Strength In Peers
Strength In Peers is a Virginia-based 501(c)(3) peer-run Recovery Community Organization delivering free peer recovery support, harm reduction, recovery housing, homelessness respite, maternal health, and reentry services across Harrisonburg, Rockingham, Page, and Shenandoah Counties.
- Company typePrivate
- Founded2015
- HeadquartersNew Market, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Strength In Peers does
Strength In Peers, Inc. is a 501(c)(3) nonprofit peer-run Recovery Community Organization headquartered in New Market, Virginia, serving Harrisonburg City and Rockingham, Page, and Shenandoah Counties in Virginia. Founded by Nicky Fadley in 2015 after spinning out of the Future Generations nonprofit, the organization delivers no-cost, voluntary, and confidential peer recovery support services to individuals facing substance use, mental health, trauma, homelessness, reentry from incarceration, and maternal health challenges. The model is grounded in evidence-based peer methodologies including Intentional Peer Support (IPS), Wellness Recovery Action Plan (WRAP), SMART Recovery, Motivational Interviewing, and 12-step facilitation, delivered by staff who are themselves in active recovery.
The organization operates an integrated service portfolio spanning twelve core service lines: walk-in Community Resource Centers (Harrisonburg, New Market, Rocktown Health Clinic), peer-run support groups, integrated counseling and telepsychiatry via telehealth partnerships with Harrisonburg Center for Relational Health and UVA Department of Psychiatry, the Compassionate Crisis Care Network, Comprehensive Harm Reduction Program with mobile unit, HIV/Hep C rapid testing, Safe and Secure Homeless Respite housing, two recovery houses (Joe's Place 8-bed, Tony's Townhouse 4-bed), the Rocktown Maternal Health Hub, street and jail outreach across three regional facilities, and a professional development pipeline (Lion's PRIDE internship, DBHDS 72-hour PRS training). Technology infrastructure is intentionally minimal — no proprietary platform exists, with delivery relying on partner-provided telehealth, mobile outreach, and a participant data system managed internally.
The revenue model combines Medicaid billing (as the first Recovery Community Organization registered with Medicaid in Virginia in 2022), federal and state grants (DBHDS, VDH, transfers from Future Generations for trauma, reentry, and youth programs), and donations as a 501(c)(3) public charity (EIN 81-1604006). All services are free to participants. Distribution occurs through four regional offices and partner sites, a mobile harm reduction unit, telehealth, and jail-embedded peer support groups, with go-to-market driven entirely by community outreach, partner referrals, and word-of-mouth.
Strength In Peers firmographics
Firmographics- Name
- Strength In Peers
- Legal name
- Strength In Peers, Inc.
- Website
- https://strengthinpeers.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strength In Peers is a Virginia-based 501(c)(3) peer-run Recovery Community Organization delivering free peer recovery support, harm reduction, recovery housing, homelessness respite, maternal health, and reentry services across Harrisonburg, Rockingham, Page, and Shenandoah Counties.
- Ownership category
- akta.pro rank
Strength In Peers industry classification
Industry- Product category
- Behavioral Health Peer Recovery Support Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
- akta.pro secondary industries
- Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)
Keywords
Where Strength In Peers is headquartered
LocationHeadquarters
- HQ city
- New Market
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Strength In Peers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Medicaid Billing: First Recovery Community Organization to register with Medicaid in Virginia (2022). Peer recovery specialists provide billable services through Medicaid.
- Grants and Government Funding: Federal grants transferred from Future Generations including trauma, reentry, and youth programs. DBHDS grants for peer support services and training. VDH funding for harm reduction programs.
- Donations: 501(c)(3) public charity (EIN 81-1604006) accepting monetary donations, food pantry donations, and backpack/supply donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Strength In Peers product offering
Product offeringCore offering
Strength In Peers is a nonprofit, peer-run Recovery Community Organization that delivers free, barrier-free peer support, case management, recovery housing, harm reduction, HIV/Hep C testing, maternal health support, and crisis intervention services to individuals facing substance use, mental health, and trauma-related challenges in Harrisonburg City and Rockingham, Page, and Shenandoah Counties in Virginia. Services are led by staff in active recovery using evidence-based methodologies such as Intentional Peer Support, WRAP, SMART Recovery, and Motivational Interviewing.
Product overview
Strength In Peers is a nonprofit, peer-run Recovery Community Organization offering a comprehensive portfolio of peer-based recovery support services for individuals facing substance use, mental health, and trauma-related challenges. The organization operates multiple integrated service lines including Community Resource Centers for case management and referrals, Peer-Run Support Groups (SMART Recovery, Sober Living, Anger Management, Yoga & Meditation, Dual Recovery Therapy), Integrated Counseling and Telepsychiatry via telehealth partnerships, the Compassionate Crisis Care Network for crisis intervention, a Comprehensive Harm Reduction Program with mobile unit services, HIV/Hepatitis C Rapid Testing, Safe and Secure Homeless Respite housing, Recovery Housing (Joe's Place and Tony's Townhouse), the Rocktown Maternal Health Hub for pregnant/postpartum women, Street and Jail Outreach programs, and Professional Development training for Peer Recovery Specialists. Services are primarily free, voluntary, and confidential, serving Harrisonburg City and Rockingham, Page, and Shenandoah Counties in Virginia.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Resource Centers Walk-in centers in Harrisonburg, Rocktown Health, and New Market offering case management, referrals, application assistance for housing/healthcare/employment/recovery, public computer lab, emergency supplies, and food pantry services to community members in need.
- Peer-Run Support Groups Peer-led support groups including SMART Recovery, Sober Living, Anger Management, Yoga & Meditation, and Dual Recovery Therapy with Acudetox, available in-person and via Zoom for individuals in recovery.
- Integrated Counseling and Telepsychiatry Individual therapy and psychiatry services via telehealth through partnerships with Harrisonburg Center for Relational Health and UVA Department of Psychiatry and Neurobiology, available to Medicaid-eligible individuals and grant-funded participants.
- Compassionate Crisis Care Network Crisis support network pairing individuals at risk of behavioral health crisis with Peer Recovery Specialists for weekly one-on-one peer support, combined with telehealth counseling for assessment and therapy, delivered through a regional partnership of peer-run Recovery Community Organizations.
- Comprehensive Harm Reduction Program Harm reduction services including needle and syringe exchange, naloxone distribution, fentanyl and xylazine testing strips, rapid HIV and Hepatitis C testing, condoms, peer recovery support, referrals, and prevention education via a mobile unit serving rural Page, Shenandoah, and Rockingham Counties. Authorized under Virginia Code §32.1-45.4.
- HIV/Hepatitis C Rapid Testing Rapid HIV and Hepatitis C testing conducted via finger prick with results in 20 minutes, including counseling, resources, and peer support regardless of test results. Conducted in partnership with the Virginia Department of Health.
- Safe and Secure Homeless Respite 8-bedroom respite house providing temporary shelter, health education, and connection to community services for individuals experiencing homelessness following inpatient hospitalization. Partnership with Sentara RMH.
- Recovery Housing Two sober-living recovery homes for men: Joe's Place (8-bed home with live-in Recovery House Coordinator) and Tony's Townhouse (4-bed home for individuals further along in recovery). Participants engage in recovery activities, work or volunteer, and pay a weekly fee.
- Rocktown Maternal Health Hub Free, confidential maternal health services from prenatal visits through baby's first year, including transportation assistance, benefit applications (WIC, Medicaid), mental health support, prenatal/postpartum education, and parenting classes for pregnant and postpartum women.
- Street Outreach Homeless street outreach team distributing emergency supplies such as thermal blankets, flashlights, and food, connecting people to community services, providing education, and conducting eligibility interviews for housing assistance programs.
- Jail Outreach Peer support services for incarcerated individuals at Page County Jail, Rockingham/Harrisonburg Regional Jail, and Middle River Regional Jail, including individual peer support and two weekly peer support groups to develop coping strategies.
- Professional Development Training programs for Peer Recovery Specialists including DBHDS 72-hour PRS training, Crisis Service Training endorsement courses, Lion's PRIDE internship program, and preparation for Virginia certification as CPRS and Registered Peer Recovery Specialist.
Companies that use Strength In Peers
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Strength In Peers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Strength In Peers partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major, minor and historical.
- Sentara RMH Medical CentercorePartnership for Safe and Secure Homeless Respite program located on Sentara RMH campus. Also partner for Rocktown Maternal Health Hub providing free maternal health services.
- Harrisonburg Center for Relational HealthcoreProvides integrated counseling and telepsychiatry services via telehealth for Strength In Peers participants. Partner in Compassionate Crisis Care Network providing DRT and Acudetox groups.
- UVA Department of Psychiatry and NeurobiologymajorProvides telepsychiatry services for participants through telehealth platform.
- Virginia Department of Health (VDH)corePartner for HIV and Hepatitis C testing program and authorized Comprehensive Harm Reduction Program under Virginia Code §32.1-45.4.
- Virginia Department of Behavioral Health and Developmental Services (DBHDS)coreFunding partner for peer support services, training, and Region 1 behavioral health equity planning grant. DBHDS Office of Recovery Services supports Crisis Service Training.
- Roads to RecoverymajorPeer-run partner in Compassionate Crisis Care Network, a regional partnership of Recovery Community Organizations led by individuals in recovery.
- I'm Just Me MovementmajorPeer-run partner in Compassionate Crisis Care Network providing crisis support through regional network of peer organizations.
- The ARROW ProjectmajorCounseling partner in Compassionate Crisis Care Network with expertise in crisis care and trauma care.
- Concern Hotlinemajor24-hour crisis support hotline partner for Compassionate Crisis Care Network ensuring round-the-clock availability for individuals in crisis.
- Blue Ridge Area Food BankminorProvides food supplies for the organization's food pantry serving participants in need.
- Future GenerationshistoricalOriginal parent organization that developed Strength In Peers as a program in 2014. Provided fiscal sponsorship until full independence in January 2018. Future Generations develops capacity of communities to address challenges by seeding programs.
- Western Virginia Continuum of CaremajorRegional homeless service organization network that Strength In Peers partners with for housing assistance programs and advocacy for participants.
- Rocktown Health ClinicminorSatellite office location at 25 W. Water Street in downtown Harrisonburg providing walk-in services and peer support.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Strength In Peers competitors and assessment
Company assessmentBroad incumbents
- Shatterproof: National nonprofit focused on addiction policy, treatment access, and stigma reduction. Comparable as a larger advocacy and systems-change organization working on the same substance use and recovery ecosystem Strength In Peers operates in.
- Faces & Voices of Recovery: National advocacy organization representing the recovery community. Comparable as the leading RCO umbrella body, setting standards for peer-run recovery organizations and advocating for Medicaid reimbursement for peer support services that Strength In Peers now bills.
- Oxford House: National network of sober-living recovery homes. Comparable as a larger, established operator of recovery housing overlapping with Strength In Peers' Joe's Place and Tony's Townhouse sober-living residences.
- Partnership to End Addiction: National nonprofit addressing substance use and addiction through family support, treatment access, and policy advocacy. Comparable as a broader-scale organization operating in the same substance use disorder treatment and recovery space.
- National Harm Reduction Coalition: National organization advancing harm reduction strategies including syringe access, naloxone distribution, and drug checking. Comparable in mission around the harm reduction program line Strength In Peers operates under Virginia Code §32.1-45.4.
Direct peers
- RASE Project: Pennsylvania-based Recovery Community Organization offering peer recovery support, recovery housing, and community education. Directly comparable as a peer-run RCO with multiple program lines serving people with substance use disorder.
- The McShin Foundation: Virginia-based Recovery Community Organization offering peer-led recovery support, recovery housing, and resource navigation. Directly comparable as a peer-run RCO in Virginia with sober-living residences and peer specialist programs aligned with Strength In Peers' model.
- Young People in Recovery: National Recovery Community Organization focused on youth and young adults in recovery. Comparable through its peer-led support model and youth-focused recovery programming, overlapping with Strength In Peers' youth mentoring and recovery services.
- CCAR (Connecticut Community for Addiction Recovery): One of the original Recovery Community Organizations in the United States, providing peer recovery support, advocacy training, and recovery housing. Directly comparable as a peer-run RCO with a national footprint of similar programs and methodologies.
- The Chris Atwood Foundation: Virginia-based peer recovery organization offering recovery housing, peer support, and family programs. Comparable as a peer-run RCO in Virginia with sober-living and recovery coaching services overlapping Strength In Peers' portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Strength In Peers social profiles
Digital presenceStrength In Peers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strength In Peers leadership team
Management profileNumber of profiles
Profiles5 records
Strength In Peers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strength In Peers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strength In Peers
What does Strength In Peers do?
Strength In Peers is a nonprofit, peer-run Recovery Community Organization that delivers free, barrier-free peer support, case management, recovery housing, harm reduction, HIV/Hep C testing, maternal health support, and crisis intervention services to individuals facing substance use, mental health, and trauma-related challenges in Harrisonburg City and Rockingham, Page, and Shenandoah Counties in Virginia. Services are led by staff in active recovery using evidence-based methodologies such as Intentional Peer Support, WRAP, SMART Recovery, and Motivational Interviewing.
Is Strength In Peers a public or private company?
Strength In Peers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Strength In Peers founded?
Strength In Peers was founded in 2015. It employs 11 to 50 people.
Where is Strength In Peers based?
Strength In Peers is headquartered in New Market, United States, in the North America region.
How does Strength In Peers make money?
Three revenue lines are on record. Medicaid Billing is the primary driver. The others are grants and Government Funding and donations.
Who are Strength In Peers's main competitors?
Broad incumbents on record are Shatterproof, Faces & Voices of Recovery, Oxford House, Partnership to End Addiction and National Harm Reduction Coalition. Direct peers are RASE Project, The McShin Foundation, Young People in Recovery, CCAR (Connecticut Community for Addiction Recovery) and The Chris Atwood Foundation.
Does Strength In Peers have an API?
No public API is recorded for Strength In Peers.
What industry is Strength In Peers in?
Strength In Peers's product category is Behavioral Health Peer Recovery Support Services. Its primary akta.pro industry code is HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services, with a secondary code of BPAGACAE, Substance Use Disorder Prevention & Recovery Services. Its NAICS code is 624190 and its SIC code is 8000.