SukkhaCitta
SukkhaCitta is a Certified B Corporation sustainable fashion brand in Indonesia that designs and sells handcrafted clothing made by artisan women using traditional ikat, batik, and plant-based natural dyeing techniques, serving conscious consumers globally through e-commerce and three Jakarta boutiques.
- Company typePrivate
- Founded2015
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SukkhaCitta does
SukkhaCitta is a Certified B Corporation sustainable fashion brand headquartered in Jakarta, Indonesia, that designs, produces, and sells handcrafted apparel and accessories made by Indonesian artisan women known as Ibus. The brand operates a vertically integrated "farm-to-closet" supply chain spanning regenerative cotton farming, proprietary 100% plant-based natural dye systems (including branded SweetIndigo™, Sacred Gold™, SappanPink™), and traditional textile techniques such as handwoven ikat, batik tulis, and backstrap loom weaving across multiple Indonesian villages. Its product portfolio covers women's and men's ready-to-wear organized into eight named sub-brand collections (IKATAN, ANGKASA, PERTIWI, HARA, KAPAS, Flora, Power Edit, and the zero-waste SukkhaSuka upcycle line), plus accessories, a bespoke wedding atelier service, digital gift cards, and corporate gifting.
The company monetizes through direct-to-consumer e-commerce with worldwide shipping and multi-currency support, three physical boutiques in Jakarta (Rumah SukkhaCitta, ASHTA District 8, Plaza Indonesia), appointment-based bespoke consultations, and B2B corporate/wholesale inquiry channels. Pricing spans entry-level accessories from approximately $7 to premium outerwear and tailored pieces above $970 USD, all sold as one-time transactions with no subscription model. SukkhaCitta underpins its commercial offering with lifetime repair and re-dye services, eco-giftwrapping, and impact metrics claiming 12 families impacted per product. Customer segments include conscious fashion consumers (primary), wedding customers, gift buyers, and corporate/wholesale buyers.
SukkhaCitta has no disclosed funding rounds, parent company, or public financials, and operates with approximately 17 employees. The brand has accumulated notable third-party validation, including B Corp "Best for the World" recognition, features in Vogue, Financial Times, National Geographic, and Le Monde, and recognition by the Cartier Women's Initiative. High-profile ambassadors — Chris Martin of Coldplay, Dr. Sylvia Earle, and Yo-Yo Ma — are featured in storytelling but are not commercial customers. The legal entity is PT Sukkha Citta Indonesia, and the company maintains worldwide shipping with Indonesia as the primary served country.
SukkhaCitta firmographics
Firmographics- Name
- SukkhaCitta
- Legal name
- PT Sukkha Citta Indonesia
- Website
- https://sukkhacitta.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SukkhaCitta is a Certified B Corporation sustainable fashion brand in Indonesia that designs and sells handcrafted clothing made by artisan women using traditional ikat, batik, and plant-based natural dyeing techniques, serving conscious consumers globally through e-commerce and three Jakarta boutiques.
- Ownership category
- akta.pro rank
Where SukkhaCitta is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
SukkhaCitta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Ready-to-Wear Apparel Sales: Direct e-commerce and boutique sales of handcrafted clothing including women's wear, men's wear, and accessories. Products range from entry-level accessories ($7-50 USD) to premium outerwear and coats ($300-1000+ USD). One-time transaction model with no subscription.
- Bespoke Wedding & Custom Tailoring: Custom wedding attire and bespoke atelier services where customers work with Creative Team for personalized designs. Production time approximately nine working weeks. Includes bridal wear, suits, and wedding favors.
- Gift Cards: Digital gift cards sold at multiple price points (IDR 100,000 to 5,000,000) with no expiration. Delivered via email for recipient to redeem at checkout.
- Corporate Gifting & Wholesale: B2B inquiries for corporate gifting and wholesale orders through dedicated partnership inquiry channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories (Keychains, Bracelets, Scrunchies) |
| Unit Pricing | Pay-as-you-go | Mid-range Apparel (Tops, Dresses, Pants) |
| Unit Pricing | Pay-as-you-go | Premium Outerwear & Formal Wear |
| Unit Pricing | Pay-as-you-go | Limited Edition & Handwoven Pieces |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SukkhaCitta product offering
Product offeringCore offering
SukkhaCitta handcrafts sustainable clothing in Indonesia using traditional techniques such as handweaving and natural plant-based dyes (its proprietary SweetIndigo™ dye process), partnering with rural artisan women (Ibus) to produce garments. Its assortment spans ready-to-wear collections (IKATAN, ANGKASA, PERTIWI, HARA, KAPAS, Flora, and others), bespoke wedding/bridal pieces, and lifestyle accessories, sold direct-to-consumer through an e-commerce site and three Jakarta boutiques. The brand also offers corporate/wholesale gifting and gift cards as ancillary revenue lines.
Product overview
SukkhaCitta is a Certified B Corporation and 'Best for the World' sustainable fashion brand offering handcrafted clothing made by Indonesian artisan women (Ibus) using regenerative farming, 100% plant-based natural dyes, and traditional handwoven techniques including Ikat, Batik Tulis, and backstrap loom weaving. The core product portfolio spans women's ready-to-wear (Outerwear, Tops & Shirts, Dresses, Kebaya & Kain, Pants & Skirts, Accessories) and men's ready-to-wear (Shirts, Outerwear, Pants), organized into named collections including IKATAN (handwoven Ikat), ANGKASA (purpose-driven celestial designs), PERTIWI (modern heritage), HARA (gender-neutral breathable essentials), KAPAS (regenerative cotton), and the limited SukkhaCitta × Na Willa collaboration. Beyond apparel, the brand offers the SukkhaSuka/#ReMadeRight upcycled collection, a bespoke wedding atelier service, gift cards, eco-giftwrapping, banana gift boxes, and lifetime repair/re-dye services — all underpinned by a Farm to Closet impact program covering regenerative agriculture, natural dyes, and lifecycle responsibility.
Differentiator
Problem solved
Functional benefit
Brands
- IKATAN: A contemporary collection featuring traditional Ikat handwoven textiles, where thread is bound and dyed by hand before weaving.
- Pertiwi
- Angkasa
- Flora
- Hara
- Kapas
- Power Edit
- SukkhaSuka
Products and services
- IKATAN Collection
- ANGKASA Collection
- PERTIWI Collection
- HARA Collection
- KAPAS Collection
- Flora Collection
- Bespoke Wedding Dress Service
- Gift Cards
- Corporate / Wholesale Gifting
Quantifiable outcome
- 12 families impacted per product purchase
- +3 more outcomes
Companies that use SukkhaCitta
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
SukkhaCitta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SukkhaCitta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Na WillacoreLimited collaboration collection with artist Na Willa, featuring childhood wonder-inspired handcrafted pieces including Kebaya Mak, Kebaya Willa, Nerd Shirt Pak, Mini Nerd Shirt, Handmade Notebooks, Foldable Bags, Scrunchies, and accessories. All pieces crafted by Ibus using 100% plants.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SukkhaCitta competitors and assessment
Company assessmentDirect peers
- Reformation: LA-based sustainable fashion DTC brand with strong influencer/celebrity-driven brand awareness and a focus on natural and upcycled materials. Directly comparable in DTC sustainable apparel model and conscious consumer target.
- Stella McCartney: Luxury fashion house built on sustainability, cruelty-free materials, and conscious design. Comparable as a premium global sustainable fashion brand with strong editorial presence, though at much larger scale.
- Amour Vert: San Francisco-based sustainable womenswear brand focused on natural fibers, ethical production, and direct-to-consumer model. Comparable as a smaller sustainable apparel brand with similar eco-luxury positioning.
- Eileen Fisher: Certified B Corp sustainable women's apparel brand offering timeless, durable clothing with a Renew take-back/repair program. Highly comparable on B Corp credentials, circularity, and timeless-premium positioning.
- Sejauh Mata Memandang: Indonesian sustainable fashion brand using traditional batik and natural dyes with artisan production. Highly comparable geography, craft heritage, and sustainability positioning, making it the closest direct peer to SukkhaCitta.
- Christy Dawn: Los Angeles-based regenerative fashion brand using deadstock fabrics and small-batch production with strong artisan storytelling. Comparable on regenerative materials, small-batch model, and conscious consumer focus.
- Mara Hoffman: Premium sustainable womenswear brand known for natural fibers, artisan partnerships, and circular initiatives. Comparable in premium positioning, natural material focus, and craft-led storytelling.
Broad incumbents
- Patagonia: Global sustainability leader and B Corp with strong repair/reuse program and environmental advocacy. Comparable on circularity services (lifetime repair), regenerative materials, and B Corp leadership.
- Sézane: French B Corp heritage-inspired apparel DTC brand with global shipping. Comparable in B Corp credentials, premium DTC model, and emphasis on craftsmanship and timeless pieces.
Emerging players
- BITE Studios: Independent sustainable fashion label using natural and upcycled materials with a focus on craftsmanship and small production runs. Comparable as a small-scale, premium, sustainability-led apparel brand with strong editorial positioning.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SukkhaCitta social profiles
Digital presenceSukkhaCitta compliance and trust
Trust signalCompliance1 record
SukkhaCitta financial estimates
Financial estimateRevenue estimate
Valuation estimate
SukkhaCitta leadership team
Management profileNumber of profiles
SukkhaCitta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SukkhaCitta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SukkhaCitta
What does SukkhaCitta do?
SukkhaCitta handcrafts sustainable clothing in Indonesia using traditional techniques such as handweaving and natural plant-based dyes (its proprietary SweetIndigo™ dye process), partnering with rural artisan women (Ibus) to produce garments. Its assortment spans ready-to-wear collections (IKATAN, ANGKASA, PERTIWI, HARA, KAPAS, Flora, and others), bespoke wedding/bridal pieces, and lifestyle accessories, sold direct-to-consumer through an e-commerce site and three Jakarta boutiques. The brand also offers corporate/wholesale gifting and gift cards as ancillary revenue lines.
Is SukkhaCitta a public or private company?
SukkhaCitta is a private company. It is classified as unknown and is currently operating.
When was SukkhaCitta founded?
SukkhaCitta was founded in 2015. It employs 11 to 50 people.
Where is SukkhaCitta based?
SukkhaCitta is headquartered in Jakarta, Indonesia, in the Asia region.
How does SukkhaCitta make money?
Four revenue lines are on record. Ready-to-Wear Apparel Sales are the primary driver. The others are bespoke Wedding & Custom Tailoring, gift Cards and corporate Gifting & Wholesale.
Who are SukkhaCitta's main competitors?
Direct peers on record are Reformation, Stella McCartney, Amour Vert, Eileen Fisher, Sejauh Mata Memandang, Christy Dawn and Mara Hoffman. Broad incumbents are Patagonia and Sézane. BITE Studios is listed as an emerging player.
Does SukkhaCitta have an API?
No public API is recorded for SukkhaCitta.