Street Movement

What Street Movement does

Street Movement ApS is a Danish private limited company founded in 2007 and headquartered in Copenhagen, operating as a professional parkour instruction and education organization. The company delivers weekly seasonal parkour classes for children (6–9), teens (10–14), advanced youth (13–16), and adults across four Danish cities (Copenhagen, Odense, Aalborg, and Aarhus), supplemented by pop-up events, summer and winter camps, school workshops, and corporate team-building activities. Its technology base is a proprietary pedagogical methodology — built over 15+ years — combining exercise physiology with teaching frameworks, codified in a 194-page compendium, a Vimeo-hosted Movement Inspiration video library, and a structured instructor certification course developed with Parkour Platformen and funded by GADEIDRÆT. Performance services for film, TV, theater, and live events extend the brand internationally, alongside an e-commerce storefront selling apparel, books, and gift cards with worldwide shipping.

The company generates revenue from six distinct streams: recurring seasonal class subscriptions (595–1,450 DKK), one-time instructor course fees (5,995 DKK), transactional events and workshops (95 DKK drop-ins, custom school programs), merchandise and book sales, equipment sales and rentals (Railsets, Vault Boxes, Nerf guns), and professional performance services. Distribution is multi-channel: direct classes at owned and partner facilities, booking through holdsport.net, an e-commerce site, and dedicated department emails (teaching, performance, design, events). Customer segments span consumer families, schools and educational institutions, the entertainment industry, aspiring parkour instructors, and event organizers. The 2020 spin-off of design and architectural activities to Mikkel Rugaard Studio narrowed the company's focus to teaching, education, and parkour dissemination. Internationally, Street Movement operates an affiliate family network with Kenaz (formerly Oslo Parkour, Norway) and Activita Project (Italy), and runs an annual International Gathering at Gerlev Idrætshøjskole — a partner since 2006, claimed as the first institution to formalize parkour teaching anywhere in the world.

Name

Street Movement

Legal name

Street Movement ApS

Website

https://streetmovement.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Street Movement ApS is a Danish parkour organization founded in 2007 that delivers weekly classes, instructor certification, school programs, performances, and merchandise across four Danish cities plus a Norwegian affiliate.

Ownership category

akta.pro rank

Product category

Sports Training and Parkour Instruction

NAICS

Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Fitness & Park Bootcamps (HSADABAC)

akta.pro secondary industries

Youth Adventure Camps & Summer Programs (THAAAOAB), Adventure Park Equipment & Safety Services (Inspection, Training, Rescue) (THAAACAG)

Keywords

• Parkour instruction
• Movement education
• Sports training
• Instructor certification
• Performance services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Parkour Classes and Training Programs: Recurring seasonal fees for weekly parkour classes (kids, teens, adults), winter and summer camps, and specialized programs for schools. Classes offered in Copenhagen, Odense, Aalborg, and Aarhus.
2. Instructor Education and Certification: One-time course fee of 5,995 DKK for comprehensive parkour instructor training program including online seminars, intensive course, compendium, and ongoing guidance.
3. Events and Workshops: One-time fees for custom workshops for schools and institutions, corporate team-building events, and drop-in pop-up sessions (95 DKK single, 375 DKK for 5-session card).
4. Merchandise and Apparel Sales: E-commerce sales of functional and fashionable clothing, shoes, accessories, books, and gift cards through their online store.
5. Equipment Design and Rental: Sale and rental of parkour railsets (mini, small, medium) and vault boxes. Rental includes transport options for events. Purchase discounts available with rental.
6. Performance and Entertainment Services: Parkour performances for live shows, theater, film, TV, music videos, photo shoots, advertisements, and stunt work. International experience across China, Brazil, Turkey, Norway, Poland, Lithuania, and US.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Street Movement is a Danish parkour organization offering professional parkour instruction classes for children and adults across multiple Danish cities, a comprehensive parkour instructor certification program (Parkour Instruktør Uddannelsen), custom parkour design and equipment services (Railsets and Vault Boxes), workshops for schools and educational institutions, and professional parkour performances for film, TV, and live events. The company also operates an e-commerce storefront selling parkour apparel, footwear, accessories, and educational books.

Product overview

Street Movement operates as a multi-service parkour organization offering a comprehensive portfolio centered around parkour instruction, education, design, and performance. The core offerings include Parkour Undervisning (teaching classes in Copenhagen, Odense, and Aalborg), the Parkour Instruktør Uddannelsen (instructor education program), and Parkour Design & Equipment (facility design and portable equipment). Supporting services include Parkour Camps (seasonal youth camps), Parkour Seasons (weekly drop-in sessions), Parkour Pop-Ups (spontaneous training events), and Workshops for Schools. The company also provides Performance & Art Services for film, TV, and live events, and operates a merchandise line including apparel and two publications: 'Parkour & L'art du deplacement' and 'Breaking the Jump'. Equipment rentals and Nerf Gun rentals round out the offerings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• First parkour education program in the world in collaboration with Gerlev Idrætshøjskole since 2006
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kenaz (formerly Oslo Parkour)coreStrategic or Co-development Partner · 1 January 2019Affiliate family organization based in Oslo, Norway. Kenaz changed name from Oslo Parkour in 2019 as the organization grew. Creates supporting communities and spaces for self-development through parkour, dance, film, photography and play. Recently opened 'Oslo Parkour Park' indoor hub. Part of Street Movement's international family network focused on strength through diversity.
• Activita Project (Italy)coreStrategic or Co-development Partner · 1 January 2019Collaboration between several highly respected former Italian parkour organizations. Designs movement experiences supporting individual development of complete physical health. Coaches tailor concepts for everyone's well-being. From parkour courses to company training concepts. Represents geographic and organizational diversity in Street Movement's family network.
• Gerlev IdrætshøjskolecoreStrategic or Co-development Partner · 1 January 2006Since 2006, introduced parkour teaching into the formalized and institutionalized system as the first anywhere in the world. Host of annual International Gathering events.
• Parkour DKcoreChannel Partner/ Reseller/ DistributorAssociation-based parkour classes in GAME Streetmekka, Copenhagen. Joint programming for children and adult classes including kids 6-8, 8-10, 10-12 years, youth 13-17, adult mix 18+, women's class 18+, and all mix 16+.
• Parkour PlatformencoreStrategic or Co-development PartnerConsortium including BGI Akademiet, Sorø Efterskole, Gerlev Højskole, Ollerup Højskole, and Street Movement. Collaboratively developed the parkour instructor education program.
• Mikkel Rugaard StudiocoreStrategic or Co-development PartnerParkour and movement design specialist. Creative Director Mikkel Rugaard is long-time Street Movement partner. From July 2020, all design and architectural activities transferred to Mikkel Rugaard Studio while Street Movement focuses on teaching and education. Continued close collaboration and synergy.
• Aktiv Sommer (Aalborg Municipality)minorStrategic or Co-development PartnerCollaboration offering free parkour summer camps for children and youth in Aalborg Municipality. Free camps on dates: June 29, July 3, 22, 27, 29.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Others

• American Parkour: US community and education organization for parkour, providing instructor training and resources. Thematically comparable as a community-led parkour education body, though not a direct commercial peer.
• Storror: UK-based parkour collective focused on performances, content creation, and brand collaborations rather than instruction. Adjacent comparable in the performance and content vertical of Street Movement's business.
• Parkour Earth: International federation representing parkour communities and federations globally. Ecosystem participant relevant to Street Movement's international ambitions and instructor certification standards.

Direct peers

• Kenaz (Oslo Parkour): Norwegian affiliate and direct peer operating indoor parkour training hubs, classes, and community programs. Functions as both a strategic partner and a comparable Nordic parkour operator.
• ParkourONE: German parkour organization providing instructor training, classes, and community events. Direct comparable in formalizing parkour pedagogy and offering a structured coach education program similar to Instruktør Uddannelsen.
• BGI Akademiet: Danish efterskole/akademi running youth parkour camps and training programs in partnership with Street Movement. Comparable in target demographic, camp format, and Danish youth-sport positioning.
• Parkour Generations: UK-based parkour and freerunning organization offering classes, instructor education, performances, and community programs. Direct comparable in service breadth (teaching, education, performances) and target audience.
• ADAPT Movement: Parkour/freerunning academy offering structured classes, instructor certifications, and performances with a focus on movement methodology. Closely parallels Street Movement's teaching, certification, and performance services.
• Activita Project: Italian parkour organization in Street Movement's family network offering movement experiences, coaching, and corporate training. Comparable European peer across teaching and corporate services.

Regional players

• Gerlev Idrætshøjskole: Danish folk high school that has co-developed parkour instruction with Street Movement since 2006 and hosts the annual International Gathering. Comparable in outdoor/adventure education and Danish sport-school positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/2323328627969248
• LinkedInlinkedin.com/company/street-movement

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Street Movement