GreenHat People

What GreenHat People does

GreenHat People (doing business as Green Hat Games; legal entity Green Hat People AB, Sweden) is a Stockholm-based, privately held provider of gamified corporate training and employee engagement solutions, founded in 2007 and operating with 11-50 employees. The company designs and delivers digital, group-based games tailored to internal-communications needs such as culture change, core-values implementation, strategy activation, B2B product launches, and security awareness training, alongside standalone team-building experiences (virtual escape rooms, trivia, themed challenges) and onboarding programs. Its product portfolio is organized into three cores — Game-based Learning, Employee Onboarding Games, and Team Building — delivered in-person or virtually and localized in English, Swedish, German, and Danish; notable enterprise references include Microsoft, Hilti, and STADA Group, with the company reporting cumulative reach of more than 1,000 corporations and 1.5 million employees at a stated 97% recommendation rate.

The underlying technology is a configurable gamification platform with a library of game formats (Beat the Hacker, Art Heist, Online Office Challenge, Enigma, Explorers, Team Trivia Challenge, Brand Story Game, and others) supporting both customized enterprise engagements and self-serve team-building purchases via an e-commerce storefront. The commercial model blends professional services — quote-based, multi-year contracts for custom game development — with one-time-purchase licensing of pre-built games through the storefront; a sister company called Doubleflow specializes in employee onboarding programs and represents a complementary channel rather than a separate product line. The go-to-market combines enterprise field sales (with prominent 'Book a demo' and 'Contact us' CTAs) for corporate accounts and direct-to-consumer e-commerce for mid-market and smaller teams, with no public pricing, no disclosed revenue, and no institutional ownership visible in the available material.

Name

GreenHat People

Legal name

Green Hat People AB

Website

https://greenhatpeople.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenHat People (Green Hat Games) is a Stockholm-based provider of gamified corporate training and team-building games for enterprise clients, delivering bespoke and pre-built digital games covering culture change, values, onboarding, and security awareness across English, Swedish, German, and Danish markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Game Development Services: Tailored digital group-based games created for specific corporate client training and communication needs including culture change, strategy activation, core values implementation, and product launches.
2. Pre-built Team Building Games: Off-the-shelf team activities sold through e-commerce storefront including virtual escape rooms, team challenges, and trivia games. One-time purchase or per-session pricing.
3. Employee Onboarding Programs: Interactive group-based games for employee onboarding delivered in-person or virtually, customized to complement client induction processes. Sister company Doubleflow specializes in this offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

GreenHat People (operating as Green Hat Games) creates and delivers digital, group-based games tailored to corporate training and communications needs. Offerings span customizable game-based learning for culture change, core values, strategy activation, brand storytelling, B2B product launches, and security awareness; interactive employee onboarding games; and a catalog of pre-built team building games (virtual escape rooms, trivia, themed challenges). Solutions are delivered in-person or virtually in English, Swedish, German, and Danish.

Product overview

GreenHat People (operating as Green Hat Games) offers a portfolio of gamified corporate training and employee engagement solutions organized around three core offerings: Game-based Learning, Employee Onboarding Games, and Team Building. Game-based Learning encompasses sub-products for Core Values & Behaviours, Brand Story Game, Culture Change, Strategy Activation, B2B Product Launch, and Security Awareness Training. The Employee Onboarding Games provide interactive group-based onboarding experiences. Team Building includes virtual escape rooms (Beat the Hacker, Art Heist), challenges (Online Office Challenge, Get to Know Your Team), activities (Enigma, Explorers, Team Trivia Challenge), and events (Virtual Office Christmas Party, In-person Events). The products are delivered as digital, group-based games tailored to corporate training and communications needs, with the company claiming over 1,000 corporate clients and 1,500,000+ employees reached.

Differentiator

Problem solved

Functional benefit

Products and services

• Game-based Learning

Quantifiable outcome

• 97% recommendation rate from corporate clients
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DoubleflowcoreStrategic or Co-development PartnerDoubleflow is described as a sister company of Green Hat Games, dedicated to creating highly effective employee onboarding programmes. While Green Hat Games focuses on gamified corporate training and team building, Doubleflow specializes in onboarding solutions, suggesting complementary product offerings and potential cross-referrals between the two companies.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kahoot!: Kahoot! is a publicly listed gamified learning and engagement platform used heavily in corporate training, classrooms, and team events; it competes directly with GreenHat's pre-built trivia and quiz-based team building formats but at much lower price points and global scale.
• Docebo: Docebo is an enterprise learning management system (LMS) that increasingly bundles gamified learning and engagement features; as a broad incumbent, it could absorb GreenHat-style gamified culture and training content into a unified corporate L&D platform.
• Hopin (RingCentral Events): Hopin, now part of RingCentral Events, is a virtual and hybrid events platform offering networking, breakout sessions, and engagement features; it competes indirectly with GreenHat's virtual team events and onboarding offerings at a much larger scale.

Emerging players

• Vevox: Vevox is an audience engagement platform for live polling, Q&A, and quizzes in meetings and training; it overlaps with GreenHat's interactive meeting and team-event use cases, particularly for in-person and hybrid enterprise audiences.
• AhaSlides: AhaSlides provides interactive presentation tools with polls, quizzes, and word clouds for meetings and training; it serves a similar buyer (L&D, team leads) as GreenHat's pre-built team activities, often as a lower-cost alternative.

Direct peers

• TeamBuilding.com: TeamBuilding.com curates and delivers virtual and in-person team building activities for corporate clients; it is a direct competitor to GreenHat's team building catalog (escape rooms, trivia, themed activities) and shares the same enterprise HR/L&D buyer.
• Slido: Slido is an audience interaction platform for Q&A, polls, and quizzes used in corporate meetings and events; it competes with GreenHat's gamified meeting and event engagement offerings, particularly the trivia and team-challenge formats.
• Mentimeter: Mentimeter provides interactive presentation and audience-engagement tools used in corporate meetings and team workshops; it overlaps with GreenHat's gamified internal-communications and meeting-engagement use cases and serves a similar B2B buyer persona.
• Quizizz: Quizizz offers gamified quizzes and interactive learning experiences for both education and corporate training; it directly competes with GreenHat's trivia and quiz-format team building games while expanding into workforce learning.

Regional players

• Outback Team Building: Outback Team Building provides in-person and virtual team building programs primarily across North America; it competes with GreenHat in the team development category but operates in a different geographic region, making it a useful regional benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenhatgames
• Xx.com/greenhatpeople

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenHat People