What StudioNoa does

StudioNoa (legal name: Centro de Diseño StudioNoa Cía. Ltda.) is a privately-held Ecuadorian custom furniture designer and manufacturer founded in 2002 and headquartered in Quito. The company designs and produces premium residential furniture across four main categories — Salas (living rooms), Comedores (dining rooms), Dormitorios (bedrooms), and Porch (covered outdoor/terrace) — using natural materials including sieke and eucalyptus wood, American oak, marble, porcelain, and genuine leather, with over 300 exclusive textile options enabling customer customization of dimensions, finishes, and materials. The product portfolio spans sofas, modular systems, armchairs, dining tables and chairs, sideboards, bars, beds, nightstands, consoles, ottomans, and benches, with pricing ranging from approximately $340 to $5,999 per piece (IVA included).

The business operates on a direct-to-consumer model through two physical showroom locations in Ecuador — Potrero de Lumbisí and Samborondón — where customers receive personalized design consultation and place made-to-order purchases. StudioNoa markets itself as '100% Hecho en Ecuador' (100% Made in Ecuador), emphasizing local craftsmanship and premium material sourcing as core brand differentiators. Distribution is exclusively showroom-based; there is no e-commerce transaction capability, and the only online channels are a product-catalog website and an email newsletter subscription. The primary customer segment is Ecuadorian residential homeowners seeking premium, customizable furniture, with interior design professionals identified as a secondary B2B segment. The company has 24 employees, no disclosed external funding, no parent company, and operates from a single Ecuadorian jurisdiction.

Name

StudioNoa

Legal name

Centro de Diseño StudioNoa Cía. Ltda.

Website

https://studionoa.com.ec

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

StudioNoa is a privately-held Ecuadorian custom furniture designer and manufacturer (founded 2002, 24 employees) that sells premium, made-to-order residential and covered-outdoor furniture through two showrooms in Quito and Samborondón to homeowners and interior designers.

Ownership category

akta.pro rank

Product category

Custom Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Upholstered Household Furniture Manufacturing (337121)

SIC

Retail-Furniture Stores (5712), Household Furniture (2510)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Custom furniture manufacturing
• Residential furniture design
• Premium wood furniture
• Upholstered seating
• Outdoor porch furniture

Headquarters

HQ city

Potrero de Lumbisí

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Furniture Sales: StudioNoa generates revenue through direct sales of furniture products via their two Ecuadorian showrooms. Products include sofas, dining tables, chairs, bedroom furniture, outdoor/porch furniture, consoles, side tables, bars, and storage units. Revenue is one-time, transaction-based with no subscription component. Customers visit showrooms to view products and place orders with customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

StudioNoa designs, manufactures, and sells premium custom residential furniture from two physical showroom locations in Ecuador. Products are made-to-order using natural materials including sieke wood, eucalyptus, American oak, marble, porcelain, and genuine leather, with over 300 exclusive textile options and full customization of dimensions, finishes, and materials. The catalog spans living room, dining room, bedroom, and covered outdoor/porch categories.

Product overview

StudioNoa is an Ecuadorian furniture design company and manufacturer offering a comprehensive portfolio of premium residential furniture across four main categories: SALAS (living rooms), COMEDORES (dining rooms), DORMITORIOS (bedrooms), and PORCH (outdoor/covered patio furniture). The product range includes sofas and loveseats (with dedicated leather CUERO collection), modular seating systems, armchairs (poltronas), coffee tables, ottomans and benches, side tables, console tables, dining tables, dining chairs, sideboards/buffets, bar units, beds, nightstands, and outdoor furniture collections. All products are designed and manufactured in Ecuador (100% Hecho en Ecuador) with a focus on premium materials including natural wood, marble, porcelain, leather, and high-quality textiles with over 300 exclusive fabric options. The company operates two showroom locations in Ecuador (Potrero de Lumbisí and Samborondón).

Differentiator

Problem solved

Functional benefit

Products and services

• Sofás y Loveseats (Sofas and Loveseats)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Minotti: Italian premium furniture maker with a network of mono-brand showrooms selling customizable modern sofas, dining, and outdoor collections. Comparable on premium residential positioning, made-to-order craftsmanship, and showroom distribution.
• BoConcept: Global customizable furniture retailer with showrooms and modular/configurable sofas, dining sets, and storage. Closely mirrors StudioNoa's showroom-led, custom-configurable model across residential categories.
• Roche Bobois: Premium French furniture brand with showrooms worldwide offering customizable high-end sofas, dining, and bedroom furniture. Comparable to StudioNoa on premium positioning and made-to-order customization.
• Poltrona Frau: Italian luxury leather furniture maker with showrooms globally. Directly comparable to StudioNoa's dedicated Cuero leather collection and premium leather sofa/modular range.
• Ethan Allen: Vertically integrated custom furniture manufacturer and retailer selling premium residential furniture through company-owned design centers. Directly comparable to StudioNoa's design-plus-manufacture, showroom-distributed, customizable model.

Emerging players

• Article: Direct-to-consumer modern furniture company selling mid-premium sofas, dining, and bedroom online. Comparable as a digitally native alternative in the customizable modern furniture space where StudioNoa currently has no e-commerce presence.

Broad incumbents

• Crate & Barrel: Multi-category home furnishings retailer carrying premium sofas, dining, bedroom, and outdoor collections. Comparable on full-room residential assortment, though broader and more mass-premium than StudioNoa's custom-built model.
• RH (Restoration Hardware): Large premium home furnishings retailer with galleries and broad residential assortment (sofas, dining, bedroom, outdoor). Comparable on premium price points and showroom-led experience, though at significantly larger scale and broader category coverage than StudioNoa.
• Cassina: Italian design-led furniture maker with mono-brand showrooms for premium residential collections. Comparable on premium positioning, design-forward craftsmanship, and showroom distribution.

Regional players

• Roomy: Latin American custom furniture platform offering configurable residential furniture in the region. Comparable on customizable residential furniture in a Latin American market context where StudioNoa operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/studionoa_ec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudioNoa