.
• GreenhatPeopleminorStrategic or Co-development PartnerTeambuilding activities partner offering gameshow experiences, The Lookdown escape game, The Green Hat Challenge, and other team activities conducted on-site at the hotel.
• Bitta Bøthun Bjørnsdotter (Malemoro)minorStrategic or Co-development PartnerLocal artist providing creative teambuilding activity 'Painting with Laughter' (Malemoro) at the hotel. Guided art sessions without performance pressure.
• Thor Oddvar HavncoreOthersRestaurant Manager and Sommelier/Pommelier leading wine tastings, cider tastings, and beer tastings. Manages wine cellar of 1500 bottles and creates tasting experiences.
• Fitjar IslandsminorOthersLocal cosmetics producer supplying Slåtterøy soap to hotel rooms. Products inspired by founder's maritime travel memories. Partnership provides authentic Nordic experience for guests.
• Engesund VisningssenterminorOthersAquaculture experience center in Fitjarøyane offering tours of salmon farms, boat trips, and seafood experiences. Recommended as local activity for hotel guests.
• Olav EldøyminorOthersInternationally recognized local furniture designer whose furniture decorates M/S Evanger event venue, giving the space a distinctive and evocative atmosphere.
• Øyvind HjelmenminorOthersLocal photographer whose art decorates Vinstova event venue, creating a warm and cosy atmosphere for intimate celebrations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Thon Hotels: Largest Norwegian-owned hotel chain with strong conference and business-travel focus across Norway. Comparable to Stord Hotell on full-service lodging and MICE positioning, but with national distribution, a corporate loyalty program, and greater negotiating leverage with corporate buyers that Stord Hotell cannot match.
• Scandic Hotels: Leading Nordic hotel chain operating full-service properties across Norway, Sweden, Denmark, and Finland. Direct comparable in conference facilities and business-traveler segments; Stord Hotell competes for the same corporate accounts on the Bergen-Stavanger corridor at a more limited scale.
• Quality Hotel (Nordic Choice Hotels): Mid-scale Nordic conference hotel brand under Nordic Choice with multiple Norwegian properties. Comparable on meeting infrastructure, F&B, and weekend-leisure positioning; represents typical chain competition Stord Hotell faces in its regional catchment.
• Radisson Blu (Radisson Hotel Group): International upper-upscale chain with multiple Norwegian properties including along the Bergen-Stavanger corridor. Competes for corporate and conference demand through a global loyalty program and standardized full-service amenities that smaller independents like Stord Hotell must counter on local differentiation.
• Clarion Hotel (Nordic Choice Hotels): Upper-mid-scale Nordic full-service brand with strong conference and meeting infrastructure across Norway. Closely comparable on the MICE side and serves overlapping corporate and leisure segments; competes for large regional conferences that might otherwise book at Stord Hotell.
• Strawberry (formerly Nordic Choice Hotels economy brands): Norwegian hotel group encompassing multiple brands across price tiers with extensive distribution and loyalty infrastructure. Indirect comparable on the full-service meeting-hotel segment; represents the kind of consolidated chain competitor that pressures independents on procurement and corporate contracts.
• Best Western Norway: Mid-scale chain with broad Norwegian footprint targeting both leisure and business travelers. Comparable on room count and price points in regional markets; competes for the same corporate rate negotiations and OTA-driven leisure demand as Stord Hotell.

Direct peers

• First Hotels: Independent Norwegian hotel collection focused on full-service business and conference properties. Closest comparable as a smaller, regionally branded conference hotel; similar value proposition of personal service combined with meeting facilities in secondary Norwegian cities.
• Hotel Ullensvang: Long-established Norwegian fjord-side full-service hotel with comparable scale (similar room count), strong conference/banquet operation, on-site wellness, and locally inspired F&B. Highly comparable independent operating model and Western Norway positioning despite being in Hardanger rather than Sunnhordland.

Regional players

• Havila Hotel Geiranger: Norwegian full-service fjord-side hotel combining accommodation, conference facilities, F&B, and wellness in a regional Western Norway setting. Closely comparable on the integrated lodging + MICE + wellness + locally inspired dining operating model, though focused on Geiranger rather than Sunnhordland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stord-hotell

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stord Hotell