What Wellnow does

Wellnow Health GmbH is a Berlin-based B2B corporate-health platform founded in 2015 by Alexander Freitag and Enno Kuntze. The company connects enterprises with a Germany-wide partner network of approximately 1,000 certified independent health coaches delivering on-site services in 250+ cities. Its core products comprise workplace massage, office physiotherapy, industrial/manufacturing physiotherapy, ergonomics coaching, corporate health insurance (Betriebliche Krankenversicherung, bKV), and BGM consulting. Wellnow serves over 850 corporate clients—including Tesla, Delivery Hero, Würth, LIDL, Strabag, Schneider Electric, and ERGO—reaching approximately 90,000 employees, and operates alongside a small internal Berlin team of ~20 staff covering psychology, health economics, sports science, nutrition, and software development.

The technology layer centers on a dual-platform digital infrastructure: a customer-facing portal (app.wellnow.de) that lets HR teams manage bookings, contracts, invoicing, and program-level success reporting, paired with a partner-facing application (partner-app.wellnow.de) used by certified coaches to receive assignments, schedule sessions, and process payments. Online booking, DSGVO-compliant data handling, and an aggregated/anonymized reporting layer form the operational backbone. Services are delivered by independent contracted coaches rather than directly employed staff, an asset-light distribution model that enabled nationwide coverage without proportional internal headcount growth.

The revenue model blends recurring subscription contracts (on-site services with a 3-month trial phase followed by 12-month commitments), commissions or service fees from insurance partners on the bKV product (starting at approximately 11 EUR per employee per month), and project-based fees for BGM strategy consulting. Pricing is customized per client rather than publicly disclosed. The go-to-market motion is enterprise field sales with a consultative, needs-analysis-led approach, supported by digital demand generation through SEO, paid search, an extensive BGM-Ratgeber content hub, social media, and PR. Wellnow is privately held, founder-controlled, headquartered at Oranienburger Straße 27 in Berlin, and a member of the Bundesverband Betriebliches Gesundheitsmanagement (BBGM).

Name

Wellnow

Legal name

Wellnow Health GmbH

Website

https://wellnow.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellnow is a Berlin-based B2B corporate-health platform operating a Germany-wide partner network of ~1,000 certified coaches delivering on-site workplace massage, office and industrial physiotherapy, ergonomics coaching, and corporate health insurance (bKV) to 850+ enterprise clients, including Tesla, Delivery Hero, Würth, and LIDL.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. On-Site Corporate Health Services: Wellnow charges enterprise and mid-market clients for on-site health services (massage, physiotherapy, ergonomics coaching) delivered by its network of certified independent health coaches. Clients can choose between one-time event bookings or regular recurring appointments (minimum 3-month or 12-month contracts). Pricing is customized per client based on scope, frequency, and number of employees. The company also offers a digital customer portal for contract management and invoicing.
2. Betriebliche Krankenversicherung (bKV) / Corporate Health Insurance: Wellnow acts as an intermediary for corporate health insurance packages, providing companies a health budget benefit (starting from ~11 EUR per employee per month) that employees can use flexibly for various health services. Wellnow earns commissions or service fees from insurance partners for facilitating these packages.
3. Consulting & Projects: Advisory services for the development and implementation of customized BGM/BGF strategies, including needs analysis, strategic planning, project implementation, and evaluation/monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wellnow is a B2B service platform that delivers on-site corporate health services to German businesses through a network of nearly 1,000 certified independent health coaches. Its core offerings include workplace massage, office and industrial physiotherapy, ergonomics coaching, corporate health insurance (bKV) intermediation, and BGM consulting, all coordinated through a proprietary digital booking and HR management platform available across 250+ German cities.

Product overview

Wellnow is a service platform for smart on-site corporate health solutions in Germany. The core offering consists of five main service products: Massage am Arbeitsplatz (workplace massage), Physiotherapie für Büro (office physiotherapy), Physiotherapie für Industrie (industrial physiotherapy), Ergonomie-Coaching (ergonomics coaching), and Betriebliche Krankenversicherung (corporate health insurance). These are complemented by Beratung & Projekte (consulting and project services) for holistic BGM strategy development. The digital infrastructure consists of the Kundenbereich (customer portal) for HR management and contract administration, the Partner App for health coach scheduling and payments, and an Online-Buchungssystem (online booking system) for appointment coordination. The BGM-Ratgeber serves as an educational content resource. Together, these products and platforms form a comprehensive corporate health management ecosystem connecting certified health coaches with businesses across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage am Arbeitsplatz (Workplace Massage) On-site workplace massage services delivered by certified massage therapists at the employer's premises, providing relaxation and health prevention for employees of corporate clients in Germany.
• Physiotherapie für Büro (Office Physiotherapy) Specialized on-site physiotherapy services for office workers addressing musculoskeletal issues from prolonged sitting, including pain relief, posture correction, and ergonomic coaching for corporate clients with predominantly office-based workforces.
• Physiotherapie für Industrie (Industrial Physiotherapy) Physiotherapy services tailored for industrial, manufacturing, and logistics workers, focusing on prevention of musculoskeletal disorders, functional strengthening, and ergonomic coaching for physically demanding work environments, with flexible scheduling across early/late/night shifts.
• Ergonomie-Coaching (Ergonomics Coaching) Workplace ergonomics consulting and coaching services designed to optimize workstations, improve body posture, and reduce risk of work-related musculoskeletal issues for corporate clients.
• Betriebliche Krankenversicherung (Corporate Health Insurance / bKV) Employer-financed health benefit intermediated through ERGO Versicherungsgruppe, providing employees with a flexible health budget (starting from ~11 EUR per employee per month) usable for preventive examinations, dental care, physiotherapy, and specialist medical services.
• Beratung & Projekte (Consulting & Projects) Comprehensive consulting services for developing and implementing corporate health management (BGM/BGF) strategies, including needs analysis, strategic planning, project execution, and program evaluation with monitoring.

Quantifiable outcome

• Over 850 companies and approximately 90,000 employees served through Wellnow services across Germany.
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ERGO VersicherungsgruppecoreStrategic or Co-development PartnerERGO Versicherungsgruppe is a long-standing insurance partner for Wellnow's corporate health insurance (bKV) product. ERGO provides the insurance framework enabling Wellnow to offer its health budget benefit to enterprise clients. Wellnow displays ERGO's logo prominently on its website and product pages as a trusted insurance partner.
• Bundesverband Betriebliches Gesundheitsmanagement (BBGM)minorOthersWellnow is a member of the German Federal Association for Occupational Health Management (BBGM), an industry association for BGM providers and practitioners in Germany. Membership signals industry credibility and adherence to professional standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urban Sports Club (Wellpass): Wellpass (formerly Urban Sports Club) offers employer-subsidized sport and wellness access in Germany and Europe via a partner-network model. Like Wellnow, it distributes health/wellness services through a network of partners to corporate clients, competing for the same enterprise HR budget.
• Humanoo: Humanoo is a German digital corporate health platform offering exercise, nutrition, mental health, and prevention content to enterprise clients. It competes for the same BGM (Betriebliches Gesundheitsmanagement) budget as Wellnow, though with a digital-first rather than on-site service model.
• i.A.M. Pulse: i.A.M. Pulse (formerly i.A.M) is a German corporate health platform offering BGM software, analytics, and digital health programs to enterprises. It competes for the same HR/BGM decision-maker as Wellnow with a digital-first health management approach.

Broad incumbents

• Gympass: Gympass provides employer-subsidized access to gyms, wellness, and mental health apps globally. It is the largest incumbent in corporate wellness benefits, competing with Wellnow for enterprise wellness budgets at larger scale and broader scope.
• B·A·D Gesundheitsvorsorge und Sicherheitstechnik: B·A·D is one of Germany's largest occupational health service providers, offering workplace health management, prevention, and corporate medical services. It is a broader incumbent in the German occupational/BGM space where Wellnow competes.

Emerging players

• nilo.health: nilo.health is a European B2B mental health and wellbeing platform serving enterprise and mid-market clients. It targets overlapping HR buyer personas with a focus on mental rather than physical health, and increasingly bundles multi-modal wellbeing.
• OpenUp: OpenUp offers mental health and wellbeing support as an employer benefit across Europe. While its core is mental health, it increasingly bundles broader wellbeing services, partially overlapping with Wellnow's employee benefits proposition in DACH.
• Kaia Health: Kaia Health offers digital MSK (musculoskeletal) and COPD therapy programs, often sold through employers and health plans. It overlaps with Wellnow's industrial/office physiotherapy use case via a digital therapy alternative.
• Hilo (formerly Pathmate Technologies): Hilo is a DACH digital health company providing digital coaching for chronic conditions including musculoskeletal issues. It competes for the same employer health-benefit budget as Wellnow, focused on digital rather than on-site delivery.

Regional players

• Quest International University / Quest Health Solutions: Quest Health Solutions is a German provider of corporate health management and coaching services, including BGM and prevention programs. It is a regional player in the same German corporate health market as Wellnow with a more coaching-led service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wellnowapp
• YouTubeyoutube.com/channel/UCwellnow
• Facebookfacebook.com/wellnowde
• LinkedInlinkedin.com/company/wellnowde
• Instagraminstagram.com/wellnow_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellnow