Studio Nataraja Yoga

What Studio Nataraja Yoga does

Studio Nataraja Yoga is a private yoga studio founded in 2013 in Bordeaux, France, operating as a nonprofit association (Association Nataraja yoga, SIREN 3320438). It runs from two dedicated spaces in the Saint Jean station quarter — Espace 1 at 20 rue Villaris and Espace 2 at 43 rue Eugène le Roy — and offers twelve distinct yoga styles (Hatha, Vinyasa, Ashtanga, Yin, Yoga ABdos, Hatha Flow, Yoga Nidra, postural/adjustment yoga, restorative yoga, sound therapy, prenatal yoga, and online classes) plus workshops, retreats, and discovery sessions. The studio serves Bordeaux Métropole residents across all experience levels, from beginner discovery sessions (€10) through annual unlimited memberships (€1,140 Full Access / €960 TriYoga) to drop-in classes (€20), gift cards, and a 10-month Qualiopi-certified yoga teacher training program operated by Cyril Moreau Yoga (CMyoga) hosted at Espace 2.

Its revenue model blends recurring subscriptions and prepaid class packages (the majority of revenue), one-time drop-in and discovery session fees, gift cards, paid workshops and intensives (€30–€40/session), retreats in India and across southwest France, and professional services revenue from hosting the CMyoga teacher training. Pricing is paid on-site in cash or check — no online payment or card processing at Espace 2 — with installment plans (up to 11 payments) for annual plans. Distribution is multi-channel: owned studios, 10+ year outdoor partnership with Guinguette chez Alriq, hotel sessions at Mama Shelter Bordeaux, online via Fitgrid, and annual festival presence at Bliss Yoga Festival. The technology stack is intentionally lean — Mindbody for booking and scheduling, Fitgrid for the virtual classroom, and standard SEO/web analytics — with no proprietary AI, app, or platform technology disclosed. Founder Cyril Moreau anchors the brand through personal credentials (Ashtanga training under Sharath Jois in Mysore, Dr. Bernadette de Gasquet method expertise, adjunct teaching at Lille/Luxembourg universities and Bordeaux Faculty of Medicine) and serves as both studio director and lead teacher trainer, with a small teaching team including Julie Oosthoek (Ashtanga, mantra, meditation).

Name

Studio Nataraja Yoga

Legal name

association Nataraja yoga

Website

https://studio-yoga-bordeaux.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Nataraja Yoga is a private yoga studio in Bordeaux, France, founded in 2013, operating two spaces and offering twelve yoga styles, teacher training, workshops, retreats, and online classes to Bordeaux Métropole residents across all experience levels.

Ownership category

akta.pro rank

Product category

Yoga Instruction Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Kids & Family Yoga (HSADACAK), Corporate/Workplace Yoga & Pilates (HSADACAJ)

Keywords

• Yoga instruction services
• Yoga teacher training
• Wellness studio classes
• Meditation and mindfulness
• Group fitness sessions

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Group Class Memberships and Packages: The studio generates the majority of its revenue through recurring and prepaid class packages. Options include annual unlimited access (Full Access), a 3-classes-per-week annual plan (TriYoga), and multi-session class cards (10 to 40 classes) with validity periods ranging from 3 to 11 months. A one-month unlimited pass is also available. All options include a mandatory association membership fee (15€). No online payment is accepted; customers pay on-site in cash or check, with installment plans available for annual plans.
2. Per-Class Drop-In Sales: Single drop-in classes are offered at 20€ per session for regular classes. Prenatal yoga and children's yoga are also available at the per-class rate. No card payment is accepted at Espace 2; cash and checks only.
3. Discovery Session: Introductory discovery sessions are priced at 10€ for Bordeaux Métropole residents, limited to one per person. This serves as a customer acquisition mechanism leading to subscription or card purchases.
4. Gift Cards / Passes: Prepaid gift cards (cartes cadeaux) offer 3 or 5 yoga sessions valid for 4–5 months, priced at 40–90€. An online-only gift card for 3 virtual sessions is priced at 40€. These serve as gifting products and customer acquisition tools.
5. Workshops and Intensives: Revenue is generated from paid workshops and multi-day intensive retreats (stages), priced at 30–40€ per session or 35–40€ per participant for studio students (sNY) and external attendees. Multi-day retreats with Cyril Moreau are offered at locations including India, Périgord, Bayonne, and Béarn.
6. Yoga Teacher Training Programs: Revenue is generated through yoga teacher training programs (Hatha & Vinyasa, 10-month format; Restorative Yoga specialization; advanced modules) organized by Cyril Moreau Yoga (CMyoga), a certified Qualiopi training organization. Programs are held at the studio's Espace 2. The studio likely receives hosting/venue revenue from this arrangement.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Studio Nataraja Yoga is a physical yoga studio in Bordeaux operating two locations (Espace 1 and Espace 2) where it delivers in-person group yoga classes across 12 styles including Hatha, Vinyasa, Ashtanga, Yin, restorative, prenatal, sound therapy, and yoga nidra. It also runs online classes via Fitgrid, themed workshops, multi-day intensives, yoga retreats, and a 10-month Yoga Alliance-certified (200h) Hatha & Vinyasa teacher training program. The studio is described as the precursor of Vinyasa yoga in Bordeaux.

Product overview

Studio Nataraja Yoga is a yoga studio offering a diverse portfolio of yoga classes across two locations in Bordeaux, France. The core offering includes 12 distinct yoga styles: Hatha Yoga, Vinyasa Yoga, Ashtanga Yoga, Yin Yoga, Yoga Abdos, Hatha Flow, Yoga Nidra, Yoga Ajustement/Postural, Yoga Restauratif, Sonothérapie, Yoga Prénatal, and online Yoga en Ligne. The studio also offers supplementary services including a 10-month Yoga Alliance certified Teacher Training program, thematic workshops and intensives, trial classes for beginners, and gift cards. The studio positions itself as health-focused, integrating principles from Dr. Bernadette de Gasquet's method for core strengthening and spinal protection.

Differentiator

Problem solved

Functional benefit

Brands

• Cyril Moreau Yoga Formations: Yoga teacher training organization operated by Cyril Moreau, offering Hatha and Vinyasa certification programs certified by Yoga Alliance RYS 200h. Hosts professional development courses including restorative yoga, chair yoga, and touch adjustments.

Products and services

• Hatha Yoga
• Vinyasa Yoga
• Ashtanga Yoga
• Yin Yoga
• Yoga Abdos
• Hatha Flow
• Yoga Nidra
• Yoga Ajustement (Postural)
• Yoga Restauratif
• Sonothérapie
• Yoga Prénatal
• Online Yoga Classes (Yoga en Ligne)
• Formation Professeur de Yoga (Teacher Training)
• Ateliers et Stages (Workshops and Intensives)
• Cartes Cadeaux (Gift Cards)
• Discovery Session (Cours Découverte)
• Yoga Retreats
• Outdoor Yoga Sessions at Guinguette chez Alriq
• Yoga and Healthy Breakfast at Mama Shelter

Quantifiable outcome

• 88% of graduates of the yoga teacher training program are today self-employed as yoga teachers
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and moderate.

• Cyril Moreau Yoga (CMyoga Formations)coreStrategic or Co-development PartnerStudio Nataraja Yoga hosts Cyril Moreau Yoga (CMyoga), a Qualiopi-certified yoga teacher training organization, at its Espace 2 location. CMyoga runs foundational 10-month yoga teacher training (Hatha & Vinyasa, 200h Yoga Alliance certified) and advanced post-training modules (restorative yoga, chair yoga, pre/postnatal). The studio provides the physical training venue. 88% of CMyoga's foundational training graduates are currently self-employed yoga teachers. The partnership positions Nataraja as the leading yoga training center in Bordeaux.
• Guinguette chez AlriqcoreStrategic or Co-development PartnerStudio Nataraja Yoga has partnered with the Guinguette chez Alriq, a riverside bar and venue by the Garonne, for outdoor yoga sessions every Wednesday during summer months (and in July/August). This partnership, active for over 10 years, is described as the first qualitative outdoor yoga offering in Bordeaux. Sessions are held in the venue's pergola. The partnership extends the studio's reach beyond its physical walls and attracts new students through an accessible outdoor format at €10/session with no reservation required.
• Mama Shelter BordeauxminorChannel Partner/ Reseller/ DistributorStudio Nataraja Yoga runs yoga + healthy breakfast sessions every Tuesday, Thursday, and Friday morning at Mama Shelter Bordeaux hotel. The hotel provides the venue (terrace for breakfast, private room for yoga) and contributes guests who attend the combined wellness offering. Sessions are priced at €20 (yoga + breakfast).
• Bliss Yoga Festival BordeauxmoderateGTM or Marketing PartnerStudio Nataraja Yoga participates annually in the Bliss Yoga Festival Bordeaux (held at Darwin's Caserne Niel venue). The studio maintains a booth, runs demo classes and workshops, presents its teacher training program, and distributes promotional codes to festival attendees who are not yet studio students. The festival serves as a customer acquisition and brand visibility event.
• Bivouac DarwinminorGTM or Marketing PartnerCyril Moreau served as the reference teacher for Bivouac Darwin (a coworking and event space at Darwin in Bordeaux-Bastide) during its founding years. Bivouac Darwin is listed as a referral source in the studio's contact form. The relationship provides ongoing referrals and community connection within the local wellness ecosystem.
• Mika de Brito (Guest Yoga Teacher)moderateStrategic or Co-development PartnerMika de Brito, an internationally recognized yoga teacher, has been hosted at Studio Nataraja for workshops focused on Vinyasa Krama and slow, precise practice. The workshops attract both existing students and external participants, serving as a community event and brand-building vehicle.
• Cyril Lagel (Guest Yoga Teacher)moderateStrategic or Co-development PartnerCyril Lagel, an authorized Ashtanga Yoga teacher trained under Sharath Jois at the Sharath Yoga Center in Mysore, India, conducted a weekend of Ashtanga workshops (June 21–23, 2024) at Studio Nataraja. The event was promoted as a signature community event for Ashtanga practitioners in Bordeaux.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wanderlust France: Yoga and wellness festival and community platform with French editions. Comparable on workshop, retreat, and festival monetization (similar to Bliss Yoga Festival participation), though more event-focused than studio-focused.
• Yogi Landing: Online yoga platform offering live and on-demand classes. Comparable as an emerging player extending the same group-class experience digitally — a potential substitute and a benchmark for Studio Nataraja's nascent Fitgrid-based online channel.

Broad incumbents

• Fitness Park: Large French fitness chain with bundled group class offerings including yoga. Comparable as a multi-location fitness operator with subscription pricing that competes for the same mid-market consumer wallet share.
• Aspria: Premium European wellness and sports club operator offering yoga, fitness, spa, and recovery services. Comparable on the premium wellness positioning and integrated class-plus-workshop experience, though at significantly larger scale.
• Basic-Fit: Europe's largest low-cost fitness chain with growing yoga class offerings and digital app. Comparable as a broad incumbent adding yoga to a fitness membership, posing price competition and instructor recruitment pressure on independent studios.

Regional players

• Equanimity Yoga Studio: Independent French yoga studio offering Vinyasa, Yin, and restorative formats. Comparable as a multi-style boutique studio in France, though not in the Bordeaux market; useful proxy for unit economics and pricing strategy in the French independent-studio segment.
• Karma Yoga Studio (Paris): Independent multi-style yoga studio in Paris. Comparable on studio format, style breadth, and price points, but operates in a different French geography from Studio Nataraja's Bordeaux base.

Direct peers

• Raffaella Yoga Studio: Independent French yoga studio offering multi-style classes (Hatha, Vinyasa, Yin, restorative). Comparable as a single-city boutique studio with similar style breadth and direct-to-consumer pricing.
• YOGA SHA: Premium yoga and well-being studio concept with multiple French locations. Comparable as a multi-location, multi-style yoga studio with strong brand identity and a broad class catalog.
• Le Tigre Yoga Club: French multi-location yoga club chain offering group yoga classes, workshops, and memberships across several French cities. Direct comparable on format (membership-based group yoga studio) and customer segment (urban adults).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/studionatarajayoga
• Instagraminstagram.com/studionatarajayoga
• LinkedInlinkedin.com/company/studio-nataraja-yoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Nataraja Yoga