Strategic

What Strategic does

Strategic is a membership-based professional media and events platform serving senior communication, strategy, and leadership practitioners worldwide. Operated by Stratpair Ltd., a private limited company registered in Ireland (company number 747736), the platform delivers an integrated offering comprising a digital magazine (with 901+ articles and a roster of named columnists), a program of executive events and summits (Communication Leadership Summit USA, CLS Brussels, Innovation Sprint London 2026, Executive Roundtable series), in-person training courses (SCM1 Strategic Planning and Outcomes, SCM2 Tangible Influence and Impact, SCM3 Business Acumen and Strategy, delivered in Melbourne and Perth), one-day online executive forums on specialized topics, the Strategic Global Awards recognition program (inaugurated in Brussels in April 2026), and a free industry newsletter. The underlying technology is a WordPress-based digital platform with no proprietary AI features, APIs, or mobile applications disclosed.

The company's primary customer segments are senior communication leaders — heads, directors, and senior practitioners in Internal Communication, Employee Communication, Corporate Affairs, and strategic communication roles — alongside communication consultants and PR practitioners seeking professional visibility. Strategic monetizes through four revenue streams: individual and corporate annual membership subscriptions (with monthly recurring, quarterly, or annual payment options), paid event and forum registration (e.g., €950 per person for the Internal Communication Measurement Forum, limited to 12 participants), in-person training programs, and a free newsletter used as a top-of-funnel acquisition channel. The platform's go-to-market is community-led and event-driven, anchored by reciprocal partnerships with major industry associations including IABC, IABC EMENA, ICCO, and PRII, plus a curated #WeLeadComms recognition program featuring 140+ honorees. The organization operates with approximately 16 employees and no external funding rounds disclosed.

Name

Strategic

Legal name

Stratpair Ltd.

Website

https://strategic.global

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategic is a membership-based professional media and events platform serving senior communication, strategy, and leadership practitioners globally, offering a digital magazine, executive summits and forums, in-person training courses, and an awards program, operated by Ireland-based Stratpair Ltd.

Ownership category

akta.pro rank

Product category

Professional Communication Media and Events

NAICS

Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Thought Leadership & Executive Visibility (BPAFADAG)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Customer/User Conferences & Client Advisory Boards (THAHAMAD), Executive Presence & Communication Coaching (EDABANAE), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Professional development training
• Communication leadership content
• Executive forums events
• Membership community network
• Strategic communication magazine

Headquarters

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Individual and corporate memberships available on annual basis with monthly recurring, quarterly or annual payment options.
2. Event Registration: Revenue from paid forums and executive events such as the Internal Communication Measurement Forum at €950 per person.
3. Training Programs: In-person training courses including SCM1, SCM2, SCM3 delivered in Melbourne and Perth locations.
4. Newsletter Subscriptions: Newsletter subscription service for receiving updates, PR and communication insights and industry news.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Strategic operates a membership-based professional network for communication, strategy, and leadership practitioners. It sells annual individual and corporate memberships that bundle access to an editorial magazine (901+ articles), in-person SCM training courses (SCM1, SCM2, SCM3), one-day online executive forums, and entry to the Strategic Global Awards. Standalone paid offerings include training registrations and per-seat forum/event pricing (e.g., €950 per participant for the Internal Communication Measurement Forum).

Product overview

Strategic is a membership-based professional platform for communication, strategy, and leadership, operated by Stratpair Ltd. The offering consists of a digital magazine publishing articles, columns, news, and insights on communication strategy and public relations; a program of in-person and online events including summits (Communication Leadership Summit USA, CLS Brussels), executive roundtables, and innovation sprints; online training courses (SCM1, SCM2, SCM3) offered in-person in multiple cities; one-day online executive forums on specialized topics; the Strategic Global Awards recognizing communication excellence; and a subscription newsletter. These products are delivered through annual individual and corporate membership tiers, forming an integrated professional development and content ecosystem for senior communication leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Magazine Online professional publication delivering articles, columns, news, and feature content on communication strategy, leadership, and public relations for senior communication professionals. The magazine category holds 901+ articles.
• Strategic Events Program of in-person and online executive forums, summits, and roundtables including Innovation Sprint London 2026, Communication Leadership Summit USA, CLS Brussels, and the Executive Roundtable series, targeting senior communication leaders globally.
• SCM Training Courses Paid in-person Strategic Communication Management training courses SCM1 Strategic Planning and Outcomes, SCM2 Tangible Influence and Impact, and SCM3 Business Acumen and Strategy, delivered in Melbourne and Perth.
• Executive Forums One-day online executive forums for senior communication leaders on specialized themes such as Internal Communication Measurement (hosted by Mike Klein, €950 per person, 12-participant cap) and Leading Comms Through Change: AI, Restructure and Upheaval (hosted by Louise Thompson).
• Strategic Global Awards Global awards program recognizing outstanding achievements in strategic communication, internal communication, and change communication for individuals, teams, and campaigns; inaugural event held in Brussels in April 2026.
• Strategic Membership Annual individual and corporate membership bundles providing access to the magazine, forums, training, awards entry, and a global community of communication leaders, with monthly recurring, quarterly, or annual payment options.
• Strategic Newsletter Free email newsletter delivering updates, PR and communication insights, and industry news to subscribers.

Quantifiable outcome

• Strategic Global Awards 2026 attracted multiple entries recognizing excellence in strategic communication, internal communication and change communication
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• IABC (International Association of Business Communicators)coreGTM or Marketing PartnerMajor professional association in business communication listed as a partner. IABC is a global association for business communication professionals.
• IABC EMENA RegioncoreGTM or Marketing PartnerEMENA (Europe, Middle East, and North Africa) regional chapter of IABC partnering with Strategic.
• International Communications Consultancy Organisation (ICCO)coreGTM or Marketing PartnerGlobal umbrella organization for PR and communications consultancies partnering with Strategic.
• Public Relations Institute of Ireland (PRII)coreGTM or Marketing PartnerIrish professional institute for public relations practitioners. PRII hosted an AI communication event covered by Strategic.
• Agency XminorGTM or Marketing PartnerManaging Partner Ed Davis mentioned in testimonials as partnering with Strategic.
• CSCEminorGTM or Marketing PartnerPartner organization with logo displayed on Strategic's partners section.
• GCCCminorGTM or Marketing PartnerPartner organization with logo displayed on Strategic's partners section.
• The #PRethics CommunityminorGTM or Marketing PartnerCommunity organization focused on PR ethics partnering with Strategic.
• Markson PartnersminorGTM or Marketing PartnerPartner organization with logo displayed on Strategic's partners section.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cision: Cision is a large incumbent PR software and communications intelligence platform that publishes editorial content (e.g., Cision Insights) and serves the same enterprise communications persona, though as part of a much broader PR/earned-media technology portfolio.
• PRSA (Public Relations Society of America): PRSA is the largest U.S. professional association for PR practitioners, offering membership, training, certification (APR), and events. It is a broad incumbent in the same professional-development category Strategic operates in, though with a U.S. focus rather than Strategic's global scope.
• PRCA (Public Relations and Communications Association): PRCA is a global trade association for PR and communications consultancies. It is listed as a Strategic partner but also operates competing membership, training, and awards programs for the same professional community.

Regional players

• CIPR (Chartered Institute of Public Relations): CIPR is the UK-based professional body for PR practitioners, providing membership, training, and credentials. It is a regional peer serving the same professional persona as Strategic within the UK market.

Direct peers

• O'Dwyer's PR: O'Dwyer's is a long-standing PR industry news and rankings publication serving PR professionals and agencies. It competes for the same professional reader attention and advertiser relationships as Strategic's magazine.
• Ragan Communications (PR Daily): Ragan Communications operates PR Daily and Communications Daily, providing news, training, webinars, and in-person events for corporate communicators. Its training and event offerings (Ragan Training) compete head-to-head with Strategic's SCM courses and forums.
• PRWeek: PRWeek (Haymarket) is the most established global trade magazine for the PR and communications industry, combining news, analysis, awards (PRWeek Awards), and events targeted at senior communications professionals — directly overlapping with Strategic's editorial and event portfolio.
• PRovoke Media: PRovoke Media (formerly The Holmes Report) is a global media brand covering the PR and communications consultancy industry, producing editorial content, research, awards (PRovoke Media Awards), and events serving exactly the same senior communications persona Strategic targets.

Others

• Communication Arts: Communication Arts is an established trade publication and awards program for the broader creative communications industry. It is an adjacent peer in the professional creative communications media category, with thematic overlap in awards and editorial coverage of the communications profession.

Emerging players

• Muck Rack: Muck Rack is a PR software and media database platform that also publishes editorial content for PR and communications professionals. It is an emerging player in the same audience category with overlap on content and tools used by senior comms leaders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/strategic-hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic