What STUDIO BOUM does

STUDIO BOUM is a global experience studio founded in 2014 in London by Andy Moller, Mary-Jane Forster, and Olivia Herrtage. The studio operates at the intersection of contemporary design, fashion, and events, providing bespoke spatial design and event production services to luxury fashion houses, premium retailers, and lifestyle brands. Service delivery is organized around four modules — Conceptual Design, Technical Development, 360 Production, and International Execution — covering the full lifecycle from creative direction and spatial concepting through bespoke fabrication, structural engineering, logistical coordination, and on-site operational delivery across international markets.

The underlying technology is craft-based rather than software-based: in-house architectural design capability combined with bespoke fabrication and structural engineering enables complex, custom-built installations such as fashion shows, retail activations, exhibitions, dinners, and brand experiences. The company maintains offices in three fashion capitals (London at 39 Great Portland Street, Milan at Via Bigli 19, and New York at 95 Rivington Street), supporting global execution across Europe and North America.

Revenue is generated through two streams. The primary stream is project-based professional services fees from luxury and premium enterprise clients acquired through direct relationships, portfolio reputation, and referral rather than outbound marketing — with a documented client roster including Hermès, Stella McCartney, Gucci, dunhill, Alexander McQueen, Tiffany & Co, Acne Studios, COS, Loewe, Maison Margiela, GANNI, Armani, Stone Island, Nike, Ferrari, Rhode, Byredo, Mytheresa, Rosewood, and H&M Home. The secondary stream is consumer product sales via the ROUM sub-brand, a Shopify-based e-commerce business selling silver-plated sculptural home objects (vases, candleholders, votives, coupes) designed by Andy Moller and crafted to order in England, with unit prices ranging from £190 to £500. The company is privately held with no external funding, and the three founders maintain operational control of an approximately 28-person team.

Name

STUDIO BOUM

Legal name

STUDIO BOUM

Website

https://studioboum.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Event Production

NAICS

Interior Design Services (54141)

akta.pro primary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Luxury event production
• Spatial design services
• Fashion show production
• Experiential brand activations
• Bespoke fabrication

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: Project-based fees for designing and producing bespoke experiences including fashion shows, retail activations, exhibitions, dinners, and experiential events for luxury brands
2. ROUM Product Sales: Sale of silver-plated sculptural objects for the table through the ROUM subsidiary brand, including vases, candleholders, and tableware

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

STUDIO BOUM is a global experience studio that designs and produces bespoke experiential events for luxury fashion and lifestyle brands, including fashion shows, retail activations, exhibitions, dinners, and pop-ups. The studio delivers end-to-end services from creative direction and spatial design through fabrication, technical engineering, and on-site production across international markets. A sub-brand called ROUM sells silver-plated sculptural objects for the table, designed by founder Andy Moller and crafted to order in England.

Product overview

STUDIO BOUM is a global experience studio operating at the intersection of contemporary design, fashion and events. The company offers a unified service portfolio comprising four core service modules: Conceptual Design, Technical Development, 360 Production, and International Execution. These services collectively enable end-to-end bespoke experiences including fashion shows, exhibitions, retail activations, and private dining events. Complementing the studio services, Studio ROUM serves as a sub-brand offering sculptural home objects - a separate product line featuring the Great Portland Collection of silver-plated table objects (vases, candleholders, ice cream coupes) and the upcoming Bigli Collection. The 55 projects documented showcase work for luxury brands including Stella McCartney, Hermès, Gucci, dunhill, and others.

Differentiator

Problem solved

Functional benefit

Brands

• ROUM: Studio ROUM is a sub-brand of STUDIO BOUM that offers a collection of sculptural objects for the table, including silver-plated homeware items such as vases, candleholders, and tableware. The collection is designed by Andy Moller and crafted in England.

Products and services

• STUDIO BOUM Bespoke Experience Production End-to-end bespoke experiential event production for luxury fashion and lifestyle brands, covering creative direction, spatial design, bespoke fabrication, technical development, and on-site production management for fashion shows, retail activations, exhibitions, dinners, and brand experiences.
• Studio ROUM - Great Portland Collection A sub-brand collection of twelve sculptural silver-plated objects for the table designed by Andy Moller, inspired by Mayfair House, the 1950s modernist building housing the London studio. The collection includes vases, candleholders, candle votives, and an ice cream coupe with spoon, all crafted to order in England and sold direct-to-consumer via the ROUM online store.

Quantifiable outcome

• Produced 55+ major projects for leading luxury brands across fashion shows, retail activations, and experiential events

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• H&M HomenotableStrategic or Co-development PartnerStudio BOUM produced H&M Home's collaboration with Kelly Wearstler for Salone del Mobile in Milan, marking Kelly Wearstler's debut with H&M Home at Palazzo Acerbi.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Villa Eugénie: Villa Eugénie is a Paris-based luxury event and film production agency producing fashion shows, exhibitions, dinners and brand films for luxury and fashion brands — directly comparable to Studio BOUM in client base (luxury maisons), service scope (fashion shows, dinners, exhibitions), and bespoke production model.
• Bureau Betak: Bureau Betak is the dominant Paris-based fashion show and event production agency, producing runway shows and brand experiences for virtually every major luxury house — the closest direct competitor to Studio BOUM in terms of fashion-show production, luxury client base, and creative direction remit.
• Prodject: Prodject is a Paris-based luxury event agency producing bespoke brand experiences, fashion shows, and retail activations for luxury fashion and beauty brands — comparable to Studio BOUM in bespoke event production for luxury maisons with similar fashion-week-driven demand cycle.
• Atelier Franck Durand: Atelier Franck Durand is a Paris-based set design and scenography studio producing bespoke scenography, runway show design and brand events for fashion and luxury brands — comparable to Studio BOUM in bespoke scenography for fashion shows and luxury activations.
• set design studio Alex Charlesworth: Alex Charlesworth is a London-based scenography and set design studio producing fashion show design and brand activations for UK and European luxury brands — comparable to Studio BOUM as a London-headquartered boutique scenography specialist for luxury fashion clients.
• Lonsdale (creative agency): Lonsdale is a Paris-based luxury creative studio producing brand experiences, scenography and design for luxury and fashion brands — comparable to Studio BOUM in integrated luxury creative services spanning spatial design, scenography, and brand experiences for maison clients.
• Mazarine: Mazarine is a Paris-based creative agency offering luxury brand strategy, content, event production and retail design for fashion, beauty and luxury clients — comparable to Studio BOUM in luxury client roster and integration of design, content and live experience services.
• La Mode en Images: La Mode en Images is a Paris-based fashion show production and creative agency producing runway shows, set design and scenography for luxury houses — directly comparable to Studio BOUM in fashion-show scenography, set design, and luxury maison client base.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a large global brand experience agency producing events, exhibits, and immersive brand experiences for major consumer and luxury brands — comparable to Studio BOUM as an experiential events competitor but at much larger scale and broader industry coverage rather than luxury-specialist boutique.
• Sparks: Sparks is a global experiential marketing agency producing trade shows, pop-ups, and brand experiences for consumer and luxury brands — comparable to Studio BOUM in experiential event production but with much broader scope and process-driven approach versus Studio BOUM's bespoke boutique model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studio-boum
• Instagraminstagram.com/studioboum

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STUDIO BOUM