H&m Farm & Home

What H&m Farm & Home does

H&M Farm & Home is a family-owned farm and hardware retail store headquartered at 800 E Jackson Street, Sigourney, Iowa, founded in 1972 and acquired by the Luettjohann family in 2015. The business sells a broad assortment of products across tools and hardware (Milwaukee, DeWalt, Black & Decker, Dremel, Irwin, Klein, Mayhew), farm and ranch supplies (Gallagher and Red Brand fencing, tractor parts, poultry care, beekeeping kits), paint and sundries (Valspar, KILZ, Minwax, Cabot, Rust-Oleum, with computerized color matching), electrical and HVAC, plumbing (SharkBite, Watts, Moen, Richmond), automotive and RV, housewares, lawn and garden (including a greenhouse and outdoor power equipment from Husqvarna, MTD, Poulan Pro, DeWalt), fasteners, hardware, heating and cooling, outdoor living and patio, pet and wild bird, sporting goods, and store and office supplies. The store occupies 15,000 sq. ft. — expanded from 9,000 sq. ft. in 2015, which doubled the in-stock SKU count.

The company operates a single physical storefront with no e-commerce transaction capability; sales are completed in-store, supported by a website that provides product catalogs and a shopping list feature for in-store pickup. Revenue is generated entirely through traditional retail product sales (hardware sales model) with no publicly disclosed pricing — customers contact the store or visit in person. The customer base spans three primary use-case segments: farm and ranch operators (fencing, livestock, tractor maintenance, crop protection), homeowners and DIY enthusiasts (home repair, tools, paint, lawn care), and to a lesser extent local contractors and tradespeople (professional-grade tools, fasteners, building materials). Marketing is limited to a Facebook page and the company website. There is no disclosed revenue, no funding history, no institutional investment, and no technology platform beyond standard retail fixtures; the business is a bootstrapped, founder-family-owned independent retailer.

Name

H&m Farm & Home

Legal name

H&M Farm & Home

Website

https://farmhomecenter.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

H&M Farm & Home is a family-owned farm and hardware retail store in Sigourney, Iowa, founded in 1972, selling tools, farm and ranch supplies, paint, plumbing, electrical, lawn and garden, and housewares to local farmers, homeowners, DIY enthusiasts, and contractors from a single 15,000 sq. ft. storefront.

Ownership category

akta.pro rank

Product category

Farm and Hardware Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444), Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Farm and ranch supplies
• Hardware retail store
• Home improvement supplies
• Lawn and garden center
• Housewares and automotive

Headquarters

HQ city

Sigourney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Traditional retail sales of hardware, farm supplies, tools, paint, plumbing, electrical, automotive, housewares, lawn & garden, and other consumer goods. Customers purchase products in-store at the Sigourney location.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

H&M Farm & Home is a single-location, family-owned farm and hardware retail store in Sigourney, Iowa that sells hardware, tools, paint, plumbing, electrical, HVAC, automotive, RV, housewares, lawn and garden, and farm and ranch supplies to local consumers and small operators. Customers shop in-store at a 15,000 sq. ft. location with optional online shopping list planning followed by in-store pickup; there is no e-commerce fulfillment channel.

Product overview

H&M Farm & Home is a family-owned farm and hardware retail store in Sigourney, Iowa, founded in 1972. The company offers a diverse portfolio of retail products organized into multiple categories: Tools & Hardware (power tools from Milwaukee, DeWalt, Black & Decker, Dremel; hand tools from Irwin, DeWalt, Klein, Mayhew), Farm & Ranch (fencing from Gallagher and Red Brand, tractor parts, poultry care, beekeeping supplies), Paint & Sundries (Valspar paints, KILZ primers, Minwax/Cabot stains, Rust-Oleum spray paint, Van Sickle tractor paint), Electrical & HVAC (lighting, breaker boxes, ductwork, heaters), Plumbing (SharkBite fittings, Watts fittings, Moen fixtures, Richmond water heaters), Automotive & RV (oil, filters, jacks, RV accessories), Housewares (kitchen appliances, Ball canning supplies, cleaning products), Lawn & Garden (plants, flowers, tools, outdoor power equipment from Husqvarna, MTD, Poulan Pro, DeWalt), and additional categories including Fasteners, Hardware, Heating/Cooling, Impulse/Variety, Outdoor Living/Patio, Pet/Wild Bird, Sporting Goods, and Store/Office Supplies. The store operates as a traditional brick-and-mortar retail establishment with an online presence for browsing and shopping lists.

Differentiator

Problem solved

Functional benefit

Products and services

• Tools & Hardware Department

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Menards: Large Midwest home improvement and farm-supply retailer with much broader assortment and scale; competes head-on in tools, paint, plumbing, electrical, and farm categories served by H&M.
• The Home Depot: National home improvement incumbent with extensive assortment in tools, hardware, paint, plumbing, electrical, lawn & garden, and farm supplies, plus a strong omnichannel and pro-customer offering that competes with H&M's assortment.

Direct peers

• Ace Hardware: Cooperative hardware retailer whose member stores carry tools, paint, plumbing, electrical, lawn & garden, and farm supplies — the same core categories as H&M — including many of the same premium brands.
• Do It Best: Hardware and home improvement buying cooperative whose member stores operate in small and rural markets with overlapping categories in tools, fasteners, paint, electrical, plumbing, and farm/home supplies.
• True Value: Hardware cooperative serving independent local stores with a similar assortment in tools, paint, plumbing, electrical, and farm/home basics; comparable business model to a small-town hardware store like H&M.
• Tractor Supply Company: Largest U.S. rural lifestyle retailer focused on farm, ranch, home, pet, and outdoor categories. Sells many of the same brands and product types as H&M and competes in rural Iowa trade areas.
• Orscheln Farm and Home: Multi-store farm, ranch, and home retailer offering a very similar product mix to H&M (fencing, tractor parts, tools, paint, plumbing, electrical, lawn & garden, housewares) across rural and small-town markets in the Midwest.
• Blain's Farm & Fleet: Family-owned farm-and-home retail chain with overlapping departments in tools, farm supplies, automotive, sporting goods, pet, and lawn & garden; serves rural Midwest communities comparable to Sigourney.

Regional players

• Fleet Farm: Upper Midwest farm-and-fleet retailer with a comparable mix of tools, farm supplies, automotive, sporting goods, pet, and lawn & garden; overlaps in product categories though concentrated in a different geography than Sigourney.
• Bomgaars: Iowa- and Midwest-based farm, ranch, and home retail chain with directly comparable categories (fencing, tools, paint, lawn & garden, automotive, housewares) and overlapping geography to H&M's Iowa trade area.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/H-M-Farm-Home-100279443366001
• LinkedInlinkedin.com/company/h-m-farm-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&m Farm & Home