Studio13
Studio13 is an India-based, direct-to-consumer brand designing and producing handcrafted ceramic and fine-bone China tableware across nine themed collections, plus kids, stationery, and gifting lines, sold exclusively online to individual consumers in India and overseas.
- Company typePrivate
- Founded-
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Studio13 does
Studio13 (legal name Studio13, DBA "Studio13 Bespoke Gifting and Tableware") is a privately held, India-incorporated direct-to-consumer brand specializing in handcrafted ceramic and fine-bone China tableware. The company designs and produces plates, bowls, cups, mugs, serving dishes, and cutlery organized across nine themed collections — including Anaar, Vasant, Sundarbans, Vintage Garden, Gulistan, Victoria, Pondicherry, Le Jardin Bleu, and a Kids line — each with distinct nature- or culture-inspired design narratives. All products are handmade in India using food-safe, non-toxic, lead-free glazes, with most items rated microwave and dishwasher safe. Adjacent offerings include stationery, candles, gift sets, metal trays, limited-edition pieces, gift cards (from INR 5,000), and a bespoke/custom gifting service for bulk or personalized orders.
Studio13 sells exclusively through its own Shopify-powered e-commerce storefront (studio13.co.in), with orders processed from a single warehouse in Kolkata, West Bengal. Distribution covers domestic India with free shipping above INR 10,000 and international shipping to overseas customers. Pricing follows a unit-based model with adult tableware ranging from INR 1,500 to INR 17,500+, children's sets from INR 1,600 to INR 3,350, stationery from INR 1,100 to INR 3,800, and gifting products from INR 2,100 to INR 6,400. Customer acquisition is driven primarily by Instagram, an email newsletter with a first-order discount, and on-site customer reviews, while customer service is delivered via a Wati.io-powered WhatsApp chatbot at +91 98300 24101 and direct email to [email protected].
The company serves individual consumer segments including adults seeking premium artisanal tableware, parents of young children, gift buyers for special occasions, and stationery enthusiasts, with named-customer testimonials spanning at least ten Indian cities. Studio13 appears to be founder-led and independently owned, with no institutional investors, parent company, or external funding rounds disclosed. There is no proprietary technology platform, AI/ML capability, or public-facing API; the competitive proposition rests on handcrafted production, design-led collections, food-safe materials, and bespoke customization rather than technology differentiation.
Studio13 firmographics
Firmographics- Name
- Studio13
- Legal name
- Studio13
- Website
- https://studio13.co.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Studio13 is an India-based, direct-to-consumer brand designing and producing handcrafted ceramic and fine-bone China tableware across nine themed collections, plus kids, stationery, and gifting lines, sold exclusively online to individual consumers in India and overseas.
- Ownership category
- akta.pro rank
Where Studio13 is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Studio13 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Studio13 generates revenue through direct sales of handcrafted ceramic tableware, children's tableware, stationery, and gift products via their e-commerce website. Products are sold as individual items or in curated sets at various price points ranging from approximately Rs. 1,500 to over Rs. 17,500. The company offers gift cards starting from Rs. 5,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Cards from Rs. 5,000 |
| Unit Pricing | Pay-as-you-go | Children's Tableware Sets - Rs. 1,600 to Rs. 3,350 |
| Unit Pricing | Pay-as-you-go | Adult Tableware - Rs. 1,500 to Rs. 17,550 |
| Unit Pricing | Pay-as-you-go | Stationery Products - Rs. 1,100 to Rs. 3,800 |
| Unit Pricing | Pay-as-you-go | Gifting Products - Rs. 2,100 to Rs. 6,400 |
| Unit Pricing | Pay-as-you-go | Metal Trays - Rs. 5,800 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Studio13 product offering
Product offeringCore offering
Studio13 designs, handcrafts, and sells premium ceramic and fine bone china tableware including plates, bowls, cups, mugs, serving dishes, and kids tableware, organized into nine themed collections. It also offers stationery, candles, trays and cutlery, gift cards, limited edition pieces, and bespoke/custom gifting solutions for individuals and bulk orders. All ceramic products are handmade in India using food-safe, non-toxic materials and are microwave and dishwasher safe.
Product overview
Studio13 is a handcrafted ceramic tableware and bespoke gifting company based in India. The core product offering consists of tableware (plates, bowls, cups, mugs, serving dishes) across multiple themed collections including Vasant (spring-inspired), Anaar (pomegranate), Sundarbans (wildlife), Vintage Garden (floral), Gulistan (Mughal), Victoria (Victorian), Pondicherry (French-Indian), and Le Jardin Bleu (French garden). The portfolio also includes a dedicated Kids line with playful animal and adventure themes, Stationery products, Candles & Gifting items, Trays & Cutlery, Limited Edition pieces, and Gift Cards. The company offers custom gifting solutions for bulk orders alongside their standard e-commerce offerings. All ceramic products are handmade in India with food-safe, non-toxic materials, and are microwave and dishwasher safe.
Differentiator
Problem solved
Functional benefit
Products and services
- Tableware Collection Handcrafted ceramic tableware including plates, bowls, cups, mugs, serving dishes, and cutlery for everyday dining and special occasions. Made from ceramic or fine bone china, microwave and dishwasher safe, food-grade and non-toxic.
- Vasant Collection Spring-inspired handcrafted ceramic tableware collection featuring vibrant wildflower motifs in unfiltered colors, microwave and dishwasher safe.
- Anaar Collection Premium handcrafted tableware collection featuring pomegranate motifs symbolizing abundance, renewal and vitality. Made with fine bone china, food safe and heat resistant.
Quantifiable outcome
- Positive customer satisfaction with products receiving 4.0-5.0 star ratings across various items
- +1 more outcomes
Companies that use Studio13
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Studio13 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Studio13 partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Studio13 competitors and assessment
Company assessmentBroad incumbents
- Wedgwood: British heritage fine bone china and ceramic tableware brand with global distribution. Comparable to Studio13 on premium ceramic/fine bone china tableware and giftware positioning, but at incumbent scale with established retail partnerships.
- Lenox: American fine tableware and giftware brand with broad retail and gifting distribution. Comparable to Studio13 on ceramic tableware + gifting product mix, but operates at significantly larger scale with mass-market retail channels.
- Villeroy & Boch: German premium ceramic tableware and home brand with global retail presence. Comparable to Studio13 on ceramic tableware focus and premium positioning, but at vastly larger scale and broader geographic footprint.
Direct peers
- Chumbak: Indian design-led home, fashion, and lifestyle brand with strong India-themed motifs and broad DTC + offline retail footprint. Directly comparable to Studio13 on design-led gifting, Indian motifs, and aspirational price points.
- Nappa Dori: India-based craft-led lifestyle brand selling handmade leather goods, stationery, and accessories with a strong bespoke gifting proposition. Comparable to Studio13 on handcrafted craftsmanship, bespoke gifting, and DTC-led premium positioning.
- Address Home: Indian home decor and lifestyle retailer selling premium tableware, decor, and gift items online and via physical stores. Comparable to Studio13 in product overlap, premium home positioning, and India-centric customer base.
- Good Earth: India-based premium home and lifestyle brand selling handcrafted tableware, textiles, and decor. Most comparable Indian peer to Studio13 across product category, premium positioning, design-led storytelling, and domestic DTC + retail distribution.
- Nicobar: Indian premium lifestyle brand with tableware, home, and travel accessories inspired by Indian aesthetics. Comparable to Studio13 on premium pricing, design-led collections, and DTC + boutique distribution.
- Freedom Tree: India-based premium home and lifestyle brand offering curated decor, tableware, and gift items with strong design storytelling. Comparable to Studio13 in product mix (tableware, gifting), premium positioning, and design-led DTC approach.
Regional players
- Jaipur Rugs: India-based handmade home furnishings brand (rugs, carpets) with artisan-driven supply chain and export distribution. Comparable to Studio13 on handcrafted production model and Indian artisan heritage, though product category is broader/softer home.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Studio13 social profiles
Digital presenceStudio13 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio13 leadership team
Management profileNumber of profiles
Studio13 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio13 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio13
What does Studio13 do?
Studio13 designs, handcrafts, and sells premium ceramic and fine bone china tableware including plates, bowls, cups, mugs, serving dishes, and kids tableware, organized into nine themed collections. It also offers stationery, candles, trays and cutlery, gift cards, limited edition pieces, and bespoke/custom gifting solutions for individuals and bulk orders. All ceramic products are handmade in India using food-safe, non-toxic materials and are microwave and dishwasher safe.
Is Studio13 a public or private company?
Studio13 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio13 founded?
Studio13 was founded in -1. It employs 11 to 50 people.
Where is Studio13 based?
Studio13 is headquartered in Kolkata, India, in the Asia region.
How does Studio13 make money?
One revenue line is on record: product Sales.
Who are Studio13's main competitors?
Broad incumbents on record are Wedgwood, Lenox and Villeroy & Boch. Direct peers are Chumbak, Nappa Dori, Address Home, Good Earth, Nicobar and Freedom Tree. Jaipur Rugs is listed as a regional player.
Does Studio13 have an API?
No public API is recorded for Studio13.