Strong Partners

Name

Strong Partners

Legal name

Strong Partners GmbH

Website

https://strong-partners.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Health Management (Betriebliches Gesundheitsmanagement)

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

akta.pro secondary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Corporate health management
• Workplace wellness programs
• Corporate fitness courses
• Preventive health workshops
• Health day events

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. BGM Services and Consulting: The primary revenue stream comes from providing comprehensive corporate health management services including health days, workshops, sports courses, fitness programs, mental health workshops, and strategic BGM consulting. Services are priced project-based or as ongoing retainers, with costs varying by company size, format selection, and duration. Health insurance subsidies (§20b SGB V) can cover 50-80% of costs, improving the business case for clients.
2. Preventive Courses (Präventionskurse): Certified preventive courses in movement, nutrition, stress management, and addiction prevention that qualify for health insurance subsidies under §20 SGB V. Revenue generated through course delivery with potential direct billing to health insurance companies or through employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Strong Partners delivers corporate health management (Betriebliches Gesundheitsmanagement, BGM) services to over 450 companies across Germany. Offerings include certified health days, workshops, sports and fitness courses, keynotes, teambuilding events, BGM strategy consulting, and tailored prevention programs built on a four-pillar model (exercise, nutrition, mental health, musculoskeletal health). Programs are certified under §20 SGB V and delivered on-site nationwide by an in-house team of trainers, sports scientists, nutritionists, and mental health experts.

Product overview

Strong Partners is a service-based corporate health management (BGM) company that operates as a unified service offering rather than a software platform. The company provides an integrated portfolio of in-person wellness services including Sportkurse Münster (sport courses in Münster featuring Yoga, HIIT, Boxing, Outdoor, and Run&Fit), Gesundheitstage (health day events), BGM Beratung (BGM consulting services), Keynotes & Vorträge (keynotes and presentations), Teambuilding & Events, and Firmenfitness (corporate fitness programs). These services are delivered on-site at client companies, primarily in the Münster region of Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Gesundheitstage (Health Days) On-site, full-day corporate health events delivered at client locations, featuring multiple activity stations and educational content across exercise, nutrition, mental health, and back health. Targeted at companies that want to engage large employee groups in a single day.
• BGM-Beratung (Corporate Health Management Consulting)
• Workshops
• Firmenfitness (Corporate Fitness)
• Keynotes & Vorträge (Keynotes and Talks)
• Teambuilding & Events
• Bewegte Pause (Active Breaks)
• Strong Products (Smoothie Bike and experiential devices)
• Online Workshops (Digitale Workshops)

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BBGM (Bundesverband Betriebliches Gesundheitsmanagement)coreOthersMember of the German Federal Association for Corporate Health Management. Provides access to industry network, best practices, and professional standards in BGM.
• DNBGF (Deutsches Netzwerk Betriebliche Gesundheitsförderung)coreOthersMember of the German Network for Workplace Health Promotion. Supports knowledge exchange and implementation of evidence-based health management.
• Stadt MünstercoreOthersPartnership with the City of Münster supporting regional health initiatives and urban wellness programs.
• Münsterland e.V.minorOthersRegional economic development association supporting business networking and regional development in the Münsterland region.
• Wirtschaftsförderung MünsterminorOthersMünster Economic Development Agency supporting local businesses and entrepreneurship.
• GEWI MünsterminorOthersGewerbeflächen- und Immobilienentwicklung Münster - local real estate and commercial development entity.
• BVMW (Der Mittelstand)minorOthersBundesverband mittelständische Wirtschaft - German SME association representing medium-sized businesses.
• 12min.meminorGTM or Marketing PartnerMicro-learning platform partnership for delivering brief health and wellness content. Extends reach through digital learning channels.
• Keyed GmbHcoreTechnology or IntegrationData protection partner providing GDPR-compliant data management services. Data Protection Officer: Nils Möllers, Keyed GmbH, Altenberge.
• Statutory Health Insurance CompaniescoreStrategic or Co-development PartnerPartnership with health insurance companies (AOK, TK, IKK, etc.) to facilitate §20b SGB V subsidies for clients. Strong Partners coordinates the entire subsidy application and settlement process.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ias-Gruppe: One of Germany's largest corporate health management and BGM service providers, offering workplace health programs, EAP, and preventive services to enterprise clients. Directly competes with Strong Partners in the same B2B BGM category across Germany.
• Fit/One: Germany-headquartered fitness chain with corporate fitness offerings for employer-sponsored employee access. Comparable corporate wellness delivery model targeting German enterprise HR.
• Hansefit: German corporate fitness and wellness network offering employers subsidized access to sports and wellness facilities. Comparable in delivering employer-funded corporate fitness programs to enterprise HR buyers in Germany.
• movival GmbH: German provider of corporate fitness, movement, and workplace health programs delivered on-site at client companies. Direct competitor in the corporate workplace fitness and prevention category.
• Wellnow: German corporate health and BGM provider offering preventive courses, workshops, and health days to corporate clients. Directly competes with Strong Partners' core health day and workshop offerings.
• MDI Management Development Institut: German institute delivering corporate health management, leadership development, and workplace prevention programs. Comparable BGM consulting and training portfolio targeting German enterprise.
• B.A.D. GmbH: Major German provider of occupational health, safety, and corporate health management services to enterprise and public-sector clients. Directly comparable BGM/BGF service portfolio and customer base to Strong Partners.

Broad incumbents

• Virgin Pulse: Global enterprise wellness platform combining digital tools with services for employee wellbeing. Operates as a broad incumbent in the same corporate wellness category but with a tech-led, multinational delivery model.
• Limeade: Established enterprise employee wellbeing platform with health, engagement, and inclusion programs. Broad incumbent in the corporate wellness space with technology-first delivery, contrasting Strong Partners' services model.

Emerging players

• Wellable: US-based corporate wellness platform offering well-being programs, challenges, and content to employers. Emerging tech-enabled player in the same corporate wellness category with overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@strongpartnersgmbh
• Facebookfacebook.com/strongpartners
• LinkedInlinkedin.com/company/strong-partners-gbr
• Instagraminstagram.com/strongpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strong Partners