Name

Sugoi

Legal name

SUGOI CARIBBEAN SUSHI

Website

https://sugoipty.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Panamá, Panamá

HQ country

Panama

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at any of the 5 restaurant locations in Panama. Customers order from a menu featuring sushi rolls, hot dishes, salads, appetizers, and desserts.
2. Delivery and Takeout: Online ordering and phone orders for delivery and takeout. Average delivery time is 45 minutes to 1 hour. Orders placed through website, WhatsApp, or phone.
3. Gift Cards: Sale of physical and digital gift cards in denominations of $25, $50, and $100. Physical cards come with a branded postcard.
4. Loyalty Program (Sugoi Rewards): Customers accumulate Perlas (pearls) for each dollar spent and redeem them for menu items or exclusive merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sugoi operates a Caribbean-Japanese fusion sushi restaurant chain with five dine-in locations across Panama City and La Chorrera in Panama. The offering is complemented by an online ordering platform for delivery and takeout (ordena.sugoipty.com), a points-based loyalty program (Sugoi Rewards), gift cards in fixed denominations, and rotating weekly promotions. The menu blends Japanese sushi techniques with Caribbean flavors and accommodates gluten-free, vegetarian, vegan, and low-carb dietary preferences.

Product overview

Sugoi is a Caribbean-fusion sushi restaurant chain operating five branches across Panama (El Cangrejo, San Francisco, Brisas del Golf, Costa Verde, and Condado del Rey), blending Japanese culinary traditions with vibrant Caribbean flavors. Its core product is the dine-in restaurant experience, supplemented by an online ordering platform (ordena.sugoipty.com), the Sugoi Rewards loyalty program (using a Perlas points system redeemable for menu items and branded merchandise), and rotating weekly promotions. The menu is organized into Entradas (appetizers like Japanonachos and gyozas), Rolls (signature creations including the award-winning Paradise Roll and seasonal Canalero Deluxe), Platos Calientes (hot dishes including Tonkotsu Ramen and Wok/Street Food), Ensaladas, Postres, and Combos. Gift cards in physical and digital form round out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• Sugoi Rewards: Loyalty program allowing customers to accumulate 'Perlas' (pearls) for every dollar spent and redeem for menu items or exclusive merchandise.

Products and services

• Sugoi Caribbean Sushi Dine-In Restaurant Five-location Caribbean-Japanese fusion sushi restaurant chain operating in Panama (El Cangrejo, San Francisco, Brisas del Golf, Costa Verde, Condado del Rey), serving dine-in sushi rolls, hot dishes, salads, appetizers, and desserts. Select locations feature pet-friendly terraces and Wi-Fi.
• Online Ordering and Delivery Service Web-based ordering platform at ordena.sugoipty.com enabling customers to place delivery and takeout orders with an average delivery time of 45 minutes to 1 hour. Orders also accepted via phone at (507) 209-1899 and (507) 6223-1899, and through a WhatsApp ordering channel.
• Sugoi Rewards Loyalty Program Free-to-join points-based loyalty program in which customers accumulate Perlas (pearls) at 10 pearls per $1 spent, with 500 welcome pearls on registration, birthday benefits, referral bonuses, and a 180-day validity. Perlas can be redeemed for menu items (e.g., Kung Fu Panda at 3,000 pearls) and branded merchandise (tote bags, t-shirts).
• Sugoi Gift Cards Physical and digital gift cards sold in $25, $50, and $100 denominations. Physical cards are packaged with a branded postcard for personal messages.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Poke House: Fast-growing poke and Asian-fusion bowl chain with multiple locations across Europe and the US, focused on customizable healthy meals. Comparable to Sugoi in adjacency (Asian-fusion fast casual, omnichannel ordering, brand-led growth) but specializing in poke bowls rather than sushi rolls.

Broad incumbents

• Nobu Restaurants: Global luxury Japanese restaurant and hotel group with signature sushi programs. Comparable as an incumbent in the Japanese/sushi category and as a benchmark for premium sushi brand-building, though at a much higher price point and global scale than Sugoi.
• Wagamama: Global Asian-inspired noodle and casual dining chain with dine-in, delivery, and loyalty programs across multiple geographies. Comparable to Sugoi in category (Asian casual dining, menu of small plates/rolls, omnichannel ordering) though with a much larger footprint and broader menu.
• Benihana: US-based Japanese teppanyaki and sushi restaurant chain operating dine-in casual dining at higher price points. Comparable as a broader incumbent in Japanese-themed casual dining but at a more experiential and premium positioning than Sugoi.
• P.F. Chang's: Large US-based Asian casual dining chain offering sushi, wok, and dim sum in a full-service dine-in format with loyalty program. Comparable as a broader incumbent operating in the Asian casual dining category that competes for the same sushi-seeking customer, though at higher price points and with a wider menu than Sugoi.

Direct peers

• Sushi Itto: Established Mexican sushi chain with broad dine-in footprint, combo menus, and promotional pricing strategy. Comparable to Sugoi in operating model (sushi-focused chain, combo-driven pricing, multi-location in LatAm) and target customer segment (middle-income urban diners seeking affordable Asian cuisine).
• Sushi Shop: Canadian sushi restaurant and delivery chain with multiple dine-in locations and a strong digital ordering platform. Comparable to Sugoi in operating format (sushi-focused chain, dine-in plus online ordering, urban locations, loyalty/app-based customer engagement).
• Sushiroll: Mexican sushi restaurant chain with multiple dine-in locations, online ordering, and a casual Latin-fusion positioning. Directly comparable to Sugoi as a multi-unit sushi chain in a Spanish-speaking Latin American market, serving a similar value-conscious middle-class customer with delivery and promotions.

Regional players

• YO! Sushi: UK-headquartered Japanese/sushi conveyor and casual dining chain with dine-in, delivery, and retail product lines. Comparable to Sugoi in category and operating model but operating primarily in a different geography (UK/Europe vs. Panama); useful benchmark for sushi-chain unit economics and digital ordering maturity.
• Wasabi: UK-based sushi and Japanese hot food grab-and-go chain with strong delivery and counter-service model. Comparable to Sugoi in category (sushi/Asian fast casual, value pricing, omnichannel) but serving primarily the UK market; useful comparable for delivery-led unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sugoippty
• LinkedInlinkedin.com/company/sugoipty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugoi