The Tiger

What The Tiger does

The Tiger, operating commercially as Le Tigre Yoga, is a French subscription video-on-demand (SVOD) and live-streaming platform for yoga, Pilates, barre, HIIT, meditation, and adjacent wellness disciplines. Founded in Paris (entity: New Tigre Yoga SAS), the platform curates a library of over 1,200 video courses across 30+ disciplines, delivered by a network of 65+ instructors, including Elodie Garamond, founder of the original Tigre Yoga Club and president of the Union des Professionnels du Yoga. The service is distributed via a website (tigre-yoga.com), dedicated iOS and Android applications, a 24/7 linear TV channel, and a transactional Live Zoom product; backend infrastructure and data processing are outsourced to Alpha Networks SA in Belgium.

The business operates on a two-tier subscription model: Le Tigre Yogaplay at €8/month (or €78/year) for 600 videos, and Le Tigre Premium at €14/month (or €119/year) extending access to roughly 1,300 videos (including partner instructor content) with two simultaneous screens. A 30-day free trial is offered on the entry tier. Ancillary revenue lines include pay-per-session live Zoom classes (€10 per session), in-person yoga retreats in Morocco, France, and Portugal via venue partnerships, and a weekly podcast (Les Conversations du Tigre). The company has no disclosed institutional funding, employs 11-50 people, and is privately held under founder-operator leadership (president Capucine Doin; founder Elodie Garamond).

The platform is GDPR-compliant, has made a CNIL declaration, and is primarily oriented toward French-speaking consumers although the digital product is globally accessible. Content is organized by discipline, level, duration (5-90 minutes), and instructor, with no personalization algorithms or AI features evidenced in the available data.

Name

The Tiger

Legal name

New Tigre Yoga

Website

https://tigre-yoga.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Tigre Yoga is a Paris-based direct-to-consumer subscription VOD platform offering 1,200+ yoga, Pilates, barre, HIIT, and meditation classes via web, mobile apps, live Zoom, and in-person retreats, primarily serving French-speaking individual wellness practitioners.

Ownership category

akta.pro rank

Product category

Online Yoga & Wellness Streaming

NAICS

Fitness and Recreational Sports Centers (71394), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Online yoga platform
• Video-on-demand fitness
• Yoga subscription service
• Wellness streaming platform
• Meditation video classes

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription VOD (SVOD): Monthly and annual subscription tiers providing unlimited access to video-on-demand content library. Two tiers: Yogaplay (600+ videos) and Premium (1200+ videos including partner instructors). Recurring subscription revenue with automatic renewal.
2. Live Zoom Classes: Pay-per-session live video classes via Zoom platform. €10 per live session purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Le Tigre Yoga operates a subscription-based video-on-demand streaming platform offering yoga, Pilates, barre, HIIT, and meditation courses to individual consumers. The service provides unlimited access to a catalog of 1,200+ video courses across 30+ disciplines, delivered via web and mobile apps, with optional live Zoom classes and wellness retreats. The platform is structured around two subscription tiers (Yogaplay at €8/month and Premium at €14/month) targeting French-speaking wellness practitioners.

Product overview

Le Tigre Yoga is a French VOD and live streaming platform offering yoga, Pilates, barre, HIIT, meditation, and wellness content. The platform operates under a two-tier subscription model: Le Tigre Yogaplay (8€/month) provides access to 600 videos across 30 disciplines, while Le Tigre Premium (14€/month) extends access to 1,300 videos including partner instructor content with 2 simultaneous screens. The platform also offers live Zoom sessions (€10 each), a 24/7 TV channel, a weekly podcast (Les Conversations du Tigre), curated guided programs (Parcours), monthly challenges, editorial articles, and in-person retreats. Mobile apps for iOS and Android enable offline viewing. The service is operated by New Tigre Yoga, a Paris-based company.

Differentiator

Problem solved

Functional benefit

Brands

• Le Tigre Yogaplay: Entry-level subscription offering access to 600+ videos across 30 disciplines at €8/month or €78/year
• Le Tigre Premium
• Les Conversations du Tigre

Products and services

• Le Tigre Yogaplay Entry-level subscription tier providing unlimited access to the Yogaplay catalog of 600+ videos across 30 disciplines, the 24/7 TV channel, and offline downloads. Priced at €8/month or €78/year with a 30-day free trial; 1 simultaneous screen. Designed for individual wellness practitioners seeking on-demand yoga, Pilates, barre, HIIT, and meditation practice at home.
• Le Tigre Premium Premium subscription tier offering unlimited access to 1,300+ video courses including the full Yogaplay catalog plus partner instructor content, with 2 simultaneous streaming screens for family sharing. Priced at €14/month or €119/year. Designed for users and households wanting the full breadth of the platform's content library.
• Le Tigre Live (Zoom Sessions) Live streaming yoga and wellness classes conducted via Zoom video conferencing as an add-on offering outside the subscription tiers. Individual live sessions are sold pay-per-session at €10 each, allowing users to participate in real-time interactive classes with instructors.
• Les Conversations du Tigre Podcast Weekly podcast series featuring interviews and discussions with guests on yoga, wellness, spirituality, and holistic living topics, hosted by Elodie Garamond. Provides an audio content layer available to subscribers and listeners.
• Le Tigre Retreats In-person yoga retreat experiences offered in collaboration with partner venues in Morocco (Es Saadi Marrakech Resort), France (Château du Launay), and Portugal (Quinta da Comporta), including programs such as Yinyasa, Holistic Ashtanga, and general wellness retreats.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Alpha NetworkscoreTechnology or IntegrationAlpha Networks is the data controller and technical operator for Le Tigre platform. They handle data processing operations, website hosting, and streaming infrastructure. The privacy policy states Alpha Networks SA is responsible for data treatments in connection with the Le Tigre Service.
• Google Play StorecoreTechnology or IntegrationAndroid application distribution through Google Play Store. App ID: com.yogaplay.letigre. Enables mobile access and installation for Android users.
• Apple App StorecoreTechnology or IntegrationiOS application distribution through Apple App Store for iPhone and iPad devices. App ID: fr.yogaplay.letigre. Enables mobile access and installation for Apple users.
• Es Saadi Marrakech ResortminorOthersPartnership for yoga retreats in Morocco at Es Saadi Marrakech Resort. Multiple retreat programs offered including Yinyasa, Holistic Ashtanga, and general wellness retreats.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Zoom: Video conferencing infrastructure provider on which Le Tigre's live classes are delivered. Indirect ecosystem dependency as a technology enabler rather than a direct competitor.

Regional players

• Yogaeasy: German-based online yoga and meditation platform with subscription VOD, live classes, and a content marketplace. Comparable SVOD business model focused on a European-language market.

Direct peers

• Insight Timer: Largest free meditation app with a paid premium tier offering yoga and music. Overlaps significantly on meditation content and D2C subscription monetization.
• Down Dog: Algorithm-generated yoga, HIIT, Barre, and meditation apps with subscription access. Comparable mobile-first wellness subscription model with broad discipline coverage.
• Alo Moves: Premium yoga and wellness streaming service backed by Alo Yoga. Comparable SVOD model with tiered access to a large instructor-led class library and mobile apps.
• Asana Rebel: Yoga-inspired fitness app combining HIIT, Pilates, and meditation with structured programs. Direct D2C subscription competitor in the same yoga-adjacent wellness segment.
• Glo: Subscription VOD platform offering yoga, Pilates, and meditation classes from world-class instructors. Closely comparable business model, content library size, and D2C subscription pricing structure.

Broad incumbents

• Peloton: Connected fitness incumbent offering the Peloton App with yoga, meditation, and strength classes via subscription. Overlaps Le Tigre's digital wellness content offering but operates a much broader hardware-plus-content business.
• Apple Fitness+: Apple's subscription fitness service including yoga, HIIT, Pilates, and meditation classes. Competes for the same consumer wellness subscription wallet with deep ecosystem advantages.

Emerging players

• Omstars: Online yoga platform founded by Kino MacGregor and others offering VOD classes and live sessions. Comparable subscription model and instructor-led content library for yoga practitioners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/tigreyoga
• LinkedInlinkedin.com/company/le-tigre-yoga-club

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tiger