What Sunday Salon does

Sunday Salon is a boutique, single-location hair salon operating in the North Carolina Triangle (Raleigh-Cary) market. Founded around 2020, the company is headquartered in Cary, NC (legal entity Sunday Salon, Inc., registered in Wake County, North Carolina) and is in the process of relocating its primary flagship to a 3,681 sq. ft. space at Raleigh Iron Works in June 2026. The company serves individual consumers seeking premium hair color, cuts, extensions, curly hair specialty services, blowouts, formal styling, keratin treatments, and perms, with secondary segments in bridal/special occasion and corrective color clients. Pricing is structured à la carte with two tiers (Master and Stylist) and gender-neutral pricing, with all color services including a complimentary gloss/toner.

The core product is in-person hair service delivered by a team of 15 named stylists, supplemented by retail product sales (Virtue Labs, K18, Christophe Robin, Mr. Smith, RÖZ, NUXE, La Roche-Posay, Supergoop, The Ordinary, BIOLOGIQUE RECHERCHE), gift cards, and a rewards/loyalty program. The underlying technology stack is standard for the category: Phorest for online booking and salon management, WooCommerce for e-commerce, MailChimp for email marketing, Google Analytics and Microsoft Clarity for web analytics, and Microsoft Advertising for paid acquisition. A proprietary virtual consultation tool (ask.sunday.salon) supports pre-appointment planning. The business is privately held with no disclosed funding rounds, no parent company, and no institutional ownership.

The go-to-market model is direct-to-consumer and rely on a mix of SEO/content marketing (70+ blog articles), earned media (TIME Magazine, Cary Magazine Maggie Awards 2023-2025, three consecutive Phorest Client Experience Awards, Nextdoor Neighborhood Favorite), community engagement (NRGRR gala partnership), and advanced stylist education (Goldwell ColorSphere Milan, Hairbrained Experience Fest Palm Springs). Distribution channels are the physical salon, Phorest-powered online booking and mobile app, WooCommerce retail storefront, and phone/in-person inquiries. Customer segments are horizontal — general individual consumers, special occasion/bridal, and corrective color clients — with no enterprise or B2B revenue.

Name

Sunday Salon

Legal name

Sunday Salon, Inc.

Website

https://sunday.salon

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunday Salon is a single-location boutique hair salon in the Raleigh-Cary, NC market, offering premium à la carte color, cut, extension, and treatment services via a 15-stylist team, with Phorest booking, WooCommerce retail, and a loyalty/rewards program.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Haircutting & Styling Services (HSALAAAD), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Color (CRABALAA)

Keywords

• Hair salon services
• Hair coloring
• Hair extensions
• Keratin treatments
• Salon retail products

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hair Services (à la carte): The primary revenue stream consists of fee-for-service hair care: color services (balayage, highlights, all-over color, color corrections), haircuts, styling/blowouts, hair treatments (keratin, hair treatments, perms), hair extensions, and formal styling. All color services include a gloss/toner. Pricing is set at two tiers: Master stylist level (extensive training and mastery) and Stylist level (solid foundation of skills). Services are priced individually and booked separately; color and styling are separate bookings.
2. Retail Product Sales: The salon retails professional hair care products (Virtue Labs, K18, Christophe Robin, Mr. Smith, RÖZ, NUXE, La Roche-Posay, Supergoop, The Ordinary, BIOLOGIQUE RECHERCHE) through an in-salon and online store powered by WooCommerce. All retail product purchases are final sale with no return/refund policy.
3. Rewards/Referral Program: A loyalty/rewards program offering incentives for repeat client visits and referrals, generating recurring engagement and customer retention.
4. Gift Cards: Gift cards sold online and in-person at the front desk, with a 6-month expiration policy, generating upfront cash flow and client acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sunday Salon is a boutique hair salon that sells professional hair services including coloring (balayage, highlights, lived-in color, dimensional color, grey coverage, color corrections), haircuts, hair extensions, curly hair services, blowouts, formal styling, keratin treatments, hair treatments, perms, and consultations (virtual and in-person). It also retails professional haircare products, gift cards, and offers a customer rewards program.

Product overview

Sunday Salon is a boutique hair salon offering personalized hair care services in a luxury setting. The core service offering centers on hair coloring (including balayage, highlights, lived-in color, dimensional color, and grey coverage), precision haircuts, hair extensions, curly hair specialty services, blowouts, formal styling, and various treatments (keratin and hair treatments). All color services include a complimentary gloss treatment. The business operates on a two-tiered pricing structure (Master and Stylist levels) and uses a booking platform for appointment management. Additional offerings include a virtual consultation tool, rewards program, gift cards, and retail hair care products for at-home use.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Coloring Services
• Haircuts
• Hair Extensions
• Curly Hair Services
• Blowouts
• Formal Styling
• Keratin Treatments
• Hair Treatments
• Perms
• Consultations
• Model Calls
• Retail Haircare Products
• Gift Cards
• Rewards Program

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Virtue LabscoreStrategic or Co-development PartnerSunday Salon established a partnership with Virtue Labs, a hair care brand whose CEO was featured on the Forbes 50 Over 50 list. The salon retails Virtue Labs products and recommends them in blog content (e.g., 'Why Virtue Labs Is One of The Most Innovative Hair Brands'). The brand is featured in the salon's product reviews and treatment recommendations.
• Aveda Chapel HillcoreStrategic or Co-development PartnerSunday Salon partnered with Aveda Chapel Hill on extension education, providing specialized training and education around hair extension services for the salon's stylists and clients.
• NRGRR (National Greyhound Rescue)minorOthersSunday Salon highlighted its successful partnership with NRGRR at their 2024 Annual Gala. The salon supports the greyhound rescue nonprofit through charitable engagement.
• GoldwellcoreStrategic or Co-development PartnerSunday Salon attended Goldwell ColorSphere 2025, an international color and education event in Milan, Italy. Two of the salon's artists traveled to Europe for this industry education experience, demonstrating a significant investment in advanced color technique training.
• Hairbrained / Hb FestcoreStrategic or Co-development PartnerSunday Salon attended the inaugural Hairbrained Experience Fest (Hb Fest) in Palm Springs and returned from Hairbrained Experience Fest 2025 — a three-day event uniting hairstylists from around the world. The salon's team advances their craft through this hairstylist education event.
• PhorestcoreTechnology or IntegrationPhorest provides the salon's online booking platform and appointment management system. Sunday Salon uses Phorest for client bookings, gift card sales, and salon management. The salon's website integrates Phorest booking widget for direct appointment scheduling.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Drybar: Specialty blowout and styling salon chain built around a single-service hero offering, premium pricing, and a strong boutique brand identity — directly comparable to Sunday Salon's positioning around signature services and modern-luxury experience.
• Salon Ziba: High-end New York boutique salon known for premium color, cut, and extension services with tiered stylist pricing and luxury client experience — closely comparable in positioning and service mix.
• Blo Blow Dry Bar: Blow dry bar franchise offering à la carte blowout and styling services with transparent pricing and a loyalty program — a comparable premium-positioned, service-menu-driven hair salon concept.
• Gene Juarez Salons & Spas: Long-established premium hair salon chain on the West Coast with multi-location flagships, Master/senior stylist tiering, and strong color-services reputation — a comparable boutique-to-mid-market positioning.

Broad incumbents

• Aveda Salon & Spa: Large, established network of branded salons operating as a broader portfolio play anchored by Aveda retail products; Sunday Salon partners with Aveda Chapel Hill for extension education and retails adjacent premium brands.
• Regis Corporation: Largest hair salon franchisor in the world (SmartStyle, Cost Cutters, Supercuts), representing the corporate incumbent landscape against which independent boutique salons like Sunday Salon compete.
• Supercuts: Mass-market hair salon franchise offering walk-in haircuts and basic services at low price points — illustrates the budget end of the salon spectrum that bounds Sunday Salon's premium positioning.

Emerging players

• Glamsquad: On-demand beauty services platform offering blowouts and styling delivered to clients' homes or offices — overlaps Sunday Salon on blowout/formal styling but operates in a distributed mobile format.

Regional players

• Fringe Salon: Independent boutique salon with strong color-services reputation; comparable premium boutique positioning but operating in a different geography (West Coast).

Others

• Virtue Labs: Premium haircare brand partnered with Sunday Salon for retail distribution and treatment recommendations; represents the brand-supplier ecosystem enabling Sunday Salon's retail revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunday-salon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunday Salon